What Simulate does

Simulate is a privately held Sydney-based software company, founded in 2005, that develops and operates online multi-user simulation platforms for aviation management training under the brands AIRLINE Online and AIRPORT Online, plus an administrator module called AIRLINE Online Manager (AOM). AIRLINE Online models the planning, establishment and operation of an airline across fleet planning, scheduling, yield management, passenger services, maintenance, marketing and industrial relations; AIRPORT Online models airport operations across two timeframes, daily business operations and long-term infrastructure planning, and can be configured with replicas of real-world airline schedules, markets and fleets. The platforms are delivered via web browser, support remote learning, and are configurable by administrators who control fuel prices, demand stimulation, aircraft types and availability.

The company's revenue model combines subscription-style multi-year software licences for universities, high schools and corporate clients with professional services revenue from 2-3 day in-organisation training courses, webinar-based training (1-hour introductory and 3-hour detailed sessions), in-person workshops delivered globally, and a Managed Environment Services line in which Simulate hosts and runs the simulation on the client's behalf. All pricing is quote-based, distinguishing between tiers for corporate/airline training, universities and aviation management, senior high school classes (Years 9-12), webinars and managed environments.

Simulate serves four primary segments: universities and higher education institutions using the simulations in aviation management, business and tourism courses; corporate and enterprise organisations running staff training programmes; airlines and aviation industry companies training managers across fleet, scheduling, yield and demand management; and airport operators and authorities training staff on daily operations and long-term planning. Marketing is direct and lightweight, conducted through simulate.aero, global workshops in cities including Arizona, Chicago, Singapore, Hamburg, Berlin, Sydney and Florida, webinars across multiple time zones, and academic publication references. No funding rounds, ownership details, executive team data, named customers or financial figures are disclosed in the source material.

Name

Simulate

Legal name

Simulate

Website

https://simulate.aero

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Simulate is a Sydney-based aviation management simulation software company providing AIRLINE Online and AIRPORT Online multi-user platforms to universities, high schools, airlines, and corporate clients for experiential business management training.

Ownership category

akta.pro rank

Product category

Aviation Management Simulation Software

NAICS

Software Publishers (5132), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Aviation management simulations
• Airline management training
• Airport management training
• Business simulation software
• Corporate aviation training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Agreement: Simulate provides license holders and their users with access to online applications. The Services, including any updates, enhancements and new features, are subject to license agreement terms. Each login displays the Software usage agreement and by logging in, license holders/users agree to those terms.
2. Training Services: Specialised corporate and airline training courses, webinar training (1-hour introductory and 3-hour detailed sessions), and workshop delivery in various cities globally. All prices on application.
3. Managed Environment Services: Simulate runs the simulation for clients based on their requirements and specifications, reducing time investment for the client.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Simulate develops and licenses online multi-user simulation software (AIRLINE Online and AIRPORT Online) that enables experiential learning in airline and airport management. The company sells software subscriptions to educational institutions, airlines, airports, and corporate clients, and supplements this with fee-based corporate and airline training courses, workshops, webinars, and Managed Environment Services where Simulate runs the simulation on behalf of clients.

Product overview

Simulate offers a portfolio of aviation management simulation products centered on two core online multi-user applications: AIRLINE Online (AO) and AIRPORT Online (AptO). AIRLINE Online simulates airline operations including fleet planning, scheduling, and yield management, while AIRPORT Online covers airport operations across daily business and long-term infrastructure planning. A complementary administrative module, AIRLINE Online Manager (AOM), provides administrator controls for both simulations. The company also provides associated training services including corporate training programs, webinars, workshops, remote learning support, and managed environment services. The simulations are designed for educational institutions (universities, high schools) and corporate training environments.

Differentiator

Problem solved

Functional benefit

Brands

• AIRLINE Online: Online management simulation for planning, establishment and operation of an airline. Used to teach economics, business education, aviation management and business functions.
• AIRPORT Online
• AIRLINE Online Manager (AOM)

Products and services

• AIRLINE Online (AO) Online multi-user management simulation for planning, establishing, and operating an airline. Covers fleet planning, passenger services, yield management, scheduling, maintenance, marketing, and industrial relations. Supports present-day and historical simulations going back to 1945, and can be configured with replicas of real-world airline schedules, markets, and fleets. Used by universities, airlines, and corporate training programs.
• AIRPORT Online (AptO) Online multi-user application to simulate and forecast the operations of an international or domestic airport. Operates in two timeframes—the first focusing on daily operational/business aspects of the airport, and the second on future planning (infrastructure and expansion). Enables participants to experience all facets of airport management.
• Corporate and Airline Training Specialised training courses intended to be run at the customer's organisation over 2-3 days, including full simulation runs and administrator/student training for airlines and corporate enterprises. Designed to develop business management skills, customer understanding, and cross-departmental staff awareness.
• Training & Workshops (Webinars and In-Person) Lecturer and administrator training ranging from introduction to expert levels. Includes 1-hour introductory webinars and 3-hour detailed sessions on AIRLINE Online, AOM, and AIRPORT Online, offered as private sessions or scheduled group training. In-person workshops conducted globally in cities including Arizona, Chicago, Singapore, Hamburg, Berlin, Sydney, and Florida.
• Managed Environment Services Simulate runs the simulation on behalf of clients to reduce their time investment, setting up the environment based on client requirements and operating the simulation according to specifications using existing implementation methods.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interpretive Simulations: Interpretive Simulations produces Marketplace and other business simulations widely used in business schools for marketing, strategy, and management courses. It competes for the same university and corporate training budgets as Simulate.
• Forio: Forio provides an online platform for building and deploying business simulations for business schools and corporate training. It serves similar academic and enterprise customers using simulations to teach management concepts, overlapping directly with Simulate's core use cases.
• SmartSims: SmartSims develops business simulations including a dedicated airline management simulation used in business schools and corporate training. It is the closest direct competitor, offering a similar aviation-focused business simulation product to universities and corporate clients.
• Cesim: Cesim offers business simulation games for business schools and corporate training programs across multiple industries. Its product structure (subscription-based simulations used in business education) and customer segments overlap materially with Simulate.
• GoVenture: GoVenture produces business and entrepreneurship simulations for education (K-12 through university). It targets the same high school and university segments as Simulate, offering alternative simulation products for the same buyer personas.
• Capsim: Capsim provides business simulations (Capstone, Foundation, etc.) used globally in business schools and corporate training programs. It targets the same educational and corporate buyers with simulation-based experiential learning.

Broad incumbents

• CAE: CAE is a global aviation training leader offering pilot training, crew training, and aviation simulation at much larger scale. While it focuses on flight simulation and crew training rather than airline/airport management training, it operates broadly in aviation training and could expand into Simulate's niche.
• Harvard Business Publishing - Education: HBSP Education sells Harvard-published simulations and cases to business schools and corporate training buyers worldwide. It competes for the same educational simulation budget allocation and represents a formidable incumbent in business education content.

Emerging players

• Mursion: Mursion offers AI- and VR-driven soft skills simulations for corporate training, often competing for the same corporate training budgets. While not aviation-specific, it represents the emerging immersive/AI simulation approach that could pressure Simulate's web-based model.
• SimIS: SimIS develops simulation-based training products for aviation, healthcare, and other industries. It operates in the same simulation-for-training category with aviation as a focus area, representing an emerging competitor with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simulatesupport
• Facebookfacebook.com/airlineonline
• LinkedInlinkedin.com/company/simulate-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simulate