GetGround
GetGround is a UK digital platform that simplifies buy-to-let property investing via integrated SPV company formation, accounting, HMRC-recognised tax compliance, mortgage brokerage, and AI-powered portfolio analysis, serving 30k+ landlords managing £3bn+ in UK property assets.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What GetGround does
GetGround is a UK-based digital platform that simplifies buy-to-let (BTL) property investing by combining Special Purpose Vehicle (SPV) company formation, automated bookkeeping, HMRC-recognised Making Tax Digital compliance, accounting and tax filing, specialist mortgage brokerage, lettings and property management, and an AI-powered property analyser into a single integrated workflow. The platform is built on a modern technology stack (React/Redux/TypeScript frontend, Go backend, MySQL/PostgreSQL/Redis data layer, GCP/K8s/Terraform infrastructure, with a data pipeline on Airbyte/BigQuery/DBT and AI integration via OpenAI and Claude) and operates through multiple FCA-regulated entities handling payments (Modulr), mortgages (Fiducia Network, Stonebridge), and investment services (RiskSave).
The company serves 30k+ individual and SMB landlords across 70+ countries managing £3bn+ in property assets on platform, with a primary focus on UK BTL investors holding or acquiring property through limited company structures. Customer segments span first-time landlords, portfolio landlords, and overseas investors, with a hybrid segmentation approach combining persona, use case, and geography.
GetGround monetises through a three-tier subscription model (Basic free, Core at £48/month, Complete at £198/month, scaling with portfolio size), one-time mortgage arrangement fees (£349 UK, £799 overseas), and insurance commission via Superscript. Distribution combines product-led self-serve onboarding with sales-assisted support for paid tiers, supported by content marketing, webinars, SEO, and partnerships including an NRLA Preferred Partner designation. In late 2025 the company acquired BuyAssociation to add upstream property deal sourcing, and operates from London with international hubs in Hong Kong, Singapore, Makati, and a forthcoming Dubai office.
GetGround firmographics
Firmographics- Name
- GetGround
- Legal name
- Terranova.Network Limited
- Website
- https://getground.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GetGround is a UK digital platform that simplifies buy-to-let property investing via integrated SPV company formation, accounting, HMRC-recognised tax compliance, mortgage brokerage, and AI-powered portfolio analysis, serving 30k+ landlords managing £3bn+ in UK property assets.
- Ownership category
- akta.pro rank
GetGround industry classification
Industry- Product category
- Property Investment & Portfolio Management Software
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940), Sales Financing (52222)
- SIC
- Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)
Keywords
Where GetGround is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
GetGround business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Three-tier subscription model: Basic (free), Core (£48/month for 1 property), and Complete (£198/month for 1 property). All tiers scale with portfolio size. Core and Complete include dedicated support, investment consultants, and full-service property management.
- Freemium Platform Access: Free platform access with MTD software, portfolio analysis tools, and personal financial account. AI Property Analyser available without subscription. Revenue generated through upsell to Core and Complete tiers.
- Mortgage Brokerage Fees: Arrangement fees for mortgage services: £349 for UK clients, £799 for overseas clients. Provided through GetGround Commercial Finance Limited (FCA regulated) and GetGround Property Finance Limited.
- Landlord Insurance (Partner Commission): Insurance products arranged through Superscript (Enro Ltd), FCA authorised. Commission earned on insurance policies introduced to Complete plan subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free core platform for landlords |
| Subscription | Monthly | Core - £48/month for professional property business management |
| Subscription | Monthly | Complete - £198/month for full portfolio management |
| One time/ perpetual license | Pay-as-you-go | Mortgage Arrangement Fee (UK clients) |
| One time/ perpetual license | Pay-as-you-go | Mortgage Arrangement Fee (Overseas clients) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GetGround product offering
Product offeringCore offering
GetGround sells an integrated digital platform that lets UK buy-to-let investors set up and run Special Purpose Vehicle (SPV) limited companies, automate bookkeeping and HMRC Making Tax Digital submissions, source properties, access specialist BTL mortgages, manage tenancies, arrange landlord insurance, and run portfolio analytics through an AI property analyser. The offering combines subscription software (Basic free, Core £48/month, Complete £198/month) with regulated brokerage services for mortgages and insurance, all delivered through a single sign-on platform and mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- BuyAssociation: UK property investment sourcing platform acquired by GetGround in late 2025, identifying and vetting new development opportunities across the UK.
