Grupo Auren

Name

Grupo Auren

Legal name

Grupo Auren

Website

https://grupoauren.pe

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ate

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution Services: Distribution of consumer goods brands to points of sale across Peru. Revenue is generated through distribution fees, margins on goods handled, and potentially logistics service fees for warehousing and transportation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Auren is a Peruvian mass consumption distributor that connects consumer goods brands with points of sale across Peru through an integrated horizontal distribution model. The company provides end-to-end services including order management, controlled warehousing, national transportation, in-store merchandising, and field supervision, all backed by proprietary technology for real-time visibility. Operations span 12 cities with delivery of 20 million+ products annually to 1,000+ brand partners.

Product overview

Grupo Auren is a unified distribution platform that integrates four specialized sub-brands (AUREN S.A., AURENLAC S.A.C., AURENET, and DIPROSA) under one operational umbrella. The platform offers a comprehensive suite of distribution and logistics services including Order Management (OMS), warehousing and picking, transportation, point-of-sale execution and merchandising, field supervision sweeps, and proprietary technology tools. The core architecture combines horizontal distribution capabilities with real-time traceability, performance dashboards, and API-based integrations for ERP/commerce connectivity. The AURENET subsidiary provides the digital infrastructure while AURENLAC focuses on dairy and food specialization.

Differentiator

Problem solved

Functional benefit

Brands

• Auren: Core distribution company of the group
• Aurenlac
• Aurennet
• Diprosa

Products and services

• Mass Consumption Distribution Services End-to-end horizontal distribution service for consumer goods brands in Peru. Covers order management, warehousing, national transportation, point-of-sale execution, and field supervision. Delivered as a single-operator model integrating logistics, technology, and field teams across 12 cities.
• Order Management System (OMS) Service Centralized order orchestration service that integrates with clients' ERP/commerce systems. Provides intelligent routing for precise and timely dispatches. Reports 98% order precision and 99% real-time visibility. Used by consumer goods brands to manage order intake and dispatch across Peru.
• Warehousing and Picking Services Controlled warehousing and picking service using FIFO/FEFO inventory methods to ensure efficient order preparation with minimal errors. Provides inventory control for consumer goods brands across the group's warehouse network in Peru.
• Distribution and Transportation Services National coverage distribution and transportation service focused on OTIF compliance and delivery window adherence. Operates with real-time monitoring across 12 cities in Peru to deliver 20 million+ products annually.
• Point of Sale (PDV) Attention and Merchandising Services In-store execution service for consumer goods brands, including restocking, display setup, and store-level auditing supported by photographic evidence and geolocation. Performed by the field execution team at retail points of sale.
• Field Supervision Sweeps (Rastrillajes de Campo) Field supervision service providing direct visibility of execution at points of sale. Includes coverage control, incident resolution, and actionable reporting to brand partners across the national distribution footprint.
• Technology Platform Services (WIZE PERU) Technology and digital solutions offering that provides platforms and applications for real-time traceability, performance dashboards, and system integrations via API. Connected to client ERP/commerce systems to deliver end-to-end visibility.

Quantifiable outcome

• OTIF rate of 96%
• +5 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Falabella: Latin American retail conglomerate with large distribution operations across multiple countries including Peru; comparable as a regional incumbent in consumer goods distribution and retail.
• FEMSA: Mexican multinational with one of the largest FMCG and beverage distribution networks in Latin America, comparable in serving consumer goods brands with field execution and route-to-market capabilities at much larger scale.
• Grupo Éxito: Major Colombian retail and consumer goods operator with growing LATAM footprint; comparable in FMCG route-to-market and supply chain integration at scale.
• Maersk Logistics & Services: Global integrated logistics company offering end-to-end supply chain and contract logistics services, with growing LATAM presence; comparable for brands evaluating distribution outsourcing.
• DHL Supply Chain: Global contract logistics provider offering warehousing, distribution, and integrated supply chain services; comparable as a broad incumbent competing for enterprise distribution outsourcing contracts in LATAM.
• XPO Logistics: Global logistics provider specializing in contract logistics and distribution services; comparable as an alternative partner for brands seeking third-party distribution at scale.
• Cencosud: Latin American retail and distribution conglomerate operating supermarkets and consumer goods distribution across Chile, Peru, Argentina, Colombia, and Brazil; comparable as a large regional counterpart with integrated supply chain.

Others

• Backus y Johnston (AB InBev Peru): Peru's largest beverage company with substantial owned distribution operations; comparable as both potential customer and competitor in Peruvian FMCG distribution.
• Alicorp: One of Peru's largest FMCG manufacturers and a likely customer/adjacent participant; comparable given deep overlap in Peru consumer goods supply chains.

Direct peers

• Grupo Dicasa: Peruvian logistics and consumer goods distribution company offering similar B2B distribution services across Peru, directly comparable in geography, customer type, and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupoaurenperu
• LinkedInlinkedin.com/company/grupoauren

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Auren