What Vroomly does

Vroomly operates a dual-sided automotive aftermarket platform headquartered in Paris. On the consumer side (B2C), the company's web-based platform enables French car owners to compare prices for 46 maintenance and repair services across a network of 6,000+ certified garages, read verified reviews, and book appointments online. The price comparison engine is built on a proprietary dataset derived from scanning 22 million invoices across 700 garages, establishing reference prices that underpin consumer trust. As of 2020-2021, the platform attracted 1M+ monthly unique visitors and produced 6.7M quotes in peak month, ranking as France's leading garage comparator.

On the supply side (B2B), Vroomly operates an integrated ecosystem serving independent repair shops and auto center chains. Vroomly Parts (launched November 2020) is a free B2B marketplace where garages purchase spare parts, tires, tools, and consumables from 500,000+ product references, generating revenue via distributor commissions (€3M in its first year). Vroomly Pro (launched October 2023) is a subscription SaaS platform consolidating appointment scheduling, parts procurement, and daily operations management. Vroomly Academy (launched March 2021) provides free digital training to mechanics. Distribution combines direct B2B sales for garage recruitment with channel partnerships covering national chains including Midas, Speedy, AutoFirst, and Club Auto Conseil.

The company was founded in 2017 by Alexis Frèrjean, Jean-Philippe Coutard, and Antoine, and is backed by Mobivia Group through its corporate venture arm Via ID (€2M seed in 2018, €5M Series A in 2021). Revenue streams span marketplace commissions, booking/lead-generation fees, and emerging SaaS subscriptions. The company recently became profitable (December 2025) and has opened a Lisbon business hub to support international expansion, targeting the position of "SaaS of garages" across Europe.

Name

Vroomly

Legal name

DOCAUTO

Website

https://vroomly.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Vroomly is a Paris-based automotive aftermarket platform connecting French car owners with 6,000+ certified garages through price comparison and online booking, while supplying partner garages with a B2B parts marketplace, SaaS management tools, and digital training.

Ownership category

akta.pro rank

Product category

Automotive Services Marketplace

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Garage comparison platform
• Automotive repair booking
• Parts marketplace
• Garage management software
• Price comparison services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking Commission (Vroomly Booking): Revenue generated from facilitating appointments between car owners and garages. The platform acts as an intermediary, bringing customers to partner workshops in exchange for a commission or lead generation fee.
2. Parts Marketplace (Vroomly Parts): B2B marketplace commission from connecting garages with distributors for spare parts, tires, tools, and consumables. Launched November 2020, reached 3 million euros revenue in first year. Access remains free for repair shops.
3. SaaS Subscription (Vroomly Pro): Subscription-based garage management software providing tools for daily operations, launched October 2023. Represents the company's ambition to become the 'SaaS of garages' in Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vroomly operates a French online platform that enables car owners to compare prices for 46 maintenance and repair services across 6,000+ certified garages and book appointments online. The B2B ecosystem includes Vroomly Parts (a B2B marketplace with 500,000+ parts references covering 85% of France), Vroomly Pro (a SaaS garage management platform launched in October 2023), and Vroomly Academy (free digital training for mechanics). The platform's pricing algorithm was developed by scanning 22 million invoices from 700 garages to establish reference prices.

Product overview

Vroomly operates a dual offering: Vroomly (B2C) is a consumer-facing garage comparison and online booking platform covering 46 repair and maintenance services across a network of 6,000+ certified garages throughout France, including independent repairers and national chains (Norauto, Feu Vert, Midas, Speedy). The B2B side includes Vroomly Parts, a marketplace where garages purchase spare parts, tires, tools, and lubricants; Vroomly Pro, an all-in-one garage management platform; and Vroomly Academy, free digital training for mechanics. Together these solutions form an ecosystem recreating trust between car owners and garages through price transparency, verified reviews, and digital tools for garage operations.

Differentiator

Problem solved

Functional benefit

Brands

• Vroomly Parts: B2B marketplace for automotive parts and spare parts enabling repair professionals to purchase parts at competitive prices
• Vroomly Pro
• Vroomly Academy
• Vroomly Booking

Products and services

• Vroomly Booking (B2C Platform) Consumer-facing online platform allowing French car owners to compare prices for 46 maintenance and repair services (oil changes, brake pads, timing belt, AC recharge, battery replacement, clutch, tire changes, etc.) across certified garages, read verified reviews, and book appointments online. Free for consumers; revenue from booking commissions.
• Vroomly Parts (B2B Marketplace) B2B online marketplace enabling repair shops to purchase spare parts, tires, tools, liquids, and lubricants from multiple distributors at competitive prices. Offers 500,000+ product references with free access for repair shops; revenue generated through distributor commissions.
• Vroomly Pro (Garage Management SaaS) All-in-one SaaS platform for garage management consolidating appointment scheduling, parts procurement (via Vroomly Parts integration), invoicing, and business operations into a unified dashboard. Targets independent repair shops and auto center chains; subscription-based.

