Fritidscenter
Fritidscenter AB is a privately held Swedish RV dealership founded in 1977 that sells new and used motorhomes, caravans, and campervans from brands KABE, Adria, Sun Living, and Affinity across three west-coast locations (Trollhättan, Göteborg, Falkenberg), serving individual camping enthusiasts and families.
- Company typePrivate
- Founded1977
- HeadquartersTrollhättan, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fritidscenter does
Fritidscenter AB is a privately held Swedish recreational vehicle (RV) dealership founded in 1977 and headquartered in Trollhättan, Sweden. The company sells new and used motorhomes, caravans, and campervans from four OEM brands — KABE, Adria, Sun Living, and Affinity — operating as one of Sweden's largest authorized dealers for the KABE and Adria market leaders. Fritidscenter maintains three physical retail and service locations along Sweden's west coast (Trollhättan, Göteborg, and Falkenberg) and holds approximately 400 vehicles in stock across these sites, with a co-located Mekonomen Bilverkstad in Trollhättan for chassis servicing.
The company's revenue model spans multiple streams: vehicle sales (new and used hardware), authorized service and repair at workshops plus a mobile service vehicle launched in 2026 that dispatches technicians to campsites and customer homes, accessories and spare parts retail through the KAMA Fritid web shop (approximately 9,000 SKUs), financing via KABE Finans through Nordea Finance, proprietary Kabria insurance, and vehicle brokerage (mediation). Its distribution and go-to-market is primarily field-sales driven through physical showrooms staffed by named advisors, supplemented by seasonal campaigns (Sommarkampanj, Trettonhelgen), the Fritidsmässa exhibition, a digital customer club (Kundklubb) via Cardskipper, and an integrated Trygghetspaket security package bundled with vehicle purchases. The customer base is dominated by individual camping enthusiasts and families on Sweden's west coast, with ancillary segments in existing vehicle owners seeking trade-ins or upgrades.
The 2018 acquisition of Campea was consolidated under the unified Fritidscenter brand in 2020. Recent strategic activity has focused on extending the service ecosystem (mobile service, proprietary insurance, Mercedes-Benz ServiceCare integration) and broadening the product portfolio through the Affinity campervan sub-brand, with no public capital-raise events, ownership transitions, or AI/technology platform development disclosed.
Fritidscenter firmographics
Firmographics- Name
- Fritidscenter
- Legal name
- Fritidscenter AB
- Website
- https://fritidscenter.se
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fritidscenter AB is a privately held Swedish RV dealership founded in 1977 that sells new and used motorhomes, caravans, and campervans from brands KABE, Adria, Sun Living, and Affinity across three west-coast locations (Trollhättan, Göteborg, Falkenberg), serving individual camping enthusiasts and families.
- Ownership category
- akta.pro rank
Where Fritidscenter is headquartered
LocationHeadquarters
- HQ city
- Trollhättan
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Fritidscenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new motorhomes and caravans from brands KABE, Adria, Sun Living, and Affinity. Both new and used vehicles available.
- Used Vehicle Sales: Sales of pre-owned motorhomes and caravans. Approximately 400 vehicles in total stock across all locations.
- Service and Repair: Authorized workshops providing maintenance, repairs, and installations for motorhomes and caravans. Includes annual service, moisture testing, gas system inspections, and repairs.
- Accessories and Parts: Sale of accessories and spare parts from KAMA Fritid, original parts for KABE, Adria, Sun Living, and Affinity. Includes online ordering with in-store pickup.
- Financing Services: KABE Finans financing through Nordea Finance offering loans up to 20 years with vehicle as collateral. Provides credit assessment and loan services.
- Insurance Services: Kabria insurance tailored for caravans and motorhomes with low deductibles, all-risk coverage, and assistance services.
