Re/Max Greater Atlanta

What Re/Max Greater Atlanta does

Re/Max Greater Atlanta operates as a small residential and commercial real estate brokerage serving the Greater Atlanta metropolitan area in Georgia. The firm provides property buying, selling, and rental services spanning single-family homes, condos and townhomes, land lots, multi-family, and commercial properties across submarkets including Alpharetta, Duluth, Peachtree Corners, and Roswell. Its public-facing platform (hdillard.com) is a standard real estate listing website hosted on the Georgia Multiple Listing Service infrastructure, offering map-based search, MLS-number lookup, address search, market activity reports segmented by zip code and county, mortgage and affordability calculators, school information, and county public records access.

The business model is commission-based, with rates negotiated individually between agents and clients and not publicly disclosed. Distribution is executed through an agent-based direct-sales model: a single named agent, Harriet Dillard, is the primary point of contact, working from a HomeSmart brokerage office at 10900 Crabapple Road, Roswell, GA 30075. Notably, the underlying source data references HomeSmart brokerage affiliation rather than a documented Re/Max franchise relationship, indicating brand or affiliation ambiguity in the available records that any diligence process should resolve. Headcount is reported at 12 employees, consistent with a small brokerage team combining producing agents and administrative support.

The technology stack is conventional for the segment — standard MLS integration with no proprietary features, no mobile app, no API, and no disclosed AI or automation capabilities. The offering functions as a single integrated service platform rather than a modular product set, and revenue, funding, ownership, and corporate-history details are not disclosed in the source material.

Name

Re/Max Greater Atlanta

Website

https://hdillard.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A small real estate brokerage serving the Greater Atlanta metropolitan area, providing residential and commercial property buying, selling, and rental services via Georgia MLS-integrated listings and direct agent representation.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels4 records

Core offering

Re/Max Greater Atlanta is a regional real estate brokerage serving the Greater Atlanta metropolitan area, providing residential and commercial property buying, selling, and rental services. The firm, represented through agent Harriet Dillard of HomeSmart brokerage, delivers access to the Georgia MLS listing database along with market activity reports, mortgage and affordability calculators, school information, and county public records to support client transactions.

Product overview

Re/Max Greater Atlanta, represented by agent Harriet Dillard at HomeSmart, operates as a residential and commercial real estate brokerage offering a unified platform for property buying, selling, and renting services. The core product consists of a comprehensive property listings database accessible through the Georgia MLS system, complemented by search tools for map-based, MLS number, and address-based property discovery. Additional services include market activity reports by zip code and county, financial calculators for mortgage and affordability assessment, school information lookup, and county public records access. The portfolio functions as a single integrated real estate service platform rather than modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Buying Services Search and acquisition support for buyers of single-family homes, condos, townhomes, land lots, multi-family, and commercial properties in the Greater Atlanta market, with map, MLS number, and address-based search functionality.
• Residential and Commercial Rental Services Rental property search for residential and commercial tenants, with map-based, MLS number, and address-based discovery tools.
• Home Seller Listing and Representation Services Listing, marketing, pricing, and transaction management for residential and commercial property owners seeking to sell in the Greater Atlanta area, with properties placed on the Georgia MLS platform.
• Real Estate Market Activity Reports Local real estate market activity data segmented by zip code and by county for buyers and sellers researching the Greater Atlanta area.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Berkshire Hathaway HomeServices: National residential brokerage franchise with active Atlanta-area operations. Comparable in serving residential buyers and sellers across price tiers via an agent-driven model.
• eXp Realty: Cloud-based residential brokerage recruiting agents nationally including in the Atlanta metro. Comparable in commission-based residential focus and agent-attraction model.
• Coldwell Banker Realty: National residential brokerage with substantial Atlanta-area agent presence. Comparable in serving the same residential buyer and seller segments through an agent-driven commission model.
• HomeSmart: National residential brokerage that is the actual parent affiliation of the named producer (Harriet Dillard). Directly comparable in commission model, residential focus, and Atlanta-area agent footprint.
• Redfin: Technology-driven residential brokerage with Atlanta operations and a discount-commission model. Comparable in competing for the same Atlanta residential buyer and seller pool with a digital-first platform.
• Compass: Tech-forward national brokerage with strong Atlanta luxury-market presence. Comparable in targeting affluent residential buyers and sellers at similar price points to those listed here, with a similar commission-based agent model.
• Keller Williams Realty: Largest US residential franchise by agent count with significant Atlanta metro operations. Comparable in offering full-service residential brokerage targeting similar buyer and seller segments.

Regional players

• Atlanta Fine Homes Sotheby's International Realty: Luxury-focused regional brokerage serving the Atlanta metro including Alpharetta and Buckhead. Comparable in serving the same affluent Atlanta submarkets with high-end residential listings at similar price points to those featured here.

Broad incumbents

• Realtor.com: Major residential real estate portal operated by Move, Inc. Comparable as a broad incumbent that aggregates MLS listings and shapes consumer search behavior for the same Atlanta residential properties.
• Zillow: Largest US residential real estate platform providing listings, leads, and ancillary services to brokers. Comparable as a broader marketplace that drives consumer traffic to MLS listings like those this brokerage represents.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-greater-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/Max Greater Atlanta