Brodnax Printing

What Brodnax Printing does

Brodnax Printing Company I, LLC, operating as Brodnax21C Printers, is a family-owned commercial printing and fulfillment company headquartered at 737 Regal Row, Dallas, Texas, founded in 1956 by John Brodnax. The company provides offset, digital, and wide-format printing, direct mail marketing, finishing/bindery, kitting, warehouse fulfillment, promotional products, and a custom Web-to-Print portal platform to enterprise and mid-market customers across the United States. Production runs on a multi-vendor capital stack including Heidelberg offset presses (including a 2024 Speedmaster XL 106), HP Indigo 18K/7K/7900 digital presses, Xerox Iridesse and Versant, Durst and CET UV flatbeds, and Scodix Ultra 6500 SHD digital embellishment, with Polar, Bobst, Mueller Martini, Zünd, and Miller Weldmaster finishing equipment—all operated under one roof.

The company serves named enterprise accounts including TopGolf, Neiman Marcus, JCPenney, Cooper Aerobics, Credit Union of Texas, Brightland Homes, and Texas Christian University across verticals such as retail, financial services, real estate, healthcare, education, and entertainment. Pricing is quote-based with no published tiers; customers submit specifications via a Request a Quote workflow routed to dedicated account representatives or an inside sales team (877-760-7146). A self-serve shop.brodnax21c.com web-to-print portal with variable data customization, real-time preview, approval workflows, and multi-location inventory management targets mid-market and franchise clients, while a separate WMS with SOC 2 Type II compliance and API integration supports ecommerce fulfillment customers.

Revenue is generated through one-time commercial print projects, recurring web-to-print portal subscriptions, managed fulfillment and kitting services, professional-services direct mail campaigns, and promotional product orders. The company has no external funding, no parent company, and no disclosed M&A activity; leadership comprises co-owners Jim Singer, Mike Campbell, and Chap Sturgeon, with Jimmy Singer as CFO and Meg Paxton as VP of Sales. Sustainability is positioned through an automatic PrintReleaf reforestation partnership that issues lifetime impact certificates to clients without additional fees.

Name

Brodnax Printing

Legal name

Brodnax Printing Company I, LLC

Website

https://brodnax21c.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Brodnax Printing (dba Brodnax21C Printers) is a family-owned Dallas-based commercial printing and warehouse fulfillment company serving enterprise and mid-market clients across the United States with offset, digital, and wide-format printing, direct mail, kitting, and a custom web-to-print portal.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Book Printing (2732), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)

akta.pro secondary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

Keywords

• Commercial printing services
• Direct mail marketing
• Wide format printing
• Fulfillment and kitting
• Promotional products

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Printing Services: One-time printing services including offset, digital, and wide format printing for business cards, brochures, banners, signs, magazines, books, and other marketing materials. Revenue generated per project based on quantity, paper stock, finishing requirements, and delivery timelines.
2. Fulfillment & Kitting Services: Warehouse management, order processing, inventory storage, kitting assembly, and shipping services for ecommerce and multi-location businesses. Clients ship inventory to Brodnax fulfillment center for storage, assembly, and dispatch.
3. Web-to-Print Portal Subscription: Branded online storefronts for organizations to manage print collateral and promotional products ordering. Includes 24/7 access, approval workflows, brand consistency controls, and inventory management. Ongoing per-order revenue plus potentially subscription component for portal hosting.
4. Direct Mail Marketing Services: Mailing list provision, list cleaning/certification, USPS presort, and print-and-mail services for postcards, flyers, newsletters, and catalogs. Can be structured as ongoing programs or one-time campaigns.
5. Promotional Products: Branded merchandise including office supplies, apparel, drinkware, and novelty items. One-time or recurring orders for branded promotional materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brodnax Printing (dba Brodnax21C Printers) is a Dallas-based commercial printing company that delivers offset, digital, and wide format printing along with direct mail marketing, finishing/bindery, kitting, warehousing and fulfillment services. It also sells branded promotional products and operates a custom Web-to-Print storefront platform for enterprise and multi-location clients. Customers include national brands across corporate, retail, education, financial services, healthcare, real estate, and restaurant/hospitality sectors.

Product overview

Brodnax Printing is a family-owned commercial printing company offering a comprehensive suite of print production services. The portfolio centers on three core printing technologies: Offset Printing for high-volume, cost-effective long-run jobs; Digital Printing for short-run personalized work with variable data capabilities; and Wide Format Printing for large-format signage and displays. These are complemented by integrated marketing services including Direct Mail Marketing, Fulfillment, Kitting, Finishing, and Promotional Products. The company also offers a Web to Print Portal platform for branded online storefronts. The product lineup spans business essentials (business cards, stationery, envelopes), marketing collateral (brochures, flyers, catalogs, magazines, newsletters, posters, postcards, rack cards), publications (books, handbooks, manuals, menus), and wide-format applications (banners, wall murals, vehicle wraps, custom signs, POP displays). Finishing services include cutting, die-cutting, folding, digital embellishments, foil stamping, and UV coating performed in-house. The company positions itself as a one-stop shop serving multiple industries including corporate, education, financial, healthcare, real estate, restaurant, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing High-volume lithographic printing service delivering sharp, vibrant, detailed prints for magazines, brochures, stationery, calendars, menus, posters, and books. Used by corporate marketing teams for long-run print collateral.
• Digital Printing On-demand digital printing with variable data capabilities for personalized short-run items such as business cards, posters, stationery, brochures, and flyers with fast turnaround.
• Wide Format Printing Large-format printing for banners, retractable banners, wall murals, custom backdrops, vehicle wraps, outdoor signage, and floor graphics using UV flatbed printers.
• Direct Mail Marketing End-to-end direct mail campaign services including postcards, flyers, newsletters, and catalogs with mailing list acquisition, cleaning, certification, and USPS presort capabilities.
• Fulfillment Services Warehousing, inventory management, order processing, kitting, and shipping through a secure SOC 2-compliant fulfillment warehouse with API integration to ERP, CRM, and e-commerce platforms.
• Finishing and Bindery In-house finishing and bindery services including cutting, die-cutting, folding, coating, embellishing, stitching, inserting, slitting, shrink-wrapping, and digital foil effects.
• Kitting Services Pre-assembly of multiple products into kits ready to ship, reducing pick-and-pack time, shipping costs, and time-to-market for franchise and multi-item orders.
• Promotional Products

