Xeen
Xeen (株式会社ジーン) is an Osaka-based Japanese game development studio founded in 2006 that provides contracted development of arcade, console, smartphone, VR, and AR games to major publishers, while also publishing original IP and cultural heritage XR applications.
- Company typePrivate
- Founded2006
- HeadquartersYodogawa, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Xeen does
Xeen (株式会社ジーン) is a privately held Japanese game development studio founded in 2006 and headquartered in Osaka, with a secondary development site (Kagawa Studio) in Takamatsu. The company operates a dual business model: B2B contracted development for major publishers including Bandai Namco across arcade, console, smartphone, VR, and AR platforms (with recent contracted work on the IDOLiSH7 smartphone rhythm game), and self-publishing of original IP such as 買い物（かいもん）マスターとみえ, Cyber Rush Override, and ボムボムドカン, distributed through the iOS App Store, Google Play, and industry events including BitSummit PUNCH 2026. A growing third vertical is XR/AR applications for historical and cultural heritage sites (XR藤原宮, XR高槻城, むかしへGO! 武蔵国分寺, 安土城), developed for institutions including the Japan Castle Association (公益財団法人日本城郭協会) and Shiga Prefecture.
The studio employs cross-functional teams of programmers, 2D/3D designers, motion designers, planners, and server engineers (estimated 40-50+ on-site based on staff event attendance), with headquarters relocated on July 1, 2026 to the NLC Shin-Osaka Sky Building. Xeen has discontinued two consumer products (みつめて app in June 2020, この悪い子猫ちゃんめ！ in May 2023) but continues active development across multiple workstreams, as evidenced by 9+ project additions to the works portfolio in April 2026 alone. The company targets Japan, North America, and European markets, with distribution via owned digital channels (YouTube channels xeenjp and Lucca Channel FM728宇宙支局放送, X/Twitter accounts @xeenjp and @xeen_recruit) and direct event sponsorship (special sponsor of ゼロキョリコネクト No.1 indie game event at namco TOKYO July 18, 2026).
Leadership is provided by Representative Director 里見 陽祐 (Sato Yonosuke). The firm holds Privacy Mark certification (No. 10824685, JIS Q 15001 compliant) and was certified as a Health Management Excellence Corporation 2026 (medium and small enterprise category) by Japan's Ministry of Economy, Trade and Industry. Xeen is not listed, has no disclosed external funding, and operates as a founder-led private limited company (株式会社) under Japanese jurisdiction in Osaka.
Xeen firmographics
Firmographics- Name
- Xeen
- Legal name
- 株式会社ジーン
- Website
- https://xeen.co.jp
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xeen (株式会社ジーン) is an Osaka-based Japanese game development studio founded in 2006 that provides contracted development of arcade, console, smartphone, VR, and AR games to major publishers, while also publishing original IP and cultural heritage XR applications.
- Ownership category
- akta.pro rank
Xeen industry classification
Industry- Product category
- Game Development Services
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Xeen is headquartered
LocationHeadquarters
- HQ city
- Yodogawa
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Xeen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Contract Game Development: Xeen develops arcade game software, console game software, smartphone game software, VR game software, AR apps, VR apps, historical/cultural heritage apps, and web development for external clients. This is their primary revenue stream.
- Original Game/App Publishing: Development and publishing of proprietary game titles and apps (e.g., みつめて, 買い物マスターとみえ, 城びと) distributed via app stores and own brand websites.
- XR/AR Applications for Cultural Heritage: Development of XR apps for historical and cultural heritage sites, marketed to cultural institutions and local governments (e.g., XR藤原宮, XR高槻城).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No public consumer pricing disclosed for products/services. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Xeen product offering
Product offeringCore offering
Xeen is a Japanese game development studio that provides contracted game development services across arcade, console, smartphone, VR, AR/XR, and web platforms for publishers and IP holders. The studio also develops and publishes its own original game titles and mobile apps, and creates XR applications for historical and cultural heritage sites (such as castles and ancient palace ruins) marketed to cultural institutions and local governments in Japan.
Product overview
Xeen is a Japanese game development studio (株式会社ジーン) based in Osaka, Japan, operating from two locations (Osaka headquarters and Takamatsu/Kagawa studio). The company develops a diverse portfolio spanning arcade games, consumer/console games, smartphone applications, VR/AR/XR experiences, and web applications. Their original products include the VTuber-powered photo sharing app みつめて and original game titles like 買い物マスターとみえ, Cyber Rush Override, and ボムボムドカン. Xeen also develops contracted game titles (including smartphone game アイドリッシュセブン) and creates cultural heritage AR/VR applications documenting historical sites like XR藤原宮, XR高槻城, and 安土城. The company develops for both the Japanese market and international markets including North America and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- みつめて (Mitsumete) A smartphone application featuring VTuber character Lucca (宇宙方言女子) who visits Earth as a reporter from planet KANSAI, commenting on user photos in 'space dialect'. Includes voice recognition chat, food photography with dietary surveys, and mini-games. Service ended June 30, 2020.
- この悪い子猫ちゃんめ！(Warukone) A game title developed and published by Xeen that ended service on May 31, 2023. No further gameplay details were disclosed in source material.