Quantifiable outcome

• 6,000+ certified garages across France
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, strategic and major.

• Originauto (Mobivia)minorStrategic or Co-development Partner · 1 October 2021Vroomly Parts acquired Originauto's customer base in October 2021 when Mobivia shut down the competing B2B parts marketplace. Originauto had been relaunched in early 2020 but ceased operations September 30, 2021.
• AutoFirst (Van Heck Interpièces)strategicChannel Partner/ Reseller/ Distributor · 1 October 2020Partnership signed October 2020 to integrate AutoFirst network members onto Vroomly. Provides digital visibility tools and traffic generation services to Van Heck Interpièces France's independent repair shop network.
• Club Auto Conseil (Flauraud)strategicChannel Partner/ Reseller/ Distributor · 1 October 2020Partnership with Flauraud-affiliated repairer network to encourage member registration on Vroomly platform. Extends reach to network's independent repair shop members.
• MidasmajorChannel Partner/ Reseller/ Distributor · 1 June 2019Framework agreement signed June 2019 to integrate Midas auto centers onto Vroomly platform. 230 out of 360 Midas centers were bookable by 2020. Vroomly became Midas's top external lead generator within 6 months, demonstrating significant traffic value for the chain.
• SpeedymajorChannel Partner/ Reseller/ Distributor · 1 June 2019Partnership agreement signed June 2019 to make Speedy auto centers bookable on Vroomly platform. Extends Vroomly's reach with another major auto center chain.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Werkstattking: German online platform enabling car owners to compare garages, view prices, and book repair appointments. Comparable to Vroomly's core B2C garage comparison offering but operating in the DACH region rather than France.
• Autobutler: European (Denmark-headquartered) online marketplace for comparing auto repair quotes and booking workshops across multiple European countries. Directly comparable to Vroomly's garage comparison business but focused on Scandinavian markets.

Direct peers

• Fixter: UK mobile-first automotive maintenance platform offering upfront pricing, mobile booking, and pickup/delivery of vehicles for servicing. Comparable to Vroomly's B2C booking model but with stronger mobile emphasis and added logistics layer.
• RepairPal: US-based auto repair marketplace providing fair price estimates (built from industry data), certified shop network, and online booking. Closely mirrors Vroomly's price-transparency + certified-garage positioning, with the same data-driven approach to reference pricing.
• AutoLeap: Cloud-based garage management SaaS platform serving independent auto repair shops with workflow, estimating, and customer communication tools. Most directly comparable to Vroomly Pro's garage management subscription offering.
• Shop-Ware: US-based garage management SaaS providing shop management, customer communication, and digital vehicle inspection tools. Directly comparable to Vroomly Pro as a subscription-based management platform serving independent auto repair shops.
• WhoCanFixMyCar: UK-based online marketplace that lets car owners compare prices from local mechanics and book repair appointments. Most directly comparable to Vroomly in terms of consumer-facing garage comparison and booking model, with similar two-sided marketplace mechanics across an English-speaking market.
• Openbay: US online marketplace connecting vehicle owners with local service centers for repair quotes and bookings. Mirrors Vroomly's online booking and price transparency model in the North American automotive aftermarket.

Others

• Drivy (Getaround): European peer-to-peer car rental marketplace (French-founded, now Getaround). Compares as a French-built two-sided mobility marketplace with similar DNA in connecting consumers with vehicle service providers, though operating in car sharing rather than repair services.

Broad incumbents

• La Centrale: Leading French automotive classifieds platform (owned by Adevinta) primarily for used car listings, with extensions into maintenance and services. Comparable as a major French automotive digital platform with consumer traffic and garage partner relationships, though its core focus is vehicle transactions rather than repair services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQhshjceQgk_J2gpv2V4N6w
• Facebookfacebook.com/Vroomly
• LinkedInlinkedin.com/company/vroomly
• Xx.com/vroomlyfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vroomly