Velvet Ventures

Name

Velvet Ventures

Legal name

Velvet Ventures GmbH

Website

https://velvetventures.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Conference and Trade Fair Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Professional & Association Conferences (MPAGAGAB)

Keywords

• B2B trade fairs
• Industry conferences
• Programmatic advertising events
• Football business conferences
• Corporate event management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Event Platforms: Velvet Ventures generates revenue through organizing and hosting B2B conferences and trade shows, likely through a combination of attendee fees, sponsorship, and exhibition revenue from corporate participants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Velvet Ventures builds, owns, and operates a portfolio of recurring B2B events and conference platforms that connect business decision-makers with digital innovators. Its core offerings are three flagship event formats — Trailblazer Summits (B2B trade fairs across topics and industries), d3con (the world's largest specialized conference on Programmatic Advertising, held annually in Hamburg since 2011), and Spielmacher (an annual football business conference held in Hamburg since 2017). The events are sold to corporate attendees, sponsors, and exhibitors.

Product overview

Velvet Ventures operates a portfolio of B2B event platforms: Trailblazer Summits (leading trade fairs across industries), d3con (the world's largest Programmatic Advertising conference, held annually in Hamburg since 2011), and Spielmacher (annual football business conference in Hamburg since 2017). These platforms serve senior executives from top companies across various industries, connecting business leaders with digital innovators through regular event formats launched since 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Trailblazer Summits: Leading B2B trade fairs on various topics and industries.
• d3con
• Spielmacher

Products and services

• Trailblazer Summits

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Cannes Lions International Festival of Creativity: Global advertising and marketing industry festival with overlapping audience (brand marketers, agencies) to d3con, but at a much larger scale and broader remit that subsumes d3con's programmatic-advertising niche.
• Web Summit: Global large-scale B2B technology conference that competes for the same enterprise-marketing and digital-innovation sponsorship spend, but at much greater scale and broader scope than Velvet Ventures' portfolio.
• ad:tech (by Technology for Marketing / Comexposium): Global advertising-technology conference series with editions historically including a programmatic advertising focus, directly adjacent to d3con's category and competing for the same advertiser and ad-tech sponsor wallets.
• Deutsche Messe (Hannover Messe / CeBIT): Large German trade-fair operator running flagship B2B events such as Hannover Messe and the former CeBIT — a structural incumbent in the German B2B trade-show category where Trailblazer Summits also competes.
• IFA (Messe Berlin): Major Berlin-based consumer electronics and home appliances trade fair operated by a large venue-and-events group, comparable in B2B trade-fair mechanics to Trailblazer Summits but at significantly greater scale and with venue ownership.

Direct peers

• DLD (Digital Life Design) Conference: Munich-based invitation-driven digital innovation conference connecting business leaders with technology innovators — closely aligned with Velvet Ventures' stated mission of connecting business decision-makers and digital innovators.
• DMEXCO: Cologne-based annual digital marketing and tech expo that competes directly for the same programmatic advertising and digital-marketing sponsor and attendee budgets that d3con targets.
• OMR (Online Marketing Rockstars): Hamburg-based annual B2B digital marketing conference with a very similar attendee profile (marketing decision-makers, digital innovators) and sponsorship-driven model to d3con, operating in the same German market from the same city.
• NOAH Conference: Berlin-based annual B2B internet, fintech, and digital-economy conference with a comparable vertical-specialist format and enterprise-executive audience to d3con and Spielmacher.

Regional players

• Spielwarenmesse (NürnbergMesse): Nuremberg-based annual B2B toy fair, a regional German trade-show franchise with similar vertical-specialist, in-person, sponsorship-driven economics to Spielmacher and Trailblazer Summits but in a different vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/velvet-ventures-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvet Ventures