E-plaque
E-plaque is the first French online platform for vehicle registration (carte grise) and homologated license plate sales, serving individual vehicle owners and auto professionals under dual state habilitation from the Ministry of the Interior and the Tréssor Public.
- Company typePrivate
- Founded2009
- HeadquartersÉpinay-sous-sénart, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What E-plaque does
E-plaque SAS, founded in 2009 by Benoit Ginet in Épinay-sous-Sénart, France, operates the country's first online vehicle registration platform. The company processes carte grise (vehicle registration certificate) requests — including owner changes, address changes, duplicates, provisional WW certificates, imported vehicle registrations, succession transfers, and collection/agricultural vehicle cases — through a self-service website that pre-fills Cerfa administrative forms, applies electronic signature, and integrates directly with the French government's SIV (Système d'Immatriculation des Véhicules). It also manufactures and sells homologated license plates for cars, motorcycles, trucks, and specialty vehicles. The platform operates under dual state authorizations: Habilitation n°18621 from the Ministry of the Interior and Agrément n°26579 from the Tréssor Public, allowing it to record registrations and collect registration taxes on behalf of the French state.
The business model combines transactional service fees (starting at €29.90 per carte grise and €15.9 for professional dossier assistance) with hardware revenue from license plate sales and a financial partnership with Cofidis enabling 3x/4x installment payments for amounts €100–2,500. Distribution is exclusively digital — direct website ordering plus a phone channel — serving two segments: individual vehicle owners (primary) and auto professionals (garages, dealers) via a Compte Pro offering. E-plaque has processed over 500,000 orders and served over 1 million cumulative users, maintaining 4.4–4.5/5 ratings on Ekomi, Google, and Trustpilot with a 97% self-reported satisfaction rate. Operations remain domestic to France (with a 2025 expansion to Réunion island for customs clearance certificates) and are run by a small team of 1–10 employees with no disclosed external institutional funding.
E-plaque firmographics
Firmographics- Name
- E-plaque
- Legal name
- Eplaque
- Website
- https://eplaque.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-plaque is the first French online platform for vehicle registration (carte grise) and homologated license plate sales, serving individual vehicle owners and auto professionals under dual state habilitation from the Ministry of the Interior and the Tréssor Public.
- Ownership category
- akta.pro rank
Where E-plaque is headquartered
LocationHeadquarters
- HQ city
- Épinay-sous-sénart
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
E-plaque business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Car registration services (carte grise): Processing of car registration requests including changes of holder, duplicates, address changes, WW provisional registrations, imported vehicles, and succession cases. Service fees charged on top of government taxes.
- License plate manufacturing and sales: Manufacturing and delivery of homologated license plates for all vehicle types (cars, motorcycles, trucks). Made in France using premium materials and latest technologies.
- Professional services / dossier assistance: Service fees starting from 15.9€ for handling complex cases, document preparation, and expert assistance with car registration procedures.
- Installment payment processing: Partnership with Cofidis enables 3x/4x payment plans for amounts 100-2500€. Eplaque earns through this payment facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Car registration service starting price |
| Transaction based/ take rate | Pay-as-you-go | Professional service / dossier assistance |
| Other | Multi-year contract | Installment payment via Cofidis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
E-plaque product offering
Product offeringCore offering
E-plaque operates a fully online French vehicle registration (carte grise) service that processes administrative dossiers directly with the government's SIV system, eliminating the need for FranceConnect accounts or cession codes. The company also manufactures and sells homologated license plates (plaques d'immatriculation) that are delivered within 24-48 hours, bundling a digital administrative service with a physical product for vehicle owners and auto industry professionals.
Product overview
Eplaque operates as a dual-offering platform combining online vehicle registration certificate (carte grise) processing with license plate manufacturing and sales. The core service is the Carte Grise Online Service, which handles all administrative procedures related to vehicle registration in France, from owner changes to provisional WW certificates. Complementing this, the License Plates product line offers homologated plates in various materials (plexiglass, aluminium) for cars, motorcycles, trucks, and specialty vehicles. Additional modules include installment payment options (Paiement en 3x/4x via Cofidis), dedicated Professional Services (Compte Pro) for automotive dealers, and specialized registrations for foreign vehicles, collection vehicles, and agricultural vehicles. All products are unified through a single online platform established in 2009 with French government habilitations.
