What Grupo Exito does

Grupo Éxito is a multi-format mass-market retailer operating across Colombia, Uruguay, and Argentina under the legal entity Almacenes Éxito S.A., publicly listed on the Colombia Stock Exchange (ticker: EXITO) after completing the delisting of its ADSs from the NYSE in January 2025 and its BDRs from Brazil's B3 in May-August 2025. The company runs an integrated retail platform spanning 522 stores in Colombia under the Éxito, Carulla, Super Inter, Surtimax, Surtimayorista, and Viva brands; 99 stores in Uruguay through Grupo Disco and Grupo Devoto; and 14 hypermarkets plus shopping centers and wholesale stores in Argentina under Libertad and Paseo. The portfolio targets distinct price-income segments, from premium (Carulla) to discount (Surtimax) and wholesale (Surtimayorista), and serves approximately 44,300+ employees and a mass-market consumer base in three Latin American economies.

The company generates revenue primarily through one-time retail sales across physical store formats, supplemented by recurring streams from the Fidelidad loyalty program, shopping center real estate monetization (14 shopping centers in Argentina plus assets in Colombia and Uruguay), and complementary businesses. Distribution combines a dense physical footprint with owned e-commerce platforms (exito.com, carulla.com) under an "Estrategia Omnicliente" omnichannel approach. The technology stack is built around retail and operational automation rather than proprietary AI; the most notable deployment is RPA for order processing, which reduced processing times by 75%. The model is differentiated by 92% local sourcing of fruits and vegetables in Colombia, partnerships with hundreds of small producers through the 'Juntos Construimos País' and Paissana programs, and the social Fundación Éxito foundation, which has reached 790,000+ children with childhood nutrition programs since 2013. Recent strategic moves include centralizing trading on the BVC, leadership renewal at the CEO and CXO level in 2026, and promotional and product initiatives such as the La Megaprima campaign offering up to 70% discounts.

Name

Grupo Exito

Legal name

Almacenes Éxito S.A.

Website

https://grupoexito.com.co

Company type

Public

Founded year

1949

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Éxito is a publicly listed multi-format mass-market retailer operating 635+ stores across Colombia, Uruguay, and Argentina under brands including Éxito, Carulla, Surtimax, Disco, Devoto, and Libertad, serving broad consumer segments through hypermarkets, supermarkets, discount, wholesale, and owned e-commerce channels.

Ownership category

akta.pro rank

Product category

Multi-format food and general merchandise retail

NAICS

Food and Beverage Retailers (445), Grocery and Convenience Retailers (4451), General Merchandise Retailers (455)

SIC

Retail-Food Stores (5400), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Latin American & Caribbean Grocery Stores (CRAHAFAG)

Keywords

• Retail operations
• Omnichannel commerce
• Food retail
• Supermarket chains
• Consumer goods distribution

Headquarters

HQ city

Envigado

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Operations: Core retail business across multiple store formats (hypermarkets, supermarkets, neighborhood stores, wholesale) in Colombia, Uruguay, and Argentina, selling food, consumer goods, clothing, home, and technology products.
2. Shopping Centers & Real Estate: Monetization of foot traffic through owned shopping center assets (14 shopping centers in Argentina, plus others in Colombia and Uruguay).
3. Loyalty Programs: Fidelidad (loyalty program) contributing to revenue through customer retention and monetization of customer traffic.
4. Complementary Businesses: Complementary business revenue streams including real estate development and other ancillary retail operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Grupo Éxito operates a multi-format food and general merchandise retail platform across Colombia, Uruguay, and Argentina through owned brands including Éxito, Carulla, Super Inter, Surtimax, Surtimayorista, and Viva in Colombia, Grupo Disco and Grupo Devoto in Uruguay, and Libertad and Paseo in Argentina. The company sells food, beverages, household items, clothing, home goods, and technology products through 522+ physical stores in Colombia plus 99 stores in Uruguay and hypermarket/shopping-center operations in Argentina, complemented by owned e-commerce platforms exito.com and carulla.com that enable the omnichannel (omnicliente) strategy.

