Cardskipper AB

What Cardskipper AB does

Cardskipper AB is a Swedish SaaS company founded in 2016 and headquartered in Motala, Sweden, that provides a digital membership card and member management platform. Its core product, Cardskipper Community, replaces physical plastic membership cards with a mobile-based digital card available on iOS and Android, paired with a web-based CRM (Member Management System and Admin Portal) for membership administration, communication, payment processing, and event management. The platform is delivered through mobile apps, a web admin interface, and APIs that support integrations with Salesforce, Microsoft Dynamics, Spektrix, Microsoft Authenticator (2FA), Swedbank Pay, and Scrive for digital agreement signing.

The company sells primarily to membership-based organizations — sports associations, hobby clubs, fan organizations, charities, and national advocacy bodies — and operates a horizontal segmentation model. Notable customers include the Swedish Football Association, Swedish Ice Hockey Association, OGAE International (Eurovision fan organization), British Divers Marine Life Rescue, and the Swedish Coeliac Association. The platform also supports white-label/branded deployments (e.g., Pontuz Exclusive for an estate agency) and adjacent product modules such as digital gift cards (Presentkort) and digital discount booklets (Rabatthäfte), suggesting an attempt to broaden the platform beyond traditional membership use cases.

Cardskipper monetizes primarily through recurring SaaS subscriptions for organizations using the admin platform, with secondary revenue from payment processing (transaction fees via Swedbank Pay) and partner/sponsor communication features. Pricing is quote-based and not publicly disclosed, but a free demo tier allows up to 10 members for evaluation. The company reports 750+ organizations across 50+ countries, with sales driven through a product-led growth motion (self-serve demo + mobile app downloads) supplemented by direct enterprise sales, content marketing, and case studies. The team is small (1-10 employees), with regional presence in Sweden (HQ), the UK, and the USA.

Name

Cardskipper AB

Legal name

Cardskipper AB

Website

https://cardskipper.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cardskipper AB is a Swedish SaaS company that provides a digital membership card platform with mobile apps, web-based CRM, payment processing, and event management for membership-based organizations, including sports associations, clubs, fan groups, and charities across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Motala

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership Management Platform: Cardskipper operates as a SaaS platform providing digital membership card and member management services to organizations, associations, and clubs. Organizations pay for access to the platform's admin features including member management, communication tools, and payment processing capabilities.
2. Payment Processing: In-app payment solution for membership fees, event payments, and other products/services. Payments are processed digitally through the platform, integrating with order and sales systems.
3. Platform Services for Partners: Partners and sponsors can communicate with members through the platform, which may generate revenue opportunities for member organizations through partner subscriptions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cardskipper AB provides a SaaS platform that replaces traditional physical plastic membership cards with digital membership cards accessible via iOS and Android apps, paired with a web-based CRM for member management. Organizations can issue branded digital cards, communicate with members through unlimited push notifications, process payments and renewals, manage events and registrations, and integrate with third-party systems like Salesforce, Microsoft Dynamics, and Spektrix.

Product overview

Cardskipper AB offers Cardskipper Community, a unified digital membership management platform consisting of several integrated products. The core offering includes Digital Membership Cards (mobile app for iPhone and Android), the Member Management System (web-based CRM for member administration), and the Admin Portal (administrative dashboard). Additional products include Digital Gift Cards (Presentkort) and Digital Discount Booklets (Rabatthäfte) for retail and commerce applications. Organizations can also request branded versions of the app, such as Pontuz Exclusive. The platform enables organizations to replace physical plastic cards with digital alternatives, communicate with members via push notifications, automate payment processing, and manage events and registrations.