Products and services
- AI Property Analyser Conversational AI tool that answers questions about property deals, yields, refinancing scenarios, and tax in plain language, structured and grounded in the investor's own portfolio data and UK property/tax rules. Free to access without subscription.
- Smart Bookkeeping Automated transaction categorisation and financial tracking across properties and SPV companies. Connects UK bank accounts via Yapily Open Banking with read-only encrypted access, categorising transactions to UK property tax expense types and supporting any UK bank.
- Accounting & Tax Services Property-focused accounting offering including annual company accounts, corporation tax filings, Companies House submissions, director's loan tracking, and personal tax returns for SPV directors drawing salary or dividends.
- Property Sourcing (BuyAssociation) Investment property sourcing service that identifies, vets, and presents UK property development opportunities through BuyAssociation's team of property specialists, integrated with SPV formation and specialist mortgage access.
- Buy-to-Let Mortgage Brokerage Specialist BTL mortgage brokerage providing access to lenders including The Mortgage Works, Fleet Mortgages, Arbuthnot Latham, Gatehouse Bank, HTB, and BM Solutions, with refinance and remortgage options for portfolio landlords and SPV-held properties.
- SPV Limited Company Formation Formation of UK SPV limited companies for property investment, including Companies House filing, bespoke legal documents, Modulr-integrated business account, and registered office address. Typical completion in 3 working days.
- Making Tax Digital Software HMRC-recognised MTD software for digital record-keeping and quarterly submissions for Income Tax Self Assessment, connected to the platform's bookkeeping data and available free for landlords.
- Lettings & Property Management End-to-end lettings service covering tenant find and set-up, marketing on Rightmove and Zoopla, full tenant referencing through Goodlord, rent collection (paid out within 5 working days), bi-annual inspections, maintenance coordination, and compliance calendar tracking.
- Landlord Insurance Landlord insurance arranged through Superscript, including buildings, landlord's contents, accidental damage, property owners' liability, rental income protection, employers' liability, and terrorism cover, with optional rent guarantee, legal protection, and home emergency add-ons.
- GetGround Subscription Platform Subscription platform combining AI property intelligence, bookkeeping, HMRC-recognised MTD software, accounting and tax, SPV formation, mortgage brokerage, lettings, and insurance into a three-tier plan (Basic free, Core £48/month, Complete £198/month) priced per property.
Quantifiable outcome
- Trusted by 30k+ investors managing £3bn+ assets
- +3 more outcomes
Companies that use GetGround
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
GetGround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
GetGround partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BuyAssociationcoreBuyAssociation was acquired by GetGround in late 2025. It is one of the UK's leading property investment sourcing platforms, identifying and vetting new development opportunities across the UK. GetGround's platform and specialists handle company structure and mortgage access alongside each deal sourced through BuyAssociation.
- Modulr FS LimitedcoreGetGround is a registered EMD agent of Modulr FS Limited, authorised and regulated by FCA (FRN: 900573) as an Electronic Money Institution. Modulr provides the business account functionality for GetGround's SPV customers, handling deposits, payments, and rental income.
- Leaders Roman GroupcoreLettings and property management delivered in partnership with Leaders Roman Group across the UK. They provide branch managers local to each property, handling tenant sourcing, viewings, referencing, rent collection, maintenance, and compliance.
- Superscript (Enro Ltd)coreInsurance partner providing landlord insurance through Superscript (trading name of Enro Ltd), FCA authorised (FRN: 656459). Cover includes buildings, contents, rent guarantee, home emergency, and liability protection for Complete plan subscribers.
- The Fiducia Network LtdcoreGetGround Commercial Finance Limited is an Appointed Representative of The Fiducia Network Ltd, authorised and regulated by FCA (FRN: 917537). Provides mortgage brokerage services for buy-to-let properties.
- Stonebridge Mortgage Solutions LtdcoreGetGround Property Finance Limited is an Appointed Representative of Stonebridge Mortgage Solutions Ltd, authorised and regulated by FCA (FRN: 454811). Provides mortgage brokerage services for buy-to-let properties.
