La Pizza +1

What La Pizza +1 does

La Pizza +1 S.p.A. is an Italian B2B food manufacturer founded in 1996 that produces artisanal-style pizza, focaccia, and pinsa at industrial scale. The company operates a 13,000 m² production facility in Gariga di Podenzano (Piacenza), inaugurated in 1996 and expanded in 2020, with over 85% of footprint dedicated to production. It is a privately held joint-stock company and a wholly-owned subsidiary of VALSA GROUP S.p.A., a diversified Italian food conglomerate that also controls Valpizza, Menchetti Food, Megic Pizza, and C&D-Ghiottelli. La Pizza +1 sells exclusively to business customers across two channels: Food Service (Ho.Re.Ca. — hotels, restaurants, cafes, catering) and Retail (GDO grocery, discount chains, cash and carry), with a quote-based pricing model covering branded and private-label products.

The product portfolio spans multiple preservation formats (fresh, fresh from frozen, ambient, and frozen-to-ambient) and SKU sizes, including foodservice 60x40 cm trays, retail packs in 100g and 250g formats, and ambient-ready 19x13 cm SKUs. Core technical capabilities center on long natural fermentation with homemade mother yeast (lievito madre), hand-stretched and stone-baked production, 100% Italian tomato and flour sourcing, and proprietary fresh/ambient preservation technologies that enable overseas distribution while delivering a 12-month frozen shelf life and 20-30 days at room temperature post-defrost. Quality credentials include BRCGS, IFS, ISO 9001, and BIO organic certifications, and the company has adopted the D.Lgs. 231/01 Organizational Model with a three-member Supervisory Board.

The company exports to 48+ countries through a multichannel distribution network combining direct B2B relationships and distribution partnerships. Marketing presence is primarily organic social (LinkedIn, Facebook, Instagram, X) plus a corporate website. In 2025, La Pizza +1 launched Pan Frit, a fried dough product positioned as an Italian alternative to traditional bread, marking its first major portfolio extension beyond the core pizza, focaccia, and pinsa franchise. Revenue, headcount, and funding data are not publicly disclosed.

Name

La Pizza +1

Legal name

La Pizza + 1 S.p.A.

Website

https://lapizzapiuuno.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

La Pizza +1 S.p.A. is an Italian B2B food manufacturer producing artisanal-style pizza, focaccia, and pinsa for Food Service (Ho.Re.Ca.) and Retail (GDO, discount, cash and carry) channels, exporting to 48+ countries from a 13,000 m² facility under VALSA GROUP.

Ownership category

akta.pro rank

Product category

Italian Bakery Products Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Food Manufacturing (311)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADADAB

Frozen Pizza & Flatbreads

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

SECONDARYTHAFAFAK

Frozen & Par-Baked Bakery Production

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYAFAKAAAA

Bread & Rolls Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYTHAFAFAF

Wholesale / Commercial Bakeries (B2B Supply)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Frozen pizza manufacturing
• Italian bakery products
• Focaccia production
• Pinsa manufacturing
• B2B food service

Headquarters

HQ city

Podenzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food Service Product Sales: B2B sales of fresh, frozen, and ambient pizza, focaccia, and pinsa products to hotels, restaurants, cafes (Ho.Re.Ca.) sector
2. Retail Product Sales: B2B sales of branded and private label products to Grocery Retail (GDO), Discount chains, and Cash and Carry distributors
3. Private Label Manufacturing: Custom manufacturing partnerships for private label products for retail chains

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Pizza +1 is an Italian food manufacturer that produces fresh, frozen, and ambient pizza, focaccia, and pinsa products using traditional artisanal methods (long natural fermentation with homemade mother yeast, hand-stretching, stone-baking) combined with industrial-scale production. The company serves two B2B channels: Food Service (Ho.Re.Ca.) supplying hotels, restaurants, and cafes, and Retail (GDO, Discount, Cash and Carry), including private label manufacturing, exporting to over 48 countries.

