eSchools
eSchools is a UK-based EdTech company founded in 2011 that provides a modular cloud platform — including school websites, communication tools, a learning platform, and compliance tracking — to 2,000+ primary schools, secondary schools, and Multi-Academy Trusts, sold via annual subscriptions with a direct sales motion.
- Company typePrivate
- Founded2011
- HeadquartersNewmarket, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eSchools does
eSchools is a UK-based EdTech company founded in 2011 (legal entity: ESCHOOLS LIMITED, company number 06841441, registered in England and Wales) that provides a modular software platform for primary schools, secondary schools, and Multi-Academy Trusts (MATs). The company reports a customer base of 2,000+ schools and operates with 11-50 employees from a registered office in York and an operational base in Newmarket, UK. Its core offering is an all-in-one platform that schools can either adopt as a bundle or assemble from individual modules.
The product portfolio centers on three core offerings: custom-built School Websites (CMS with drag-and-drop editing, mobile-responsive design, and SEO tools), Multi-Academy Trust Websites (centralized control panel for trust-wide content push and DfE compliance monitoring), and the eSchools Learning Platform (a VLE with homework, quizzes, discussions, and class pages). These are supplemented by add-on modules including the DfE Tracker (a compliance tool mapping Department for Education requirements to website pages), Text and Email Communication Tools (bulk messaging with engagement tracking and free push notifications), the eSchools Mobile App (iOS/Android with school-branded customization and attendance tracking), and a Parents Evening Booking System (cloud-based scheduling with automated reminders). The platform integrates with major UK school MIS systems (Arbor, SIMS, Bromcom) via the Wonde integration provider, enabling automatic data synchronization. eSchools also operates a portfolio of sub-brands including eSchools News, StemBook, eSchools Campus, Pupil Roll, SchoolLock, and Ukraine School.
eSchools generates revenue primarily through annual recurring subscriptions, with disclosed pricing of £295/year for the Parents Evening Booking module at primary schools and £395/year for secondary schools. Website and all-in-one platform pricing is quote-based. The company sells primarily through a direct field sales motion with live demos, supplemented by an inside sales team handling inbound enquiries via phone and email, plus content marketing and SEO-driven inbound demand. The company is privately held with no disclosed external investors or funding rounds, suggesting founder or management ownership and organic, self-funded growth. The company is UK GDPR compliant and registered with the ICO (registration Z2549500).
eSchools firmographics
Firmographics- Name
- eSchools
- Legal name
- ESCHOOLS LIMITED
- Website
- https://eschools.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eSchools is a UK-based EdTech company founded in 2011 that provides a modular cloud platform — including school websites, communication tools, a learning platform, and compliance tracking — to 2,000+ primary schools, secondary schools, and Multi-Academy Trusts, sold via annual subscriptions with a direct sales motion.
- Ownership category
- akta.pro rank
eSchools industry classification
Industry- Product category
- K-12 Education Technology (EdTech SaaS)
- NAICS
- Educational Support Services (611710), Educational Services (611), Elementary and Secondary Schools (61111)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
- akta.pro secondary industry
- Student Enrollment, Admissions, Registration & Lottery Systems (EDAFAEAE)
Keywords
Where eSchools is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
eSchools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Parents Evening Booking System Subscription: Annual subscription model for parents evening booking system. Schools can manage unlimited parents evening events throughout the academic year for a flat annual fee.
- School Website Design and Hosting: Custom website design services with annual hosting fees. Includes consultation, design, build, and ongoing care with unlimited support. Schools can choose single module or all-in-one platform.
- Communication Tools Subscription: Text and email messaging tools bundled with the platform or available as standalone modules. Revenue generated through platform subscription fees.
- Learning Platform Subscription: Online learning platform with various tools available as part of the all-in-one package or as individual modules.
- DfE Tracker Subscription: Compliance monitoring tool available as standalone annual subscription or included free for eSchools website customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Parents Evening Booking - Primary Schools |
| Subscription | Annual | Parents Evening Booking - Secondary Schools |
| Subscription | Annual | Learning Platform - Full Feature Access |
| Subscription | Annual | School Website Package |
| Subscription | Annual | DfE Tracker (Standalone) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
eSchools product offering
Product offeringCore offering
eSchools is a modular cloud-based EdTech platform sold to UK primary and secondary schools and Multi-Academy Trusts. Its core offering consists of school website design and hosting with CMS, a learning platform, and a MAT centralised control panel, supplemented by add-on modules for parent SMS/email communication, a branded mobile app, parents evening booking, and DfE compliance tracking. Schools can buy individual modules or subscribe to the bundled all-in-one platform, with unlimited telephone and email support included in every package.
