Cascade Athletic Clubs

What Cascade Athletic Clubs does

Cascade Athletic Clubs is a privately held, family-owned operator of two full-service fitness and recreation clubs in the Pacific Northwest, founded in 1977 by Mark and Debbie Eisenzimmer. The company operates one flagship club in Gresham, Oregon (19201 SE Division St.) and a second location at Fisher's Landing in Vancouver, Washington (16096 SE 15th St.), with a combined employee base of 101-250. Service offerings span group fitness classes (Group Power, Group Active, Centergy, Ride, Core, Fight, Groove, Cardio Blast), personal training, Tribe Team Training, swimming lessons and aquatic facilities (indoor/outdoor pools, warm water pool, water park), youth programs (Kids Club childcare, Kids Fit, Kids Camp), senior programs, Cascade Balance, and court sports (pickleball, basketball, tennis, racquetball, rock climbing). The target customer is families, seniors, and general adult fitness consumers in the Portland-Vancouver metro seeking a multi-generational, amenity-rich club environment.

The technology layer is built on the third-party ClubAutomation platform, which provides member login, billing, class scheduling, and account management. Native iOS and Android mobile applications (built on the Daxko/ClubAutomation SDK) extend member-facing functionality for schedules and engagement. The company maintains social media presence on Facebook and Instagram, runs a free trial pass acquisition program for first-time local residents, and operates a solution-based sales approach where staff match prospects to programs based on stated fitness goals. No proprietary technology, patents, or AI/ML capabilities are documented; the technology stack is conventional for the segment.

Revenue is generated primarily through recurring monthly membership subscriptions (individual, family, and kids annual passes) with cross-location access, supplemented by ancillary streams including personal training, Kids Club hourly childcare ($4.50/hr), day passes and guest fees ($15-20 per visit), water park party rentals ($375 for up to 30 people), and rock climbing equipment rental ($5 + tax). The company does not publicly disclose membership pricing, positioning itself on amenity breadth, family-friendly programming, and local community ownership rather than price competition. The revenue model is overwhelmingly subscription-recurring for the core membership base, with modest one-time/transactional components for ancillary services. There are no funding rounds, no parent company, and no identified external investors; ownership has remained with the founding Eisenzimmer family for the full 47-year operating history.

Name

Cascade Athletic Clubs

Legal name

Cascade Athletic Clubs, Inc.

Website

https://cascadeac.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Cascade Athletic Clubs is a family-owned operator of two full-service fitness and recreation clubs in Gresham, Oregon and Vancouver, Washington, serving families, seniors, and adult fitness consumers with group classes, personal training, swimming, kids programs, and court sports. Founded in 1977 by Mark and Debbie Eisenzimmer, the company runs on the ClubAutomation platform and targets the Portland-Vancouver metro with subscription-based memberships.

Ownership category

akta.pro rank

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Swimming lessons
• Youth fitness programs

Headquarters

HQ city

Gresham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees charged to members for access to club facilities, group classes, pools, and amenities. Membership options include individual, family, and kids annual passes. Members can access both Vancouver and Gresham locations with their membership.
2. Kids Club Childcare: Hourly childcare services for ages 3 months to 9 years while parents work out. Priced at $4.50/hr per child with time limits based on age.
3. Day Passes and Guest Fees: Non-members can purchase day passes and guest passes. Kids ages 3-9 pay $15/visit, ages 10+ pay $20/visit. Waterpark guest fees apply separately.
4. Water Park Amenities: The Gresham waterpark charges guest fees and offers party rentals at $375 for up to 30 people on weekends. Outdoor pool access included with membership.
5. Personal Training Sessions: One-on-one personal training sessions with certified trainers available at additional cost beyond base membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cascade Athletic Clubs operates two full-service fitness club facilities in Gresham, OR and Vancouver, WA, selling recurring memberships that grant access to indoor and outdoor pools, a water park, group fitness classes, personal training, sports courts (tennis, racquetball, basketball, pickleball), rock climbing, and family-oriented programs. The company supplements membership revenue with fee-based services such as personal training, swimming lessons, Kids Club hourly childcare, day passes, and waterpark party rentals.