Product overview

La Pizza +1 is a food manufacturing company producing a portfolio of fresh and frozen Italian bakery products, primarily pizza, focaccia, and pinsa. The product offering spans two main market channels: Retail (supermarkets, GDO, Discount, Cash and Carry) and Food Service (Ho.Re.Ca.). Products are offered in multiple preservation formats including Fresh, Fresh from Frozen, Ambient, and Frozen to Ambient. The core product lines include Pizza Rettangolare (rectangular pizza in various sizes and flavors), Focaccia (in multiple formats including 19x13 Forno Ludovico and Genovese Croccante), and La Pinsa (hand-stretched, stone-baked using natural sourdough). The company also launched Pan Frit in 2025 as a new fried dough product. Private label manufacturing is offered for retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Rettangolare Fresh rectangular pizza in the style of homemade grandmother's pizza, with naturally crispy and soft dough made with extra virgin olive oil and no added preservatives. Available in sizes: 19x13cm (single serving), 20x30cm (shareable), and 30x40cm (family size).
• Focaccia 19x13 Forno Ludovico Focaccia following Italian bakery tradition, made with natural ingredients, extra virgin olive oil, no added preservatives, and 20-day ambient shelf life. Ready to heat in oven, grill, or pan in minutes. Perfect as snack, side, or for stuffing.
• Focaccia Genovese Croccante Forno Ludovico Typical Ligurian specialty: crispy Genoese focaccia produced according to ancient tradition, hand-stretched and without preservatives. Available in traditional, rosemary, onion, or tomato flavors. In 100g pack or family pack 250g.
• Pinsa Forno Ludovico Ambient pinsa following Italian tradition, hand-stretched, stone-baked, and without preservatives. Long natural leavening with true sourdough and high hydration give it a unique taste. Ambient from frozen: shipped frozen with 12 months shelf life and 20 days at room temperature after thawing.
• La Pinsa Fresh pinsa made following the best tradition, hand-stretched, stone-baked, and without preservatives. Natural long leavening and homemade sourdough give a unique aromatic profile and unmistakable scent. Available in Fresh and Fresh from Frozen formats.
• Buona Così Pronto Consumo Best fresh pizza ready to enjoy in just 5 minutes. To heat in pan, toaster, oven, or good as is.
• Pizza 60x40 (Food Service) Tall fresh pizza like homemade from grandmother, made with extra virgin olive oil and no added preservatives. Available as whole tray 60x40cm or pre-cut. Designed for professional kitchens.
• Focaccia 60x40 Pretagliata (Food Service) High-quality Italian focaccia produced using only natural ingredients and extra virgin olive oil. Available as whole tray 60x40cm or pre-cut, also with cutting for stuffing.
• Pinsa (Food Service) Fresh pinsa following the best tradition, hand-stretched, stone-baked, and without preservatives. Natural long leavening and homemade sourdough give a unique aromatic profile. Available in Small (15x25cm) and Classic (17x34cm) formats for professional kitchens.
• Crostini Forno Ludovico Focaccia crostini: the Italian evolution of a classic. Perfect as snacks, for salads or soups.
• Pan Frit A soft, fragrant fried dough delight, a tasty alternative to traditional bread, ideal for both sweet and savory pairings. Can be stuffed, dipped, and shared.
• Private Label Manufacturing Custom manufacturing partnerships for private label products for retail chains (GDO, Discount, Cash and Carry). Produces branded and private label Italian bakery products for retail distribution.

Quantifiable outcome

• 12 months shelf life frozen / 20-30 days fresh after defrosting
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VALSA GROUP S.p.A.coreOthersVALSA GROUP S.p.A. is the parent company and sole shareholder of La Pizza +1 S.p.A. The company is subject to the direction and coordination of VALSA GROUP. VALSA GROUP also includes other subsidiaries: Valpizza S.p.A., Menchetti Food S.p.A., Megic Pizza S.R.L., and C&D S.p.A.- Ghiottelli.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Valpizza S.p.A. Direct peer and sister company under VALSA GROUP S.p.A., producing frozen pizza and focaccia for retail and foodservice channels. Operates from a similar B2B model targeting GDO and Ho.Re.Ca., making it the most structurally comparable entity to La Pizza +1.
• Roncadin S.p.A. Italian frozen pizza manufacturer with strong private label capabilities and pan-European retail distribution. Highly comparable mid-sized B2B frozen pizza producer with similar export orientation and product format strategy.
• Italpizza S.r.l. Italian frozen pizza producer focused on retail private label and foodservice channels with pan-European distribution. Closely comparable in private label manufacturing, B2B channel mix, and export orientation.
• Menchetti Food S.p.A. Sister company under VALSA GROUP, producing Italian bakery products (focaccia, schiacciata, savory baked goods) for food service and retail. Most direct corporate peer with overlapping product formats and go-to-market.

Broad incumbents

• Barilla Group: Italian food multinational with extensive bakery and pizza adjacency (including Mulino Bianco and panetteria products). A broad incumbent in the Italian packaged bakery category with overlapping retail and foodservice channels.
• Buitoni (Nestlé): Global frozen pizza and pasta brand owned by Nestlé, with Italian heritage and strong European foodservice presence. Competes head-to-head in retail frozen pizza and offers a directly comparable industrial-scale artisanal positioning.
• Sammontana S.p.A. Italian frozen food and bakery producer (also part of a wider food group) with established GDO and Ho.Re.Ca. distribution. Compares on B2B frozen bakery channel, multi-format production, and Italian heritage positioning.
• Dr. Oetker (Ristorante): Germany-based multinational frozen pizza leader (Ristorante brand) with deep European retail penetration. Directly competes with La Pizza +1 in frozen/ambient pizza but at much larger scale and broader SKU portfolio.

Others

• Agugiaro & Figna (Le 5 Stagioni): Italian flour miller specializing in pizza and bakery flours (Le 5 Stagioni brand). Adjacent comparison rather than direct competitor — operates upstream in the pizza value chain and is a likely supplier of selected Italian flours to La Pizza +1.

Emerging players

• Dr. Schär (Schar): Specialized Italian/south-Tyrolean producer of gluten-free and specialty bakery products including pizza and bread. Comparable on B2B frozen/ambient bakery formats, international distribution, and food-safety certifications, though distinct in dietary positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lapizzapiuuno
• Facebookfacebook.com/lapizzapiuuno
• LinkedInlinkedin.com/company/la-pizza-1-s-p-a
• Instagraminstagram.com/lapizzapiuuno

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Pizza +1