Adventureworks
- Company typePrivate
- Founded1987
- HeadquartersKingston Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Adventureworks does
Adventureworks, Inc. is a privately held operator of outdoor adventure parks founded in 1987 and headquartered in Kingston Springs, Tennessee. The company runs four physical park locations across the southeastern United States: Nashville West (flagship, recently revamped), Nashville North (reopened at the Fontanel Mansion), Virginia Beach (adjacent to KOA Campgrounds), and Hot Springs, Arkansas. Its core products are zipline adventures and aerial adventure courses, supported by aerial obstacle infrastructure built at least 30 feet above ground that includes swinging bridges, cargo nets, and hanging bridges. Safety harnesses and helmets accompany every participant experience.
Adventureworks firmographics
Firmographics- Name
- Adventureworks
- Legal name
- Adventureworks, Inc.
- Website
- https://adventureworks.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adventureworks industry classification
Industry- Product category
- Outdoor Adventure Recreation Services
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)
- akta.pro secondary industries
- Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)
Keywords
Where Adventureworks is headquartered
LocationHeadquarters
- HQ city
- Kingston Springs
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Adventureworks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Adventure Activity Tickets: Individual and group tickets for zipline tours, aerial adventure courses, and canopy tours. Customers purchase per-activity admissions at each park location. Pricing varies by location and activity type.
- Team Building Programs: Customized team building programs for corporate groups featuring cooperative adventure activities. Sold as group bookings with multiple participants.
- Gift Cards and Merchandise: Online shop selling gift cards and merchandise for the adventure park brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virginia Beach single flight price |
| Unit Pricing | Pay-as-you-go | Mother's Day promotional offer |
| Unit Pricing | Pay-as-you-go | Father's Day promotional offer |
| Unit Pricing | Pay-as-you-go | Summer school discount |
| Unit Pricing | Pay-as-you-go | Moonlight Zip Tours |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Adventureworks product offering
Product offeringCore offering
Adventureworks operates four physical zipline and aerial adventure parks in Tennessee, Virginia, and Arkansas, selling per-activity tickets for zipline tours, high ropes/aerial obstacle courses, swinging bridges, and canopy experiences built 30+ feet above ground. It also delivers ten structured team-building programs and corporate retreats for group bookings, plus ancillary offerings including monthly Moonlight Zip Tours, birthday celebrations, gift cards, and branded merchandise.
Product overview
Adventureworks is a physical adventure park operator offering outdoor recreational experiences including ziplines and aerial adventure courses. The core product portfolio consists of Zipline Adventures and Aerial Adventure Courses (High Ropes/Challenge Courses) available at four park locations across Tennessee (Nashville West, Nashville North), Virginia (Virginia Beach), and Arkansas (Hot Springs). Add-on experiences include Team Building Programs (10 structured programs for corporate groups), Moonlight Zipline Tours (nighttime ziplining events), Birthday Celebrations, and Corporate Retreats. The company has operated since 1987 and positions itself as a nationally recognized leader in experience-based adventure and team development.
Differentiator
Problem solved
Functional benefit
Products and services
- Zipline Adventures Exhilarating zipline experiences through trees at multiple park locations in Tennessee, Virginia, and Arkansas, sold as individual and group tickets to families, thrill-seekers, and tourists.
- Aerial Adventure Courses Aerial obstacle and challenge courses built 30+ feet above ground, featuring swinging bridges, cargo nets, and hanging bridges; also referred to as High Ropes Course or Treetop Adventures, available to guests of all skill levels.
- Team Building Programs Ten structured team-building programs designed for corporate groups to build trust, foster effective communication, and promote cooperation through cooperative adventure activities; sold as group bookings with multiple participants.
- Moonlight Zipline Tours Nighttime ziplining experiences held monthly at Hot Springs, Virginia Beach, and Nashville locations, allowing guests to soar through trees under moonlight.
- Corporate Retreats Corporate retreat experiences held at Nashville locations designed for team development and group bonding through adventure-based activities.
- Birthday Celebrations Birthday party experiences tailored for groups, offered as part of the adventure park offerings for families and friend groups celebrating together.
- Gift Cards and Merchandise Online shop selling gift cards and branded merchandise for the Adventureworks adventure park brand.
