The Therapy Tree

What The Therapy Tree does

The Therapy Tree, LLC is a privately-held, founder-owned pediatric and adult therapy practice headquartered at 89 Cedar Avenue, Lake Villa, Illinois (founded 1996 as Birth To Three Therapies, rebranded 2008). It delivers multidisciplinary clinical services including speech-language pathology, occupational therapy, physical therapy, feeding therapy, individual/marriage/family counseling, developmental screenings, and a Wellness Center offering massage therapy. Services are delivered on-site by licensed clinicians — including 11 counselors — supported by specialists certified in NOMAS feeding evaluations, pediatric and infant massage, NDT/Bobath, Greenspan Floortime, Interactive Metronome, and other therapeutic modalities, with complementary techniques such as Young Living essential oils and vibrational healing integrated into sessions.

The business operates on a fee-for-service clinical model with revenue generated from insurance billing (in-network with Aetna, Blue Cross Blue Shield, Cigna, Humana, Optum, Tricare, United Healthcare, multiple EAPs, and credentialed as an Illinois Early Intervention specialist), patient co-pays and self-pay at time of service, and CareCredit financing for out-of-pocket costs. The practice is in-network with major commercial payers and runs Verification of Benefits prior to scheduling. Customer acquisition is direct-to-consumer through website/SEO, healthcare provider referrals (pediatricians and physicians), and insurance network visibility; no telehealth or digital delivery channels are offered.

Customer segments include pediatric patients (birth to 21) with developmental delays, autism spectrum disorders, feeding difficulties, speech/language disorders, motor skill delays, and sensory processing issues; adults and families seeking counseling for depression, anxiety, ADHD, PTSD, relationship conflict, and parenting challenges; and wellness seekers using massage therapy services. The practice serves a Midwest US geographic footprint from a single physical location, with no subsidiaries, no external funding, and no disclosed parent company.

Name

The Therapy Tree

Legal name

The Therapy Tree, LLC

Website

https://thetherapytree.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Therapy Tree is a privately-held, multidisciplinary pediatric and adult therapy practice in Lake Villa, Illinois, delivering speech, occupational, physical, feeding, counseling, and wellness services to children from birth through age 21 and to families seeking mental health and complementary wellness support.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Pediatric therapy services
• Speech language pathology
• Occupational therapy
• Developmental screenings
• Mental health counseling

Headquarters

HQ city

Lake Villa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Insurance Billing Services: The Therapy Tree is in-network with most major insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Humana, Optum, Tricare, United Healthcare, and various EAP programs. The practice performs Verification of Benefits prior to scheduling and bills insurance directly for covered services.
2. Patient Co-Payments and Self-Pay: Clients pay co-payments and deductibles at time of service. Self-pay sessions and services not billable to insurance are due at time of service. The practice accepts VISA, MasterCard, Discover, Care Credit, check, cash, and most HSA/HRA cards. Payment plans are available for those with financial difficulties.
3. CareCredit Healthcare Financing: The practice accepts CareCredit, a healthcare credit card designed for health and wellness needs, allowing patients to make convenient and affordable monthly payments for out-of-pocket healthcare costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Therapy Tree is a multidisciplinary pediatric and adult therapy practice providing clinical services including speech-language pathology, occupational therapy, physical therapy, feeding therapy, counseling, and developmental screenings. Services are delivered by licensed therapists and counselors at the Lake Villa, Illinois clinic, integrating traditional therapeutic techniques with complementary and holistic methods such as massage, essential oils, and vibrational healing. The practice also operates a Wellness Center and offers free developmental screenings for children birth to five years.

