Assert

HSSE Consulting & Professional Servicesasertsafety.com

Asert Safety (Assert, Inc.) is a West Virginia-based HSSE professional services firm providing outsourced safety staffing, compliance auditing, consulting, business continuity planning, and training to petroleum/gas, industrial, healthcare, municipal, and power-energy clients.

Company typePrivate
Founded2019
HeadquartersBridgeport, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Assert does

Assert, Inc. (doing business as Asert Safety) is a privately held professional services firm founded in 2019 and headquartered in Bridgeport, West Virginia. The company provides Health, Safety, Security and Environmental (HSSE) services—including outsourced safety staffing, compliance auditing, consulting/retainer engagements, business continuity planning, and safety training—to clients in high-hazard verticals including petroleum and gas, industrial facilities, hospitals and clinics, municipalities, and power energies. The firm positions its value around supplying degreed, accredited, or certified HSSE professionals so clients can avoid recruiting, training, and maintaining an in-house safety staff, while achieving compliance with OSHA, EPA, MSHA, DOT, and NFPA standards.

The company's portfolio is organized around five core service pillars: HSSE Staffing, HSSE Compliance (workplace safety audits and third-party prequalification support for TPS Alert, Veriforce, and ISNetWorld), Business Continuity (business impact analysis, disaster recovery, and crisis management planning), HSSE Consulting/Retainers, and HSSE Training. These are complemented by biohazard Cleanup Services (including CDC-approved, EPA-registered COVID-19 disinfection) and an HSSE Software module that the website lists as "coming soon." Asert is a services-led rather than a software-led business, with human expertise as the primary delivery mechanism.

The business model is sales-led and relationship-driven, reaching enterprise and mid-market clients through direct outreach, consulting engagements, and retainer contracts customized to client size and needs. Pricing is quote-based and not publicly disclosed, with revenue generated through professional services (staffing, consulting/retainers, compliance, training, and continuity planning). The firm markets primarily through its website, blog content on compliance topics, a newsletter, and a downloadable training catalog. Assert employs 11–50 people, is led by CEO Dr. Tim Peasak (an emergency-medicine-board-certified physician), and reports no external venture, private equity, or institutional funding; ownership appears founder-led and independent.

Assert firmographics

Firmographics

Name: Assert
Legal name: Assert, Inc.
Website: https://asertsafety.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Asert Safety (Assert, Inc.) is a West Virginia-based HSSE professional services firm providing outsourced safety staffing, compliance auditing, consulting, business continuity planning, and training to petroleum/gas, industrial, healthcare, municipal, and power-energy clients.
Ownership category
akta.pro rank

Assert industry classification

Industry

Product category: HSSE Consulting & Professional Services
NAICS: Management, Scientific, and Technical Consulting Services (5416)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: EHS Auditing, Inspections & Assurance (BPAHAJAG)
akta.pro secondary industries: Compliance, Risk & EHS Management (BPABAAAK), Upstream HSE, Regulatory Compliance & Emissions Management (Methane/Flare) (EUALAAAM)

Keywords

HSSE consulting services
Workplace safety audits
Safety staffing solutions
Business continuity planning
Regulatory compliance training

Where Assert is headquartered

Location

Headquarters

HQ city: Bridgeport
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Assert business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

HSSE Professional Services: ASERT generates revenue through providing Health, Safety, Security and Environmental professional services including staffing (outsourcing safety staff), consulting/retainer services, compliance assistance, training programs, and business continuity planning. Services are customized to client company size and needs with flexible engagement models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Assert product offering

Product offering

Core offering

Assert delivers outsourced health, safety, security, and environmental (HSSE) professional services to organizations operating in high-hazard industries. Engagements span HSSE staffing (placing certified safety professionals), compliance audits and prequalification (OSHA, MSHA, NFPA 70E, lockout/tagout, fall protection), HSSE consulting/retainers, business-continuity planning, and a catalog of safety training courses, with ancillary biohazard cleanup services and an HSSE software module in development.

Product overview

ASERT provides health, safety, security, and environmental (HSSE) professional consulting services across multiple verticals including petroleum and gas, industrial facilities, hospitals and clinics, municipalities, and power energies. The company's portfolio consists of five core service pillars: HSSE Staffing (outsourced safety professionals), HSSE Compliance (workplace safety audits and prequalification services), Business Continuity (disaster recovery and crisis management planning), HSSE Consulting/Retainers (regulatory compliance support), and HSSE Training (safety courses). These core services are complemented by HSSE Software (an upcoming add-on module for HSSE management) and Cleanup Services (biohazard remediation and coronavirus disinfection). The company operates primarily as a consulting firm rather than a software platform, with all offerings centered on delivering qualified HSSE professionals and compliance expertise to clients in high-hazard industries.