Product overview
eSchools is a modular EdTech platform providing UK schools and Multi-Academy Trusts with an integrated suite of solutions built around a core all-in-one platform. The core offerings consist of School Websites (custom website design and CMS), Multi-Academy Trust Websites (centralized MAT dashboard and control panel), and the eSchools Learning Platform (VLE with homework, projects, quizzes, discussions, and class pages). These core products are supplemented by add-on modules: the DfE Tracker (compliance management), Text and Email Communication Tools (bulk messaging with engagement tracking), the eSchools Mobile App (iOS/Android with push notifications, attendance, and messaging), and the Parents Evening Booking System (cloud-based scheduling). The platform integrates with school MIS systems (Arbor, SIMS, Bromcom) via Wonde. eSchools also operates sub-brands including eSchools News (product updates), Ukraine School, StemBook, eSchools Campus, Pupil Roll, and SchoolLock. Schools can purchase individual modules independently or unify with the full all-in-one platform.
Differentiator
Problem solved
Functional benefit
Brands
- eSchools News: News platform for the latest updates from eSchools, including product improvements, new features, case studies, and insights.
- eSchools Campus
- Pupil Roll
- School Lock
- Ukraine School
- Stembook
Products and services
- School Websites Custom-designed and hosted school websites with a drag-and-drop CMS, multi-staff access controls, mobile-responsive layouts, SEO tools, social media integration, and unlimited support and training. Sold on an annual subscription to UK primary and secondary schools.
- Multi-Academy Trust (MAT) Websites Centralised website management solution for Multi-Academy Trusts that lets Trust Super Admins access every academy website via one set of credentials, push global content updates, and monitor DfE compliance across the trust. Targeted at MAT leadership.
- DfE Tracker Compliance management module that maps Department for Education statutory website requirements to specific school website pages, surfaces traffic-light status indicators, sends automated review reminders, and notifies users when DfE requirements change. Available as a standalone annual subscription or free for eSchools website customers.
- Text and Email Communication Tools Bulk email and SMS communication module that lets schools message parents and carers, with read-receipt engagement tracking, end-to-end encryption, and free push notifications delivered through the eSchools mobile app instead of paid SMS. Sold as part of the platform subscription.
- eSchools Mobile App Free branded iOS and Android application providing parents with letters home, push notifications, attendance tracking, secure internal messaging, and calendar sync. Schools personalise the app with their own logo and colour scheme, and parents download it from the App Store or Google Play.
- Parents Evening Booking System Cloud-based scheduling platform for parents' evening appointments. Parents view available slots and book online in real time without double-bookings, with automated email reminders for booking opens, follow-ups, and event reminders. Sold as a standalone annual subscription (£295/yr for primary, £395/yr for secondary) for unlimited events.
- eSchools Learning Platform Online learning environment for schools with teacher tools (homework, projects, quizzes, discussions, class pages, file storage, attendance monitoring), student tools (file sharing, blogging, homework), and parent visibility (child progress, homework view, appointments, in-app messaging). Included in the all-in-one platform subscription.
- Ukraine School Dedicated platform within the eSchools ecosystem supporting schools delivering education to Ukrainian refugee students. Operates as a related brand/site separate from the core UK school platform.
- StemBook STEM-focused educational resources platform within the eSchools brand ecosystem, supporting schools with collaborative science, technology, engineering, and mathematics content.
- eSchools Campus
- Pupil Roll
- SchoolLock
Companies that use eSchools
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
eSchools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
eSchools partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- WondecoreWonde is the integration provider enabling eSchools to sync data with major UK Management Information Systems (MIS) including Arbor, SIMS, and Bromcom. This automation ensures student and parent data is updated automatically without manual entry from school staff.
- ArborcoreMajor UK school MIS integrated with eSchools via Wonde. Enables automatic creation of user accounts, classes, groups, and data synchronisation.
- SIMScoreMajor UK school MIS integrated with eSchools via Wonde. Enables automatic creation of user accounts, classes, groups, and data synchronisation.
- BromcomcoreMajor UK school MIS integrated with eSchools via Wonde. Enables automatic creation of user accounts, classes, groups, and data synchronisation.
