Varied Industries Corp.

What Varied Industries Corp. does

Varied Industries Corp. is a private manufacturer and seller of feed ingredients serving dairy cows, beef cattle, poultry, and other livestock producers. Founded in 1963 and headquartered in Mason City, USA, the company operates with 11-50 employees according to firmographic data and distributes through vi-cor.com. The firmographic profile presents VI-COR as a focused, small-cap private manufacturer in the livestock nutrition category.

The structured source material associated with this profile describes a substantially broader science-driven animal nutrition portfolio spanning four major livestock segments — dairy, poultry, swine, and beef — with specialized solutions addressing gut health, stress management, pathogen and disease mitigation, silage quality, dry cow management, manure treatment, litter care, and nutrient utilization. Documented product offerings include species-tailored probiotic formulations, the Enterocore sub-brand for poultry gut health, silage fermentation science solutions, and dry cow nutritional management programs. The portfolio is positioned as research-proven and science-driven, with content marketing across an insights/blog platform, YouTube, Facebook, and LinkedIn targeting producers, nutritionists, and veterinarians.

The business reaches livestock producers through a hybrid channel model: a global distributor network with an online distributor locator tool serves mid-market accounts, while a direct sales representative force addresses enterprise livestock operations. International reach is evidenced by multi-language website support in Chinese Simplified, Spanish, Portuguese, French, and Hindi. The source material identifies a brand and parent linkage to Arm & Hammer Animal Nutrition, a division of Church & Dwight Co., Inc. (NYSE: CHD), which is the principal commercial association disclosed in the data; the exact corporate relationship between Varied Industries Corp. and that larger parent entity is not explicitly clarified in the available material, and this analytical gap should be noted.

Name

Varied Industries Corp.

Legal name

Church & Dwight Co., Inc.

Website

https://vi-cor.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Varied Industries Corp. is a private manufacturer and seller of feed ingredients for dairy cows, beef cattle, poultry, and other livestock, founded in 1963 and headquartered in Mason City, USA, distributing through a network of channel partners and direct sales representatives.

Ownership category

akta.pro rank

Product category

Animal Nutrition Feed Ingredients

NAICS

Animal Food Manufacturing (3111)

SIC

Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Animal nutrition
• Livestock feed ingredients
• Dairy cattle nutrition
• Poultry nutrition
• Swine nutrition

Headquarters

HQ city

Mason City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Nutrition Products: Sale of science-backed animal nutrition products for dairy, poultry, swine, and beef livestock producers. Products address health & performance, stress management, gut health, pathogen mitigation, and nutrient management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Varied Industries Corp. manufactures and sells feed ingredients and science-driven animal nutrition solutions for dairy cows, beef cattle, poultry, swine, and other livestock. The portfolio is organized by species (Dairy, Poultry, Swine, Beef) and by functional challenge areas (health and performance, stress management, gut health, manure treatment, silage quality, pathogen and disease mitigation, litter care, nutrient management, and dry cow management), with a named sub-product called Enterocore for poultry gut health. Products are sold globally through a network of distributors and sales representatives to commercial livestock producers, nutritionists, and veterinarians.

Product overview

Arm & Hammer Animal Nutrition is a product portfolio under Church & Dwight Co., Inc. (Varied Industries Corp.) offering science-driven, research-proven animal nutrition solutions across four species segments: Dairy, Poultry, Swine, and Beef. The portfolio includes species-specific product categories such as Health & Performance, Stress Management, Gut Health, Manure Treatment, Silage Quality, Dry Cow Know How, Pathogen & Disease Mitigation, Litter Care, Nutrient Management, and a named sub-product called Enterocore for poultry. The solutions are organized by species and by challenge area, with products accessible through a network of distributors and sales representatives. The portfolio is marketed as a unified set of nutrition solutions powered by cutting-edge research and innovation focused on enhancing efficiency, productivity, and profitability for livestock producers.

Differentiator

Problem solved

Functional benefit

Brands

• Enterocore: A solution specifically marketed for poultry gut health, referenced in the poultry solutions navigation.

Products and services

• Dairy Nutrition Solutions Nutrition solutions for dairy cattle focused on health, performance, stress management, gut health, manure treatment, silage quality, and dry cow management to build a high-producing, resilient herd. Sold to commercial dairy producers through distributors and sales representatives.
• Poultry Nutrition Solutions
• Swine Nutrition Solutions
• Beef Nutrition Solutions
• Enterocore (Poultry Gut Health)

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Alltech: Alltech is a global animal nutrition company known for science-led programs in gut health (e.g., yeast, prebiotic, and mineral technologies) across dairy, poultry, swine, and beef—positioned similarly to Varied Industries' customized probiotics and specialty diet focus.
• Phibro Animal Health: Phibro is an animal health and nutrition company producing nutritional specialty products, mineral nutrition, and antimicrobial solutions for livestock producers—a directly comparable specialty additive supplier with overlapping species and channel profiles.
• Kemin Industries: Kemin is a specialty ingredient manufacturer focused on animal nutrition and health, with a portfolio of gut health, pathogen control, and antioxidant solutions for dairy, poultry, swine, and beef—directly comparable to Varied Industries' species-specific health and performance platforms.
• Land O'Lakes / Purina Animal Nutrition: Land O'Lakes' Purina Animal Nutrition is a major US-focused feed and premix supplier with deep dairy producer relationships and species-specific nutrition programs, directly overlapping Varied Industries' dairy-heavy producer base and feed ingredient offering.
• Novus International: Novus produces methionine, trace minerals, enzymes, and gut-health solutions for poultry, swine, and ruminants under brands such as MINTREX and AVIMATRIX—directly comparable in focus on trace mineral and species-specific nutrition supplements.
• DSM Nutritional Products (dsm-firmenich): DSM/firmenich is a leading global premix and animal nutrition specialist whose portfolio of vitamins, minerals, and gut-health additives (including probiotics and mycotoxin solutions) directly overlaps with the science-driven livestock nutrition offering Varied Industries provides.

Broad incumbents

• Elanco Animal Health: Elanco is a large diversified animal health company with a meaningful nutritional health portfolio serving the same dairy, beef, poultry, and swine producers as Varied Industries. While broader in pharma, its nutritional health division is a directly competitive specialty feed additive business.
• ADM Animal Nutrition: ADM operates a global animal nutrition business supplying premixes, additives, and complete feeds across dairy, beef, poultry, and swine. It competes in the same specialty and commodity feed ingredient spaces as Varied Industries, with substantially greater scale.
• Cargill Animal Nutrition: Cargill is one of the world's largest animal nutrition players, producing premixes, feed additives, and species-specific rations for dairy, beef, poultry, and swine. It is broadly comparable as a large incumbent in the same specialty feed ingredient category Varied Industries competes in, with deeper global distribution.
• Arm & Hammer Animal Nutrition (Church & Dwight): Arm & Hammer Animal Nutrition is a direct competitor in livestock nutrition products and is operationally adjacent to Varied Industries Corp. within Church & Dwight, with overlapping species coverage, channel model, and science-based probiotic, gut-health, and silage product portfolios.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/armandhammeranimalandfoodproduction
• Facebookfacebook.com/ArmAndHammerAnimalAndFoodProduction
• LinkedInlinkedin.com/company/varied-industries-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varied Industries Corp.