Differentiator

Problem solved

Functional benefit

Brands

• Cardskipper Community: The core membership management platform offering digital membership cards and CRM functionality.
• Cardskipper giftcard
• Cardskipper discount

Products and services

• Cardskipper Community Unified digital membership management platform that enables organizations to issue digital membership cards, communicate with members via push notifications, process payments, manage events, and administer memberships from a mobile app and web-based CRM.
• Digital Membership Card Mobile-based digital membership card for iPhone and Android that replaces physical plastic cards. Supports customizable branding, logos, colors, and instant updates.
• Member Management System (Member CRM) Web-based CRM for managing membership registries, automating payments, sending communications, organizing members by groups and roles, and providing GDPR-compliant data handling with multi-level administrator rights and member segmentation.
• Cardskipper Admin Portal Web-based administrative dashboard for managing organizations, members, communications, events, and payments. Includes member import/export, role management, push notifications, and event creation with ticketing capabilities.
• Digital Gift Cards (Presentkort) Digital gift card platform that enables organizations to create and manage gift cards, supporting transactions between senders and recipients and local commerce use cases.
• Digital Discount Booklets (Rabatthäfte) Platform for managing and distributing digital discount booklets. Organizations can upload unlimited discounts and connect multiple merchants to a single discount booklet.
• Pontuz Exclusive (Branded Customer Card App) White-labeled, branded version of the Cardskipper app customized for Pontuz Löfgren estate agency, providing digital customer cards with exclusive offers and partner benefits accessible on customers' mobile devices.

Quantifiable outcome

• Cost savings of 5 SEK per member annually
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SpektrixcoreTechnology or IntegrationCardskipper integrates with Spektrix, a ticketing and event management platform. This integration allows seamless data exchange between the membership management system and ticketing operations.
• SalesforcecoreTechnology or IntegrationCustom Salesforce integration enables member/volunteer data synchronization, ensuring accurate and up-to-date records without duplicate databases. Used by organizations like British Divers Marine Life Rescue for volunteer management.
• Microsoft DynamicscoreTechnology or IntegrationPre-built integration with Microsoft Dynamics ERP/CRM platform for enterprise customers requiring seamless connectivity with their existing business systems.
• Swedbank PaycoreTechnology or IntegrationIndependent payment service provider handling all payment processing including card payments, direct bank payments, and invoices. Supports multiple currencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iMIS: iMIS is an established association management platform from Advanced Solutions International serving mid-to-large associations and nonprofits globally. It overlaps with Cardskipper on membership, events, and CRM but at a higher enterprise tier.
• YourMembership: YourMembership (now part of Community Brands) is a larger, established association management platform serving professional associations and trade groups. It overlaps with Cardskipper on member management but serves larger enterprise associations and offers a broader suite.
• Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud and NPSP offering is a broader enterprise CRM that includes membership, donor, and program management capabilities. While not a direct membership-card specialist, it competes with Cardskipper by absorbing association workflows into a larger suite.

Direct peers

• Glue Up: Glue Up (formerly EventBank) is an all-in-one membership, event, and CRM platform for associations and chambers. It overlaps directly with Cardskipper on digital membership cards, CRM, event management, and payment processing for member organizations.
• GrowthZone: GrowthZone offers association management software with member directories, event management, billing, and communication tools for chambers, associations, and member-based organizations—directly competing with Cardskipper in mid-market association SaaS.
• WildApricot: WildApricot is a membership management SaaS platform serving associations, clubs, and nonprofits with member databases, websites, event management, and payment processing. It directly competes with Cardskipper in the small-to-mid association/club segment with overlapping feature sets.
• MemberClicks: MemberClicks provides association management software including member databases, event registration, email communication, and online communities. It targets small-staff associations similar to Cardskipper's customer base.
• CiviCRM: CiviCRM is an open-source constituent relationship management solution for nonprofits and civic-sector organizations, offering membership, event, and contribution management. It competes with Cardskipper for budget-constrained associations and clubs seeking self-hosted solutions.

Emerging players

• Stocard: Stocard is a mobile wallet app that digitizes loyalty and membership cards from retailers. It addresses the same core use case as Cardskipper (replacing physical cards with digital ones) but targets consumer loyalty cards rather than club/association memberships.
• PassNinja: PassNinja is a digital wallet platform that enables businesses to issue mobile passes (Apple/Google Wallet) for loyalty, membership, and ticketing. It overlaps with Cardskipper's digital membership card functionality from a platform/API-first angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardskipper AB