Product overview

Cascade Athletic Clubs is a multi-location fitness and recreational health club operator with two facilities in the Pacific Northwest: Gresham, Oregon (19201 SE Division St.) and Fisher's Landing in Vancouver, Washington (16096 SE 15th St.), owned by Mark and Debbie Eisenzimmer since 1977. The company offers a comprehensive portfolio of fitness and recreational services centered around group fitness classes (Group Power, Group Active, Group Centergy, Group Ride, Group Core, Group Fight, Group Groove, Cardio Blast), personal and team training, swimming instruction and aquatic facilities (indoor, outdoor, warm water, and water parks), youth programs (Kids Club, Kids Fit, Kids Camp, Forge Youth Fitness), and sports programs including pickleball, rock climbing, tennis, racquetball, and basketball. Additional offerings include senior programs, health coaching for weight management, and family-oriented activities. The company also provides native iOS and Android mobile applications for member engagement. The Gresham location is the larger of the two, featuring a private outdoor water park, 5 indoor and 3 outdoor tennis courts, sauna, and steam room, while the Fisher's Landing Vancouver location offers a unique rock climbing wall, warm water therapeutic pool, and outdoor pool. Both clubs operate dedicated Kids Club childcare, family hours, and shared amenity access including group classes and personal training.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Members report consistent workout habits - one member stated they stuck to their goal of going twice a week for a year due to the Kid Fit program
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fitness Factory KCminorOthersListed as a Partners Link on the Cascade Athletic Clubs website, directing to fitnessfactorykc.com. Fitness Factory KC offers fitness services in Overland Park, Kansas. Nature of partnership appears to be mutual cross-promotion or referral among fitness businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 24 Hour Fitness: 24 Hour Fitness is a national multi-amenity fitness club chain covering group exercise, personal training, pools, and kids services on a subscription basis. Its amenity breadth and middle-market value position are closely aligned with Cascade Athletic Clubs' offering model.
• Crunch Fitness: Crunch operates fitness clubs across the U.S. with group fitness, personal training, kids programs, and aquatics in some locations. It competes with Cascade for the same suburban family fitness consumer, although Crunch leans more value/brand-positioned.
• Anytime Fitness: Anytime Fitness is a 24/7 franchise fitness club model with subscription memberships and growing amenity offerings. The subscription-driven multi-location operator model is comparable to Cascade, though Anytime Fitness relies on franchising rather than family-owned direct operations.
• LA Fitness (Esporta Fitness): LA Fitness / Esporta is a large U.S. multi-amenity fitness club chain offering memberships, group fitness, pools, kids programs, and racquet sports to value-conscious families — directly comparable to Cascade's amenity-rich mid-market positioning, though at significantly greater scale.
• Life Time Fitness: Life Time (Life Time Group Holdings) is the closest direct peer — a premium, multi-amenity family health club operator combining fitness, aquatics, kids programs, group classes, and sports under a membership model across hundreds of locations in the U.S. Cascade's mix of pools, water park, rock climbing, kids programs, and group fitness mirrors Life Time's category blueprint at much smaller scale.

Regional players

• Multnomah Athletic Club: The MAC is a long-established Portland private athletic club (founded 1891) offering comprehensive fitness, aquatics, racquet sports, youth programs, and social/club amenities. It is comparable to Cascade as a regional family-focused athletic club with a long operating history and similar member profile.
• Oregon Athletic Clubs: OAC is a Portland-area private athletic club offering family-oriented fitness, aquatics, tennis, and kids programming. It is the most geographically comparable competitor and overlaps materially with Cascade Athletic Clubs' amenity mix and family-target customer segments.

Broad incumbents

• YMCA: The YMCA operates community-based fitness and recreation centers with pools, group classes, youth programs, and family memberships at low price points. It overlaps with Cascade's family and youth programming but competes primarily on price/community positioning rather than amenity premium.
• Gold's Gym: Gold's Gym is a globally recognized fitness club brand with subscription memberships, group classes, and personal training. It is a broader incumbent in the fitness club space compared with Cascade's tightly defined family-club offering.
• Town Sports International (TSC / Lucille Roberts / others): Town Sports International operates regional multi-amenity fitness clubs (e.g., New York Sports Clubs) under subscription models with similar family-friendly programming. It is comparable as a regional club operator in the middle-market fitness club space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CascadeAthleticClubs
• Instagraminstagram.com/cascadeathleticclubs
• Xx.com/caclubs
• LinkedInlinkedin.com/company/cascade-athletic-clubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Athletic Clubs