Moa Savings Bank

What Moa Savings Bank does

Moa Savings Bank (모아저축은행) is a Korean mutual savings bank (상호저축은행) headquartered in Incheon, founded in 1971 and operating under the Savings Bank Act as a member of the Korea Deposit Insurance Corporation. The bank serves individual retail customers, small businesses/individual entrepreneurs, and financially vulnerable populations in the Gyeonggi-Incheon region through a diversified deposit-and-loan franchise. Its product catalog spans savings deposits, term deposits (회전 정기예금), revolving deposits, ordinary deposits, installment savings, and specialized products such as multi-child savings and living expense ordinary deposit, alongside secured and unsecured loan products including mortgage loans (주택담보대출), salaried-worker credit (직장인 신용/믿을론), homemaker loans (모아주부대출), government-guaranteed micro-loans (햇살론), public rental loans (공공임대론), and senior-care/silver business loans (모아실버사업자대출).

The bank operates a multi-channel distribution architecture: physical branches across Incheon, Bupyeong, Ilsan, and Bundang; full-featured internet banking at moasb.co.kr; two mobile apps (SB톡톡+ and 모아 디지털뱅크) supporting non-face-to-face account opening and loan origination; tele-banking; and open banking integration via the Korea Financial Gateway for cross-bank account aggregation and transfers. Authentication integrates with Toss, Kakao, KakaoBank, Naver, and PASS simple-certificate providers, and the bank uses NICE and KCB credit bureau scores for loan eligibility. A co-branded check card partnership with GS Retail extends the bank into the GS25 convenience store and GS Fresh payments ecosystem. Security infrastructure is provided by the Korea Financial Gateway cloud certificate and TouchEn nx browser-side security modules.

The revenue model is a classic spread-based banking model: net interest income from the loan-to-deposit spread (loan rates on 직장인 신용 and 모아주부대출 are 13.9–19.9% annually; 햇살론 at 5.0–10.0%; mortgage at 6.39–12.0%), offset by deposit interest costs, with supplementary fee and commission income from transaction services, wire transfers, certificate issuance, and OTP/card reissue. Pricing is fully transactional and credit-score-tiered at the loan level, and pay-as-you-go at the fee level. The bank monetizes through both in-person and digital channels and earns interchange economics through its GS Retail check card program.

Name

Moa Savings Bank

Legal name

Moa Savings Bank (모아저축은행)

Website

https://moasb.co.kr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Moa Savings Bank is a Korean mutual savings bank headquartered in Incheon, founded in 1971, that offers deposits, savings, loans, and check cards to retail consumers, small businesses, and financially vulnerable populations across the Gyeonggi-Incheon region via branches, internet banking, and mobile apps.

Ownership category

akta.pro rank

Product category

Retail Banking (Savings Bank)

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Savings Institutions, Not Federally Chartered (6036), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)

Keywords

• Savings bank services
• Personal loan products
• Deposit accounts
• Check card services
• Mobile banking

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income (Loan Interest): Moa Savings Bank generates revenue primarily through interest rate spreads between loans extended (including mortgage loans, credit loans, deposit-backed loans, and salary-holder credit loans) and deposits accepted. The bank offers both secured and unsecured lending products.
2. Deposit Interest Expenses: The bank accepts various deposit products including savings deposits, term deposits (정기예금), revolving deposits (회전 정기예금), and special savings deposits, paying interest to depositors.
3. Fee and Commission Income: Fees charged for various banking services including account statements, loan-related certificates, OTP issuance, card reissuance, wire transfers to other banks, and other transaction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Moa Savings Bank is a South Korean mutual savings bank offering retail deposit products (savings accounts, term deposits, revolving deposits, installment savings), secured and unsecured personal loans (mortgage, credit, salary-holder, micro-loan, check-card overdraft), check cards, open banking account aggregation, and government utility bill payment services. Distribution is via physical branches, internet banking, and proprietary mobile apps (SB톡톡+, 모아 디지털뱅크).

Differentiator

Problem solved

Functional benefit

Brands

• SB톡톡+: Mobile banking app for internet banking access, account management, and financial transactions.
• 모아 디지털뱅크 (Moa Digital Bank)
• 모아론 (Moa Loan)