- Yapily Connect LtdcoreGetGround is a registered Agent of Yapily Connect Ltd for providing Account Information Services under Payment Services Regulations 2017. Yapily provides the Open Banking connection for linking external UK bank accounts to GetGround's bookkeeping platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
GetGround competitors and assessment
Company assessmentBroad incumbents
- Mortgage Advice Bureau: Large UK mortgage broker network offering advice across residential, buy-to-let, and specialist lending. Comparable to GetGround's mortgage brokerage layer but at significantly greater scale and breadth, including face-to-face advisory channels.
- Leaders Romans Group: Large UK property services group covering sales, lettings, and property management. Currently a GetGround lettings partner (Leaders Roman Group) — comparable through its full-stack property offering, though delivered through a traditional branch model rather than GetGround's integrated software platform.
- Purplebricks: UK online estate agency offering a hybrid digital/traditional model for property sales and lettings. Comparable to GetGround's property sourcing and lettings layers, though focused on sales transactions rather than investment structuring.
Emerging players
- StrideUp: UK property-backed lending platform offering investment products funded by individual investors. Comparable to GetGround's Investment Pots feature (capital-at-risk exposure to property markets) and adjacent to its broader landlord financial-services stack.
Direct peers
- RWInvest: UK property investment firm specialising in off-plan and new-build buy-to-let acquisitions, with sourcing, legal, and finance coordination. Comparable to GetGround's BuyAssociation-sourced property investment offering and the broader investment-setup workflow.
- Sequre Property Investment: UK property investment sourcing and advisory firm helping landlords source, structure, and finance buy-to-let acquisitions. Closely comparable to GetGround's BuyAssociation-sourced property sourcing capability and end-to-end investment setup.
- LendInvest: UK online property finance marketplace offering bridging, development, and buy-to-let mortgages alongside an investment platform. Closest direct competitor to GetGround's mortgage brokerage and SPV-enabled investment proposition; GetGround COO Jessica McQuillan was previously Senior Legal Counsel at LendInvest.
- Better.co.uk (formerly Trussle): UK online mortgage broker that matches borrowers to lenders via a digital platform. Comparable to GetGround's mortgage brokerage layer, though Better.co.uk focuses on mainstream residential mortgages whereas GetGround targets specialist buy-to-let lending.
- Habito: UK digital mortgage broker and comparison platform, with a free online service that matches borrowers to lenders. Comparable to GetGround's mortgage brokerage layer, though GetGround differentiates by combining mortgages with SPV formation, tax compliance, and property management.
- Ember: UK tax, accounting, and compliance platform purpose-built for landlords and property investors. Directly overlaps with GetGround's bookkeeping, MTD, and accounting services for landlords, targeting the same primary customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GetGround social profiles
Digital presenceGetGround compliance and trust
Trust signalCompliance4 records
GetGround financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetGround leadership team
Management profileNumber of profiles
Profiles6 records
GetGround subsidiaries and ownership
Company hierarchySubsidiaries1 record
GetGround funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetGround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetGround
What does GetGround do?
GetGround sells an integrated digital platform that lets UK buy-to-let investors set up and run Special Purpose Vehicle (SPV) limited companies, automate bookkeeping and HMRC Making Tax Digital submissions, source properties, access specialist BTL mortgages, manage tenancies, arrange landlord insurance, and run portfolio analytics through an AI property analyser. The offering combines subscription software (Basic free, Core £48/month, Complete £198/month) with regulated brokerage services for mortgages and insurance, all delivered through a single sign-on platform and mobile app.
Is GetGround a public or private company?
GetGround is a private company. It is classified as venture growth investor backed and is currently operating.
When was GetGround founded?
GetGround was founded in 2019. It employs 51 to 100 people.
Where is GetGround based?
GetGround is headquartered in London, United Kingdom, in the Europe region.
How does GetGround make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Platform Access, mortgage Brokerage Fees and landlord Insurance (Partner Commission).
Who are GetGround's main competitors?
Broad incumbents on record are Mortgage Advice Bureau, Leaders Romans Group and Purplebricks. StrideUp is listed as an emerging player. Direct peers are RWInvest, Sequre Property Investment, LendInvest, Better.co.uk (formerly Trussle), Habito and Ember.
Does GetGround have an API?
No public API is recorded for GetGround.
What industry is GetGround in?
GetGround's product category is Property Investment & Portfolio Management Software. Its primary akta.pro industry code is FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals, with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 52231 and its SIC code is 6163.