Property118 Portal

What Property118 Portal does

Property118 Portal (legal name Property118.com) is a UK-focused online news platform, community, and consultancy business serving private landlords. Founded in 2011 by Mark Alexander, a UK landlord since 1989, the company operates from Norwich and publishes landlord-facing news, regulatory analysis, and tax-planning content centered on the UK Private Rented Sector. Its core platform is a web-based content management system that hosts over 8,956 articles and a members-only forum with 12,230+ comments, supported by daily and weekly email newsletters and a free membership program that creates member profiles and comment histories.

The product portfolio consists of five integrated offerings: (1) the Property118.com news portal covering regulation, taxation, finance, and market trends; (2) the BTL Company vs Personal Calculator, a deterministic tax-comparison tool for personal vs limited company ownership; (3) Property118 Consultancy, a paid one-to-one service delivering 60-minute Zoom sessions with portfolio cashflow review, incorporation analysis, refinancing assessment, and succession planning at £400 including VAT; (4) the Consultancy Library, a content archive of case studies; and (5) a free membership program. Customer segments are horizontal: individual UK landlords (primary), portfolio landlords (6+ properties), and landlords actively evaluating incorporation — all SMB/consumer personas.

The business model is a hybrid of free content monetization (likely advertising and SEO-driven traffic at 3M+ monthly Google Search impressions) and a transactional professional services revenue stream (paid consultancy). Distribution is exclusively self-serve through the website and Zoom, with no enterprise sales motion, no partnerships, and no international footprint. The company is founder-owned and privately held, having raised a single Seedrs seed round of approximately $232,311 in July 2015; no subsequent institutional funding is disclosed. Headcount is reported in the 11–50 range, and the founder is described as semi-retired, consistent with a stable, lifestyle-stage operation rather than a venture-scale growth business.

Name

Property118 Portal

Legal name

Property118.com

Website

https://property118.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Property118 is a UK landlord-focused news portal, community forum, and consultancy platform offering free regulatory and tax-planning content alongside paid £400 Zoom-based portfolio reviews for individual and small-portfolio landlords.

Ownership category

akta.pro rank

Product category

UK Landlord News & Property Consultancy

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Landlord news
• Property consultancy
• Buy-to-let advice
• Landlord community
• Property tax planning

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultancy Services: Property118 offers paid one-to-one consultation services at £400 including VAT, providing 60-minute Zoom video conferences with portfolio reviews, cashflow analysis, incorporation planning, and strategic property business assessment. This appears to be their primary revenue-generating service.
2. Free Content Platform: The platform operates primarily as a free-to-access information resource for landlords, generating community engagement and brand awareness. Premium consultancy services are offered alongside the free content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Property118 operates a UK landlord-focused news, community, and consultancy platform. Its free-to-read portal publishes regulatory, tax, and market analysis for private landlords, supported by a BTL Company vs Personal tax comparison calculator and an active landlord forum. The paid offering is a one-to-one Zoom consultancy service at £400 per 60-minute session covering portfolio cashflow analysis, incorporation strategy, refinancing, and succession planning.

Product overview

Property118 Portal is a news and consultancy platform for UK landlords operating as a single integrated service rather than a modular platform. The core offering consists of the Property118.com news portal providing industry news and regulatory updates, complemented by a BTL Company vs Personal Calculator for tax comparison analysis, and paid one-to-one Consultancy Services via Zoom (priced at £400 including VAT). The platform also offers a Consultancy Library of articles and a free Membership community programme. All offerings centre on landlord education, tax planning, and portfolio strategy without any AI-powered or automated features.

Differentiator

Problem solved

Functional benefit

Brands

• Property118 Consultancy: Paid consultancy services offering portfolio reviews, incorporation analysis, and cashflow planning for landlords at £400 per consultation.
• BTL Company vs Personal Calculator
• Property118 Landlord Forum

Products and services

• Property118.com News Platform A UK-focused online news portal and community hub for landlords, providing the latest updates on housing regulations, taxation, mortgage market trends, and property investment news.
• BTL Company vs Personal Calculator

Quantifiable outcome

• Articles appear in over 3,000,000 Google Search impressions each month
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GetGround: UK platform helping landlords incorporate buy-to-let properties into limited companies. Overlaps with Property118's incorporation-relief and BTL calculator offerings but with a more transactional, hands-on incorporation service.
• Bricklane Technologies: UK property investment platform democratizing BTL investment through fractional ownership. Serves a different investor segment but competes for the same UK landlord/investor attention and SEO real estate.

Broad incumbents

• OpenRent: UK letting platform offering landlord services including tenant referencing, rent collection, and listing. Broader incumbent in the UK landlord services space with overlapping landlord audience but different core product (transactional rather than informational).

Direct peers

• Property Tribes: UK-based online community and information resource for landlords and property investors. Comparable to Property118 in offering peer discussion, news, and advisory content aimed at the private rented sector.
• LandlordZONE: Long-standing UK landlord forum and news community. Most direct comparable: similar landlord-focused content, discussion forum, and informational tools serving UK PRS landlords.
• National Residential Landlords Association (NRLA): UK trade body and membership organization for landlords. Comparable to Property118 as both deliver news, regulatory updates, and member benefits to UK landlords, though NRLA adds lobbying and collective representation.

Regional players

• SpareRoom: UK flatshare and rental platform with content resources for tenants and landlords. Touches the UK landlord audience but with a tenant-matching focus rather than landlord-to-landlord community.

Others

• Propertymark: UK professional body for property agents. Provides news, regulatory updates, and qualifications that overlap with Property118's informational offering, though primarily serving agents rather than individual landlords.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/Property118-3852611
• Xx.com/property118
• Facebookfacebook.com/property118

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property118 Portal