Xerox
- Company typePublic
- Founded1906
- HeadquartersNorwalk, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Xerox firmographics
Firmographics- Name
- Xerox
- Legal name
- Xerox Corporation
- Website
- https://xerox.com
- Company type
- Public
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Xerox industry classification
Industry- Product category
- Workplace and Production Printing Equipment
- NAICS
- Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (3341), Commercial and Service Industry Machinery Manufacturing (3333), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Support Activities for Printing (32312)
- SIC
- Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)
- akta.pro secondary industries
- Production & High-Volume Printing Systems (HDACAEAJ), Printing & Document Infrastructure (MFP fleets, Print Servers, Managed Print) (EDAEAHAL), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Xerox is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Xerox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Print Hardware and Supplies: Traditional print business including office and production printers, multifunction devices, and consumable supplies (toner, parts). Core legacy business under secular decline but still significant revenue contributor.
- Managed Print Services: Ongoing managed print services contracts providing device management, supplies, and support on a per-page or subscription basis.
- IT Services and Solutions: Expanded IT services including data solutions, device lifecycle services, modern infrastructure, modern workforce solutions, network solutions, and security and compliance services. Growing segment targeted to reach 20% of business mix.
- Digital Services: Capture and workflow automation services, content hub and cloud print services, invoice management services, and enterprise content management.
- IT as a Service (AI-Powered): ServiceNow-based AI-powered IT as a Service platform offering subscription-style recurring revenue alongside traditional print-related revenue.
- Production Print: High-speed digital printing presses and workflow solutions for commercial print providers, targeting production inkjet segment through partnership with Kyocera.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Roca Sifter device with subscription: $799 + $25/month |
| Other | Pay-as-you-go | Consumer/SMB printer savings: up to 40% on print |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Xerox product offering
Product offeringCore offering
Xerox produces and supplies office printers, multifunction devices, and digital production presses alongside a portfolio of document workflow software (FreeFlow, DocuShare, XMPie) and recurring services including Managed Print Services, IT Solutions, and an AI-powered IT as a Service platform. Following the 2025 Lexmark acquisition, the combined entity serves over 200,000 customers with hardware, software, and managed IT services targeting digital and IT solutions to comprise 20% of business mix.
Product overview
Xerox is a services-led, software-enabled enterprise offering a comprehensive portfolio of workplace technology solutions. The product architecture consists of hardware (printers and multifunction devices), software (workflow automation, document management, print management), and services (IT solutions, managed print services, digital services). Following the 2025 acquisition of Lexmark International for $1.5 billion, the portfolio expanded to include Lexmark's printer lines (CS963, CX833, CX950-CX962, MX951, MX953), production presses (PrimeLink C9200 Series, B9100 Series), and enterprise document solutions. The core platform includes VersaLink and AltaLink multifunction printers for office environments, iGen and Iridesse production presses for commercial print, the FreeFlow workflow automation suite, DocuShare enterprise content management, and XMPie personalized communication software. The company also offers AI-powered solutions including Global Capture, Intelligent Document Processing, and the X.Assist AI agent framework. The unified Global Accelerator Network partner program combines both Xerox and Lexmark partner ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- VersaLink Series VersaLink multifunction printers and copiers for office environments, offering printing, copying, scanning, and fax capabilities with cloud connectivity and security features, built on the ConnectKey platform.
- AltaLink Series AltaLink multifunction printers designed for large workgroups and enterprises, offering high-volume printing, scanning, and advanced workflow capabilities with Common Criteria certification for government and enterprise security deployments.
- iGen Production Press High-performance digital production press for commercial printing, offering offset-quality output at high speeds with advanced finishing options.
- Iridesse Production Press Production press featuring specialty toner options including gold, silver, white, pink, clear, and metallic for high-end commercial print applications.
- Versant Production Press Series Versant production presses offering automated color management and high-speed color printing for commercial print providers.
- Nuvera Production System High-speed inkjet presses for production printing environments, offering high-volume continuous feed and sheet-fed capabilities.
- PrimeLink Series PrimeLink color and monochrome light-production printers with print speeds up to 136 pages per minute, added through Xerox's acquisition of Lexmark and distributed via OEM partnership with Toshiba America Business Solutions.
- Xerox C Series Entry-level and mid-range color laser printers and multifunction printers for small to medium businesses and workgroups, including ConnectKey-enabled models with AirPrint support.
- Home Office Printers Home office printers and multifunction devices designed for remote work and small office environments, available through shop.xerox.com with promotional pricing and free shipping on supplies.
