O Son do Camiño

What O Son do Camiño does

O Son do Camiño is a three-day, annual music festival founded in 2018 and held at the Monte do Gozo venue in Santiago de Compostela, Galicia, Spain. The event is produced through a temporary joint venture (UTE) between two Galician promotion companies, Esmerarte Industrias Creativas and Bring The Noise, with institutional backing from the Xunta de Galicia and Concertos do Xacobeo. The festival operates across multiple stages, including a dedicated electronic music stage (SON Electro by Repsol), and draws headline international artists (Linkin Park, Katy Perry, Green Day, Kings of Leon, Bryan Adams) alongside national and regional acts. Attendees come from all 49 Spanish provinces and over 40 countries, with 41–43% traveling from outside Galicia.

The festival's core technology is an NFC-enabled cashless wristband (WeezPay) that doubles as the entry ticket and on-site electronic wallet for food, beverages, and merchandise, supported by Weezevent ticketing on the official website and El Corte Inglés as both an online and physical sales channel. Ticketing is structured in three tiers — single-day passes (from €59), three-day abonos (season passes), and the premium Ultreia VIP tier — and is complemented by ancillary revenue streams including locker rentals (€24–€54), camping/glamping in the Idealista-sponsored Zona de Descanso, and pre-wristband registration at El Corte Inglés locations in Santiago, Vigo, and A Coruña.

Revenue is generated through a combination of ticket sales, in-venue cashless spending, sponsorship (Estrella Galicia as principal partner since 2018, Repsol as multi-energy partner since 2024, El Corte Inglés, Idealista, and VISA Abanca), and ancillary on-site services. The 2026 edition achieved 100% sell-out at 126,000 attendees, generated €36.99M in estimated socioeconomic impact and over €60M in media impact value, and produced 1,500+ direct and 4,000 indirect jobs. The festival has been sold out in every edition since inception and is consistently ranked among Spain's top 10 festivals and the largest paid music event in northern Spain.

Name

O Son do Camiño

Legal name

O Son do Camiño

Website

https://osondocamino.es

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

O Son do Camiño is a three-day annual music festival held in Santiago de Compostela, Spain, founded in 2018 and produced by Esmerarte Industrias Creativas and Bring The Noise. It serves mass consumer audiences with ticketed passes, an NFC cashless wristband system, VIP tiers, and camping/locker amenities, and has sold out every edition since launch.

Ownership category

akta.pro rank

Product category

Music Festival / Live Music Events

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industry

DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Live music festival
• Music event management
• Festival ticketing services
• Outdoor music events
• Cashless event payments

Headquarters

HQ city

Estrada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket and Abono Sales: The festival generates primary revenue through the sale of 3-day abonos (season passes) and single-day tickets. Tickets are non-nominative, with a maximum of 6 per purchase. VIP 'Ultreia' passes include premium amenities.
2. Cashless In-Venue Spending: Attendees load money onto cashless wristbands to purchase food, beverages, and merchandise within the festival grounds. Pre-loaded promotional balances (extra bonus funds) are non-refundable upon festival completion.
3. Locker Rentals: Festival attendees can rent lockers of various sizes (S to XL) for secure storage and device charging. Prices range from €24 to €54 for the festival grounds area, and €32 to €44 for the camping (Rest Zone) area.
4. Sponsorship: The festival generates revenue through brand partnerships including Estrella Galicia (principal private sponsor), Repsol (multi-energy/sustainability partner), Idealista (camping zone sponsor), and El Corte Inglés (ticketing partner).
5. Camping/Glamping Zone Access: The festival sells access to on-site camping areas (Zona de Descanso) and premium glamping accommodations, with separate pricing and dedicated services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

O Son do Camiño is an annual 3-day music festival held at Monte do Gozo in Santiago de Compostela, Galicia, Spain, selling multi-day abonos (season passes) and single-day tickets for live music performances across multiple stages including a dedicated electronic stage. The festival operates an integrated NFC cashless wristband payment ecosystem, complemented by on-site camping, glamping, locker rentals, VIP Ultreia hospitality, and diverse food and beverage offerings.

Product overview

O Son do Camiño is a three-day outdoor music festival held annually in June at Monte do Gozo in Santiago de Compostela, Galicia, Spain. The festival operates a unified ticketing and cashless payment ecosystem centered around its core festival passes (Abonos) and NFC wristband system, supplemented by premium add-ons including VIP Ultreia access, locker rentals, and glamping/camping accommodation. The event features multiple stages including a dedicated electronic music stage (SON Electro Repsol), diverse food truck offerings, and pre-event wristband registration services at partner locations.

Differentiator

Problem solved

Functional benefit

Brands

• SON Electro by Repsol: Electronic music stage at the festival, dedicated to electronic music programming with national and international DJs.
• Cashless System
• Zona de Descanso (Rest Zone)
• Zona Glamping
• Lockers

Products and services

• Festival Tickets (Abonos and Single-Day) Multi-day festival passes granting access to all three days of the event at Monte do Gozo. Available as general admission 3-day abonos covering June 18, 19, and 20, 2026, or as single-day tickets released after the initial abono phase. Non-nominative, with a maximum of 6 tickets per purchase session. Sold through official website and El Corte Inglés.
• Cashless Wristband Payment System NFC-enabled wristband functioning as electronic wallet for all in-venue purchases including drinks, food trucks, and merchandise. Supports pre-loading with promotional bonuses (e.g., Recarga €100 + €12 Festival bonus), in-venue balance inquiries, transaction history via online account, and post-event refund of unused main balance. Chip limit of €600. Personal, non-transferable.
• Locker Rental Service Secure storage lockers with USB charging ports available in seven sizes (S: €24, S/Plus: €27, M: €36, L: €40, L/Plus: €45, LD: €49, XL: €54) for personal belongings and device charging during the festival. Festival grounds lockers valid for 3 days (June 18-20, 2026); Rest Zone/Camping lockers valid for 4 days (June 17-21, 2026).
• Zona de Descanso (Camping Area) Official camping zone with Idealista branding offering 4-day access from June 17 to June 21, with prices varying by locker package. Includes shuttle service and organized parcel distribution for festival attendees seeking on-site overnight accommodation.
• Glamping Zone Premium camping accommodation option within the Zona de Descanso offering upgraded facilities for festival attendees seeking higher-end on-site lodging during the multi-day event.

