Fressko
Fressko is a Melbourne-based designer and online retailer of reusable coffee cups, drink bottles and glass infuser flasks, selling direct-to-consumer via its Shopify store and wholesale to premium hospitality, specialty coffee and cultural retail stockists across Australia and internationally.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fressko does
Fressko Pty. Ltd., operating commercially as "Made by Fressko," is an Australian designer, manufacturer and online retailer of reusable drinkware headquartered in Melbourne. Its core product family is a modular range of reusable coffee cups organised across four sizes: the 4oz Piccolo, 8oz Bino, 12oz Camino and 16oz Grande, each available in vacuum-sealed stainless steel and a premium ceramic-interior variant. The portfolio also includes double-walled borosilicate glass infuser flasks with a 2-in-1 Infuser Filter, leak-proof insulated drink bottles, and pebble leather sleeves sized to fit each cup line, with an extensive colour palette (Breezy, Peachy, Limoncello, Floss, Oat, Tuscan, Sage, River, Denim, Khaki, Watermelon, Bubblegum, Grape, etc.) functioning as quasi-fashion SKUs. Technical differentiators include a screw-in click-back spill-proof lid, internal barista fill lines, scratch-resistant bodies, and 3-hour heat retention.
Fressko monetises primarily through direct-to-consumer hardware sales on its Shopify storefront madebyfressko.com, with pricing of roughly AUD $24.95-$39.95 per cup and a 10% mailing-list signup discount. A second revenue stream is wholesale and distribution to premium Australian hospitality and retail stockists, including Grand Hyatt, Hyatt, Disney, Koko Black, Brunetti, Axil, Lune, NGV, Peter Alexander and Lancemore Mansion Hotel. A third stream comprises the Personaliser customisation service and the Co-Brand B2B programme for corporate gifting and event merchandise. Distribution is supported by an international shipping selector and a global distribution recruitment page, and the brand maintains an active community sponsorship programme across fashion, sport and charity (Melbourne Fashion Week, AAFW, Mothers Day Classic, Cafe Smart, Vision Australia Santa Fun Run, Walk for Relief).
The company operates with a very small team (1-10 employees), is privately held with no disclosed institutional investors or cap-table information, and has no app, public API, AI/ML capability or disclosed revenue. Brand validation is anchored on an 11,005+ five-star aggregate review base and a World Barista Champion endorsement. Periodic limited-edition drops (Smiley Cup with Cafe Smart since 2023; Boobie and Boobie 2.0 Cup with Mothers Day Classic in 2024-2025) function as both marketing and charitable fundraising vehicles.
Fressko firmographics
Firmographics- Name
- Fressko
- Legal name
- Fressko Pty. Ltd.
- Website
- https://madebyfressko.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fressko is a Melbourne-based designer and online retailer of reusable coffee cups, drink bottles and glass infuser flasks, selling direct-to-consumer via its Shopify store and wholesale to premium hospitality, specialty coffee and cultural retail stockists across Australia and internationally.
- Ownership category
- akta.pro rank
Fressko industry classification
Industry- Product category
- Reusable Drinkware
- NAICS
- Beverage Manufacturing (3121), Glass Container Manufacturing (327213)
- SIC
- Glass Containers (3221), Beverages (2080)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where Fressko is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fressko business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: One-time hardware sales of reusable cups, drink bottles, flasks, and accessories via the owned madebyfressko.com e-commerce storefront, including limited-edition colour drops (e.g., Boobie 2.0 Cup) and personalised/co-branded SKUs.
- Wholesale / B2B Distribution: Bulk wholesale of cups, flasks, drink bottles and leather sleeves to cafes, hotels, retailers and corporate gifting buyers; orders fulfilled through a dedicated wholesale enquiry flow and active distribution partners.
- Personalisation and Co-Brand Services: Personalised and co-branded products offered as a revenue stream alongside the standard product catalogue (links to /personaliser and /pages/co-brand on site).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bino Ceramic 8oz / 227ml reusable cup |
| Unit Pricing | Pay-as-you-go | Camino Ceramic 12oz / 340ml reusable cup |
| Unit Pricing | Pay-as-you-go | Piccolo Ceramic 4oz / 118ml espresso cup |
| Unit Pricing | Pay-as-you-go | Piccolo Stainless Steel 4oz / 120ml cup |
| Unit Pricing | Pay-as-you-go | Bino Stainless Steel 8oz / 227ml reusable cup |
| Unit Pricing | Pay-as-you-go | Grande Stainless Steel 16oz / 475ml reusable cup |
| Other | Pay-as-you-go | Shipping & discount programme |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Fressko product offering
Product offeringCore offering
Fressko designs, manufactures and sells a single-product family of reusable drinkware — including the 4oz Piccolo, 8oz Bino, 12oz Camino and 16oz Grande reusable coffee cups (in stainless steel and ceramic-lined variants), insulated Drink Bottles, and Original Glass Infuser Flasks with a 2-in-1 infuser filter — primarily through its madebyfressko.com Shopify storefront and B2B wholesale/distribution network. The range is positioned as award-winning, spill-proof, insulated, barista-friendly reusable drinkware designed to eliminate single-use cup waste, with periodic limited-edition colour drops (e.g., Smiley Cup, Boobie 2.0) supporting charity partnerships.
