Indee

What Indee does

Indee, doing business as "Indee, a Modern Marketing Co-op," is a privately held, Minneapolis-based marketing services firm structured as a cooperative of independent freelance marketing professionals. Founded in 2019-2020 by Shannon Tekle—formerly of a Fortune 500 company where she built an outreach program valued at over $200M—the company operates a two-sided marketplace that matches businesses with vetted, principal-level marketing talent across three service categories: Business & Brand Building (strategy, positioning, research), Marketing & Communications (campaigns, content, PR, social), and Creative/Production/Digital (design, video, web, UX).

On the supply side, Indee recruits independent marketing professionals through a Typeform application and curates them into a Member Directory accessible to clients; member collaboration runs through a dedicated Slack community and shared onboarding resources. On the demand side, clients engage the co-op via a 'Hire Us' form on helloindee.com, after which Indee hand-selects a "dream team" of freelancers under a single contract that can scale from one freelancer to a full project team. Pricing is quote-based and tailored to project scope; there are no publicly disclosed rate cards or tiers.

The company is privately held with no disclosed institutional funding or acquisitions, serves clients nationwide from its Minneapolis, MN headquarters, and reports a headcount of 1-10. Its go-to-market is sales-led and direct, supplemented by content marketing via its "Intell Blog," organic social, and an email newsletter. There is no evidence of proprietary technology, AI/ML capability, patents, certifications, or third-party integrations beyond a Slack community layer.

Name

Indee

Website

https://helloindee.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Indee is a Minneapolis-based marketing co-op that matches businesses with vetted, principal-level freelance marketers across strategy, communications, and creative disciplines under a single contract, serving clients nationwide via direct engagement.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

Keywords

• Freelance marketing services
• Marketing talent marketplace
• Marketing cooperative
• Brand strategy consulting
• Marketing agency services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Freelance Marketing Services: Indee generates revenue by connecting businesses with vetted freelance marketing professionals. Clients pay for marketing services rendered by the Indee network, with a single contract covering multiple freelancers as needed. The model supports flexible engagement from single freelancer to full team arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Indee operates a marketing cooperative (co-op) that connects businesses with vetted, principal-level freelance marketing professionals for project-based engagements. Clients submit project needs through the website, and Indee assembles a hand-selected team of independent marketers covering strategy, creative, digital, PR, and production disciplines, delivered under a single contract. The model allows clients to engage one freelancer or an entire assembled team on demand.

Product overview

Indee is a modern marketing co-op that operates as a talent marketplace connecting businesses with independent freelance marketing professionals. The platform enables companies to hire vetted 'Indees' (marketing experts) individually or as assembled teams for projects. Services span three main categories: Business & Brand Building (strategy, positioning, research), Marketing & Communications (campaigns, content, PR, social), and Creative/Production/Digital (design, video, web, UX). Clients benefit from a single contract model regardless of team size, flexible engagement terms, and access to principal-level talent without extras. The co-op also maintains a member directory for freelancer discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Masters on Demand A marketing talent marketplace/cooperative offering that connects businesses with vetted, principal-level freelance marketing professionals for project-based engagements. Clients submit project needs and Indee assembles a hand-selected team covering strategy, creative, digital, PR, and production under a single contract. Target customers are growth-stage US businesses and companies with existing marketing teams needing supplemental expertise.
• Member Directory A searchable directory of vetted freelance marketing professionals available for hire through the Indee co-op, supporting client talent discovery and freelancer visibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Fiverr: Global freelance services marketplace with deep coverage of marketing, creative, and digital services. Fiverr represents the broad, lower-vetted incumbent alternative to Indee's curated principal-only positioning.
• Upwork: Largest general-purpose freelance marketplace covering marketing, creative, software, and business categories. While Upwork serves a much broader and lower-vetted talent pool than Indee, it competes for the same freelance-hiring intent from mid-market marketing buyers.

Emerging players

• Superside: Design-as-a-service subscription company providing on-demand creative services from vetted senior designers via a managed model. Superside's managed-design subscription mirrors Indee's contract-wrapped freelancer approach for a subset of creative engagements.
• Design Pickle: Subscription-based graphic design service providing unlimited design requests delivered by a flat-rate team. Design Pickle competes for the same small and mid-market creative-services budget that Indee's Creative, Production & Digital pillar targets.
• Acadium: Marketing-focused talent platform connecting businesses with vetted marketing professionals and apprentices. While Acadium emphasizes apprenticeships in addition to expert matching, it competes for the same on-demand marketing talent customer base as Indee.

Direct peers

• Mayple: Matches companies with vetted marketing experts and manages engagements with AI-assisted recommendations and dedicated oversight. Operates in the same on-demand marketing talent marketplace category as Indee, targeting growth-stage and mid-market businesses.
• Toptal: Elite freelance talent marketplace with rigorous vetting, serving clients across software, design, finance, and marketing. Indee's 'all principals, no extras' positioning mirrors Toptal's top-of-the-funnel vetting promise, and both serve clients needing senior independent talent on demand.
• Catalant (Expert.ai): Enterprise marketplace for independent consultants and subject-matter experts, including marketing and brand strategy. Catalant's curated-expert model and project-based engagement structure closely parallel Indee's two-sided marketplace approach for marketing services.
• MarketerHire: On-demand marketplace connecting businesses with vetted, senior freelance marketing professionals across strategy, content, growth, and performance marketing. MarketerHire is the closest direct comparable to Indee, operating a similar curated-talent, project-based model for marketing engagements.
• 99designs: Global creative marketplace connecting businesses with freelance designers for logos, branding, web, and digital design work. 99designs is a direct peer for Indee's Creative, Production & Digital services pillar and competes for similar SMB and mid-market brand clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/helloindee
• Facebookfacebook.com/helloindee
• LinkedInlinkedin.com/company/helloindee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indee