PiarPro
PiarPro is a Prievidza-based Slovak creative and marketing agency of about 8 people offering online marketing, web development, audio/video production, music publishing, and local marketing subscription packages to small and medium businesses across Slovakia.
- Company typePrivate
- Founded2014
- HeadquartersPrievidza
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PiarPro does
PiarPro is a small creative and marketing agency headquartered in Prievidza, Slovakia, operating as a private limited company (s.r.o.) since approximately 2014. The company delivers an integrated portfolio of nine service lines: online marketing (Google Ads as a certified Google Partner, Facebook/Instagram campaigns, SEO), website design and WordPress plugin development, social media management, video production, audio recording/mixing/mastering in an in-house studio, music publishing and digital distribution to global platforms (iTunes, Spotify, Google Play, Amazon), virtual 360° tours as a Google Street View Trusted Partner, and a dedicated local marketing sub-brand (Lokálny Marketing) targeting Slovak SMBs. The technology stack is built on WordPress CMS with custom plugin development integrating local accounting (Pohoda, iKros, Omega), booking (Booking.com, AirBnb), shipping (Slovenská pošta, Zásielkovňa), and payment systems.
The agency employs approximately 8 people under CEO Andrej Kmotorka, combining marketing strategists, developers, designers, audio engineers, and network administrators. Its go-to-market is consultative and sales-led, relying on account manager meetings and a structured 3-step onboarding process (consultation, needs assessment, collaboration). Pricing is a mix of project-based fees (web development, virtual tours at €400 each, audio production) and tiered subscriptions for local marketing at €49-65/month for Small/Medium/Premium Business packages. The agency serves primarily Slovak SMBs across hospitality, F&B, government, agriculture, media, and music, with opportunistic clients in Austria and England.
PiarPro's differentiators are its low-cost high-efficiency positioning, multiple Google certifications (Partner, Street View Trusted, My Business Basics), exclusive music distribution brokerage agreements, and a multi-service "one-stop" creative identity. Reported client outcomes include +70% website traffic, +50% foot traffic, and +65% phone inquiries through optimized campaigns. The company is founder/management-controlled with no disclosed institutional investors or parent entity.
PiarPro firmographics
Firmographics- Name
- PiarPro
- Legal name
- PiarPro, s.r.o.
- Website
- https://piarpro.sk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PiarPro is a Prievidza-based Slovak creative and marketing agency of about 8 people offering online marketing, web development, audio/video production, music publishing, and local marketing subscription packages to small and medium businesses across Slovakia.
- Ownership category
- akta.pro rank
PiarPro industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industries
- Affiliate Marketing & Partner Program Management (MPAAACAD), Party Photography & Videography Services (HSACACAH)
Keywords
Where PiarPro is headquartered
LocationHeadquarters
- HQ city
- Prievidza
Offices1 record
Markets served
PiarPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Marketing and Campaign Management: Management of Google Ads campaigns, Facebook and Instagram ad campaigns, and social media account management. Revenue generated through service fees for campaign setup, management, and ad spend handling. Clients include local businesses, restaurants, and SMBs across Slovakia.
- Website Design and Development: Design and production of internet sites and e-commerce platforms. One-time project-based revenue for website creation, redesign, and WordPress development.
- Recording Studio and Audio Production: Recording, mixing, and mastering services in a professional studio environment. Revenue from studio time bookings and audio production services for bands and musicians.
- Publishing and CD Production: CD pressing, graphic design for album artwork, legislative compliance handling (SOZA, Slovgram), and digital distribution to major music stores. Revenue includes per-unit pressing fees plus digital distribution service fees.
- WordPress Plugin Development: Custom plugin programming for WordPress, including e-commerce integrations, booking system connections, and custom functionality development. Project-based pricing.
- Local Marketing Services: Subscription-based local marketing management including Google Business profile setup and management, TripAdvisor profile management, SEO, and social media for local businesses. Three tiers offered at €49-65/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business - Basic Google Business profile management |
| Subscription | Monthly | Medium Business - Enhanced local marketing with TripAdvisor and photography |
| Subscription | Monthly | Premium Business - Full-service local marketing with strategy and collateral |
| Unit Pricing | Pay-as-you-go | Virtual 360° Tour - One-time installation service |
| Other | Pay-as-you-go | Google Ads Credit Incentive |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
PiarPro product offering
Product offeringCore offering
PiarPro is a Slovak creative marketing agency that designs, builds and operates integrated online marketing and content production services for small and medium businesses. Offerings span Google Ads and PPC campaign management (as a certified Google Partner), SEO, social media management, website design/development, custom WordPress plugin development, subscription-based local marketing packages (Google Business profile management, 360° virtual tours), professional audio recording/production, music publishing and digital distribution (iTunes, Spotify, Google Play, Amazon), and event video production. Services are sold primarily across Slovakia via direct account manager-led engagements, with limited work in Austria and England.