- 買い物（かいもん）マスターとみえ (Kaimon Master to Mie) A cyber-Kansai themed shopping shooting game featuring the character とみえ, designed for arcade stick control with vertical monitor setup and three difficulty levels. Showcased at BitSummit PUNCH 2026.
- Cyber Rush Override Original game title in Xeen's portfolio. Specific gameplay details not disclosed.
- ボムボムドカン (BomBomDoKan)
Companies that use Xeen
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Xeen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature3 records
Xeen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PhoenixxcorePhoenixx is the organizer of the 'ゼロキョリコネクト No.1 ～インディーゲーム編～ Supported by xeen' event held at namco TOKYO on July 18, 2026. Xeen serves as a special sponsor (特別協賛) for this VTuber-linked indie game event.
- Bandai Namco研究所 (Bandai Namco Research)minorBandai Namco研究所 serves as planning cooperation (企画協力) for the ゼロキョリコネクト No.1 event, working with Phoenixx and xeen on the event.
- Bandai Namco Music LiveminorBandai Namco Music Live serves as cooperation partner (協力) for the ゼロキョリコネクト No.1 event alongside Phoenixx and xeen.
- ドリコム (Drecom)minorDrecom serves as cooperation partner (協力) for the ゼロキョリコネクト No.1 event at namco TOKYO.
- ハピネット (Hapinet)minorHapinet serves as cooperation partner (協力) for the ゼロキョリコネクト No.1 event at namco TOKYO.
- 公益財団法人日本城郭協会 (Japan Castle Association) - ShirobitominorXeen's XR app 'XR藤原宮' was featured in an experience article published on the official Japan Castle Association website (公益財団法人日本城郭協会公認 '城びと'), promoting cultural heritage XR content.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Xeen competitors and assessment
Company assessmentBroad incumbents
- Niantic Inc. Global AR/XR game developer (Pokémon GO, Ingress). Comparable to Xeen's AR/XR development capabilities, though operates at much larger scale with consumer-facing AR titles rather than B2B contract XR development.
- Marvelous Inc. Major Japanese multi-platform game developer and publisher with consumer, arcade, and mobile operations. Larger than Xeen and operating its own IPs, but directly comparable as a Japanese multi-platform game developer serving similar customer segments.
- FromSoftware: Major Japanese game developer with multi-platform releases including VR titles. Significantly larger and AAA-focused, but operates in the same Japanese game development industry and competes for technical talent in the Osaka/Tokyo markets.
- Bandai Namco Studios: Major Japanese game publisher and developer; Xeen develops contracted titles for Bandai Namco. Significantly larger incumbent with internal development capabilities, but operates in the same arcade/console/mobile game space and serves as both a customer and a competitor for similar work.
Direct peers
- Crafts & Meister: Japanese game development studio focused on arcade and console game development with similar B2B contract services model. Comparable scale and platform focus to Xeen, with established publisher partnerships in the Japanese market.
- COLOPL Inc. Japanese mobile game developer with notable VR/AR investments (e.g., COLOPL VR). Comparable to Xeen's multi-platform capabilities including VR/AR, with both consumer publishing and developer-focused services.
- Akatsuki Inc. Japanese mobile game developer known for live operations and original IP development on smartphone platforms. Comparable as a Japanese studio with original IP publishing alongside contracted work, focused on mobile-first game development.
- GREE Inc. Japanese mobile and social game developer with both original IP publishing and developer services. Comparable as a Japanese studio operating across smartphone game development with cultural content angles adjacent to Xeen's work.
- M2 Inc. Japanese game developer specializing in multi-platform game development including arcade, console, and mobile. Similar B2B contract model and comparable size to Xeen, with established publisher relationships. Directly comparable as a mid-sized Japanese multi-platform game studio.
- Sting Entertainment: Japanese game developer known for RPG development across multiple platforms. Comparable scale and multi-platform development approach to Xeen, with both original IP publishing and contracted work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Xeen social profiles
Digital presenceXeen compliance and trust
Trust signalCompliance2 records
Xeen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xeen leadership team
Management profileNumber of profiles
Profiles2 records
Xeen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xeen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xeen
What does Xeen do?
Xeen is a Japanese game development studio that provides contracted game development services across arcade, console, smartphone, VR, AR/XR, and web platforms for publishers and IP holders. The studio also develops and publishes its own original game titles and mobile apps, and creates XR applications for historical and cultural heritage sites (such as castles and ancient palace ruins) marketed to cultural institutions and local governments in Japan.
Is Xeen a public or private company?
Xeen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xeen founded?
Xeen was founded in 2006. It employs 101 to 250 people.
Where is Xeen based?
Xeen is headquartered in Yodogawa, Japan, in the Asia region.
How does Xeen make money?
Three revenue lines are on record. Contract Game Development is the primary driver. The others are original Game/App Publishing and XR/AR Applications for Cultural Heritage.
Who are Xeen's main competitors?
Broad incumbents on record are Niantic Inc., Marvelous Inc., FromSoftware and Bandai Namco Studios. Direct peers are Crafts & Meister, COLOPL Inc., Akatsuki Inc., GREE Inc., M2 Inc. and Sting Entertainment.
Does Xeen have an API?
No public API is recorded for Xeen.
What industry is Xeen in?
Xeen's product category is Game Development Services. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios. Its SIC code is 7990.