- Xerox IJP900 Inkjet Press High-capacity production inkjet press for commercial print applications, unveiled at The Future of Xerox Production Print event in February 2026 as part of Xerox's strategic investment in high-speed inkjet technology.
- Xerox Proficio PX300 and PX500 Digital Color Presses Next-generation digital color presses for production print environments, unveiled at The Future of Xerox Production Print event in February 2026 as part of Xerox's production print strategic pillar.
- Lexmark Printers Lexmark color and monochrome printers and multifunction devices including CS963, CX833, CX950-CX962, MX951, MX953 models for SMB and enterprise markets, now part of the combined Xerox-Lexmark portfolio following the July 2025 acquisition.
- FreeFlow Core Modular workflow automation platform for commercial and in-plant printers that reduces prepress costs and minimizes errors in print production processes, with the next generation launched in June 2026.
- FreeFlow Vision Connect Cloud-based monitoring platform for production print operations enabling real-time visibility and automation of print workflows, debuted at The Future of Xerox Production Print event in February 2026.
- FreeFlow Suite Comprehensive suite of production workflow automation tools including Accxes, Makeready, Variable Information Suite, and Print Manager for commercial print operations.
- DocuShare Enterprise Content Management Enterprise content management platform enabling document capture, storage, workflow, and compliance management for organizations.
- XMPie Personalized Communication Software Personalized communication software for variable data printing, cross-media campaigns, and customer communication management.
- Xerox Workplace Cloud Cloud-based print management solution providing secure print release, mobile printing, and fleet management capabilities, recognized with a Keypoint Intelligence Pick Award in 2026 as Smart Workplace Solutions Line of the Year.
- DocuShare Go Comprehensive document management platform with cloud-based storage, collaboration, and workflow automation features.
- Global Capture and Intelligent Document Processing AI-powered document capture and processing platform enabling intelligent document processing with automated data extraction and classification across text, structured data, and multimodal workflows.
- Managed Print Services Managed print services providing outsourced print infrastructure management, optimization, supplies, and support for enterprise fleets on a per-page or subscription basis.
- Xerox IT Solutions Comprehensive IT solutions including data solutions, device lifecycle services, modern infrastructure, modern workforce solutions, network solutions, and security and compliance services, expanding IT services targeting 20% of business mix.
- AI-Powered IT as a Service AI-powered IT as a Service platform built on ServiceNow, launched in May 2026 to deliver subscription-style recurring managed IT and workflow automation services targeting SMB and mid-market clients, representing a strategic shift from traditional print hardware.
- Capture & Workflow Automation Services Capture and workflow automation services enabling organizations to digitize and automate document-intensive business processes.
- Content Hub & Cloud Print Services Content hub and cloud print services enabling centralized content management, secure cloud-based printing workflows, and on-demand print distribution.
- Invoice Management Services Automated accounts payable and invoice management services using intelligent document processing to capture, validate, and route invoices for faster processing.
Quantifiable outcome
- Q1 2026 revenue of $1.85 billion, up 26.7% YoY, with 240 basis point margin expansion to 3.9%
- +5 more outcomes
Companies that use Xerox
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Xerox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature10 records
Xerox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- KyoceracoreXerox announced a 2025 partnership with Kyocera to expand its production inkjet portfolio and re-enter the cut-sheet inkjet segment. This is a strategic pillar for Xerox's production print business with bold investments in high-speed inkjet, AI-driven workflow, and digital embellishment.
- CeliveominorCeliveo announced a worldwide master distribution agreement with Xerox-Lexmark under which Xerox-Lexmark resells Celiveo's cloud print and AI document management solutions to its global client base. The agreement combines Xerox-Lexmark's printer hardware and managed print services with Celiveo's zero-trust security software and SaaS offerings.
- Toshiba America Business SolutionsminorToshiba America Business Solutions expanded its high-output print portfolio by adding Xerox PrimeLink color and monochrome light-production printers, strengthening its multi-vendor strategy for clients. Partnership follows Xerox's acquisition of Lexmark, enabling Toshiba's customers to produce high-impact materials in-house with supported service and solutions.
- Tessera LabsminorTessera Labs is working directly with Xerox on ERP transformation projects. Tessera Labs' AI agents reportedly replace hundreds of consultants with a small team and reduce multi-year transformation cycles to weeks, with enterprises reportedly saving over $100 million annually.
