Webb Financial Group

What Webb Financial Group does

Webb Financial Group is a privately held, fee-only Registered Investment Adviser founded around 1980 and headquartered in Bloomington, Minnesota. The firm provides comprehensive wealth management and financial planning services to high-net-worth individuals and families, with a minimum account size of $250,000. It also serves small to mid-sized businesses with retirement plan advisory services, including plan benchmarking, vendor analysis, and investment due diligence. Service offerings span investment planning, retirement planning, estate planning, tax planning, college planning, and insurance/risk management, emphasizing multi-generational wealth transfer with reported client relationships averaging 20-30+ years and extending up to 50 years.

The firm operates a partnership-structured business majority-owned by CEO Gary Webb and COO Michael Bischoff, alongside partners Tim Greife, Dave Verbeke, and Michelle Brennan, with two additional team members and an executive assistant. Its technology stack integrates third-party platforms: Riskalyze for risk assessment, MoneyGuide Pro for client-facing financial planning and account aggregation, Morningstar for portfolio management and quarterly performance reporting, Advyzon (rolled out Q4 2023) as an all-in-one client reporting and portal platform, and DocuSign for digital document signatures. Custodial and brokerage relationships are maintained with Charles Schwab and Fidelity Investments. The firm operates a single office in the Southtown Office Park in Bloomington, MN, targeting clients primarily in the Midwest United States.

Revenue is generated through tiered assets-under-management fees ranging from 0.5% to 1.4% annually depending on account size, supplemented by retainer fees of $1,500 to $25,000 annually and hourly fees of $150 to $500 for clients below the standard minimum. The firm reports it has more than doubled the size of the business and client base since the 2005 ownership transition from founder Jerry Webb. No external institutional, private equity, or venture capital backing is present, and revenue figures are not publicly disclosed.

Name

Webb Financial Group

Legal name

Webb Financial Group

Website

https://webbfinancial.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Webb Financial Group is a privately held Bloomington, Minnesota-based Registered Investment Adviser providing fee-only wealth management and comprehensive financial planning services to high-net-worth individuals and small to mid-sized businesses since approximately 1980.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Wealth management services
• Financial planning advisory
• Investment advisory services
• Retirement plan advisory
• Risk management planning

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Assets Under Management (AUM) Fees: Investment advisory fees charged as a percentage of assets under management, ranging from 0.5% to 1.4% annually depending on account size. Fees are collected directly from client investment accounts.
2. Retainer Fees: For accounts below the $250,000 minimum or clients not seeking investment advisory services, retainer fees range from $1,500 to $25,000 annually depending on complexity, service, and time commitment.
3. Hourly Advisory Fees: Hourly fees ranging from $150 to $500 per hour for comprehensive financial planning and investment advisory services for clients not meeting account minimums.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Webb Financial Group is a registered investment adviser firm providing comprehensive wealth management and financial planning services to high-net-worth individuals, families, and small to mid-sized businesses. Core offerings include investment advisory, retirement planning, estate planning, tax planning, college planning, insurance/risk management, and specialized retirement plan advisory for businesses. Services are delivered on a fee-only basis through percentage-based AUM fees, retainer fees, or hourly rates with a $250,000 account minimum.

Product overview

Webb Financial Group is a comprehensive wealth management firm offering a unified advisory service platform. The core offering centers on investment advisory services with fees based on AUM percentage, bundled with financial planning services. Supporting the advisory services are integrated technology platforms: MoneyGuide Pro (client portal and account aggregation), Morningstar (portfolio management and reporting), Riskalyze (risk assessment), and the newly launched Advyzon all-in-one platform (client reporting, portal, mobile app, document management, and account management). The firm's service portfolio spans investment planning, college planning, tax planning, retirement planning, estate planning, and insurance/risk management. As a registered investment adviser operating in Minnesota, they also offer specialized retirement plan advisory services for small to mid-sized businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services
• Financial Planning
• Investment Planning
• College Planning
• Tax Planning
• Retirement Planning
• Estate Planning
• Insurance/Risk Management
• Retirement Plan Advisory Services