Differentiator

Problem solved

Functional benefit

Products and services

HSSE Staffing Outsourced placement of health, safety, security, and environmental (HSSE) professionals who are degreed, accredited, or certified with industry experience to staff client safety projects and functions.
HSSE Compliance Workplace safety audits and assessments for Confined Space Entry (CSE), Machine Guarding, Lockout/Tagout (LOTO), NFPA 70E Arc Flash, OSHA Recordkeeping, and Fall Protection/Prevention, plus safety prequalification support for TPS Alert, Veriforce, and ISNetWorld.
Business Continuity Business continuity planning including Business Impact Analysis, Risk Analysis, Disaster Recovery Plans, Crisis Management Plans, and simulation workshops to minimize disruption to personnel, facilities, operations, knowledge, and brand/image.
HSSE Consulting/Retainers Customized health, safety, security, and environmental consulting tailored to company size and needs, including safety representation, regulatory compliance assistance, OHSAS 18001/ISO 14001 certification assistance, corporate safety appraisals, incident analysis, and OSHA inspection assistance.
HSSE Training Safety training courses including Bloodborne Pathogens, Confined Space, Defensive Driving, DOT Training, Fall Prevention, Fire Prevention, First Aid/CPR/AED, Forklift Safety, HAZWOPER, Lockout/Tagout, and Respiratory Protection.
HSSE Software Software solution for HSSE management (per company website, currently listed as 'coming soon').
Cleanup Services Professional biohazard cleanup and disinfection services for communicable disease, superbugs, bacteria, viruses, and pathogens including coronavirus (COVID-19) disinfection using CDC-approved and EPA-registered disinfectants.

Companies that use Assert

Customer profile

Segments5 records

Ideal customer profiles1 record

Assert technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Assert partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Assert competitors and assessment

Company assessment

Direct peers

Apex Companies: Environmental, health, and safety consulting and testing services provider serving industrial and energy markets — competes with Asert in HSSE staffing, audits, and compliance work.
Antea Group: Global EHS and sustainability consulting firm offering compliance, auditing, and risk management services — overlaps with Asert's audit, compliance, and HSSE consulting offerings.
Trinity Consultants: Mid-sized U.S. firm specializing in EHS regulatory compliance, permitting, and consulting across industrial and energy clients — directly comparable to Asert's HSSE compliance and consulting service lines.

Emerging players

VelocityEHS: EHS software platform with adjacent consulting services for industrial and manufacturing customers — directly threatens Asert's planned HSSE software module and competes for the same compliance buyer.
Intelex Technologies: EHS management software platform serving industrial and energy clients with compliance and training modules — competes with Asert's services-plus-software positioning.
SafetyCulture: Workplace safety and operations platform offering inspection, training, and compliance tools — overlaps with Asert's training catalog and audit services through a software-led delivery model.

Broad incumbents

AECOM: Global engineering and environmental services firm with a large EHS practice serving oil & gas, industrial, and government clients — competes with Asert on enterprise-scale HSSE engagements.
Tetra Tech: Engineering and environmental consulting firm with significant water, energy, and industrial EHS practices — competes with Asert on technical compliance and audit work for industrial clients.
ERM (Environmental Resources Management): World's largest pure-play sustainability and EHS consulting firm, serving energy, industrial, and healthcare clients globally — broad incumbent competitor across Asert's full vertical set.
BSI Group: Standards, certification, and compliance services organization including EHS training and management systems — overlaps with Asert's compliance assistance, training, and ISO/OHSAS certification support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Assert financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Assert leadership team

Management profile

Number of profiles

Profiles1 record

Assert funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Assert M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assert

What does Assert do?

Is Assert a public or private company?

Assert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Assert founded?

Assert was founded in 2019. It employs 11 to 50 people.

Where is Assert based?

Assert is headquartered in Bridgeport, United States, in the North America region.

How does Assert make money?

One revenue line is on record: HSSE Professional Services.

Who are Assert's main competitors?

Direct peers on record are Apex Companies, Antea Group and Trinity Consultants. Emerging players are VelocityEHS, Intelex Technologies and SafetyCulture. Broad incumbents are AECOM, Tetra Tech, ERM (Environmental Resources Management) and BSI Group.

Does Assert have an API?

No public API is recorded for Assert.

What industry is Assert in?

Assert's product category is HSSE Consulting & Professional Services. Its primary akta.pro industry code is BPAHAJAG, EHS Auditing, Inspections & Assurance, with a secondary code of BPABAAAK, Compliance, Risk & EHS Management. Its NAICS code is 5416 and its SIC code is 8742.