Product overview
Fressko (operated by Fressko Pty. Ltd. and marketed as "Made by Fressko") offers a unified single-product family of reusable drinkware organised around four core cup sizes — the 4oz Piccolo, 8oz Bino, 12oz Camino, and 16oz Grande — all available in stainless steel and a premium ceramic-lined variant, alongside Drink Bottles and Original Glass Infusers (Fressko Flasks) with a 2-in-1 Infuser Filter. The Bino, Camino, and Grande lines are each available across an extensive colour palette, with a complementary Leather Sleeve accessory line sized to fit each cup. The portfolio is sold direct-to-consumer through the madebyfressko.com e-commerce store and supported by B2B channels including Wholesale, Distribution, Co-Brand, and a Personaliser customisation service. Limited edition cup variants (e.g., the Smiley Cup and Boobie 2.0 Cup) are released periodically as charity fundraising products in partnership with community organisations. The product family is positioned as award-winning, spill-proof, insulated, barista-friendly reusable drinkware designed to eliminate single-use cup waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Bino Reusable Coffee Cup 227ml/8oz reusable coffee cup available in stainless steel and ceramic-lined variants, with vacuum-sealed body, scratch-resistant surface, click-back spill-proof screw-in lid, internal barista lines, 3-hour heat retention, and standard car cup holder and coffee machine fit. Sold direct-to-consumer and via wholesale.
- Camino Reusable Coffee Cup 340ml/12oz mid-size reusable coffee cup available in stainless steel and ceramic-lined variants, with the same vacuum-sealed, spill-proof, insulated construction and barista lines as the Bino, in a larger capacity for bigger drinks.
- Piccolo Reusable Coffee Cup 118ml/4oz reusable cup for espresso and short coffees, available in stainless steel and ceramic interior variants with the same spill-proof, insulated construction as the larger Fressko cups in a compact form factor for macchiatos and small coffees.
- Grande Reusable Coffee Cup 475ml/16oz stainless steel reusable coffee cup, the largest in the Fressko range, with vacuum-sealed scratch-resistant body, spill-proof screw-in lid and internal barista lines.
- Drink Bottles Lightweight, insulated stainless steel reusable drink bottles with leak-proof sports lid, positioned for on-the-move use, available in 2 sizes for wholesale customers.
- Original Glass Infusers (Fressko Flasks) Chemical-free, double-walled borosilicate glass flasks that keep contents hot or cold for hours, with a leakproof bamboo lid and 2-in-1 Infuser Filter for tea, fruit-infused water and smoothies. Available in 3 sizes.
- Leather Sleeves Pebble leather cup sleeves designed to fit snugly around Fressko coffee cups, allowing users to carry more in one hand. Available in 8oz and 12/16oz sizing to match the Bino, Camino and Grande lines.
- Limited Edition Boobie 2.0 Cup 2025 limited-edition reusable cup released as a continuation of the 2024 Boobie Cup, with a more vibrant, inclusive design featuring a duo-toned internal ceramic lining and colour-matched lid, sold as a fundraising product supporting the Mother's Day Classic (MDC) for ovarian and breast cancer.
- Limited Edition Smiley Cup Canary Yellow limited-edition reusable coffee cup launched in 2023 in partnership with Cafe Smart as a fundraiser for grassroots homeless charities, established as an annual charitable product release.
- Personalised Cups (Personaliser) Customisation service accessed via /personaliser that allows customers to personalise Fressko reusable cups with their own design or message, available alongside the standard product catalogue.
- Co-Brand Program B2B co-branding programme accessed via /pages/co-brand that enables organisations to brand Fressko reusable drinkware with their own identity for corporate gifting, events and retail takeovers.
