What Cardinal Digital Marketing does

Cardinal Digital Marketing is a U.S.-based, healthcare-specialist digital marketing agency founded in 2009 and headquartered in Atlanta, Georgia. The firm designs and executes performance marketing strategies exclusively for healthcare organizations — including multi-location provider groups, Dental Service Organizations (DSOs), health systems, behavioral health providers, veterinary networks, ophthalmology groups, home care providers, dermatology practices, and Private Equity-backed healthcare platforms pursuing buy-and-build growth strategies. Its service portfolio spans Paid Media (Google, Meta, Display/Video, TikTok), SEO with AI-optimized search (AISO), Website Design for multi-location operators, Patient Acquisition Strategy, and Business Intelligence & Analytics. The flagship proprietary product is RevRx™, a Media Mix Modeling tool that combines channel-level marketing investment data with healthcare domain expertise to forecast patient growth and lower customer acquisition cost; Patient Stream provides AI-augmented multi-touch attribution across the patient journey, and the firm's HIPAA-compliant call tracking integration rounds out its analytics stack.

Cardinal operates a B2B enterprise field-sales go-to-market, with prospective clients entering through "Request a Strategy Consultation" CTAs and direct executive engagement targeting CMOs and marketing leaders at multi-location healthcare groups. Pricing is quote-based under 12-month minimum, auto-renewing subscription agreements, with Cardinal charging up to 25% incremental markup on managed media spend; revenue is therefore primarily recurring service-fee plus media-pass-through, supplemented by performance creative and website build fees. The agency has no disclosed institutional funding and has grown organically while maintaining reported 20% profit margins across more than five years of consecutive profitable months and four months of cash reserves. Notable enterprise clients include AEG Vision, ATI Physical Therapy, North American Dental Group, Duly Health and Care, Elite DNA, Southern Veterinary Partners, Pacific Cataract and Laser Institute, TheKey (formerly Home Care Assistance), Smile Design Dentistry, ARSA, and SENTA Partners. Cardinal's CEO Alex Membrillo was recognized as Digital Marketer of the Year by the Technology Association of Georgia in 2024.

In 2025, Cardinal was integrated into Power Digital as its dedicated healthcare division — a strategic combination intended to expand Cardinal's data, measurement, and optimization capabilities while preserving its healthcare-specialist positioning. The firm also operates an industry content ecosystem consisting of the Ignite Healthcare Marketing Podcast, the Scaling Up Healthcare Performance Marketing Summit (drawing 2,000+ attendees and 35+ senior healthcare marketing leaders), the Flockie Awards (launched October 2025), a healthcare marketing blog, and ongoing webinars. The agency has been recognized on the Inc. 5000 list of fastest-growing U.S. privately-held companies and has received regional workplace and Pacesetter honors from the Atlanta Business Chronicle.

Name

Cardinal Digital Marketing

Legal name

Cardinal Digital Marketing

Website

https://cardinaldigitalmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cardinal Digital Marketing is a U.S.-based, healthcare-specialist digital marketing agency serving multi-location provider groups, DSOs, health systems, behavioral health, and PE-backed healthcare platforms with paid media, SEO, website design, and proprietary RevRx™ media-mix-modeling analytics under subscription contracts.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Healthcare performance marketing
• Patient acquisition services
• Medical practice SEO
• Healthcare PPC management
• Healthcare digital strategy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing Services: Monthly service fees for custom digital marketing strategies including paid media, SEO, website design, and business intelligence services for healthcare organizations. Based on contracted monthly fees with media markup fees up to 25% on media accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Cardinal Digital Marketing is a healthcare-specialized performance marketing agency that builds and executes custom multi-channel digital marketing programs for multi-location healthcare provider groups. Core offerings encompass paid media management (Google, Meta, TikTok, Display/Video), SEO, website design, business intelligence/analytics, and a proprietary Media Mix Modeling tool (RevRx™) that helps healthcare organizations lower customer acquisition costs and grow patient volume.

Product overview

Cardinal Digital Marketing is a healthcare performance marketing agency offering a unified suite of services centered on patient acquisition for multi-location provider groups. The core offering combines Paid Media Services (Google Ads, Meta Ads, Display/Video, TikTok), SEO & AISO, Website Design, Patient Acquisition Strategy, and Business Intelligence & Analytics. The flagship product is RevRx™, a Media Mix Modeling tool for forecasting and optimizing marketing investments. Additional services include MSO Digital Strategy Development for multi-brand healthcare organizations and Performance Creative for ad unit optimization. All services are designed for healthcare organizations including DSOs, health systems, behavioral health providers, and private equity-backed groups.

Differentiator

Problem solved

Functional benefit

Brands

• RevRx™: Business intelligence tool for growing patient numbers while cutting acquisition costs, combining Media Mix Modeling with healthcare expertise.

Products and services

• RevRx™ A proprietary business intelligence tool that combines Media Mix Modeling (MMM) with healthcare expertise to help marketing leaders forecast outcomes, optimize channel mix, lower customer acquisition cost (CAC), and drive patient growth.
• Paid Media Services
• SEO & AISO
• Business Intelligence & Analytics
• Website Design
• Patient Acquisition Strategy
• MSO Digital Strategy Development
• Performance Creative

Quantifiable outcome

• 77% increase in conversion rate (ATI Physical Therapy)
• +11 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Power DigitalcoreStrategic or Co-development PartnerCardinal joined Power Digital as its dedicated healthcare division, expanding data, measurement, and optimization capabilities while remaining a specialized partner for healthcare organizations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Practice Cafe: Healthcare-focused digital marketing agency specializing in dental, medical, and specialty practices. Direct peer with similar service offering across paid media, SEO, and website design.
• Scorpion: Healthcare-focused digital marketing agency offering paid media, SEO, website design, and patient acquisition for medical and dental practices. Closely comparable to Cardinal in vertical focus, service mix, and target customer segments.
• Healthcare Success: Healthcare-exclusive marketing agency offering SEO, PPC, and patient acquisition services. Direct competitor to Cardinal across many of the same healthcare specialties.
• Geonetric: Digital agency specializing in healthcare marketing for hospitals, health systems, and medical practices. Direct peer to Cardinal's health systems and multi-location provider group business.
• Baker Marketing: Performance marketing agency for healthcare practices with focus on paid media and patient acquisition. Direct peer to Cardinal's core paid media and patient acquisition services.
• PatientPop (Tebra): Practice growth platform providing digital marketing, patient acquisition, and front-office tools to healthcare practices. Closely comparable given overlapping patient acquisition focus and healthcare vertical.
• Modea: Healthcare digital agency with strong DSO and multi-location provider group focus, offering strategy, paid media, SEO, and analytics. Direct peer given shared customer base and service model.
• Wax Custom Communications: Healthcare marketing agency serving hospitals, health systems, and physician practices with digital and traditional marketing. Direct peer in healthcare vertical marketing.
• GlynnDevins: Marketing agency serving senior living, healthcare, and lifestyle clients with digital marketing, lead generation, and brand strategy. Direct peer in the healthcare provider marketing space.

Broad incumbents

• Deloitte Digital: Large consultancy with a digital agency arm serving health systems and large healthcare enterprises. Broad incumbent that competes for the largest enterprise healthcare marketing engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzQcrzdL4_eeS-XHaowF95w
• LinkedInlinkedin.com/company/cardinal-digital-marketing
• Xx.com/cardinalws

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal Digital Marketing