Brouwers
Brouwers GmbH is a third-generation, family-owned German manufacturer and assembler of greenhouses — production, sales, winter garden, and hobby — plus related structures such as pool coverings and loading halls, serving commercial growers, garden centers, and private homeowners from Geldern-Walbeck.
- Company typePrivate
- Founded-
- HeadquartersGeldern, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Brouwers does
Brouwers GmbH is a third-generation, family-owned greenhouse construction company headquartered in Geldern-Walbeck, Germany. It manufactures, assembles, maintains, and sells greenhouses, with its core offering being production greenhouses for commercial horticulture, supplemented by sales greenhouses for garden centers, winter gardens, and hobby greenhouses for private customers. The company also fabricates related light-steel structures including working and loading halls and pool coverings.
The business operates a vertically integrated model: design and fabrication in-house, on-site assembly, and a manufacturer-independent maintenance, repair, and renovation service that covers competitor-installed structures. A free initial consultation is offered as the front-end of the sales process, and pricing is project-based on custom configurations rather than standardized SKUs. The Euroserre partnership extends the catalog with a Belgian manufacturer's hobby greenhouse line and embeds an online configurator for self-service quoting in the consumer segment.
The customer mix spans three segments — commercial growers (production greenhouses), retail garden centers (sales greenhouses), and private homeowners (hobby greenhouses and winter gardens) — all served primarily from a single German location. With 1–10 employees and no external funding disclosed, the company functions as a regional specialist. Management is led by Brent La Crois as Geschäftsführer alongside founding-era principal Heinz-Josef Brouwers, signaling ongoing generational transition.
Brouwers firmographics
Firmographics- Name
- Brouwers
- Legal name
- Brouwers GmbH
- Website
- https://brouwers-gmbh.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brouwers GmbH is a third-generation, family-owned German manufacturer and assembler of greenhouses — production, sales, winter garden, and hobby — plus related structures such as pool coverings and loading halls, serving commercial growers, garden centers, and private homeowners from Geldern-Walbeck.
- Ownership category
- akta.pro rank
Brouwers industry classification
Industry- Product category
- Greenhouse Construction and Manufacturing
- NAICS
- Residential Remodelers (236118), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- akta.pro primary industry
- Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)
- akta.pro secondary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where Brouwers is headquartered
LocationHeadquarters
- HQ city
- Geldern
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Brouwers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Greenhouse Construction and Installation: Design, manufacturing, assembly, and installation of custom greenhouses for commercial and private customers. Revenue generated through project-based contracts for production greenhouses, sales greenhouses, winter gardens, and hobby greenhouses. Includes foundation work, custom configurations, and completion of special constructions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom project-based pricing for commercial production greenhouses, sales greenhouses, and winter gardens |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Brouwers product offering
Product offeringCore offering
Brouwers GmbH manufactures, assembles, and sells greenhouses and special steel-and-glass constructions for both commercial and private customers. Its portfolio includes Venlo and wide-span production greenhouses, sales greenhouses, winter gardens, hobby greenhouses, working/loading halls, and pool coverings, supported by a full service offering that covers planning, construction, and after-sales maintenance and repairs.
Product overview
Brouwers GmbH is a family-owned greenhouse construction company in its third generation, offering a comprehensive portfolio of greenhouse products and related services. The core product line includes four main greenhouse types: Produktions-Gewächshäuser (production greenhouses) as the primary business focus, available in Venlo and wide-span designs; Verkaufs-Gewächshäuser (sales greenhouses) for commercial retail spaces; Wintergärten (winter gardens) for light-filled living spaces; and Hobby-Gewächshäuser (hobby greenhouses) for hobby gardeners available through the Euroserre configurator. Additional offerings include special constructions such as pool coverings and working/loading halls. The company provides full-service capabilities including manufacturing, assembly, maintenance, repairs, and free initial consultation, serving customers from individual consultation through foundation work to completed installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Greenhouses (Produktions-Gewächshäuser) Custom-built Venlo and wide-span greenhouses engineered for professional horticultural and agricultural production. Targeted at commercial growers and market gardeners who require durable, high-throughput growing facilities.
- Sales Greenhouses (Verkaufs-Gewächshäuser) Greenhouses designed for the retail presentation and sale of plants, flowers, and garden products. Targeted at garden centers, nurseries, and retail plant businesses.
- Winter Gardens (Wintergärten) Custom winter garden structures added to private homes as year-round glazed living spaces. Targeted at private homeowners seeking additional bright, weather-protected living areas.
- Hobby Greenhouses (Hobby-Gewächshäuser) Smaller-scale greenhouses intended for private use such as growing plants, vegetables, and ornamentals in home gardens. Targeted at hobby gardeners and private households.