- Ukraine SchoolminorPart of eSchools brand ecosystem. Ukraine School platform supports schools in delivering education for Ukrainian refugee students.
- StemBookminorPart of eSchools brand ecosystem. STEM-focused educational resource platform.
- eSchools NewsminorPart of eSchools brand ecosystem. News platform for updates about eSchools products and education technology insights.
- eSchools CampusminorPart of eSchools brand ecosystem. Campus-focused educational platform.
- Pupil RollminorPart of eSchools brand ecosystem. Pupil registration and roll management platform.
- School LockminorPart of eSchools brand ecosystem. School safety and security platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
eSchools competitors and assessment
Company assessmentDirect peers
- Primary Technology: UK school website design and hosting provider serving primary schools and MATs. Directly comparable to eSchools on website design, MIS integration, and primary-school-focused sales motion.
- Schudio: UK-based provider of school websites and digital communications for primary and secondary schools. Directly competes with eSchools in school website design, hosting, and CMS for the same UK K-12 buyer.
- Arbor Education: UK school MIS with growing parent communication and MAT functionality. Adjacent competitor to eSchools — both target UK schools and MATs and increasingly compete for the same school administration wallet.
- ParentPay: Dominant UK school payments and parent communication platform. Overlaps directly with eSchools on parent communication, school-wide messaging, and MAT consolidation functionality, and is bundled into many UK MAT procurement frameworks.
- School Jotter (Jotter Education): UK school website and learning platform provider offering website CMS, parent communication, and a learning platform. Closely mirrors eSchools' modular website-plus-learning-platform bundle for UK primary and secondary schools.
Broad incumbents
- Bromcom: UK school MIS provider serving primary, secondary, and MAT customers. Overlaps with eSchools' parent communication and school administration functionality as part of a broader MIS suite.
- Microsoft for Education: Bundles Teams, SharePoint sites, Outlook, and Forms into a free education offering for schools. Competes broadly with eSchools on communication, websites, and learning workflows at zero marginal cost.
- Google for Education: Provides free school websites (Sites), communication (Gmail/Workspace), and learning tools (Classroom) bundled into Google Workspace for Education. Represents the freemium incumbent that pressures eSchools' standalone module pricing.
Emerging players
- ClassDojo: Widely adopted classroom communication and parent engagement platform in UK primary schools. Partial overlap with eSchools on parent communication and engagement, with a freemium consumer-led distribution model.
Others
- Wonde: UK education data integration platform that syncs eSchools with Arbor, SIMS, and Bromcom. Functions as both a strategic partner and a potential competitive platform layer as it expands downstream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
eSchools social profiles
Digital presenceeSchools compliance and trust
Trust signalCompliance3 records
eSchools financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSchools leadership team
Management profileNumber of profiles
eSchools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSchools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSchools
What does eSchools do?
eSchools is a modular cloud-based EdTech platform sold to UK primary and secondary schools and Multi-Academy Trusts. Its core offering consists of school website design and hosting with CMS, a learning platform, and a MAT centralised control panel, supplemented by add-on modules for parent SMS/email communication, a branded mobile app, parents evening booking, and DfE compliance tracking. Schools can buy individual modules or subscribe to the bundled all-in-one platform, with unlimited telephone and email support included in every package.
Is eSchools a public or private company?
eSchools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eSchools founded?
eSchools was founded in 2011. It employs 11 to 50 people.
Where is eSchools based?
eSchools is headquartered in Newmarket, United Kingdom, in the Europe region.
How does eSchools make money?
Five revenue lines are on record. Parents Evening Booking System Subscription is the primary driver. The others are school Website Design and Hosting, communication Tools Subscription, learning Platform Subscription and dfE Tracker Subscription.
Who are eSchools's main competitors?
Direct peers on record are Primary Technology, Schudio, Arbor Education, ParentPay and School Jotter (Jotter Education). Broad incumbents are Bromcom, Microsoft for Education and Google for Education. ClassDojo is listed as an emerging player. Wonde is listed as an others.
Does eSchools have an API?
No public API is recorded for eSchools.
What industry is eSchools in?
eSchools's product category is K-12 Education Technology (EdTech SaaS). Its primary akta.pro industry code is EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging), with a secondary code of EDAFAEAE, Student Enrollment, Admissions, Registration & Lottery Systems. Its NAICS code is 611710 and its SIC code is 7372.