Products and services

• 직장인 신용(믿을론) - Salaried Worker Credit Loan Unsecured personal credit loan for individual salaried workers based on credit score, with interest rates 13.9%-19.9% annually. Available to retail customers with stable employment and minimum NICE credit score 600.
• 모아주부대출 - Moa Homemaker Loan Personal credit loan designed specifically for homemakers who lack traditional income records, allowing credit access based on alternative eligibility criteria.
• 햇살론 일반보증 - Sunshine Loan General Guarantee (햇살론) Government-guaranteed micro-loan for low-income and financially vulnerable individuals with annual interest 5.0%-10.0%. Launched online in 2018-08 to extend credit access to underserved customers.
• 공공임대론 - Public Rental Housing Loan Secured loan product for public rental housing entities, providing institutional financing for affordable housing operations.
• 모아저축은행 주택담보대출 - Moa Savings Bank Mortgage Loan Secured mortgage loan with interest rates 6.39%-12.00% annually and minimum NICE score 355+. Designed for retail customers seeking housing-secured credit.
• 모아실버사업자대출 - Moa Silver Operator Loan Specialized business loan for operators of senior care facilities (silver business), requiring KCB/NICE score 515+. Used to finance senior care operations, equipment, and working capital.
• 호산나대출 - Hosanna Loan Specialized loan product targeted at churches (호산나), providing institutional financing using business assets as collateral.
• 예적금담보대출 - Deposit/Savings Collateral Loan Secured loan using customer deposit/savings balance as collateral, allowing retail depositors to access liquidity without breaking their deposits.
• 경락잔금대출 - Auction Balance Loan Short-term bridge loan to fund the balance payment after winning an auction, typically used in real estate property acquisitions.
• 정기예금 - Regular Term Deposit Standard time deposit product with interest paid at maturity based on tenure and balance.
• e-모아 정기예금 - e-Moa Term Deposit Online-exclusive time deposit for customers who apply via internet banking, with competitive interest rates targeted at digital customers.
• 회전 정기예금 - Revolving Term Deposit Revolving term deposit that auto-renews at maturity, allowing continuous compounding without manual reinvestment.
• 생일축하 회전 정기예금 - Birthday Revolving Term Deposit Revolving term deposit with birthday-themed promotional benefits and preferential interest rates.
• 앱전용 회전 정기예금 - App-only Revolving Term Deposit Mobile-app-only revolving term deposit offering preferential rates to digital-only customers via SB톡톡+ or 모아 디지털뱅크.
• 앱전용 6개월 회전 정기예금 - App-only 6-Month Revolving Term Deposit Mobile-app-exclusive 6-month revolving term deposit targeted at digital customers seeking short-tenure products.
• 퇴직연금 정기예금 - Retirement Pension Term Deposit Term deposit product for retirement pension savings, offered as a stable retirement asset allocation option.
• 정기적금 - Regular Installment Savings Standard installment savings product where customers deposit fixed amounts at regular intervals with interest paid at maturity.
• e-모아 정기적금 - e-Moa Installment Savings Online-exclusive installment savings with competitive rates targeted at internet banking customers.
• 생일축하 정기적금 - Birthday Installment Savings Installment savings product with birthday-themed promotional benefits and preferential interest rates.
• 12간지 정기적금 - 12 Zodiac Sign Installment Savings Installment savings tied to the Korean 12 zodiac sign cycle, with promotional benefits and rate variations by zodiac year.
• 모아 다자녀 적금 - Moa Multi-child Savings (모아 다자녀 적금) Demographic-targeted installment savings launched 2025-03 for families with three or more children, offering preferential interest rates up to 4.50%.
• 저축예금 - Savings Deposit Standard on-demand savings deposit allowing customers to deposit and withdraw funds at any time with interest.
• 모아체크 저축예금 - Moa Check Savings Deposit Savings deposit linked to a check card, combining interest accrual with check card payment functionality.
• e-모아 저축예금 - e-Moa Savings Deposit Online-exclusive on-demand savings deposit with competitive rates for digital customers.
• 기업자유예금 - Corporate Free Deposit On-demand corporate deposit account for small businesses, with competitive interest rates.
• 모아 기업자유예금 - Moa Corporate Free Deposit (모아 기업자유예금) Mobile-app-based savings deposit launched 2025-09 targeted at business accounts with balances above 1 billion KRW, offering competitive interest rates.
• 보통예금 - Ordinary Deposit Standard ordinary checking deposit for retail customers, allowing daily transactions and on-demand withdrawals.
• 내가그린 보통예금 - My Green Ordinary Deposit Ordinary checking deposit with brand-themed marketing benefits and standard transaction functionality.
• 함께그린 보통예금 - Together Green Ordinary Deposit Joint ordinary checking deposit for multiple holders (e.g., couples or family members) with shared transaction functionality.
• 생계비 보통예금 - Living Expense Ordinary Deposit (생계비 보통예금) Ordinary checking deposit launched 2024-03 with built-in legal seizure protection of up to 2.5 million KRW per month, designed to protect customers' basic living expenses from garnishment.
• SB Pop Plus Check Card (SB 팝 플러스 체크카드) Co-branded check card issued by Moa Savings Bank in partnership with GS Retail, providing discounts at GS25 convenience stores and GS fresh, plus GS&POINT loyalty rewards.
• Open Banking Services (오픈뱅킹) Open banking service enabling customers to inquire and transfer funds across multiple banks through the Korea Financial Gateway, including cross-bank account aggregation, balance pooling (잔액모우기), and mistaken-transfer return services.
• Government Utility Bill Payment Service (공과금 - 지로요금) Utility bill payment service supporting general giro bills, electricity and TV fees, KT telecom fees, social insurance premiums, and national tax payments through the bank's channels.
• Certificate and Document Issuance (제증명발급) Online issuance service for bank certificates including deposit balance certificates (2,000 KRW each), banking transaction certificates (20,000 KRW each), debt balance certificates (5,000 KRW each), transaction confirmation certificates (2,000 KRW each), wire transfer and receipt originals (5,000 KRW each), and wire transfer reissuance (2,000 KRW each).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core.