Product overview

Grupo Éxito operates as a multi-format retail platform across Colombia, Uruguay, and Argentina, managing a portfolio of retail brands including Éxito, Carulla, Surtimax, Super Inter, Viva, and Surtimayorista in Colombia; Grupo Disco and Grupo Devoto in Uruguay; and Libertad in Argentina. The company employs an omnichannel strategy (Estrategia Omnicliente) offering products through physical stores and e-commerce platforms (exito.com, carulla.com). The portfolio includes value formats, new frictionless payment methods, loyalty programs, and shopping centers for traffic monetization. Social initiatives include Fundación Éxito focused on childhood nutrition, the Paissana program supporting peace-building communities, and the La Ruta de las Oportunidades podcast showcasing supplier stories. The company also runs internal innovation programs like the Embajadores de la Innovación initiative and has implemented RPA for operational automation.

Differentiator

Problem solved

Functional benefit

Brands

• Paissana: A brand initiative of Grupo Éxito and the Colombian Government supporting productive projects that build peace and reconciliation, commercializing products from victims of violence, reinserted individuals, and communities in PDET territories.
• Fundación Éxito
• Equirutas
• Pigmentos Urbanos
• Tech Day
• Aceleradora Grupo Éxito

Products and services

• Éxito hypermarkets and supermarkets Flagship retail brand offering food, beverages, household items, clothing, and general merchandise through hypermarkets and supermarkets across Colombia under the Grupo Éxito multi-format strategy.
• Carulla supermarkets Premium supermarket chain in Colombia featuring artisanal bakery with sourdough processes and long fermentations, offering high-quality food products targeted at higher-income urban consumers.
• Surtimax discount supermarkets Discount supermarket format offering affordable basic necessities and household products to price-conscious consumers in Colombia as part of Grupo Éxito's multi-format strategy.
• Super Inter neighborhood supermarkets Supermarket chain operating in Colombia with a focus on regional development and local supplier partnerships as part of Grupo Éxito's neighborhood-store strategy.
• Viva stores Additional retail format operating in Colombia under the Viva brand as part of Grupo Éxito's multi-format strategy.
• Surtimayorista wholesale stores Wholesale retail format serving independent retailers and small businesses in Colombia for bulk purchasing of consumer goods.
• Grupo Disco Uruguay supermarkets Supermarket chain Disco operating in Uruguay with 99 stores as part of Grupo Éxito's international retail network.
• Grupo Devoto Uruguay supermarkets Retail supermarket brand Devoto operating in Uruguay as part of Grupo Éxito's international retail expansion.
• Libertad Argentina hypermarkets Hypermarket operations in Argentina under the Libertad brand with 14 hypermarkets, 14 shopping centers, and 12 wholesale stores as part of Grupo Éxito's southern-cone retail footprint.
• exito.com e-commerce platform Owned e-commerce platform for the Éxito brand enabling online shopping, home delivery, and omnichannel integration across Colombia.
• carulla.com e-commerce platform Owned e-commerce platform for the Carulla brand offering premium-grocery online shopping with exclusive pre-sale access for digital customers.
• Éxito loyalty program (Fidelidad) Customer loyalty program (Fidelidad) supporting customer retention, repeat purchases, and traffic monetization across Grupo Éxito's retail formats.