- ServiceNowcoreXerox launched an AI-powered IT as a Service platform built on ServiceNow, representing a strategic shift from traditional print hardware toward managed IT and workflow automation services. The platform targets SMB and mid-market clients with subscription-style recurring revenue.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Xerox competitors and assessment
Company assessmentDirect peers
- HP Inc. HP's Personal Systems and Print divisions directly compete with Xerox across office printers, MFPs, and managed print services. Both serve enterprise, SMB, and federal customers with overlapping product lines (LaserJet/OfficeJet vs VersaLink/AltaLink).
- Canon: Canon competes head-to-head with Xerox in office MFPs and production print (imagePRESS series vs iGen/Iridesse). Both target commercial print providers, enterprise, and government segments with similar printer and workflow solutions.
- Ricoh: Ricoh is a direct competitor in office printing, production print, and managed document services. Both companies target similar enterprise and commercial print customers and offer workflow automation and managed print services.
- Brother Industries: Brother competes with Xerox in SMB and small office printing segments with laser printers and MFPs. Both companies target cost-conscious office buyers with similar multifunction printer lineups and supplies ecosystems.
- Konica Minolta: Konica Minolta directly competes in production print (AccurioPress series) and enterprise managed print services. Both companies serve commercial print providers and offer workflow automation software alongside hardware.
- Kyocera: Kyocera is both a partner (production inkjet) and competitor in office printing and document solutions. The 2025 Kyocera-Xerox production inkjet partnership underscores their overlapping but now collaborative positioning in production print.
- Epson: Epson competes with Xerox in office printing, particularly in inkjet-based MFPs and business printers. Both target enterprise and SMB customers with comparable multifunction printer portfolios.
- Sharp Electronics: Sharp competes with Xerox in office MFPs and document solutions for enterprise and SMB customers. Both offer multifunction printer hardware with workflow software and managed print services.
- Toshiba Tec: Toshiba is both a customer (now resells Xerox PrimeLink printers) and competitor in office MFPs and production print. Direct overlap in multifunction devices and document workflow for enterprise customers.
Emerging players
- HCLTech: HCLTech is a major IT services provider that recently had its BPM contract terminated by Xerox. As Xerox pivots toward IT-as-a-Service, HCLTech represents both a historical partner and emerging competitive threat in managed IT services for enterprise and SMB customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Xerox social profiles
Digital presenceXerox compliance and trust
Trust signalCompliance4 records
Xerox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xerox leadership team
Management profileNumber of profiles
Profiles8 records
Xerox subsidiaries and ownership
Company hierarchySubsidiaries2 records
Xerox funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xerox M&A and investment
M&A and investmentM&A39 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xerox
What does Xerox do?
Xerox produces and supplies office printers, multifunction devices, and digital production presses alongside a portfolio of document workflow software (FreeFlow, DocuShare, XMPie) and recurring services including Managed Print Services, IT Solutions, and an AI-powered IT as a Service platform. Following the 2025 Lexmark acquisition, the combined entity serves over 200,000 customers with hardware, software, and managed IT services targeting digital and IT solutions to comprise 20% of business mix.
Is Xerox a public or private company?
Xerox is a public company. It is classified as public and is currently operating.
When was Xerox founded?
Xerox was founded in 1906. It employs 5,001 to 10,000 people.
Where is Xerox based?
Xerox is headquartered in Norwalk, United States, in the North America region.
How does Xerox make money?
Six revenue lines are on record. Print Hardware and Supplies are the primary driver. The others are managed Print Services, IT Services and Solutions, digital Services, IT as a Service (AI-Powered) and production Print.
Who are Xerox's main competitors?
Direct peers on record are HP Inc., Canon, Ricoh, Brother Industries, Konica Minolta, Kyocera, Epson, Sharp Electronics and Toshiba Tec. HCLTech is listed as an emerging player.
Does Xerox have an API?
Yes. Xerox offers a developers program and various APIs including Xerox ConnectKey Apps, Global Print Driver, and Mobile Print Solution APIs. The company provides SDK and developer tools through its Developer Program at https://www.xerox.com/en-us/about/developer-program. Developer documentation is at www.xerox.com/en-us/about/developer-program.
What industry is Xerox in?
Xerox's product category is Workplace and Production Printing Equipment. Its primary akta.pro industry code is HDACAEAK, Managed Print Hardware (Fleet/Departmental Printers), with a secondary code of HDACAEAJ, Production & High-Volume Printing Systems. Its NAICS code is 334 and its SIC code is 3570.