- Vehicle Brokerage: Mediation of motorhomes and caravans for customers wanting to sell their vehicles through Fritidscenter's established channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | KABE Van / Affinity Fricampingpaket campaign |
| Unit Pricing | One time/ perpetual license | Hydraulic support legs for KABE motorhomes |
| Unit Pricing | One time/ perpetual license | KABE caravan equipment packages |
| Unit Pricing | One time/ perpetual license | Adria caravan demo campaign |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fritidscenter product offering
Product offeringCore offering
Fritidscenter is a Swedish recreational vehicle dealership founded in 1977 that sells new and used motorhomes, caravans, and campervans from premium brands including KABE, Adria, Sun Living, and Affinity. The company operates physical showrooms along Sweden's west coast (Trollhättan, Göteborg, and Falkenberg) and provides authorized workshop repairs, mobile on-site service, accessories and spare parts retail, financing through KABE Finans, insurance through Kabria, and vehicle brokerage services.
Product overview
Fritidscenter is a Swedish recreational vehicle (RV) dealership specializing in motorhomes (husbilar), caravans (husvagnar), and campervans (vans). The company operates as a multi-brand dealer offering products from KABE (Swedish premium), Adria (European market leader), Sun Living (value), and Affinity (campervans). The product portfolio includes vehicle sales (new and used), a comprehensive service network with authorized workshops, mobile service delivery, accessories and spare parts retail, financing via KABE Finans, insurance through Kabria, and vehicle brokerage services. The company operates physical locations in Trollhättan and Göteborg with approximately 400 vehicles in stock.
Differentiator
Problem solved
Functional benefit
Brands
- Fritidscenter Trygghetspaket: Security package included with purchase of new and used motorhomes and caravans, including service, moisture test, gas system inspection, washing and cleaning, inspection, and personal function walkthrough.
- Kabria
Products and services
- KABE Motorhomes and Caravans
- Adria Motorhomes and Caravans
- Sun Living Motorhomes
- Affinity Vans Campervans
- Husbilar (Motorhomes)
- Husvagnar (Caravans)
- Fritidscenter Mobile Service
- Fritidscenter Trygghetspaket (Security Package)
- KABE Finans Financing
- Kabria Försäkring Insurance
- Förmedling (Vehicle Brokerage)
- Fritidscenter Kundklubb (Customer Club)
- Tillbehör & Reservdelar (Accessories and Spare Parts)
- Mekonomen Bilverkstad (Car Workshop)
Quantifiable outcome
- 2024 record year for motorhome sales with Adria as Sweden's most sold motorhome, KABE in second place, Sun Living in fifth place
- +1 more outcomes
Companies that use Fritidscenter
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Fritidscenter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fritidscenter partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- KAMA FritidcorePrimary accessories supplier offering approximately 9000 products. Online ordering available through KAMA web shop with free pickup at Fritidscenter locations. Gift cards and promotional offers often tied to KAMA products.
- KabriacoreInsurance partner providing specialized motorhome and caravan insurance with low deductibles, all-risk coverage, and assistance services.
- Mercedes-Benz (ServiceCare)majorMercedes-Benz ServiceCare Complete included with new KABE motorhomes (model year 2024+), providing free service for 4 years or 4,000 km including wear repairs.
- MekonomenmajorCo-located Mekonomen Bilverkstad at Trollhättan location, 200 meters from main facility. Provides service, timing belt replacements, tire sales, and vehicle part repairs for motorhome chassis.
- CardskipperminorDigital customer club platform for mobile app, enabling exclusive offers and communications to club members.
- KABEcorePremium Swedish brand dealer, one of Sweden's largest KABE dealers. All KABE vehicles feature ALDE waterborne central and floor heating. Includes KABE Finans financing options.
- AdriacoreNordic market leader dealer, manufactured in Slovenia. Leading brand in Swedish motorhome and caravan sales.
- Sun LivingmajorBudget-friendly brand by Adria Mobil, Slovenia. Focus on functionality, simplicity, and value for customers.
- Affinity (by KABE)majorCampervan brand by KABE, featuring innovative solutions and unique layouts. Three models: One, Duo, and Three.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fritidscenter competitors and assessment
Company assessmentBroad incumbents
- Trigano SA: European market leader in leisure vehicles (caravans, motorhomes, campervans) and outdoor equipment. Owns brands including Challenger, Chausson, Autostar, Benimar, and CI. Comparable due to overlapping brand portfolio and European RV market positioning.