Quantifiable outcome

• 790,000+ children benefited from nutrition programs since 2013, with nutritional recovery achieved in half of beneficiaries in 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Gobierno Nacional de Colombia (Paissana)coreStrategic or Co-development PartnerPaissana is a joint initiative between Grupo Éxito and the Colombian Government National to support productive projects that build peace and reconciliation, commercializing products from victims of violence, reinserted individuals, people in illicit crop substitution programs, and communities in PDET (Territorial Development with a Focus) municipalities in 170 municipalities across Colombia. Products are sold under the Paissana brand in Grupo Éxito stores.
• Cooperativa de Caficultores del Occidente de Antioquia (Aprocad)coreStrategic or Co-development PartnerGrupo Éxito sources Café Especial Aroma de Occidente from the Aprocad cooperative, a project originating in Dabeiba, Antioquia with 374 families, producing specialty coffee (86+ cup score) from former victims of violence, resettled populations, and community members working toward peace and reconciliation.
• Cruz Roja ColombianaminorStrategic or Co-development PartnerPartnership with Cruz Roja Colombiana through a virtual donation platform created in 2015, allowing Colombians to donate water for emergency relief in the country.
• Planeta Rica (bufalo dairy, Córdoba)coreStrategic or Co-development PartnerPlaneta Rica is a bufalo dairy company in Córdoba, Colombia that supplies bufala mozzarella to Grupo Éxito. The company sources milk from local cattle producers, operates with 98% local workforce, and produces bufala dairy products under a model combining technification and traditional techniques, with bufalas living freely in pastures.
• Proveedores locales y pequeños productores colombianoscoreStrategic or Co-development PartnerThrough the 'Juntos Construimos País' (JCP) initiative, Grupo Éxito partners with hundreds of Colombian small and medium suppliers across categories including agriculture (Acrilan, Alpina, Café Quindío, Agrofrut), textiles (Dodo Active Wear, Confecorte, Confecciones Caribean), fishing (Pesquera del Mar), and many others, providing market access and development support.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Falabella: Chile-based department store and supermarket operator with significant presence across LatAm (Chile, Peru, Colombia, Argentina, Mexico, Brazil, Uruguay). Directly comparable as a multi-format retailer with department stores, supermarkets, and home center banners, plus a loyalty program and financial services.
• Ripley Corp: Chilean retail holding operating department stores in Chile, Peru, and Colombia. Comparable as a multi-format LatAm retailer with department-store roots, banking operations, and physical-plus-digital strategy in overlapping countries including Colombia.
• Cencosud: Chilean multinational multi-format retailer operating supermarkets, department stores, and home improvement stores across Chile, Argentina, Brazil, Peru, and Colombia. Closest direct comparable to Grupo Éxito in scale, multi-country LatAm footprint, and omnichannel strategy.
• Jerónimo Martins (Ara Colombia): Portuguese retailer that operates Ara discount stores in Colombia directly competing with Surtimax and Super Inter formats. Closest format-level competitor in the Colombian discount grocery segment.
• Tottus: Peruvian supermarket and hypermarket chain owned by Falabella, operating across Peru and Chile with growing presence. Directly comparable hypermarket-led model targeting similar middle-class LatAm consumers in adjacent geography.

Broad incumbents

• Costco Wholesale: US-based membership warehouse club with growing LatAm presence including Mexico. Comparable as a global multi-format retail operator with warehouse-club model overlapping Grupo Éxito's Surtimayorista wholesale format and Éxito hypermarkets.
• FEMSA / OXXO: Mexican multinational operating OXXO (largest convenience store chain in LatAm) plus FEMSA's retail and Proximity divisions. Comparable as a massive LatAm retail operator with loyalty program (Spin) and growing digital and fintech capabilities, though focused on convenience rather than hypermarkets.
• Walmart de México y Centroamérica (Walmex): Largest retailer in Mexico and Central America operating Walmart, Sam's Club, Bodega Aurrera, and Superama formats. Highly comparable business model (multi-format mass retailer with grocery focus) though larger scale and outside Grupo Éxito's geographic footprint.

Emerging players

• MercadoLibre: Dominant LatAm e-commerce and fintech platform operating across Argentina, Brazil, Mexico, Colombia, Chile, Uruguay, and Peru. Comparable as a rapidly scaling LatAm digital commerce competitor increasingly challenging traditional brick-and-mortar retailers on omnichannel share of wallet.

Regional players

• Sodimac (Homecenter): Home improvement retailer operating across Colombia and LatAm under the Sodimac and Homecenter brands. Comparable as a LatAm big-box retailer with Colombian presence, though focused on home improvement rather than groceries.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Grupo_Exito
• YouTubeyoutube.com/user/GrupoExitoColombiaCo
• Facebookfacebook.com/GrupoExitoColombia
• LinkedInlinkedin.com/company/grupoexito
• Instagraminstagram.com/grupoexito

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Exito