Quantifiable outcome

• 126,000 attendees (2026, 100% capacity sold)
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Xunta de Galicia (Concertos do Xacobeo)coreStrategic or Co-development Partner · 1 January 2026The regional government of Galicia, through Concertos do Xacobeo, is the primary public supporter of O Son do Camiño. The institution has been a strategic partner since the festival's first edition in 2018, contributing to the festival's conception, development, and growth as a major cultural event promoting Galicia internationally.
• IdealistaminorGTM or Marketing Partner · 1 January 2026Idealista is the sponsor of the Zona de Descanso (Rest/Camping Zone), contributing to the infrastructure and amenities available to campers at the festival's official camping area.
• El Corte IngléscoreChannel Partner/ Reseller/ Distributor · 1 January 2026El Corte Inglés is an authorized ticket sales partner (online and physical stores) and also hosts pre-bracelet services at its Santiago de Compostela, Vigo, and A Coruña locations before the festival. The partnership provides festival-goers with convenient access to tickets and wristband validation.
• WeezeventcoreTechnology or Integration · 1 January 2026Weezevent provides the official ticketing technology platform for the festival's website-based ticket sales. The platform handles ticket purchases, wristband association, and event access management.
• VISA ABANCAminorGTM or Marketing Partner · 1 January 2026VISA ABANCA credit card holders can receive additional promotional cashless bonus when pre-loading their festival wristband. Limited promotional units (400 for €50 and 1,000 for €100 reloads) with bonus amounts of +€5 or +€13 depending on reload tier.
• RepsolcoreGTM or Marketing Partner · 1 January 2024Repsol is the multi-energy partner of the festival, helping to reduce the carbon footprint. The SON Electro stage is branded as 'SON Electro by Repsol'. The festival uses Repsol's Nexa 100% renewable fuel to power the generators that supply energy to all festival stages.
• Centro Comercial As CancelasminorGTM or Marketing Partner · 1 January 2024As Cancelas shopping center serves as a pre-bracelet location for festival attendees, offering wristband validation prior to the festival dates as an additional convenience service for ticket holders.
• Estrella GaliciacoreGTM or Marketing Partner · 1 January 2018Estrella Galicia serves as the principal private sponsor and main beer sponsor of the festival. As a Galician brand, it is deeply integrated into the festival experience, providing beer culture and hospitality within the festival grounds. It has been the primary private sponsor since the first edition.
• Esmerarte Industrias CreativascoreStrategic or Co-development Partner · 1 January 2018Esmerarte Industrias Creativas is one of two Galician production companies that conceived and produces the festival. It is the co-creator of O Son do Camiño alongside Bring The Noise.
• Bring The NoisecoreStrategic or Co-development Partner · 1 January 2018Bring The Noise is one of two Galician production companies that conceived and produces the festival. It is the co-creator of O Son do Camiño alongside Esmerarte Industrias Creativas.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mad Cool Festival: Major Madrid-based multi-day music festival competing for the same international headliner slate and Spanish mass-market audience. Operates a similar sell-out-driven, multi-stage model.
• Resurrection Fest: Large Spanish multi-day music festival (Galicia-based in Viveiro) operating on a similar annual cadence with comparable ticket volume and sponsorship structure.
• Primavera Sound: Large multi-day music festival in Barcelona with global headliners and a similar premium, urban-festival positioning. Most comparable Spanish festival peer in scale, audience profile, and A-list artist strategy.
• Sonar: Barcelona-based electronic music and digital arts festival. Comparable on the SON Electro stage positioning and electronic music programming; comparable Spanish festival operator with international reach.
• Bilbao BBK Live: Northern Spain's other flagship festival, held annually in Bilbao with comparable attendance scale and headliner tier. Directly competes for the same Galician/Basque/Northern Spain audience segment.

Broad incumbents

• Glastonbury Festival: UK's flagship multi-day music festival, comparable in scale, sell-out behavior, and cultural significance. Useful benchmark for the long-term ceiling of a single-festival IP.
• Coachella: Premier US music festival and global benchmark for sponsor economics, VIP tiering, and brand-building via a festival IP. Aspirational comparable for monetization and expansion.
• AEG Presents: Global live entertainment promoter and venue operator behind Coachella and many other festivals. Competes for the same headliner roster and represents a potential strategic acquirer of O Son do Camiño.
• Tomorrowland: World's largest electronic/dance music festival (Belgium), demonstrating how a single festival IP can scale to multi-week and multi-country editions. Relevant precedent for O Son do Camiño's international expansion ambitions.
• Live Nation Festivals: Global live entertainment conglomerate that owns/co-owns major festivals worldwide and drives headliner fee inflation. Strategic counterpart for any partnership, acquisition, or distribution discussions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OSonDoCamino
• YouTubeyoutube.com/@osondocamino
• Facebookfacebook.com/osondocamino
• Instagraminstagram.com/osondocamino
• TikToktiktok.com/@osondocamino
• LinkedInlinkedin.com/company/osondocamino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O Son do Camiño