Product overview

The Therapy Tree is a pediatric and adult wellness center offering a comprehensive suite of therapy services. The core offering includes Pediatric Therapy Services (Counseling, Speech & Language Therapy, Occupational Therapy, Physical Therapy, Feeding Therapy, and Developmental Screenings) and Adult & Family Services (Individual Counseling, Marriage/Couples Counseling, Family Counseling, and Parent/Caregiver Coaching), all delivered by licensed therapists and counselors. The practice also operates a Wellness Center providing massage therapy. Services are available for children from birth through young adulthood, with free developmental screenings offered for children birth to five years.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech & Language Therapy Speech-language pathology services addressing apraxia, dysarthria, phonological and articulation disorders, language disorders, auditory processing disorder, stuttering, and voice therapy for pediatric clients.
• Occupational Therapy Pediatric occupational therapy services focused on fine motor skills, sensory motor skills, oral-motor skills, visual motor skills, self-regulation, and activities of daily living for children with developmental delays or disabilities.
• Physical Therapy Pediatric physical therapy addressing gross motor skills, core strength, stability, balance, walking, coordination, body alignment, and mobility for children from birth to young adult.
• Feeding Therapy Oral-motor feeding therapy for children from birth to 21 years with eating or swallowing difficulties, including picky eaters, problem feeders, and children with sensory-based or motor-based feeding disorders.
• Counseling Services Individual, couples, marriage, and family counseling services staffed by licensed clinical professional counselors, social workers, and master's program interns using evidence-based approaches such as cognitive behavioral therapy, play therapy, and trauma-informed care.
• Developmental Screenings Free developmental screenings for children birth to five years of age, evaluating physical skills, communication, thinking, and emotional/social skills, with complete evaluations available for children birth through age 21.
• Parent / Caregiver Coaching Counseling support services for parents and caregivers addressing challenges in managing their child's developmental, social-emotional, cognitive, and behavioral growth.
• Wellness Center (Massage Therapy) Mind-body wellness programs located in the loft space of The Therapy Tree, offering massage therapy services in collaboration with Soul Purpose Massage, including Swedish and deep tissue massage.

Quantifiable outcome

• Research shows most people feel better within seven to ten counseling visits and 88% of therapy-goers reported improvements after just one session.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Soul Purpose Massage (Amber Mitchell)minorStrategic or Co-development PartnerCollaboration with Amber Mitchell, proprietor of Soul Purpose Massage, who provides massage therapy services at The Therapy Tree's Wellness Center location. Amber provides a range of massage therapy services tailored to client needs in the soothing atmosphere of The Therapy Tree loft space and spa room.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pediatric Home Service: Pediatric Home Service provides home-based and clinic-based pediatric therapy and nursing services in the Upper Midwest. It is comparable in clinical scope (PT, OT, SLP) and pediatric specialization, though it emphasizes home and durable medical equipment delivery rather than clinic-only.
• Hopebridge: Hopebridge operates a multi-site pediatric therapy center network offering ABA, occupational, speech, and physical therapy. It is directly comparable as a multi-disciplinary pediatric therapy provider, though at significantly larger scale with a regional/Midwest presence that overlaps The Therapy Tree's catchment.
• Therapy 2000: Therapy 2000 delivers pediatric speech, occupational, and physical therapy across multiple states, with a mix of in-clinic and home-based services. It is a direct peer in pediatric therapy services, though it operates in different geographies (Texas, Colorado, etc.).
• Cortica: Cortica provides multi-disciplinary pediatric therapy (ABA, OT, SLP, PT) with a neurodevelopmental focus, comparable to The Therapy Tree's pediatric therapy mix. It operates larger center-based clinics but serves overlapping patient profiles (autism, developmental delays, sensory disorders).
• Little Leaves Behavioral Health: Little Leaves operates pediatric ABA therapy centers across the Mid-Atlantic and Midwest, comparable to The Therapy Tree in serving pediatric developmental populations with intensive therapy services. It represents the scaling clinic-based pediatric therapy model that The Therapy Tree could pursue.

Broad incumbents

• Aveanna Healthcare: Aveanna is a publicly traded home health and pediatric therapy provider with national scale. It is a broad incumbent operating in pediatric home health and private duty nursing, overlapping with The Therapy Tree's clinical scope but at far greater scale and via home-based delivery rather than clinic-based.
• Easter Seals: Easter Seals is a national nonprofit network providing pediatric therapy, disability services, and early intervention. It is comparable to The Therapy Tree as a multi-disciplinary pediatric therapy and EI provider, though it operates at significantly larger scale across hundreds of affiliates nationally.
• Centria Healthcare: Centria is a national pediatric behavioral health and ABA therapy provider operating across multiple states. It is comparable as a pediatric specialty services provider serving similar patient populations (autism, developmental delays), though focused primarily on ABA rather than the broader multi-disciplinary model of The Therapy Tree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-therapy-tree-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Therapy Tree