- Knaus Tabbert AG: German RV manufacturer (Knaus, Tabbert, Weinsberg, T@b, Morelo) with integrated retail network across Europe. Comparable because it produces many of the same caravan/motorhome categories Fritidscenter sells and competes for European RV consumer demand.
- Hymer GmbH & Co. KG: German premium RV manufacturer (Hymer, Dethleffs, Carado, LMC, Niesmann+Bischoff, Bürstner) under Erwin Hymer Group. Comparable as Europe's largest premium RV group producing the kinds of vehicles Fritidscenter competes with for high-end customers.
- Hobby-Wohnwagenwerk: German caravan and motorhome manufacturer with Fendt-Caravan and Hobby brands, distributing across Europe. Comparable as an established European RV producer serving the same premium caravan/motorhome consumer segments.
- Pilote Group: French RV manufacturer producing motorhomes and campervans under Pilote, Bavaria, and Le Voyageur brands with European dealer network. Comparable as another broad-line European RV OEM with multi-brand retail strategy.
Others
- Adria Mobil: Slovenian manufacturer of Adria and Sun Living caravans and motorhomes — a direct supplier to Fritidscenter. Included as a relevant ecosystem participant because supply terms and brand strategy decisions by Adria directly shape Fritidscenter's inventory and pricing.
- KABE Group AB: Swedish manufacturer of premium KABE motorhomes, caravans, and Affinity campervans — a direct supplier to Fritidscenter and the company's premium-brand anchor. Included because KABE's product roadmap and dealer economics directly impact Fritidscenter's margin profile.
- Swedecamp / First Camp: First Camp (formerly Swedecamp) is Sweden's largest camping facility operator with 44+ sites and was explicitly referenced in Fritidscenter's market context. Comparable as an adjacent demand-side participant whose site network drives RV purchase and service demand for Fritidscenter.
- KAMA Fritid: Swedish retailer/distributor of RV accessories and parts (the KAMA web shop used by Fritidscenter). Comparable as an adjacent accessory-channel participant whose pricing and product range influence Fritidscenter's parts-and-accessories economics.
Direct peers
- Hedin Fritid: Swedish multi-brand RV dealer group operating across multiple locations, selling motorhomes and caravans from KABE, Adria, and other premium brands. Direct comparable in terms of authorized brand portfolio, customer base, and showroom-plus-service model in Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fritidscenter social profiles
Digital presenceFritidscenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fritidscenter leadership team
Management profileNumber of profiles
Profiles5 records
Fritidscenter subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fritidscenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fritidscenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fritidscenter
What does Fritidscenter do?
Fritidscenter is a Swedish recreational vehicle dealership founded in 1977 that sells new and used motorhomes, caravans, and campervans from premium brands including KABE, Adria, Sun Living, and Affinity. The company operates physical showrooms along Sweden's west coast (Trollhättan, Göteborg, and Falkenberg) and provides authorized workshop repairs, mobile on-site service, accessories and spare parts retail, financing through KABE Finans, insurance through Kabria, and vehicle brokerage services.
Is Fritidscenter a public or private company?
Fritidscenter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fritidscenter founded?
Fritidscenter was founded in 1977. It employs 11 to 50 people.
Where is Fritidscenter based?
Fritidscenter is headquartered in Trollhättan, Sweden, in the Europe region.
How does Fritidscenter make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Repair, accessories and Parts, financing Services, insurance Services and vehicle Brokerage.
Who are Fritidscenter's main competitors?
Broad incumbents on record are Trigano SA, Knaus Tabbert AG, Hymer GmbH & Co. KG, Hobby-Wohnwagenwerk and Pilote Group. Others are Adria Mobil, KABE Group AB, Swedecamp / First Camp and KAMA Fritid. Hedin Fritid is listed as a direct peer.
Does Fritidscenter have an API?
No public API is recorded for Fritidscenter.