Touristonline

What Touristonline does

Touristonline A/S is a Denmark-based private e-commerce and IT company founded in 2000 and headquartered in Kolding. The company operates SommerhuseDanmark.dk, a vacation rental aggregation marketplace that consolidates listings from more than 30 Danish rental providers into a single consumer-facing platform, offering access to approximately 40,046 vacation properties across all major Danish destinations including Skagen, Bornholm, Djursland, the Jutland west coast, and the Danish islands. The platform uses filtering by destination, dates, duration, and amenities (pool, sauna, pet-friendly, fishing facilities) to support direct booking, with optional add-on services such as bed linen, towels, baby equipment, and end-of-stay cleaning.

The underlying technology is a content-aggregation and search platform — essentially a vertically focused real-estate-style listing site that pulls inventory from partner rental agencies and presents it under one consistent pricing model. The platform matches the prices offered by individual providers, with revenue mechanics most consistent with marketplace commissions or take-rates paid by the 30+ partner providers, supplemented by add-on service fees. Customers are individual families and travelers (Danish domestic consumers) seeking holiday homes, short "miniferie" breaks, and themed vacations; the go-to-market is direct-to-consumer via the SommerhuseDanmark.dk website with supporting email newsletter and Facebook organic channels.

The company operates with between 1 and 10 employees, has no disclosed funding, no parent company, and no subsidiaries. It has no AI capabilities, no mobile app, no public API, and no international footprint, indicating a bootstrapped, domestically scoped operation sustained over 25 years rather than a venture-scaled business.

Name

Touristonline

Legal name

TouristOnline A/S

Website

https://touristonline.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Touristonline A/S operates SommerhuseDanmark.dk, a Danish vacation rental aggregation marketplace combining 40,046+ properties from 30+ rental providers, serving individual families and travelers seeking nationwide holiday home bookings in Denmark.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)

Keywords

• Vacation rental marketplace
• Holiday home booking
• Rental aggregation platform
• Accommodation booking
• Danish summerhouse rentals

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Holiday Home Rental Marketplace: Platform aggregates vacation homes from 30+ rental providers, offering them at the same prices as booking directly with providers. Revenue likely derived from commissions or transaction fees from partner rental companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TouristOnline A/S operates SommerhuseDanmark.dk, an online vacation rental aggregation marketplace that consolidates listings from more than 30 Danish holiday home rental providers into a single searchable platform. The marketplace offers approximately 40,046 vacation properties across Denmark, with filtering by destination, dates, amenities (pools, saunas, pet-friendly, fishing), and add-ons such as bed linen, towels, baby equipment, and final cleaning. Listings are offered at the same prices as booking directly with the underlying providers.

Product overview

TouristOnline A/S operates SommerhuseDanmark.dk, a single-platform vacation home rental marketplace for Denmark. The platform aggregates listings from more than 30 vacation home rental providers, offering users access to approximately 40,046 vacation properties across Denmark. Users can search by destination, date, and duration, with filtering options for amenities such as pools, saunas, pet-friendly accommodations, and proximity to water. The platform also supports add-on services including bed linens, towels, baby equipment, and end-of-stay cleaning. The company is headquartered in Kolding, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• SommerhuseDanmark.dk Online vacation home rental aggregation marketplace for Denmark, offering self-serve search and booking of approximately 40,046 holiday homes and apartments aggregated from more than 30 rental providers. Targeted at families, couples, and individual travelers seeking short breaks, miniferie (2-6 day trips), family vacations, pet-friendly stays, fishing trips, golf holidays, and beach vacations across Danish destinations such as Skagen, Bornholm, Djursland, Fyn, and the West Coast (Vesterhavet).

Quantifiable outcome

• 40,046+ vacation properties available for booking
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 30+ Danish Vacation Rental ProviderscoreChannel Partner/ Reseller/ DistributorThe platform aggregates vacation home inventory from more than 30 Danish vacation rental providers, offering their properties at the same prices as direct booking. These providers supply the 40,046+ property listings available on SommerhuseDanmark.dk.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Novasol: One of Europe's largest vacation home rental specialists with deep presence in Denmark and the Nordics. Directly comparable as a managed vacation rental marketplace serving the same Danish destinations and customer base as TouristOnline, with proprietary inventory and similar aggregation capabilities.
• DanCenter: Danish holiday home rental company with a large managed portfolio across Denmark. Directly comparable as a Danish-focused vacation rental marketplace with similar property types, destinations, and target customers as TouristOnline.
• Feriepartner: Danish vacation home rental agency with broad coverage across Danish destinations. Directly comparable as a Danish-localized holiday home rental marketplace targeting families and individual travelers in the same segment as TouristOnline.
• Sol og Strand: Danish summer house rental agency offering holiday homes across Denmark's coastal regions. Directly comparable as a Danish-only vacation rental marketplace with overlapping inventory, geography, and target customers as TouristOnline.
• Sommerhuset.dk: Danish summer house rental website aggregating holiday homes across Denmark. Closely comparable as a direct Danish-localized vacation rental aggregator serving the same end customers, destinations, and property types as TouristOnline.

Broad incumbents

• Booking.com: Global OTA with an extensive vacation rental vertical alongside its hotel core. Overlaps with TouristOnline on Danish short-stay accommodation demand, but operates as part of a much broader portfolio rather than as a Danish-focused aggregator.
• Tripadvisor (Vacation Rentals): Global travel platform with a vacation rental marketplace vertical that includes Danish listings. Operates as a broad incumbent in the same space; overlaps on Danish traveler demand but does not specialize as a Danish aggregator.
• Vrbo: Global vacation rental marketplace (part of Expedia Group) offering whole-home rentals across European destinations including Denmark. Comparable in category but broader in geographic and segment scope than the Denmark-only TouristOnline platform.
• Airbnb: Global short-term rental and vacation rental platform with significant Danish inventory. Operates broadly in the same space but as a global incumbent rather than a Danish-specialized aggregator; competes for the same end customers and increasingly for Danish property managers.

Emerging players

• Landfolk: Danish-designed curated vacation home platform operating across Denmark and expanding in the Nordics. Partial overlap with TouristOnline — both serve Danish travelers seeking holiday homes, but Landfolk targets a more design-led, premium-curated niche versus TouristOnline's broader aggregator model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SommerhuseDanmarkdk-106147277929256

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touristonline