Nexus Healthcare

What Nexus Healthcare does

Nexus Healthcare is a UK-headquartered, privately held professional services firm that operates as a healthcare-specialist marketing and consultancy agency. Founded in 2024 and based in Glasgow, the firm targets private healthcare providers - including cosmetic surgery clinics, aesthetic and beauty clinics, independent practitioners, dental clinics and orthodontists, surgeons and medical specialists, ophthalmologists, and private hospitals - across the UK and internationally via remote delivery. Its stated mission is to allow healthcare professionals to focus on patient care while it handles the rest of the commercial and operational workload.

The company's core technology is a healthcare-specific digital marketing stack that delivers SEO (including specialized AI Search Optimization for Google AI Overviews, AI Mode, ChatGPT, and Gemini), multi-platform PPC campaign management, Meta advertising, and custom healthcare website design and development with premium hosting and ongoing maintenance. Beyond marketing, the offering has been expanded into operational and regulatory-adjacent services: HR solutions, medical legal advice, CQC and HIS compliance support, medical consulting departments, business growth consultancy, and complaint and reputation management, marketed as an integrated service platform.

Nexus Healthcare operates a consultative B2B sales motion with a free initial consultation as the lead capture mechanism, custom quote-based pricing, and multi-year contracts. Revenue is generated through a mix of recurring digital marketing and HR retainers, project-based website creation and creative media engagements, and professional services fees for medical legal, compliance, and consultancy work. Leadership comprises CEO and founder Sam Critchley, COO Akis Koursarys (20+ years in pharma and medical devices commercialization), and Marketing & Performance Director Craig Gordon (15+ years of regulated-sector performance marketing).

Name

Nexus Healthcare

Legal name

Nexus Healthcare

Website

https://nexushealthcare.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Nexus Healthcare is a Glasgow-based, privately held healthcare marketing and consultancy agency serving private clinics, cosmetic practices, and medical professionals across the UK and internationally. It delivers SEO, PPC, Meta advertising, web design, and adjacent operational services including HR, medical legal, CQC/HIS compliance, and growth consultancy.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, PPC advertising, social media advertising, and email marketing for healthcare providers. Revenue generated through ongoing service contracts and project-based engagements.
2. Website Creation & Creative Solutions: Website design, development, hosting, and ongoing management services. Includes creative media services such as branding, videography, photography, graphic design, and content writing for healthcare organizations.
3. HR Solutions: Human resources services including recruitment support, onboarding, performance management, compliance policies, and employee relations for healthcare organizations.
4. Business Consultancy: Strategic business planning, operational optimization, growth strategy, and entrepreneurial coaching for healthcare professionals and clinic owners.
5. Medical Legal & Compliance Services: Regulatory compliance advisory, medical dispute resolution, healthcare contract support, and CQC/HIS inspection preparation services.
6. Reputation Management: Complaint investigation, resolution strategies, and online reputation management systems for healthcare providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nexus Healthcare provides digital marketing, SEO, PPC and Meta advertising services, healthcare website design and hosting, creative media and branding, HR support, medical-legal advice, growth consultancy, complaint/reputation management, and CQC/HIS compliance support exclusively to private healthcare providers, clinics, and medical professionals in the UK and internationally.

Product overview

Nexus Healthcare is a healthcare marketing agency offering a comprehensive suite of services for private clinics, cosmetic practices, and medical professionals. The company's portfolio includes Digital Marketing Services (encompassing Healthcare SEO Specialist Services, Healthcare PPC Advertising, and Meta Advertising Services), Website Creation and Management with Creative Media and Branding Solutions, Human Resources Solutions, Medical Consulting Departments, Medical Legal Advice, Growth Consultancy, Complaint and Reputation Management, and Regulation Support Management for CQC and HIS compliance. The offering functions as a unified service platform where marketing capabilities integrate with operational support services to help healthcare providers attract patients, ensure regulatory compliance, and grow their practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services for healthcare providers combining SEO, PPC, social media, and email marketing to attract high-intent patients and drive consultation bookings.
• Healthcare SEO Specialist Services Specialist SEO service for private healthcare providers covering keyword research, technical optimisation, medical content, local SEO, and ethical link building aimed at converting patients ready to book.
• Healthcare PPC Advertising Pay-per-click advertising service for healthcare providers covering Google Ads management, high-intent keyword targeting, landing page optimisation, conversion tracking, and budget optimisation while maintaining healthcare compliance.
• Meta Advertising Services Social media advertising campaigns on Meta platforms (Facebook and Instagram) for healthcare providers, promoting treatments, increasing patient engagement, and generating consultation enquiries.
• Website Creation and Management Custom healthcare website design, development, hosting, and ongoing management with SEO-optimised structures, security monitoring, and performance maintenance tailored for medical organisations.
• Creative Media and Branding Solutions Creative services for healthcare organisations including branding and visual identity, professional photography, videography, graphic design, and healthcare-focused content writing developed with healthcare regulation and patient expectations in mind.
• Human Resources (HR) Solutions Bespoke HR services for healthcare providers covering recruitment, onboarding, training, performance management, compliance policies, and employee relations in regulated environments.
• Medical Consulting Departments Consulting and operational support service providing consulting doctors for high-quality consultations and aftercare professionals for dedicated pre- and post-surgery patient support.
• Medical Legal Advice Healthcare legal services covering regulatory compliance advice, medical dispute resolution, healthcare contracts, employment law for clinics, and patient agreement documentation.
• Growth Consultancy Healthcare business consultancy covering strategic business planning, operational flow optimisation, expansion strategies, pricing models, and long-term growth planning for healthcare providers.
• Complaint and Reputation Management Complaint management service for healthcare providers covering complaint investigation, resolution strategies, regulatory compliance support, and online reputation management systems.
• Regulation Support Management (CQC and HIS) Compliance support service for CQC (England) and HIS (Scotland) inspections covering policy development, staff training, compliance audits, and governance guidance.

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Care Agency Media: UK marketing agency specializing in healthcare and care providers with branding, web, and digital marketing. Same territory and healthcare vertical as Nexus.
• Intrepy Healthcare Marketing: Agency focused on physician and healthcare-practice digital marketing including local SEO and PPC. Same niche of patient acquisition for medical practices.
• Medico Digital: UK-based digital marketing agency dedicated to healthcare and medical brands, offering SEO, PPC, and web services. Directly comparable in geography, vertical focus, and service mix.
• Healthcare Success: Healthcare and medical marketing agency offering strategy, advertising, and digital services to clinics and practices. Mirrors Nexus's vertical positioning and consultative model.
• Cardinal Digital Marketing: Healthcare-focused digital agency providing SEO, PPC, and patient-acquisition marketing. Directly comparable on vertical specialization and service offering, though US-based.

Broad incumbents

• WebFX: Large full-service digital marketing agency with a healthcare vertical practice. Overlaps on core SEO/PPC/web services but as part of a much wider, multi-industry portfolio.
• Practice Builders: Established healthcare marketing firm offering branding, reputation management, and patient-acquisition services to practices. Broader, longer-established incumbent in the same category.

Emerging players

• Digital Authority Partners: Digital agency with a strong healthcare marketing practice covering SEO, content, and paid media. Partial overlap on healthcare vertical and service set.
• SocialClimb: Healthcare patient-acquisition and reputation-management platform for medical practices. Overlaps on marketing and reputation services but is a software-led rather than agency-led model.

Regional players

• Fifteen: UK digital agency with a dedicated healthcare marketing division covering web, SEO, and PPC. Comparable offering and geography but not exclusively healthcare-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nexus-healthcaregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexus Healthcare