Differentiator
Problem solved
Functional benefit
Products and services
- Carte Grise Online Service (certificat d'immatriculation) End-to-end online processing of French vehicle registration certificates (carte grise / certificat d'immatriculation), including new registrations, change of owner, change of address, and special-category vehicles (imported, collection, WW provisional, agricultural). Customers complete a 2-minute online order, receive pre-filled Cerfa forms, expert human verification, and the final carte grise by mail. Designed for individual vehicle owners and is the company's flagship offering.
- License Plates (Plaques d'immatriculation) Homologated French license plates manufactured to regulatory standards and shipped within 24-48 hours, typically ordered together with a carte grise from the same online checkout. Sold to individual vehicle owners as well as auto professionals managing resale vehicles.
- Compte Pro (Professional Account for Auto Industry) Dedicated B2B service package for independent garages (garages W), used car dealers, and other auto industry professionals. Includes registration processing, declaration of purchase (déclaration d'achat), preferential bulk pricing, free reissues for 6 months, and a dedicated account manager.
Quantifiable outcome
- 1 million+ users served since 2009
- +3 more outcomes
Companies that use E-plaque
Customer profileSegments2 records
Ideal customer profiles2 records
E-plaque technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
E-plaque partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Imprimerie NationalecoreImprimerie Nationale handles the physical production and delivery of official carte grise (vehicle registration certificates). Cards are sent via registered mail to customers.
- SIV (Système d'Immatriculation des Véhicules)coreIntegration with the French government's vehicle registration system (SIV) through official habilitation, enabling electronic submission of registration requests.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
E-plaque competitors and assessment
Company assessmentOthers
- Vroomly: French digital automotive services platform aggregating car maintenance, repair booking and related services. Adjacent rather than directly competing, but shares the same target audience of French vehicle owners and represents a potential ecosystem overlap.
Broad incumbents
- ANTS (Agence Nationale des Titres Sécurisés): The official French government platform for vehicle registration. Provides a free alternative to private operators and sets the regulatory framework; not a commercial competitor per se, but the primary substitute that constrains E-plaque's pricing power.
Direct peers
- Cartegrise.com: Long-standing French online carte grise platform with the same core offering: digital submission of vehicle registration requests via SIV. Direct head-to-head competitor to E-plaque for both consumer and professional customers.
- Guichet Carte Grise: Online carte grise service in France with similar government habilitation and end-to-end digital processing. Competes directly on price, speed, and customer experience.
- Carte Grise Minute: French online vehicle registration (carte grise) service operating in the same regulated market with similar ministerial habilitations, serving individual and professional customers with a comparable self-service digital flow.
- Démarches Carte Grise: Online vehicle registration intermediary in France offering comparable carte grise and plate services. Targets the same end customers with similar transaction-based pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E-plaque social profiles
Digital presenceE-plaque compliance and trust
Trust signalCompliance2 records
E-plaque financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-plaque leadership team
Management profileNumber of profiles
Profiles1 record
E-plaque funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-plaque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-plaque
What does E-plaque do?
E-plaque operates a fully online French vehicle registration (carte grise) service that processes administrative dossiers directly with the government's SIV system, eliminating the need for FranceConnect accounts or cession codes. The company also manufactures and sells homologated license plates (plaques d'immatriculation) that are delivered within 24-48 hours, bundling a digital administrative service with a physical product for vehicle owners and auto industry professionals.
Is E-plaque a public or private company?
E-plaque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-plaque founded?
E-plaque was founded in 2009. It employs 1 to 10 people.
Where is E-plaque based?
E-plaque is headquartered in Épinay-sous-sénart, France, in the Europe region.
How does E-plaque make money?
Four revenue lines are on record. Car registration services (carte grise) is the primary driver. The others are license plate manufacturing and sales, professional services / dossier assistance and installment payment processing.
Who are E-plaque's main competitors?
Vroomly is listed as an others. ANTS (Agence Nationale des Titres Sécurisés) is listed as a broad incumbent. Direct peers are Cartegrise.com, Guichet Carte Grise, Carte Grise Minute and Démarches Carte Grise.
Does E-plaque have an API?
No public API is recorded for E-plaque.