- Wholesale Program B2B wholesale offering for cafes, hotels, retailers and corporate gifting buyers, distributing the full Fressko range (Original Glass Infusers, Reusable Coffee Cups in 8oz, 12oz and 16oz, Leather Sleeves and Drink Bottles) at bulk pricing, with each deployment helping eliminate thousands of single-use products from landfill annually.
- Distribution Program Global distribution programme supplying stockists including Koko Black, Grand Hyatt, Rosslyn, Hyatt, Disney, Brunetti, Axil, NGV, Lune, Peter Alexander and Lancemore Mansion Hotel, with prospective distributors able to apply via an online form.
Quantifiable outcome
- Hot beverage retention for up to 3 hours depending on use
- +2 more outcomes
Companies that use Fressko
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Fressko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Fressko partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship hospitality partner, flagship retail partner, flagship cafe partner, core cafe partner, core hospitality partner, core institutional partner, core retail partner, flagship fashion partnership, core industry partnership, core charity partnership, flagship charity partnership, core community sponsorship, flagship lifestyle partnership, core mission-aligned partnership, minor event sponsorship and core consumer event partnership.
- Grand Hyattflagship hospitality partnerListed as a stocked distributor of the Fressko reusable cup and flask range on both the Wholesale and Distribution pages. Displayed in the marquee logo wall.
- Hyattflagship hospitality partnerStocked distributor of Fressko drinkware across the Hyatt hotel portfolio; appears on the Wholesale and Distribution logo walls.
- Disneyflagship retail partnerDisney is showcased on both the Wholesale and Distribution pages as a stocked retail partner of the Fressko range.
- Koko Blackflagship cafe partnerSpecialty chocolate and cafe brand stocking Fressko reusable cups, listed on Wholesale and Distribution logo walls.
- Brunetticore cafe partnerItalian-style cafe and patisserie chain listed as a Fressko stockist on Wholesale and Distribution pages.
- Axil Coffee Roasterscore cafe partnerSpecialty coffee roaster stocking Fressko reusable cups, featured on Wholesale and Distribution logo walls.
- Lune Croissanteriecore cafe partnerSpecialty bakery partner stocking Fressko drinkware, listed twice on the Wholesale and Distribution pages.
- Rosslyn Hotelcore hospitality partnerHospitality venue distributing Fressko products; logo appears on the Wholesale and Distribution pages.
- Lancemore Mansion Hotelcore hospitality partnerBoutique hotel stocking Fressko drinkware, featured on the Wholesale and Distribution logo walls.
- National Gallery of Victoria (NGV)core institutional partnerCultural institution distributing Fressko products via its retail/cafe channels, listed on Wholesale and Distribution pages.
- Peter Alexandercore retail partnerLifestyle apparel retail chain stocking Fressko drinkware, featured on the Wholesale and Distribution pages.
- Melbourne Fashion Week (M/FW)flagship fashion partnershipAttendees of Melbourne Fashion Week 2024 conversations received an M/FW x Fressko coffee cup or drink bottle; Fressko listed as a 'Proudly partnered with' sponsor on the Community page.
- Australian Fashion Week (AAFW)flagship fashion partnershipListed as a 'Proudly partnered with' sponsor on the Community page; logo appears in the partnership logo wall.
- Cafe Smartcore industry partnershipFressko has supported Cafe Smart since 2022, an annual coffee industry-led fundraising event; in 2023 Fressko launched the Limited Edition Smiley Cup in Canary Yellow.
- Vision Australia (Santa Fun Run)core charity partnershipProud sponsor of Vision Australia's Santa Fun Run in Melbourne (Nov 22, 2025); first 100 sign-ups receive a Chilli Red or Clover Green Fressko cup.
- Peninsula Hot Springs (Walk for Relief)core charity partnershipSponsor of Walk for Relief 2025, a 10km journey through Point Nepean National Park that raised over $50,000 for Mentis Assist mental health services.
- Mothers Day Classic (MDC)flagship charity partnershipLimited Edition Boobie 2.0 Cup co-created with MDC supporting ovarian and breast cancer; MDC listed as a 'Proudly partnered with' sponsor on the Community page.
- Manningham United Football Club (MUFC)core community sponsorshipMajor sponsor ('proud to be a major sponsor of the sky blue') of Manningham United FC's 2025 season launch.
- Fawkner Netball Clubcore community sponsorshipPlatinum/principal sponsor since 2023; supports the growing club of netballers in Victoria.
- Sandringham Sabres (Southern Basketball Association)core community sponsorshipSponsor since 2023 of the Sandringham Sabres NBL1 and BIG V Youth teams, who use Fressko water bottles.