Quantifiable outcome

• Print materials have longer retention than digital - 82% of Americans trust newspapers and magazine ads more than online advertising (HBR)
• +5 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• PrintReleafcoreStrategic or Co-development PartnerBrodnax21C partnered with PrintReleaf to offer automatic reforestation program for all print customers. PrintReleaf calculates paper/fiber consumption per client, issues forestry credits to global partners including Eden Reforestation, Plant with Purpose, NuaTree, OneTreePlanted, WeForest, and Trees Water & People. Customers automatically receive lifetime Impact Certificates, social sharing options, and QR codes for their online profiles. No customer signup or additional fees required.
• ScodixcoreTechnology or IntegrationDigital embellishment technology partner providing Scodix Ultra 6000 and Ultra 6500 SHD presses for digital foil, textured UV, spot UV, glitter, metallics, and raised effects. Scodix is described as offering the world's most advanced digital embellishment solution for the printing industry.
• HeidelbergcoreTechnology or IntegrationEquipment vendor for offset printing presses including 2024 Heidelberg 40 XL 106, 2020 Heidelberg 40 CD 102, and 2017 Heidelberg 40 CD 102, all with UV/LED curing capabilities and inline finishing.
• HP (Hewlett-Packard)coreTechnology or IntegrationDigital press equipment vendor providing HP Indigo 18K, HP Indigo 7K, and HP Indigo 7900 digital presses supporting 2000+ substrates with specialty ElectroInk technology.
• XeroxcoreTechnology or IntegrationDigital press equipment vendor for Xerox Iridesse Production Press and Xerox Versant 4100, providing specialty dry inks and mixed media capabilities.
• DurstcoreTechnology or IntegrationWide format UV flatbed printer equipment vendor. Durst P5 350 HS features foldable roller tables, special ink effects, multirack 6, double-sided printing, LED curing technology, and continuous board printing capabilities.
• CET (China Digital Printing Technology)coreTechnology or IntegrationWide format UV flatbed equipment vendor for CET K2-1000 Everest and CET K2-250H printers with precise high-speed, high-resolution printing and fast-drying VOC-free UV inks.
• Polar MohrsupportingTechnology or IntegrationCutting equipment vendor providing Polar 52 automated cutters with network integration and intuitive operator guidance for high-speed cutting operations.
• BobstsupportingTechnology or IntegrationEquipment vendor for Bobst SP 102E-II die cutter (40) and Bobst Amazon 105 (41) folder gluer for cutting custom shapes and folding/glue packaging.
• Mueller MartinisupportingTechnology or IntegrationStitching equipment vendor for Mueller Martini 8-pocket stitcher with cover feeder, producing stitched booklets, catalogs, magazines, and manuals.
• Miller WeldmastersupportingTechnology or IntegrationEquipment vendor for T300 Extreme banner and sign welding machine, finishing banners and signs with precision adjustments in under one minute for 4x6 banners.
• ZündsupportingTechnology or IntegrationDigital finishing equipment vendor for Zünd G3 L-3200 table with high volume, high quality, and flexibility. Supports 24/7 non-stop production with concurrent loading/unloading.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4over: Trade commercial printer offering offset, digital, large-format, and direct mail through a web-to-print platform. Comparable product portfolio delivered via online portal and self-serve ordering.
• Minuteman Press: Franchise-based commercial printer providing offset, digital, signage, and direct mail services to businesses. Comparable B2B full-service model serving small and mid-market clients with quote-based pricing.
• Lahlouh Inc. National commercial printing company offering offset, digital, large-format, direct mail, fulfillment, and kitting. Closely comparable full-service, multi-technology B2B print platform.
• PrintingForLess: Commercial printing company specializing in offset and digital printing with web-to-print ordering and short-to-medium run lengths. Direct competitor in B2B print services with overlapping customer base.
• NPC (National Printing Converters): Texas-based commercial printer offering offset, digital, packaging, direct mail, and fulfillment to enterprise clients. Comparable regional-to-national service footprint with strong enterprise customer roster.
• AlphaGraphics: Franchise commercial printing network offering offset, digital, large-format, direct mail, and fulfillment to businesses nationwide. Directly comparable B2B service model, similar product mix, and similar mid-market-to-enterprise customer target.
• The Printing House: Multi-location commercial printer in North America offering digital, offset, wide-format, direct mail, and fulfillment. Comparable full-service B2B print model with national enterprise clients.

Broad incumbents

• Taylor Corporation: One of the largest privately held commercial printing companies in the U.S., offering a broad portfolio of print, marketing, and fulfillment services. Larger, broader-portfolio incumbent with overlapping capabilities in direct mail, fulfillment, and digital print.
• Staples Print & Marketing Services: National retail and B2B print services provider offering business cards, marketing materials, signage, and direct mail. Larger incumbent with broad distribution and brand recognition.
• Cimpress (Vistaprint): Mass-customization print platform operating Vistaprint and multiple regional print brands globally. Large incumbent competing with Brodnax on small-business and SMB print volumes via web-to-print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brodnax21c

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brodnax Printing