Quantifiable outcome

• Minimal client turnover with many clients served for 20-30+ years and some for 50 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AdvyzoncoreTechnology or Integration · 1 January 2023Advyzon is an all-in-one software solution implemented in 2023 integrating client reporting, portal, mobile app, secure document management, and account management. Rated at or above best-of-breed in integrated categories.
• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as one of the firm's two primary custodian and brokerage platforms for client accounts. Provides account access, trading services, and institutional infrastructure for client investment accounts.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity Investments serves as one of the firm's two primary custodian and brokerage platforms for client accounts. Also mentioned as a resource for life insurance policies and financial planning tools during job transitions.
• RiskalyzecoreTechnology or IntegrationRiskalyze is the firm's risk assessment platform that mathematically pinpoints investor risk numbers to help build portfolios with appropriate risk levels. Used for client risk questionnaires and portfolio construction.
• MoneyGuide ProcoreTechnology or IntegrationMoneyGuide Pro is the client portal and financial planning platform providing account aggregation and interactive goal-based planning tools with probability of success calculations.
• MorningstarcoreTechnology or IntegrationMorningstar serves as the firm's portfolio management tool for client performance reporting. Produces quarterly account summaries and provides secure document vault capabilities.
• Minneapolis & St. Paul MagazineminorOthersMinneapolis & St. Paul Magazine is referenced as an awarding body that provided recognition/congratulations to the firm in 2011 newsletter.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creative Planning: One of the largest independent RIAs serving HNW individuals and families with fee-only comprehensive wealth management. Highly comparable to WFG in service scope and fee-only model, but operating nationally with thousands of employees.
• Ronald Blue Trust: Fee-only Christian faith-based RIA providing comprehensive financial planning, investment management, and estate planning to HNW individuals and families. Comparable in fee-only fiduciary approach and integrated planning services, with a defined-values niche.
• Focus Financial Partners: Partnership of independent RIAs serving HNW clients; similar multi-advisor partnership structure and fee-based fiduciary model. Comparable as a model for what an aggregated, scaled-up version of WFG could look like.
• Buckingham Strategic Wealth: Fee-only RIA providing evidence-based wealth management and financial planning to HNW households. Directly comparable to WFG in fiduciary, fee-only approach and comprehensive financial planning focus.
• Edelman Financial Engines: Large national RIA combining personalized wealth advisory with 401(k) advice; originated from Minnesota-based Edelman Financial. Closely comparable to WFG as a fee-based HNW-focused RIA with strong retirement-plan capabilities, though at much greater scale.
• Carson Group: Partnership-based RIA platform serving HNW clients through affiliated advisors. Comparable partnership model and HNW wealth management focus, with much broader national reach and integrated advisor technology stack.

Broad incumbents

• Goldman Sachs Personal Financial Management: Wirehouse-affiliated HNW advisory arm of Goldman Sachs serving individuals with $1M+ investable assets. Comparable HNW target segment and comprehensive wealth services, though embedded within a much larger global financial institution.
• Vanguard Personal Advisor Services: Vanguard's hybrid robo-plus-human advisory service for HNW investors, charging 0.30% AUM. Comparable HNW target market but operates at vastly lower fee structure and scale, representing the low-cost competitive threat to fee-based RIAs like WFG.
• Mariner Wealth Advisors: National RIA consolidator offering wealth advisory, retirement plan services, and tax planning for HNW clients. Comparable in HNW focus and integrated service mix but with vastly greater scale and multi-office footprint.
• Schwab Wealth Advisory: Schwab's premium HNW wealth advisory service leveraging Schwab Intelligent Portfolios. Comparable HNW investment advisory offering; particularly relevant since WFG already custodies client assets at Schwab, representing both a partner and a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/webbfinancial
• Facebookfacebook.com/webbfinancial
• LinkedInlinkedin.com/company/webb-financial-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webb Financial Group