Laser Group Services

What Laser Group Services does

Laser Group Services is a New Zealand-headquartered, privately held franchise network founded in 1983 and headquartered in Auckland. Operating under the unified 'Laser Plumbing & Electrical' brand (doing-business-as), the company coordinates a nationwide network of member franchisees delivering trade services across all major regions of both the North and South Islands — from Northland to Southland. The company is led by co-founders David Clemmett and Peter Bassett, though no current executive team is disclosed in the source data. With a reported headcount of 1,001-5,000, the network represents one of the most extensive organized trade-services footprints in New Zealand.

The company's core offering is divided into two service categories: Laser Electrical Services and Laser Plumbing Services. Each is segmented across four verticals — residential, commercial, rural, and industrial — with sub-services ranging from standard repairs, lighting, drainage, and gas fitting to higher-value next-generation offerings including solar panels, residential and commercial EV chargers, home automation, data and communications, central vacuum, thermal graphic scanning, and specialized industrial installations. A preventative maintenance program and a 24/7 emergency dispatch service (accessible via the national number 0800 GET LASER) sit alongside the core offerings, supported by a 'Totally Dependable' service guarantee covering timeliness, workmanship, professional employees, and honoring of manufacturer warranties.

The business model is a franchise-licensing structure: Laser Group Services acts as the franchisor, generating revenue from franchise fees (managed-services stream) and coordinating member franchisees who deliver professional-services revenue directly to end customers across residential, commercial, rural, and industrial segments. Pricing is quote-based and not publicly disclosed, with free, no-obligation quotes available through the website form or phone. Go-to-market is conducted through a combination of the company website (with regional finders and service pages), Facebook and LinkedIn presence, and direct phone contact. Technology is limited to standard web infrastructure (no proprietary software platform, APIs, or SDKs are disclosed), and there are no announced partnerships, M&A, funding rounds, or AI capabilities in the source material. The company's stated differentiators are its nationwide physical distribution, brand recognition built over 40+ years, and the formalized service guarantee program.

Name

Laser Group Services

Legal name

Laser Group

Website

https://laserelectrical.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laser Group Services operates a nationwide New Zealand franchise network under the Laser Plumbing & Electrical brand, delivering electrical and plumbing services to residential, commercial, rural, and industrial customers across all major regions from Northland to Southland.

Ownership category

akta.pro rank

Product category

Plumbing and Electrical Contracting Services

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Lighting Fixture Relocation & New Wiring for Fixtures (HSAOAFAN), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Electrical contracting services
• Plumbing contracting services
• Residential electrical services
• Commercial plumbing services
• Franchise service network

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Electrical Services: Revenue generated from providing electrical services including repairs, installations, new home electrical, solar panels, EV chargers, home automation, data/communications, heating/ventilation, and commercial services. Services are provided to residential, commercial, rural, and industrial customers across New Zealand.
2. Plumbing Services: Revenue generated from providing plumbing services including repairs, drainage, gas fitting, water heating, and plumbing design for residential, commercial, rural, and industrial customers.
3. Franchise Fees: Revenue from franchise opportunities offered to plumbers and electricians who join the Laser network, including franchise opportunity quiz and inquiry process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Laser Group Services operates a nationwide franchise network in New Zealand delivering electrical and plumbing contracting services. Its two core service lines — Laser Electrical Services and Laser Plumbing Services — cover repairs, installations, maintenance, and design for residential, commercial, rural, and industrial customers, supplemented by preventative maintenance programs and 24/7 emergency response.

Product overview

Laser Group Services operates as a franchise-based network of plumbing and electrical service providers under the unified Laser Plumbing & Electrical brand. The company offers two primary service categories: Laser Electrical Services (covering residential, commercial, rural, and industrial electrical work including repairs, solar panels, EV chargers, home automation, and data communications) and Laser Plumbing Services (covering residential, commercial, rural, and industrial plumbing including repairs, drainage, gas fitting, and water heating). Both divisions provide preventative maintenance programs and emergency after-hours services. The company differentiates through its 'Totally Dependable' service guarantee covering timely delivery, professional employees, quality workmanship, and honouring manufacturer guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Electrical Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mr. Rooter Plumbing: Mr. Rooter is a US and Canadian plumbing franchise owned by Neighborly. It is comparable to Laser Group Services as a residential and commercial plumbing franchise delivering recurring and emergency services under a single national brand, operating with a similar franchise-fee revenue model.
• Mister Sparky Electric: Mister Sparky is a US electrical services franchise owned by Neighborly, offering residential and commercial electrical work under a punctuality and satisfaction guarantee. It is directly comparable to Laser Group's electrical division as a national electrical contracting franchise.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a US plumbing franchise focused on residential service, repair, and replacement with a punctuality-driven brand promise ('If there's any delay, it's you we pay'). The brand-guarantee-led positioning and franchise economics closely parallel Laser Group's 'Totally Dependable' guarantee.
• Tradi Group: Tradi Group is a New Zealand trade services franchise network spanning plumbing, electrical, roofing, and HVAC under a multi-brand model. It is directly comparable to Laser Group Services as a NZ-based franchise aggregator competing for the same residential and commercial customer base with a similar multi-trade, regionally-franchised structure.

Broad incumbents

• One Hour Heating & Air Conditioning: One Hour is a US HVAC franchise built on a punctuality guarantee and on-demand service model. It is comparable to Laser Group as a franchise network monetising a service-promise brand across residential and commercial customers, though it specialises in HVAC rather than plumbing/electrical.
• Aire Serv: Aire Serv is a US heating, ventilation, and air conditioning franchise owned by Neighborly. It is comparable to Laser Group Services as a franchise model delivering trade services under a national brand with local owner-operators, though its category focus (HVAC) differs from Laser's electrical and plumbing mix.
• Neighborly (formerly Dwyer Group): Neighborly is the largest US franchisor of home services, owning brands across plumbing, electrical, HVAC, appliance repair, and home cleaning. It is comparable to Laser Group as a multi-trade franchise platform, though it operates at much larger scale internationally and serves as a model for franchise-portfolio aggregation.
• Roto-Rooter: Roto-Rooter is the largest US plumbing and drain services franchise with nationwide coverage and a strong brand. It is comparable to Laser Group as a franchise-based plumbing services network, though it operates at far greater scale and primarily in the US market; it represents the scaled-up archetype of Laser's franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laserplumbing.electrical
• LinkedInlinkedin.com/company/laser-electrical-rosebank
• Xx.com/LaserPlumb_Elec

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laser Group Services