Companies that use Adventureworks
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Adventureworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Adventureworks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KOA CampgroundsminorVirginia Beach park is located behind KOA Campgrounds, benefiting from proximity to camping visitors who may participate in zipline activities. The partnership provides exposure to outdoor recreation enthusiasts staying at the campground.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Adventureworks competitors and assessment
Company assessmentPeers
Direct peers
- CLIMB Works: CLIMB Works operates zipline and aerial adventure parks across multiple US states (Tennessee, North Carolina, Missouri) with a very similar product mix of zipline tours, aerial obstacle courses, and team-building programs, making it the most direct comparable to Adventureworks.
- Go Ape: Go Ape is a multi-state operator of aerial adventure courses, zip lines, and treetop obstacle experiences in the US, directly competing in the same product category and customer base (families, groups, corporate team-building) as Adventureworks.
- Boundless Adventures: Boundless Adventures operates aerial adventure parks (climbing, ziplines, ropes courses) in the Northeast US, offering the same core product line as Adventureworks with comparable target segments including families, groups, and corporate team-building.
- TreeRunner Adventure Parks: TreeRunner operates aerial adventure parks with ziplines and ropes courses across multiple US states; its product mix, target audience (families and groups), and pricing model are directly comparable to Adventureworks.
- Navitat Canopy Adventures: Navitat operates zipline and canopy adventure experiences in the Southeast US with a focus on guided, experiential aerial tours; its product positioning and target customer closely overlap with Adventureworks' zipline and aerial courses.
- The Adventure Park at Sandy Spring: The Adventure Park at Sandy Spring is a dedicated aerial adventure (climbing/zipline) park with multiple difficulty tiers, closely mirroring Adventureworks' high-ropes/aerial course product and customer demographic.
- Canyons Zip Line & Canopy Tours: Canyons operates zipline and canopy tours in the Southeast US with a similar mix of guided zipline experiences and aerial adventures, competing for the same regional leisure and tourist market as Adventureworks.
Broad incumbents
- Sky Trek / Skyline Zipline operators: Larger family entertainment and aerial activity brands (e.g., Sky Zone and other established family entertainment operators) represent broader incumbents in the experiential and active entertainment category that occasionally overlap with zipline/aerial adventure products.
Emerging players
- Forever Florida Ziplines: Forever Florida combines zipline/safari experiences in a nature-based park setting; while Florida-focused, it overlaps with Adventureworks on guided aerial zipline and outdoor adventure experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Adventureworks social profiles
Digital presenceAdventureworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adventureworks leadership team
Management profileNumber of profiles
Adventureworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adventureworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adventureworks
What does Adventureworks do?
Adventureworks operates four physical zipline and aerial adventure parks in Tennessee, Virginia, and Arkansas, selling per-activity tickets for zipline tours, high ropes/aerial obstacle courses, swinging bridges, and canopy experiences built 30+ feet above ground. It also delivers ten structured team-building programs and corporate retreats for group bookings, plus ancillary offerings including monthly Moonlight Zip Tours, birthday celebrations, gift cards, and branded merchandise.
Is Adventureworks a public or private company?
Adventureworks is a private company. It is classified as unknown and is currently operating.
When was Adventureworks founded?
Adventureworks was founded in 1987. It employs 11 to 50 people.
Where is Adventureworks based?
Adventureworks is headquartered in Kingston Springs, United States, in the North America region.
How does Adventureworks make money?
Three revenue lines are on record. Adventure Activity Tickets are the primary driver. The others are team Building Programs and gift Cards and Merchandise.
Who are Adventureworks's main competitors?
Historic Banning Mills is listed as a peer. Direct peers are CLIMB Works, Go Ape, Boundless Adventures, TreeRunner Adventure Parks, Navitat Canopy Adventures, The Adventure Park at Sandy Spring and Canyons Zip Line & Canopy Tours. Sky Trek / Skyline Zipline operators is listed as a broad incumbent. Forever Florida Ziplines is listed as an emerging player.
Does Adventureworks have an API?
No public API is recorded for Adventureworks.
What industry is Adventureworks in?
Adventureworks's product category is Outdoor Adventure Recreation Services. Its primary akta.pro industry code is THAAACAC, Aerial Adventure Parks (Multi-Element Courses), with a secondary code of THAAAAAC, Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy). Its NAICS code is 7131 and its SIC code is 7900.