What Citizens Wealth Management Group does

Citizens Wealth Management Group is a private wealth advisory practice headquartered at 102 South Main Street, Bluffton, Ohio, founded in 1994 by Edward R. Maher and currently managed by Vice President Deborah Boisselle. The firm operates as the wealth management division of Citizens National Bank and delivers personalized financial planning, estate planning, retirement planning, and insurance services to individual investors, families, urban professionals, and small business owners. It maintains six physical locations across northwest Ohio staffed by five LPL Financial Representatives and is licensed to serve clients in 28 U.S. states.

The firm's core technology stack is centered on WealthVision, an LPL-provided online portal that aggregates client assets, income, and goals on a daily basis and integrates with the broader financial planning toolset. Securities and advisory services are delivered through LPL Financial (member FINRA/SIPC), which provides enabling technology, clearing, compliance, practice management, and independent research. Marketing and lead generation are multi-channel: a 100+ article blog, weekly market commentary, a categorized resource library, the Savvy Women: Invest on Purpose community event series, and inbound referrals from Citizens National Bank.

Revenue is generated through advisory fees on financial planning and portfolio management services and through commissions on insurance products (life, long-term care, charitable gifting), with no publicly disclosed fee schedule. The go-to-market is sales-led and relationship-driven, anchored by advisor-client engagements and the bank referral channel. Pricing is quote-based, billing cadence is multi-year, and the firm is privately held with no disclosed funding, valuation, or revenue figures.

Name

Citizens Wealth Management Group

Legal name

Citizens Wealth Management Group

Website

https://cwmgohio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizens Wealth Management Group is a northwest Ohio-based wealth advisory division of Citizens National Bank, founded in 1994, that delivers financial, estate, retirement, and insurance planning to individuals, families, and small business owners through five LPL Financial Representatives across six locations, licensed in 28 U.S. states.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Bank-Affiliated Retail Wealth Management (FSAAAAAB)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Wealth management services
• Financial planning
• Retirement planning
• Estate planning
• Insurance services

Headquarters

HQ city

Bluffton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Securities and advisory services offered through LPL Financial, a registered investment advisor and broker/dealer. Revenue generated through advisory fees for financial planning, portfolio management, and investment consulting services.
2. Insurance Products: Insurance products offered through LPL Financial or its licensed affiliates including life insurance, long-term care insurance, and charitable gifting options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Citizens Wealth Management Group provides personalized financial planning, estate planning, retirement planning, and insurance services to individuals, families, and small business owners. The firm operates as the wealth management division of Citizens National Bank, delivering advisory services through LPL Financial representatives across six northwest Ohio locations and licensed in 28 U.S. states.

Product overview

Citizens Wealth Management Group is a financial advisory firm offering a unified suite of wealth management services. The core offerings include Financial Planning, Estate Planning, Retirement Planning, and Insurance Services, all customized to individual client needs. The firm complements these core services with value-added offerings including the WealthVision online portal, the Savvy Women: Invest on Purpose community events program, and a Resource Center featuring market commentary, articles, videos, and calculators. Founded in 1994, the firm operates through six locations in northwest Ohio with five LPL Financial Representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Savvy Women: Invest on Purpose: A community event series designed to empower and educate women about financial matters in a supportive, judgement-free environment.

Products and services

• Financial Planning Customized strategy development addressing cash flow, investments, budgets, and risk assessments to develop long-term plans accommodating personal, familial, and business goals for individual investors and families.
• Estate Planning Wealth distribution strategy allowing clients to make decisions about their future and distribute wealth as they see fit, including trusts, charitable gifts, and powers of attorney.
• Retirement Planning Comprehensive retirement planning including expense assessment, income identification, savings program creation, and progress monitoring, with options including SEP IRA, SIMPLE IRA, traditional IRA, Roth IRA, and 401K planning.
• Insurance Services Family insurance planning evaluation and charitable gifting options with life insurance, including business succession planning, family insurance planning, and long-term care options.
• Value Added Services Comprehensive wealth management services including education planning, investment consulting, estate planning, risk management, client reviews, and Social Security planning.

Quantifiable outcome

• Integrated wealth management approach evolving with clients through life stages
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• LPL FinancialcoreTechnology or Integration · 1 January 1994Securities and advisory services are offered through LPL Financial, a registered investment advisor and broker/dealer (member FINRA/SIPC). LPL provides enabling technology, comprehensive clearing and compliance services, practice management programs and training, and independent research. CWMG advisors use LPL's tools and resources to help discover client priorities, analyze financial plans, and make product recommendations.
• Citizens National BankcoreChannel Partner/ Reseller/ DistributorCitizens National Bank and Citizens Wealth Management Group provide referrals to financial professionals of LPL Financial pursuant to an agreement that allows LPL to pay the Financial Institution for these referrals. Registered representatives of LPL may also be employees of Citizens National Bank. CWMG is the wealth management division operating within the bank ecosystem.
• Savvy Women Invest on Purpose CommunityminorStrategic or Co-development PartnerCommunity-building initiative founded by Deborah Boisselle to empower and educate women about financial literacy. The program is in its third season and creates a community of women who want to feel confident about their financial lives through educational events and peer connection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Jones: Large retail wealth management firm with a branch-based, advisor-led model serving mass-affluent individuals and families. Highly comparable to CWMG's target customer and face-to-face advisory delivery model, but operating at national scale.
• Raymond James Financial: Diversified financial services firm with a large wealth management division that partners with community banks and serves retail investors. Comparable to CWMG in product breadth (planning, retirement, estate) and bank-affiliated distribution model.
• Northwestern Mutual: Large financial planning and wealth management firm combining insurance, investments, and advisory services through a captive advisor network. Comparable to CWMG's integrated planning/insurance value proposition at significantly larger scale.
• Robert W. Baird: Diversified wealth management and investment bank with a strong private wealth management practice serving high-net-worth and mass-affluent clients. Comparable in comprehensive service offering and relationship-led advisory approach.
• Wells Fargo Advisors: Wealth management arm of Wells Fargo offering retail brokerage, financial planning, and insurance through a bank-affiliated branch network. Directly comparable to CWMG's bank-affiliated wealth management model at national scale.

Direct peers

• LPL Financial: LPL Financial is the broker-dealer and RIA platform that CWMG's representatives use for clearing, compliance, and advisory services. It is the most direct comparable since CWMG is an LPL-affiliated practice; thousands of similar small bank-affiliated wealth management groups operate under the LPL umbrella.
• Ameriprise Financial: National wealth management firm built on an independent advisor model offering financial planning, retirement, and insurance products. Directly comparable to CWMG's product mix and mass-affluent customer focus, though at much larger scale.
• Cambridge Investment Research: Independent broker-dealer and RIA supporting thousands of financial advisors with planning, retirement, and insurance solutions. Directly comparable to LPL/CWMG model of independent advisors delivering comprehensive wealth services through a third-party platform.
• Cetera Financial Group: Independent advisor network supporting financial professionals with broker-dealer and RIA services, including those affiliated with banks and credit unions. Comparable to CWMG as a small practice leveraging a larger independent platform.

Emerging players

• First Command Financial Services: Wealth management and advisory firm focused on mass-affluent and middle-market clients, often with bank-affiliated or military community roots. Comparable to CWMG in target customer profile and face-to-face planning model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/citizens_wealth
• Facebookfacebook.com/cwmgohio
• LinkedInlinkedin.com/company/citizens-wealth-management-group1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Wealth Management Group