Diewe
DIEWE GmbH is a German manufacturer of diamond cutting, drilling, grinding, and milling tools — plus complementary machinery — serving professional tradespeople, DIY hobbyists, and specialist dealers across Germany and Europe via proprietary synthetic-diamond technology.
- Company typePrivate
- Founded1975
- HeadquartersKissing, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Diewe does
DIEWE GmbH is a German manufacturer of diamond tools and complementary machinery, founded in 1975 by Johann Dietmair in Asbach near Munich and now headquartered in Kissing. The company produces cutting discs, drill bits, and grinding and milling tools in which synthetic high-performance diamonds — manufactured under extreme pressure exceeding 60,000 bar and temperatures above 1,500°C — are embedded in segment technology. Its product lines span a four-tier classification (Super Premium, Premium, Standard, D) plus proprietary innovations including the Master-Drive overload-protection disc, the Twister-Laser self-cooling perforated disc, and the DFX series based on hollow sphere corundum.
The business operates a B2B/B2C hybrid model: products are sold through specialist tool dealers, DIY retailers (Baumärkte), and construction equipment rental companies across Germany and Europe, supported by a professional field sales team and dealer training programs. Beyond product sales, the company generates revenue through sharpening services that extend tool life and through private-label manufacturing for partner brands. Its primary customers are professional craftspeople and tradespeople (masons, tilers, landscapers), with DIY hobbyists and dealer/reseller channels serving as secondary segments. The company has been ISO 27001, 14001, and 9001 certified, maintains an in-house test track for real-condition validation, and operates from a logistics-enabled facility in Kissing that supports Europe-wide distribution.
DIEWE is privately held with no disclosed external funding; management is led by founders/executives Johann Dietmair and Hildegard Baader. In 2011, the company spun off DIEWE Wheels GmbH, a sister business focused on aluminum rims that now generates nearly 10 million euros in annual turnover. Sister concern aside, the company's growth levers going forward are tied to continued European distribution expansion, its proprietary premium product portfolio, and incremental extension into power-tool adjacencies rather than AI- or software-led differentiation.
Diewe firmographics
Firmographics- Name
- Diewe
- Legal name
- DIEWE GmbH
- Website
- https://diewe.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DIEWE GmbH is a German manufacturer of diamond cutting, drilling, grinding, and milling tools — plus complementary machinery — serving professional tradespeople, DIY hobbyists, and specialist dealers across Germany and Europe via proprietary synthetic-diamond technology.
- Ownership category
- akta.pro rank
Diewe industry classification
Industry- Product category
- Diamond Tools and Cutting Equipment
- NAICS
- Cutting Tool and Machine Tool Accessory Manufacturing (333515), Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)
- SIC
- Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Rock Drilling & Blasthole Drilling Equipment (IMAHAMAC)
- akta.pro secondary industry
- Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)
Keywords
Where Diewe is headquartered
LocationHeadquarters
- HQ city
- Kissing
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Diewe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Diamond Tool Products: Sale of diamond cutting discs, drill bits, grinding and milling tools. One-time product sales with varying quality classifications (Super Premium, Premium, Standard). Products are sold through specialist dealers and DIY retailers.
- Sharpening Services: Professional sharpening services for diamond tools to extend tool lifespan and maintain cutting performance.
- Private Labeling: Custom branding and private labeling services for dealers and partners who want to sell products under their own brand.
- Machinery Sales: Sale of table saws, angle grinders, and electric cutters. Portfolio expansion since 2000s includes power tools alongside diamond tools.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Diewe product offering
Product offeringCore offering
Diewe develops, manufactures, and sells diamond cutting discs, drill bits, grinding tools, and milling tools embedded with synthetic high-performance diamonds for cutting, drilling, grinding, and milling hard materials such as concrete, stone, tiles, and ceramics. The company also offers sharpening services for diamond tools and private labeling for dealers, alongside a portfolio of power tools including table saws, angle grinders, and electric cutters.
Differentiator
Problem solved
Functional benefit
Products and services
- Master Drive Ceramic Diamond Cutting Disc A Super Premium diamond cutting disc with 15mm segment height and core blade reinforcement for maximum stability and long service life. Specialized for extremely hard porcelain stoneware up to 30mm thickness, designed for garden and landscape construction (Gala-Bau) professionals.
- M14 Diamond Drill Bits (Diamantbohrer Fliesen) Professional diamond drill bits with M14 thread featuring titanium-coated diamond grains for the highest drilling speed. Designed for garden and landscape construction (Gala-Bau) professionals as a daily-use drilling tool.
- Twister-Laser-Scheibe Diamond Cutting Disc Diamond cutting disc combining self-cooling technology with noise reduction features. Germany's first true perforated disc with innovative carrier body, designed for exceptionally high cutting quality in professional applications.