• GS Retail (GS리테일)coreChannel Partner/ Reseller/ DistributorGS Retail operates the GS25 convenience store chain and GS fresh grocery stores. Moa Savings Bank issues co-branded check cards (SB 팝 플러스 체크카드) with GS Retail, offering customers GS&POINT loyalty rewards and discounts at GS partner stores. The partnership provides mutual benefit: GS Retail gains a financial services partner while Moa Savings Bank gains customer acquisition through GS's retail network.
• Financial Security Agency / Korea Financial Supervisory ServicecoreOthersThe bank works with the Financial Supervisory Service (금융감독원), Savings Bank Central Council (저축은행중앙회), and Korea Deposit Insurance Corporation (예금보험공사/한국예탁결제원) for regulatory compliance, deposit insurance, and consumer protection. These are regulatory partnerships rather than commercial ones.
• Open Banking Network (오픈뱅킹)coreTechnology or IntegrationMoa Savings Bank participates in Korea's open banking system (오픈뱅킹), enabling customers to link and manage accounts from multiple banks through a single platform, and allowing cross-bank fund transfers through the open banking network.
• NICE Credit Information (나이스평가정보)coreTechnology or IntegrationMoa Savings Bank uses NICE Credit Information for credit scoring (신용평점) of loan applicants. NICE credit scores are used as eligibility criteria for loan products (e.g., 직장인 신용 requires NICE 600점+, 주택담보대출 requires NICE 355점+).
• KCB (코리아크레딧뷰로)coreTechnology or IntegrationMoa Savings Bank uses KCB (Korea Credit Bureau) credit scores for loan eligibility assessment, particularly for products like 모아실버사업자대출 which requires KCB/NICE 515점+.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• KakaoBank (카카오뱅크): Korea's largest internet-only bank offering mobile-first deposits, loans, and check accounts. Competes with Moa for retail deposit and small-ticket loan customers but with vastly greater scale, no branch overhead, and superior unit economics.
• Toss Bank (토스뱅크): Mobile-first challenger bank built on the Toss super-app, offering deposits, loans, and accounts. Overlaps with Moa's retail deposit and personal credit franchise and has the distribution advantage of the dominant Korean finance super-app.

Broad incumbents

• Woori Bank (우리은행): Top-tier Korean commercial bank offering retail and SME banking nationwide. Comparable in retail deposit and loan products but operates at significantly larger scale with broader geographic reach.
• Standard Chartered Bank Korea (SC제일은행): Foreign-bank subsidiary operating in Korea with retail and commercial banking. Overlaps with Moa in retail deposits and personal lending but operates primarily in higher-income segments with larger scale.
• Shinhan Bank (신한은행): Major Korean commercial bank with nationwide branch network and digital banking. Competes with Moa in retail deposits, mortgage, and unsecured consumer credit with a much broader product portfolio and larger scale.
• Kookmin Bank (KB국민은행): One of Korea's largest commercial banks offering comprehensive retail and SME banking including mortgage, credit, deposits, and digital channels. A broad incumbent that competes with Moa across multiple retail product lines with vastly larger balance sheet.
• Hana Bank (하나은행): Major Korean commercial bank with full-service retail banking including deposits, mortgage, and consumer credit. Overlaps with Moa's retail and SME customer base but with materially larger balance sheet and product breadth.

Direct peers

• SBI Savings Bank (SBI저축은행): Korean mutual savings bank with a similar deposit and personal loan focus, comparable product set including mortgage, credit, and small-business loans. Closest direct structural peer to Moa as a regulated savings bank serving retail and SME borrowers.
• OK Savings Bank (OK저축은행): One of the largest mutual savings banks in South Korea, offering a comparable mix of retail deposits, secured/unsecured loans, and digital banking. Directly comparable in business model, regulatory classification, and target customer segments (including underserved retail borrowers).
• BNK Savings Bank (BNK저축은행): Korean mutual savings bank within the BNK Financial Group, offering similar retail deposit and personal loan products. Comparable business model, regulatory framework, and customer segments as Moa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoASavingsBank
• LinkedInlinkedin.com/company/moa-savings-bank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moa Savings Bank