Product overview
PiarPro is a creative marketing agency based in Prievidza, Slovakia, operating as a single unified service provider rather than a software platform. The company offers an integrated portfolio of services centered around online marketing (including Google Ads as a certified partner, SEO, and social media management), website design and development, and local marketing through its dedicated lokalnymarketing.piarpro.sk platform with tiered Small/Medium/Premium Business packages. Complementary services include audio production (recording studio with mixing and mastering), music publishing and digital distribution (iTunes, Spotify, Google Play, Deezer, Amazon, YouTube), video production, WordPress plugin development for custom integrations (accounting, shipping, booking systems), and virtual 360° tours. The services are designed to work together—web development, online campaigns, local search optimization, and content production form an interconnected marketing ecosystem targeting small and medium businesses across Slovakia.
Differentiator
Problem solved
Functional benefit
Brands
- Lokálny Marketing: A specialized sub-brand focused on local marketing services, Google Business profile management, virtual 360° tours, and local SEO for small and medium businesses. Operated at lokalnymarketing.piarpro.sk.
Products and services
- Online Marketing / PPC Campaigns (Online Marketing / PPC Kampane) End-to-end paid and organic online marketing service covering Google Ads (as a certified Google Partner), paid campaigns on Facebook and Instagram, SEO and search engine optimization. Designed for Slovak SMBs and organizations that need measurable, low-cost digital customer acquisition. Operationalized through a 3-step onboarding process (account manager consultation, needs assessment, collaboration).
- Website Design and Development (Návrh a výroba webstránok) Design and build of corporate websites, landing pages and e-commerce stores on WordPress, from discovery meeting through launch. Includes SEO-friendly builds, responsive design and optional custom plugin integrations (accounting, booking, shipping). Targeted at Slovak SMEs establishing or refreshing their online presence (e.g., FarmTechnik, TimesNet, Sabbia Ristorante, Rehoľa Piaristov na Slovensku).
- Local Marketing (Lokálny Marketing) Subscription-based local marketing service for brick-and-mortar businesses in Slovakia (restaurants, cafés, guesthouses, auto services, hotels, retail). Offerings span Google Business profile creation, verification and management, local SEO, review management (Google and TripAdvisor), interior/exterior photography, social media on Facebook and Instagram, monthly statistics reports, and optional 360° virtual tours. Available in three monthly packages: Small Business (€49/month), Medium Business (€65/month) and Premium Business (€65/month) — sold separately from a one-time 360° virtual tour installation. Operated at lokalnymarketing.piarpro.sk.
- 360° Virtual Tour (Virtuálna 360° Prehliadka) Google Street View Trusted 360° virtual tour of interiors and exteriors, including 3-room interior photography, entrance and exterior photography (15 photos), Google Business profile enhancement and embedding on the client's website. Sold as a one-time €400 (excluding VAT) installation service or bundled into the Premium Business local marketing package. Targeted at hospitality, F&B and local service businesses seeking to improve Google Maps engagement.
- Social Media Management (Správa sociálnych sietí) Management of client social media accounts (primarily Facebook and Instagram) including content design, post scheduling, audience definition, performance analysis, A/B testing of ad formats and conversion measurement. Aligned to an analytics-driven communication strategy methodology. Used both as a standalone service and as part of the Medium/Premium Business local marketing packages.
- Recording Studio / Sound Production (Nahrávacie Štúdio) Professional recording studio services including audio recording, mixing, mastering, live recording, and live production with timecode and MIDI clock synchronization. Includes audio production consultation and creative direction. Billed as studio time / professional services for bands, music projects and event producers (e.g., Godzone Tour 2016, HeartBeat, kapela F6, kapela Bétel).
- Music Publishing (Vydavateľstvo) Music publishing and CD production service including graphic design for album artwork, audio mastering, CD pressing, packaging and Slovak legislative compliance (SOZA, Slovgram). Pairs with exclusive brokered digital distribution to iTunes, Apple Music, Spotify, Google Play, Amazon, Deezer, Boomkat, Beatport and others, with no registration or monthly fees and commission only on sales. Targeted at Slovak musicians, bands and music groups.