- Handiskins Golf (Challenge - supporting kids with cancer)core community sponsorshipPartnership with Handiskins since 2023, Australia's fastest-growing club golf competition and supporter of Challenge charity; Leuk the Duck Fressko merch sold through the Challenge website.
- Goop / Kailo Summitflagship lifestyle partnershipFressko sponsored the Kailo Summit in Brisbane, with curated elements by Goop at The Star Brisbane and Calile Hotel; guests received Fressko items hand-picked by Goop.
- Responsible Cafescore mission-aligned partnershipCommunity-driven initiative across 5,000 Australian cafes promoting BYO culture and circular-economy practices; Fressko is a named Responsible Cafes Partner.
- Spartan Racesminor event sponsorshipRace-day sponsorship in 2023 providing Fressko drinkware to Spartan Race participants.
- FitHer Melbournecore consumer event partnershipShowcased Fressko's pastel Summer range at FitHer Melbourne in 2024 with planned return in 2025.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fressko competitors and assessment
Company assessmentDirect peers
- Stojo: US-based collapsible reusable cup and bottle brand targeting the same eco-conscious on-the-go coffee consumer as Fressko, with similar DTC and wholesale distribution.
- KeepCup: Australian-origin reusable coffee cup brand offering a comparable range of barista-standard reusable cups across multiple sizes and colourways, sold through DTC and wholesale to cafes and hospitality — the closest like-for-like competitor to Fressko.
- BruMate: US insulated drinkware brand offering tumblers, bottles and coffee mugs with a lifestyle-led DTC marketing motion that closely mirrors Fressko's brand-led approach.
- Chilly's Bottles: UK-based reusable drink bottle and coffee cup brand with a strong premium design identity and multi-channel DTC/wholesale distribution comparable to Fressko's positioning.
- Frank Green: Australian reusable drinkware brand covering ceramic-lined reusable cups, drink bottles and accessories, sold DTC and via major retailers; competes head-to-head with Fressko in the Australian cafe and gifting channel.
- JOCO: Glass reusable cup brand targeting the same specialty coffee and eco-conscious consumer as Fressko, with similar barista-grade positioning and DTC-led sales.
Broad incumbents
- Hydro Flask: Large-scale incumbent in reusable insulated drinkware (bottles, tumblers, coffee mugs) sold globally across DTC, sporting goods and hospitality channels; competes with Fressko for the same consumer occasions but at materially larger scale.
- YETI: Premium insulated drinkware incumbent (Rambler tumblers, bottles) with a brand-led, lifestyle-driven marketing motion similar to Fressko, though operating across a much broader outdoor and gifting portfolio.
- CamelBak: Established reusable bottle incumbent with strong sport and outdoor distribution; overlaps with Fressko's drink bottle line and wholesale sport-sponsorship go-to-market (Sandringham Sabres, Spartan Races).
Emerging players
- KINTO: Japan-based design-led drinkware and tableware brand with overlapping premium reusable tumblers and bottles; overlaps with Fressko on design-led specialty coffee retail but operates primarily in Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fressko social profiles
Digital presenceFressko compliance and trust
Trust signalCompliance2 records
Fressko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fressko leadership team
Management profileNumber of profiles
Fressko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fressko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fressko
What does Fressko do?
Fressko designs, manufactures and sells a single-product family of reusable drinkware — including the 4oz Piccolo, 8oz Bino, 12oz Camino and 16oz Grande reusable coffee cups (in stainless steel and ceramic-lined variants), insulated Drink Bottles, and Original Glass Infuser Flasks with a 2-in-1 infuser filter — primarily through its madebyfressko.com Shopify storefront and B2B wholesale/distribution network. The range is positioned as award-winning, spill-proof, insulated, barista-friendly reusable drinkware designed to eliminate single-use cup waste, with periodic limited-edition colour drops (e.g., Smiley Cup, Boobie 2.0) supporting charity partnerships.
Is Fressko a public or private company?
Fressko is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fressko founded?
Fressko was founded in 2014. It employs 1 to 10 people.
Where is Fressko based?
Fressko is headquartered in Melbourne, Australia, in the Oceania region.
How does Fressko make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are wholesale / B2B Distribution and personalisation and Co-Brand Services.
Who are Fressko's main competitors?
Direct peers on record are Stojo, KeepCup, BruMate, Chilly's Bottles, Frank Green and JOCO. Broad incumbents are Hydro Flask, YETI and CamelBak. KINTO is listed as an emerging player.
Does Fressko have an API?
No public API is recorded for Fressko.
What industry is Fressko in?
Fressko's product category is Reusable Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 3121 and its SIC code is 3221.