The Fresh Group

What The Fresh Group does

The Fresh Group is a UK-based brand experience agency that operates as a wholly-owned operating company within FCM Meetings & Events Company. Headquartered in Manchester with a secondary office in Edinburgh, the agency delivers four core service lines: brand activations, events, creative communication, and integrated marketing. Its client portfolio includes major international brands such as Samsung (Galaxy AI Roadshow), Co-op (store launch activations), and Ferrero (company conference), with approximately 15 additional client logos displayed across retail, technology, food and beverage sectors.

The agency runs a B2B professional services model, generating project-based revenue through fixed-fee engagements and likely retainer arrangements with enterprise clients. Go-to-market is direct enterprise field sales targeting marketing and communications decision-makers, supplemented by a portfolio-driven website, an active LinkedIn presence, an Instagram culture channel (@lifeatfresh), and a thought-leadership podcast (f!word – The Agency Experience). The value proposition is differentiated positioning as a unified provider rather than a siloed event or creative shop, emphasising "intelligent creativity, joined-up thinking and compelling storytelling" to deliver immersive brand experiences for large enterprises.

The company operates as a service-based consultancy with no proprietary technology platform, no disclosed API or product offering, and no AI/ML capability of its own. Six unnamed industry award logos are displayed on the website, indicating industry recognition though specific awards are not disclosed. The privately held company has no public revenue, headcount, or funding data available.

Name

The Fresh Group

Legal name

The Fresh Group

Website

https://whereamazingthingshappen.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

The Fresh Group is a UK-based brand experience agency and subsidiary of FCM Meetings & Events, delivering brand activations, events, creative communication, and integrated marketing for major international enterprise clients.

Ownership category

akta.pro rank

Product category

Brand Experience Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand experience agency
• Experiential marketing services
• Event management services
• Creative communication agency
• Integrated marketing campaigns

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brand Experience and Event Services: Project-based professional services revenue generated through delivering brand activations, events, creative communication, and integrated marketing campaigns for enterprise clients. Revenue is earned through fixed-fee project contracts and likely retainer arrangements with key accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Fresh Group is a global brand experience agency that designs and delivers immersive brand activations, events, creative communication, and integrated marketing campaigns for major international organisations. The agency fuses intelligent creativity, joined-up thinking, and compelling storytelling to produce end-to-end brand experiences such as store openings, roadshows, and corporate conferences for clients including Co-op, Samsung, and Ferrero.

Product overview

The Fresh Group is a global brand experience agency that operates as a service-based consultancy rather than a software product company. The agency offers four core service lines—Brand Activations, Events, Creative Communication, and Integrated Marketing—which work together to deliver immersive experiences for major global brands. Their portfolio includes specific case studies such as the Samsung Galaxy AI Roadshow, Co-op Store Openings, and Ferrero Conference, demonstrating their focus on experiential marketing and event management rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FCM Meetings & Events CompanycoreOthersFresh Group operates as an operating company within the FCM Meetings & Events group, as indicated in the copyright notice. This is a parent company / subsidiary relationship within a larger events and meetings organisation rather than a traditional partnership or alliance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smyle: UK-based creative agency specialising in brand experiences, events and integrated campaigns for global enterprise clients. Comparable mid-sized UK experiential competitor serving similar brand experience mandates.
• Amplify: UK-based brand activation and experiential agency (part of Ogilvy) delivering creative campaigns and immersive brand experiences. Closely comparable in geographic market, service mix and enterprise client focus to The Fresh Group.
• Jack Morton Worldwide: Global brand experience agency delivering integrated campaigns, events, and activations for major brands. Directly comparable in service mix (experiential + creative + events) and enterprise client roster to The Fresh Group, though operating at significantly larger international scale.
• George P. Johnson Experience Marketing: Long-established experience marketing agency delivering brand activations, events and integrated marketing campaigns for global enterprise clients. Closely mirrors Fresh Group's four-pillar service model.
• Momentum Worldwide: Brand experience agency within McCann Worldgroup delivering experiential marketing, events and creative activations. Comparable in offering and target enterprise clients, with the added advantage of holding-company scale.
• GMR Marketing: Global experiential marketing agency specialising in brand activations, events and integrated campaigns for major consumer-facing brands. Directly comparable service offering and enterprise client focus to Fresh Group.
• Imagination Group: UK-headquartered brand experience agency delivering immersive brand environments, events and integrated marketing for global brands. Particularly comparable given shared UK creative heritage and enterprise client base.
• Sparks: Experiential marketing agency (part of Freeman) delivering brand experiences, events and activations globally. Comparable service offering to Fresh Group, particularly in retail and consumer brand activations.
• MKG: Experiential marketing and brand activation agency working with major consumer and enterprise brands. Directly comparable creative-led experiential model targeting similar client verticals as The Fresh Group.
• Octagon: Sports and experiential marketing agency (part of IPG) delivering brand activations, events and integrated campaigns. Comparable in delivering large-scale experiential programs for global enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-group
• Instagraminstagram.com/lifeatfresh
• Xx.com/freshgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fresh Group