- DFX-Trennscheibe Diamond Cutting Disc World's fastest diamond cutting disc utilizing novel segment technology based on hollow sphere corundum. Engineered for professionals who require highest precision without sacrificing speed in demanding cutting applications.
- Sharpening Service for Diamond Tools Professional sharpening service for diamond tools to extend tool lifespan and maintain cutting performance. Available to professional users and specialist dealers as part of Diewe's service portfolio.
- Private Labeling Service Custom branding and private labeling service for dealers and partners who want to sell Diewe-manufactured diamond tools under their own brand. Enables partners to offer Diewe-quality products with their own branding.
- Power Tools and Machinery (Table Saws, Angle Grinders, Electric Cutters) Power tool machinery including table saws, angle grinders, and electric cutters. Portfolio expansion since the 2000s to complement Diewe's diamond tools offering for professionals.
Quantifiable outcome
- Synthetic diamonds used are five times more resistant than natural diamonds
- +2 more outcomes
Companies that use Diewe
Customer profileSegments3 records
Ideal customer profiles2 records
Diewe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Diewe partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Diewe competitors and assessment
Company assessmentDirect peers
- Dewalt: Stanley Black & Decker brand offering diamond blades, drill bits, and grinding tools alongside its power tools, directly competing with Diewe in professional and DIY channels.
- Cedima: German manufacturer of diamond tools and core drilling machines, with a similar product focus on cutting discs, drill crowns, and wall saws for construction professionals.
- Hilti: Global construction tools and consumables company with a leading diamond tool and drilling systems range, competing directly with Diewe for professional trades and infrastructure customers.
- Klingspor: German manufacturer of abrasive and diamond tools serving trades and industry with cutting discs, grinding tools, and similar consumables, directly comparable to Diewe's product range.
- Rhodius: German specialist in cutting, grinding, and diamond tools for metal and construction, operating in the same premium/standard tiering structure as Diewe.
- Tyrolit: Austrian manufacturer of diamond tools and abrasive solutions for construction, stone, and metal processing, directly overlapping Diewe's cutting disc, drill bit, and grinding tool portfolio.
- Husqvarna Construction: Division of Husqvarna Group offering diamond cutting, drilling, and grinding equipment for concrete and stone, directly competing with Diewe in construction and landscaping segments.
- Dr. Kaiser Diamantwerkzeuge: German specialist in diamond grinding and dressing tools for industry and construction, comparable in niche specialization and customer base to Diewe.
Broad incumbents
- Robert Bosch (Power Tools / Accessories): Global power tools and accessories giant with a broad diamond and abrasive consumables line, competing in many of Diewe's end markets but as part of a wider portfolio.
- Saint-Gobain (Norton Abrasives): Major abrasive and diamond product manufacturer under the Norton brand, overlapping with Diewe in cutting and grinding consumables but on a much larger, global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diewe social profiles
Digital presenceDiewe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diewe leadership team
Management profileNumber of profiles
Profiles2 records
Diewe subsidiaries and ownership
Company hierarchySubsidiaries1 record
Diewe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diewe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diewe
What does Diewe do?
Diewe develops, manufactures, and sells diamond cutting discs, drill bits, grinding tools, and milling tools embedded with synthetic high-performance diamonds for cutting, drilling, grinding, and milling hard materials such as concrete, stone, tiles, and ceramics. The company also offers sharpening services for diamond tools and private labeling for dealers, alongside a portfolio of power tools including table saws, angle grinders, and electric cutters.
Is Diewe a public or private company?
Diewe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diewe founded?
Diewe was founded in 1975. It employs 51 to 100 people.
Where is Diewe based?
Diewe is headquartered in Kissing, Germany, in the Europe region.
How does Diewe make money?
Four revenue lines are on record. Diamond Tool Products are the primary driver. The others are sharpening Services, private Labeling and machinery Sales.
Who are Diewe's main competitors?
Direct peers on record are Dewalt, Cedima, Hilti, Klingspor, Rhodius, Tyrolit, Husqvarna Construction and Dr. Kaiser Diamantwerkzeuge. Broad incumbents are Robert Bosch (Power Tools / Accessories) and Saint-Gobain (Norton Abrasives).
Does Diewe have an API?
No public API is recorded for Diewe.
What industry is Diewe in?
Diewe's product category is Diamond Tools and Cutting Equipment. Its primary akta.pro industry code is IMAHAMAC, Rock Drilling & Blasthole Drilling Equipment, with a secondary code of IMAHADAJ, Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting). Its NAICS code is 333515 and its SIC code is 3290.