HortScience | Bartlett Consulting

What HortScience | Bartlett Consulting does

HortScience | Bartlett Consulting (H|BC) is a Berkeley, California-based environmental consulting firm specializing in horticulture, arboriculture, and urban forestry. The company was founded in 1983 as HortScience, Inc. and was acquired by The F. A. Bartlett Tree Expert Company in 2018, after which it has operated as a subsidiary under its current brand. It delivers science-based consulting to commercial, municipal, governmental, military, educational, and residential clients throughout California and the broader Western United States, addressing problems ranging from single-tree assessments to urban-forest-scale management.

The firm's offering comprises eight consulting service modules: diagnosing plant health problems, environmentally friendly landscaping, GIS/CAD mapping services, quality plant inspection and planting, training/education/research, tree management (inventories and risk assessments), LEED-aligned tree preservation, and water conservation and management. Core technical capabilities rest on GIS and CAD mapping for tree inventory, scientific soil analysis, and structured risk-assessment methodologies, all delivered by a small team of senior credentialed arborists (ISA Certified, ISA Board-Certified Master Arborist, ASCA Registered Consulting Arborist) rather than automated platforms.

Commercially, HortScience | Bartlett Consulting operates as a project-based professional services firm with quote-based, custom engagements; clients reach the firm via telephone, email, or online appointment scheduling through the Bartlett Tree Experts digital infrastructure. The Berkeley office functions as the regional hub, while marketing and lead generation flow primarily through the parent company's website, Facebook page, and integrated bill-pay/appointment portal. Revenue mechanics rely on consulting fees for assessments, written reports, ongoing advisory work, and training — with no pricing publicly disclosed and no software/SaaS or product sales revenue.

Name

HortScience | Bartlett Consulting

Legal name

HortScience, Inc.

Website

https://hortscience.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

HortScience | Bartlett Consulting is a Berkeley, California-based subsidiary of The F. A. Bartlett Tree Expert Company providing science-based horticultural, arboricultural, and urban forestry consulting to commercial, municipal, governmental, educational, and residential clients throughout California and the Western United States.

Ownership category

akta.pro rank

Product category

Arboriculture and Urban Forestry Consulting

NAICS

Environmental Consulting Services (54162), Support Activities for Forestry (1153)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Arboriculture consulting
• Urban forestry management
• Tree risk assessment
• Landscape consulting services
• Horticultural consulting

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Environmental Consulting Services: Professional consulting services in horticulture, arboriculture and urban forestry provided to commercial, municipal, governmental, and residential clients. Services include tree assessment, preservation, risk management, soil analysis, landscape plant selection, and problem diagnosis. Revenue generated through consulting fees for assessments, written reports, and ongoing advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HortScience | Bartlett Consulting provides environmental consulting services in horticulture, arboriculture, and urban forestry to commercial, municipal, governmental, and residential clients throughout California and beyond. The firm delivers science-based assessments and written plans for tree risk management, tree preservation during development, soil analysis, landscape plant selection, GIS/CAD-based tree mapping, water conservation, and custom training programs, ranging from single-tree evaluations to community-scale urban forest management.

Product overview

HortScience | Bartlett Consulting provides a comprehensive suite of environmental consulting services focused on horticulture, arboriculture, and urban forestry. The company offers eight distinct consulting service modules covering the full lifecycle of tree and landscape management: diagnosing plant health problems, environmentally friendly landscaping, mapping services (using GIS or CAD), quality plant inspection and planting, training/education/research, tree management (including inventories and risk assessments), tree preservation (LEED-aligned), and water conservation. Services range from single-tree assessments to urban forest management at the community level, serving residential, commercial, municipal, governmental, and environmental consulting clients throughout California and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnosing Plant Health Problems Identifies causes of landscape issues and provides accurate, science-based solutions for plant health problems, intended for clients with persistent or unexplained landscape or tree health concerns.
• Environmentally Friendly Landscaping Promotes soil health, efficient fertilization, and safe use of recycled or desalinated water to sustain attractive, resilient landscapes, for clients pursuing sustainable landscape outcomes.
• Mapping Services Maps trees using GIS or CAD to provide a clear, accurate understanding of site tree resources, for property owners, developers, and municipalities needing defensible tree inventories.
• Quality Plant Inspection and Planting Specifies, selects, inspects, and monitors plants to ensure healthy, sustainable landscapes, for project owners and landscape contractors requiring independent quality assurance on plant material.
• Training, Education, and Research Designs custom training programs, teaches best practices in arboriculture and urban forestry, and conducts research to create practical, science-based solutions, for organizations seeking to build internal arboricultural capacity.
• Tree Management Provides planning, policy, and practical solutions for managing urban trees, including inventories, risk assessments, planting guidance, and long-term management plans, for municipalities, institutions, and large property owners.
• Tree Preservation Guides tree protection from planning through maintenance, delivers compliant reports, and supports sustainable, LEED-aligned landscape solutions, for developers, property owners, and design teams.
• Water Conservation and Management Assesses plant water needs, reviews irrigation performance, and recommends ways to conserve water, for clients in drought-prone regions and properties targeting water-efficient landscape operations.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• F. A. Bartlett Tree Expert CompanycoreStrategic or Co-development PartnerHortScience, Inc. was acquired by the F. A. Bartlett Tree Expert Company in 2018. The company now operates as HortScience | Bartlett Consulting (H|BC), providing consulting services backed by the global resources and infrastructure of Bartlett Tree Experts. The acquisition combined HortScience's expertise with Bartlett's global reach.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• American Forests: National nonprofit focused on urban and rural forest conservation, ecosystem services research, and policy advocacy. Comparable as an adjacent ecosystem participant influencing the same municipal and ESG-driven demand for urban forestry services.

Direct peers

• Wachtel Tree Science: Independent consulting arborist firm providing tree risk assessments, inventories, preservation, and management plans to municipalities, developers, and HOAs. Directly comparable as a regionally focused arborist consulting specialist.
• Urban Forest Innovations: Specialized urban forestry consulting firm providing tree inventories, management plans, and software tools (TreeKeeper) to municipalities and campuses. Directly comparable as a niche consulting peer serving overlapping public-sector clients.

Broad incumbents

• Davey Tree Expert Company: Large, established North American tree-care company providing residential, commercial, and utility vegetation management alongside consulting-grade arborist services. Comparable as a broad incumbent with overlapping consulting and tree-care capabilities.
• SavATree: National tree, shrub, and lawn care company with a dedicated consulting arborist practice serving municipalities, HOAs, and commercial clients. Comparable as a multi-region incumbent offering both arborist consulting and hands-on services.
• Bartlett Tree Experts: The parent company and broader tree-care operator offering both consulting and hands-on pruning, removal, and plant health care services. Comparable as the umbrella platform within which H|BC operates its consulting practice.
• Asplundh Tree Expert Company: Privately held utility vegetation management and tree-care firm with extensive municipal and utility arborist capabilities. Comparable as a large-scale arborist services provider operating in adjacent end markets.

Emerging players

• PlanIT Geo: Technology-driven urban forestry and tree-inventory software/services firm using GIS and remote sensing for municipal canopy management. Comparable as an emerging player competing in GIS-based tree inventory and urban-forestry analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HortScience

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HortScience | Bartlett Consulting