Madia

Name

Madia

Legal name

Madia S.P.A.

Website

https://madiaspa.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Madia S.P.A. is an Italian B2B foodservice distributor supplying hotels, restaurants, and caterers with 5,000+ curated food and beverage SKUs via 85 sales consultants and a 25-vehicle cold-chain fleet, operating across Italy and Austria through six specialized subsidiaries.

Ownership category

akta.pro rank

Product category

Foodservice Distribution (HORECA)

NAICS

Confectionery Merchant Wholesalers (42445)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Foodservice distribution
• HORECA supply
• Restaurant food supply
• Beverage distribution
• Premium food wholesale

Headquarters

HQ city

San Quirino

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food & Beverage Distribution to HORECA: Madia generates revenue by selling and distributing a curated selection of 5,000+ food and beverage SKUs to restaurant, catering, and hospitality professionals. Revenue is derived from product sales (predominantly B2B transactions), with value-added services including consulting, menu development, marketing support, and professional training woven into the customer relationship. The group also operates retail wine stores and e-commerce through the Mistervino subsidiary, adding a B2C revenue stream.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Madia is a B2B food and beverage distributor serving HORECA professionals (restaurants, hotels, caterers) across Italy and Austria, offering a curated catalogue of over 5,000 SKUs across fresh, dry, frozen, fish, meat, dairy, and detergent categories. The group delivers through a 25-vehicle cold-chain logistics fleet and pairs product supply with value-added services including menu consulting, professional training (Madia Academy), sommelier advisory (Mistervino), and in-house restaurant marketing (B.Side agency). The group comprises six specialized companies covering the full HORECA value chain from premium product selection to restaurant communications.

Product overview

Madia is a food distribution company serving professional restaurants and the hospitality sector (Horeca) in Italy. The company operates as a platform with a core distribution service (Madia) plus six specialized subsidiary brands: Madia Rialto (Venice-area logistics), Madia Gastro (Austrian market), Tessaro Spa (Dolomite-region dairy and cured meats), Mistervino (wine and beverage distribution), Mamè (premium artisan foods), and an internal creative agency B.Side for client marketing services. The unified offering combines product selection (5,000+ articles), logistics delivery, consulting, menu development, professional training, and communication services.

Differentiator

Problem solved

Functional benefit

Brands

• B.Side: Internal communication agency providing marketing and communication services for the restaurant professional sector, part of the Madia Group.

Products and services

• Madia core distribution service B2B food distribution service offering a catalogue of over 5,000 SKUs across fresh, dry, frozen, fish, meat, dairy, and detergent categories to HORECA professionals across Italy, supported by cold-chain logistics and 85 commercial consultants.
• Madia Rialto HORECA distribution Specialized food distribution service for restaurants, hotels, and caterers in the Venice area, with tailored product selection and logistics adapted for lagoon-city delivery.
• Madia Gastro Austria distribution Distribution of Italian specialty food products to HORECA professionals across Austria and South Tyrol, operated from Villach.
• Tessaro Spa dairy and cured meats Supply of artisan cheeses, dairy products, and cured meats from the Belluno Dolomites, distributed to GDO mass retail, specialty shops, and HORECA clients.
• Mistervino wine and beverage retail/distribution Wine, beer, and spirits distribution and retail offering 1,300+ wine labels, sommelier consultation, gift packaging, and wine-list services via a 500+ sqm retail store in Porcia and the mistervino.it e-commerce platform.
• Mamè premium artisan foods Curated premium artisan food products for high-end cuisine kitchens and specialized retail, positioned as the flagship quality brand within the Madia Group.
• B.Side marketing and communications agency In-house marketing and communication agency providing graphic design, menu engineering, web development, social media management, photography, video production, and experiential event formats for restaurant and HORECA clients.

Quantifiable outcome

• Serving 3,500 HORECA clients across Italy with over €50 million in group revenue
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CateringrosscoreStrategic or Co-development PartnerMadia is a member of the Cateringross cooperative consortium, a group of 40 Italian food distribution companies with 38 years of history. Cateringross provides collective purchasing power, shared best practices, and a united voice for advocacy with Italian institutions. The consortium collectively serves approximately 60,000 HORECA locations, employs ~1,000 people, generates €780 million in aggregated revenue, offers 8,200+ product references from 300+ food companies, operates 80,000 sqm of warehouses and cold storage, and manages 500+ transport vehicles. Madia's membership signals its market credibility and operational solidity.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Performance Food Group: Performance Food Group is a major US foodservice distributor with strong HORECA exposure. Comparable to Madia in the B2B foodservice distribution model, though operating at much larger scale and with broader product categories.
• Transgourmet (Coop Group): Transgourmet is a major European foodservice distribution group owned by Coop, serving HORECA customers across Germany, France, Austria, Switzerland, and Poland. Comparable to Madia as a multi-country B2B foodservice distributor with broad assortment and own-brand offerings.
• Bidfood (Bidcorp subsidiary): Bidfood is a leading UK and European foodservice distributor serving HORECA customers with broad assortment, branded and private-label products, and digital ordering platforms. Comparable to Madia in B2B foodservice distribution and value-added services.
• METRO AG (Foodservice Distribution): METRO Cash & Carry operates food and HORECA distribution centers across Europe and Asia. Comparable to Madia in the wholesale-to-HORECA model and in serving small/medium restaurants and hotels, though at a vastly larger scale.
• Sysco Corporation: Sysco is the global leader in foodservice distribution to restaurants, healthcare, and hospitality customers. While US-focused, it represents the broad-incumbent archetype against which mid-sized regional distributors like Madia compete on scale, private-label breadth, and digital procurement capabilities.

Direct peers

• Selex Gruppo Commerciale (Dimar): Selex/Dimar is an Italian grocery and HORECA-affiliated distribution group operating across multiple regional banners. Comparable to Madia as a multi-brand Italian food distributor targeting both retail and foodservice channels.
• MARR (Marazzi Group): MARR is Italy's largest HORECA foodservice distributor (Borsa Italiana-listed, €2B+ revenue), distributing fresh, dry, and frozen food products to restaurants, hotels, and caterers. It is the most directly comparable peer to Madia in the Italian market, but operates at materially greater scale and with a national footprint.
• EuroCompany (Eurocash Group): EuroCompany is the foodservice distribution arm of Eurocash Group, serving HORECA customers in Central and Eastern Europe with a broad assortment of food and non-food products. Comparable to Madia in operating a field-sales-driven HORECA distribution model with curated catalogs.
• Cateringross member distributors (peer group): Cateringross is a cooperative consortium of ~40 Italian HORECA distributors (including Madia), collectively serving 60,000+ client locales. Individual member distributors are the closest direct peers to Madia — sharing business model, customer type, and operating geographies, but distributed across different Italian regions.

Others

• Compass Group (Foodservice Support): Compass Group is the world's largest contract foodservice and support services company. While primarily an operator/contract caterer rather than a distributor, it shares Madia's HORECA customer base and could be considered an adjacent/ecosystem player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madiaspa
• LinkedInlinkedin.com/company/madia-s.p.a.
• Instagraminstagram.com/madia_food

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madia