- Video Production Creative video production covering promotional/advertising spots, wedding and personal event coverage, event documentation, and corporate video. Bundled into PiarPro's creative advertising and complex campaign offerings.
- WordPress Plugin Development Custom WordPress plugin programming for Slovak SMEs, with proprietary integrations: e-commerce (WooCommerce, payment gateways), booking systems (Booking.com, AirBnb), accounting systems (Pohoda, iKros, Omega), shipping providers (Slovenská pošta, Zásielkovňa) and PDF-generating forms. Targeted at clients needing bespoke business-process integrations on top of WordPress (e.g., Lunter contest entry plugin).
Quantifiable outcome
- Website traffic increased by 70% through proper campaign setup
- +2 more outcomes
Companies that use PiarPro
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
PiarPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
PiarPro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google (Google Ads / Google My Business / Google Street View)corePiarPro is a certified Google Partner with specializations in Google Ads campaign management, Google My Business profile management, and Google Street View virtual tour creation. The partnership provides access to Google's ad platform, tools, and certification status that the agency uses to market its services. The Google Partner badge is prominently displayed on the main website.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
PiarPro competitors and assessment
Company assessmentDirect peers
- Effectix: Czech-headquartered performance marketing and digital agency operating in the Central European market. Comparable to PiarPro in its emphasis on Google Ads, PPC, and measurable online marketing outcomes for SMBs.
- Marketing Makers: Slovak digital and performance marketing agency serving SMBs and mid-market clients. Directly comparable to PiarPro in its focus on measurable online campaigns and digital presence services in Slovakia.
- Webglobe (Yegon): Czech/Slovak digital agency combining web development, hosting, and online marketing. Comparable to PiarPro in offering bundled web-and-marketing services to SMBs in the Czech-Slovak market.
- Visibility.sk: Slovak digital agency specialized in SEO, content, and online marketing. Comparable to PiarPro in its delivery of search-driven marketing services for Slovak clients, though Visibility leans more into SEO than PiarPro's broader service mix.
- Digilóg: Slovak digital agency offering web development, online marketing, and creative services. Directly comparable to PiarPro as both operate as integrated digital shops serving Slovak SMB clients.
- Adaptic: Slovak performance and digital marketing agency focused on data-driven online campaigns. Directly comparable to PiarPro's online marketing and Google Ads offering for the Slovak SMB market.
- Triad Advertising: Long-established Slovak full-service advertising and digital agency. Directly comparable to PiarPro as both serve Slovak clients with integrated marketing, digital, and creative services, though Triad operates at significantly larger scale.
Broad incumbents
- Wiktor Leo Burnett Slovakia: Part of the global Publicis/Wiktor Leo Burnett network and one of the largest creative agencies in Slovakia. Comparable because it competes for the same Slovak advertising clients, but operates at much larger scale and across broader media channels than PiarPro's local digital focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PiarPro social profiles
Digital presencePiarPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
PiarPro leadership team
Management profileNumber of profiles
Profiles8 records
PiarPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PiarPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PiarPro
What does PiarPro do?
PiarPro is a Slovak creative marketing agency that designs, builds and operates integrated online marketing and content production services for small and medium businesses. Offerings span Google Ads and PPC campaign management (as a certified Google Partner), SEO, social media management, website design/development, custom WordPress plugin development, subscription-based local marketing packages (Google Business profile management, 360° virtual tours), professional audio recording/production, music publishing and digital distribution (iTunes, Spotify, Google Play, Amazon), and event video production. Services are sold primarily across Slovakia via direct account manager-led engagements, with limited work in Austria and England.
Is PiarPro a public or private company?
PiarPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PiarPro founded?
PiarPro was founded in 2014. It employs 1 to 10 people.
Where is PiarPro based?
PiarPro is headquartered in Prievidza.
How does PiarPro make money?
Six revenue lines are on record. Online Marketing and Campaign Management is the primary driver. The others are website Design and Development, recording Studio and Audio Production, publishing and CD Production, wordPress Plugin Development and local Marketing Services.
Who are PiarPro's main competitors?
Direct peers on record are Effectix, Marketing Makers, Webglobe (Yegon), Visibility.sk, Digilóg, Adaptic and Triad Advertising. Wiktor Leo Burnett Slovakia is listed as a broad incumbent.
Does PiarPro have an API?
No public API is recorded for PiarPro.
What industry is PiarPro in?
PiarPro's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 54181 and its SIC code is 7311.