The Providence Group of Keller Williams Atlanta Perimeter

What The Providence Group of Keller Williams Atlanta Perimeter does

The Providence Group (TPG) is a residential real estate team operating as a brokerage affiliate under eXp Realty (NASDAQ: EXPI), serving home buyers, sellers, and relocating families across the greater metro Atlanta area. Founded by John Damiano and Clax Underwood, TPG provides agent-led buyer representation, seller representation (including an Easy Exit Guarantee and a 10+ Service Commitment), relocation services, and new construction support across at least twelve submarkets including Alpharetta, Cumming, Duluth, Kennesaw, Marietta, Midtown, Roswell, Sandy Springs, West End, and Woodstock. The team operates out of a Dunwoody, GA office (100 Ashford Center North, #420) and is led by co-founders alongside Kevin Pelkey, a Licensed Associate Broker licensed in both Georgia and Florida.

Revenue is generated entirely through transaction-based real estate commissions, taking a percentage of the closing value on each buy- or sell-side deal, with rates not publicly disclosed. The go-to-market motion is explicitly referral-only; TPG states it does not pay for advertising and relies on client satisfaction and word-of-mouth to drive new business. Supporting channels include organic social media (Facebook, LinkedIn, X), a Constant Contact email newsletter, an "Around Atlanta" content blog, and a 2024-launched video series covering Atlanta lifestyle destinations. The team's core technology stack is a standard IDX-integrated property search widget with conventional filtering for price, beds, baths, and property type, plus curated neighborhood content pages. There is no disclosed proprietary platform, no mobile app, no API surface, and no AI/ML tooling.

Name

The Providence Group of Keller Williams Atlanta Perimeter

Legal name

The Providence Group

Website

https://tpgatlanta.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Providence Group is a small Atlanta-based residential real estate team operating under eXp Realty, providing home buying, seller representation, relocation, and new construction services across twelve metro Atlanta submarkets via a referral-only client acquisition model.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns commissions on residential property transactions as both buyer and seller agents. Commissions are typically a percentage of the transaction value, paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Providence Group is a residential real estate team that provides home buying, home selling, and relocation services in the metro Atlanta area. The team operates under eXp Realty and earns commissions on residential property transactions as both buyer and seller agents, supported by neighborhood information services and a 'Search Like A Realtor' property search tool with IDX integration.

Product overview

The Providence Group is a real estate services company operating under eXp Realty (formerly Keller Williams Atlanta Perimeter), offering a unified suite of services centered on residential real estate transactions in metro Atlanta. The core offerings include home buying services, home selling services (with Easy Exit Guarantee and 10+ Service Commitment), and relocation services. The company also provides a 'Search Like A Realtor' property search tool and neighborhood information resources covering areas such as Cumming, Marietta, Roswell, Sandy Springs, West End, Alpharetta, Duluth, Kennesaw, Midtown, and Woodstock. The product portfolio is structured as a service-based offering rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services

Quantifiable outcome

• Company recognized as a Top Group at Keller Williams Atlanta Perimeter
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and former.

• eXp RealtycoreChannel Partner/ Reseller/ Distributor · 1 October 2022Current brokerage affiliation. The Providence Group joined eXp Realty in October 2022 as a top-producing team. eXp Realty is described as one of the fastest growing real estate companies in the world, operating as a cloud-based real estate brokerage.
• Keller Williams Atlanta PerimeterformerChannel Partner/ Reseller/ DistributorFormer brokerage affiliation. The Providence Group was part of Keller Williams Atlanta Perimeter, part of the Rawls Group, from March 2011 to October 2022. They were recognized as one of the Top Groups at this office.
• RE/MAX Greater AtlantaformerChannel Partner/ Reseller/ DistributorOriginal brokerage affiliation where John Damiano and Clax Underwood worked before forming The Providence Group in 2002.
• Rawls Group at Keller WilliamsformerChannel Partner/ Reseller/ DistributorThe Rawls Group is the office entity at Keller Williams Atlanta Perimeter where The Providence Group operated from 2011-2022.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Compass: National tech-enabled residential real estate brokerage that competes for top-producing teams and agents across major US metros, including Atlanta. Operates with a similar agent-team, referral-and-technology-led model.
• Coldwell Banker Realty: Large traditional residential brokerage with significant Atlanta-metro agent and team presence. Competes directly with The Providence Group for buyers, sellers, and recruiting talent.
• Sotheby's International Realty: Luxury residential brokerage franchise with active Atlanta affiliates competing for high-end and relocation buyers in the same metro submarkets served by The Providence Group.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with established Atlanta operations. Competes for mid- to high-end sellers and relocation clients with comparable team-based service models.

Emerging players

• Redfin: Tech-enabled discount brokerage operating directly in the Atlanta metro with an in-house agent model. Represents the technology-led disruption to traditional agent teams like The Providence Group.
• Real Brokerage: Cloud-based residential brokerage competing with eXp for producing teams and agents by offering similar technology and revenue-share economics. Direct structural competitor for affiliated team talent.

Broad incumbents

• eXp Realty: The Providence Group's parent brokerage. Operates cloud-based residential brokerage model across the US, providing the platform, tools, and revenue-share structure the team sits within.

Regional players

• Howard Hanna Real Estate Services: Large regional residential brokerage with strong Mid-Atlantic and Southeast footprint, including nearby markets. Comparable in its team-led, service-heavy approach to high-end residential clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/providencegroup
• Facebookfacebook.com/providencegroup
• LinkedInlinkedin.com/company/theprovidencegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Providence Group of Keller Williams Atlanta Perimeter