- Working and Loading Halls (Arbeitshallen) Custom-built steel working and loading halls using the company's steel-and-glass construction expertise. Targeted at commercial and industrial sites needing custom functional halls.
- Pool Coverings (Pool-Überdachungen) Glazed coverings for outdoor swimming pools based on the company's steel-and-glass construction expertise. Targeted at private pool owners and high-end residential customers.
- Maintenance, Servicing and Repairs (Wartung und Reparatur) Manufacturer-independent maintenance, servicing, and repair services for greenhouses, winter gardens, and special constructions regardless of original manufacturer. Targeted at existing greenhouse owners including commercial operators and private customers.
Companies that use Brouwers
Customer profileSegments4 records
Ideal customer profiles3 records
Brouwers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Brouwers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Brouwers competitors and assessment
Company assessmentDirect peers
- Richel Group: French turnkey greenhouse manufacturer offering Venlo and wide-span production greenhouses across Europe. Directly comparable to Brouwers' core commercial greenhouse construction business but at significantly larger scale.
- Alweco: Netherlands-based greenhouse construction company offering Venlo and custom commercial greenhouses. Comparable in product range and customer base, focused on Western European growers.
- Euro-Serre: Belgian manufacturer of hobby and commercial greenhouses whose products Brouwers distributes and configures via the Euroserre online configurator. Direct peer in greenhouse manufacturing and a current channel partner.
- KGP Greenhouses: Dutch greenhouse construction company specializing in Venlo-type commercial greenhouses and turnkey horticultural projects. Directly comparable product offering to Brouwers' production greenhouse portfolio.
- Gakon Horticultural Projects: Netherlands-based greenhouse builder for commercial production greenhouses, often with integrated screening and climate systems. Directly comparable as a specialist European greenhouse constructor.
- Hoklartherm: German manufacturer of greenhouses, winter gardens, and pool/terrace coverings. Closely comparable to Brouwers' winter garden, pool covering, and hobby greenhouse lines in the German residential market.
- Havecon: Dutch turnkey greenhouse construction company serving international commercial growers. Comparable in core activity (commercial greenhouse construction) but operates at much greater scale than Brouwers.
Others
- Ludvig Svensson: Swedish supplier of climate screens and energy-saving textile solutions for greenhouses. Comparable as an enabling supplier within the same greenhouse ecosystem, though not a direct greenhouse constructor.
Regional players
- Mayer GmbH & Co. KG (Gewächshausbau): German greenhouse and steel construction company serving commercial and hobby customers in Germany. Closely comparable German regional peer focused on similar Venlo-style production greenhouse construction.
Broad incumbents
- Royal Brinkman: Large Dutch horticultural supplier offering greenhouse construction alongside a broad portfolio of substrates, crop protection, and equipment. Comparable on greenhouse construction but operates as a broad incumbent rather than a specialist builder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brouwers social profiles
Digital presenceBrouwers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brouwers leadership team
Management profileNumber of profiles
Profiles2 records
Brouwers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brouwers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brouwers
What does Brouwers do?
Brouwers GmbH manufactures, assembles, and sells greenhouses and special steel-and-glass constructions for both commercial and private customers. Its portfolio includes Venlo and wide-span production greenhouses, sales greenhouses, winter gardens, hobby greenhouses, working/loading halls, and pool coverings, supported by a full service offering that covers planning, construction, and after-sales maintenance and repairs.
Is Brouwers a public or private company?
Brouwers is a private company. It is classified as family owned and is currently operating.
When was Brouwers founded?
Brouwers was founded in -1. It employs 1 to 10 people.
Where is Brouwers based?
Brouwers is headquartered in Geldern, Germany, in the Europe region.
How does Brouwers make money?
One revenue line is on record: custom Greenhouse Construction and Installation.
Who are Brouwers's main competitors?
Direct peers on record are Richel Group, Alweco, Euro-Serre, KGP Greenhouses, Gakon Horticultural Projects, Hoklartherm and Havecon. Ludvig Svensson is listed as an others. Mayer GmbH & Co. KG (Gewächshausbau) is listed as a regional player. Royal Brinkman is listed as a broad incumbent.
Does Brouwers have an API?
No public API is recorded for Brouwers.
What industry is Brouwers in?
Brouwers's product category is Greenhouse Construction and Manufacturing. Its primary akta.pro industry code is AFAAAHAA, Greenhouse Structures & Construction (Frames, Glazing, Benches), with a secondary code of IMAFALAB, HVAC & Refrigeration Contracting. Its NAICS code is 236118.