SwissPlus ID

What SwissPlus ID does

SwissPlus ID designs, manufactures, and distributes RFID microchip identification solutions for companion animals (dogs, cats), equine, livestock (bovine, caprine), marine/fisheries, wildlife, human, and industrial/asset applications, operating at 134.2 kHz and 125 kHz frequencies under ISO 11784/5, ISO 14223, and ICAR standards. The portfolio centers on injectable and implantable microchips ranging from 1.5 mm to 22 mm, differentiated by a patented bio-polymeric Fusion PIT Tag (FDA-approved, food-safe, -50 °C to +160 °C, pressure resistance up to 900 BAR) and a Less Waste dual-plunger implanter system that reduces sharps waste by 90%. Companion reader/scanner hardware (RT100 V8BTT, RT250, RT600 Pro IP67, RT10M, SmartScan Z1001) branded under Realtrace, plus Bluetooth-tethered iOS/Android apps (Pet SCAN, ProScan DB) and Medical Record / WOOSIT desktop software, form a complete ecosystem for veterinary, government, and research customers.

The company is privately held, incorporated in Australia as SwissPlus ID Ltd with principal operations in Vienna (global HQ) and Long Branch, NJ, and operates seven regional offices covering North America, the UK/Ireland, Latin America, Australia, New Zealand, and Southern Africa, with products distributed in 40+ countries. Revenue is generated primarily through B2B/B2G hardware sales (microchips, readers, implanters, accessories) priced on quote-based terms with volume breaks; software is offered freemium via app stores. HID Global is a core technology partner for RFID components, and a flagship NIWA co-development agreement produced the food-safe Fusion PIT Tag platform. Management is led by Technical Director Ross Clarke, with a stated 30+ years of collective industry experience.

Name

SwissPlus ID

Legal name

SwissPlus ID Ltd

Website

https://swissplusid.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SwissPlus ID is a global manufacturer of patented RFID microchips and companion Bluetooth scanners for animal, human, and industrial identification, distributed across 40+ countries through B2B/B2G sales and e-commerce.

Ownership category

akta.pro rank

Product category

RFID Identification Hardware

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industries

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

Keywords

• RFID microchips
• Animal identification
• RFID readers and scanners
• Bio-polymeric PIT tags
• Livestock and pet microchipping

Headquarters

HQ city

Pittstown

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. RFID Microchip Hardware Sales: Primary revenue stream from selling injectable and implantable RFID microchips in various sizes (1.5mm to 22mm) for companion animals, livestock, marine, wildlife, human, and industrial applications. Products sold in sterile syringe packs, bulk needle packs, and as standalone chips. Pricing is quote-based with volume discounts available.
2. Reader/Scanner Hardware Sales: Sales of RFID readers and scanners including RT100 V8BTT pocket scanners, RT250 stick readers (60cm and 90cm variants), RT600 Pro IP67 stick readers, RT10M mini pocket readers, SmartScan Z1001 multichip readers, and accessories including replacement batteries and carrying cases.
3. Software and App Services: Mobile applications for microchip scanning and data management including Pet SCAN App (free for iOS and Android), ProScan DB database app, and Medical Record software. Also provides driver software and firmware updates.
4. Implanter Devices and Accessories: Sales of PIT Tag Re-useable Jecta Implanter guns ($42.80 – $52.50) and replacement cannulas for various PIT tag sizes. Sterile syringe implanter devices and bulk packaging solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SwissPlus ID designs, manufactures, and distributes ISO-compliant RFID microchips (1.4mm to 22mm) and complementary reader/scanner hardware for animal, human, and industrial identification across veterinary, livestock, equine, fisheries, wildlife, and asset-tracking applications. The company sells directly through its e-commerce site and seven regional offices worldwide, with companion mobile and desktop software (Pet SCAN, ProScan DB, Medical Record WOOSIT) supporting data capture and registration.

Product overview

SwissPlus ID is a global manufacturer of RFID microchip solutions and companion reader/scanner products designed for animal identification and industrial applications. The product portfolio consists of injectable and implantable microchips in multiple form factors (1.5mm to 22mm), temperature-sensing variants, and bio-polymer Fusion tags for food-safety applications. The reader/scanner line includes handheld devices (RT600 Pro IP67, RT250, RT100 V8BTT, RT10M) and the SmartScan Z1001 multichip reader. Software offerings include the Pet SCAN mobile app, ProScan DB database app, and Medical Record WOOSIT data-writing software. Accessories include implanter tools (Jecta gun), replacement batteries, and protective cases. The ecosystem integrates with iOS and Android smartphones via Bluetooth for field data collection. Products serve companion animals (pets), equine, livestock (bovine, caprine), marine/fisheries, wildlife, human, and industrial identification verticals across over 40 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Realtrace: Brand for RFID readers and scanners including RT100, RT250, RT600 Pro, and related accessories.

Products and services

• 1.5mm Mini Bio TempChip "Less Waste" Implanters Ultra-compact 1.5mm injectable temperature-sensing RFID microchip with biosensor capability, delivered in sterile Less Waste canula packs for body temperature monitoring in companion animals with minimal tissue impact.
• 1.5mm Mini Bio TempChip Premium Implanters Ultra-compact 1.5mm injectable temperature-sensing RFID microchip with biosensor capability, supplied in premium syringe-implanter packs for monitoring body temperature in companion animals.
• 22mm Bio Polymer ISO HDX Fusion Microchip Large-format 4.2 x 22mm FDA-approved bio-polymer RFID transponder with food-safe Fusion polymer construction, designed for fisheries, wildlife, security, and industrial applications with 70mm read range.
• 8mm x 1.4mm Bio Glass ISO PIT Tag Microchip Compact 1.4 x 8mm glass-encased RFID transponder with Parylene coating for marine and wildlife applications, compliant with ISO protocols with 70mm read range.
• 8mm Mini DataChip "Less Waste" Implanter Packs 8mm x 1.4mm bio-glass mini DataChip microchips delivered in sterile, single-use canula packs compatible with the reusable Jecta Implanter for sharps-waste reduction.
• 12mm DataChip Microchip Implanter Packs 12mm x 2.1mm bio-glass ISO FDX microchips supplied in both premium syringe-implanter packs and "Less Waste" canula packs for companion animal and equine identification.
• 13mm Bio Polymer Microchip Packs 13mm x 2.1mm bio-polymer microchips delivered in sterile Less Waste canula packs or premium syringe-implanter packs, used across equine, wildlife, and companion animal identification.
• Human Microchips FDA-approved bio-polymeric RFID microchips for human implantation, supporting workplace access control, security identification, and identification of surgically implanted medical devices such as breast implants and artificial joints.
• BoviChip Livestock Microchips RFID microchips designed specifically for cattle (bovine) identification, supporting herd management, livestock movement tracking, food chain traceability, and disease management compliance.
• CapriChip Livestock Microchips RFID microchips designed specifically for goat (caprine) identification, supporting herd management, livestock traceability, and food-safety compliance.
• Equine Microchips RFID microchips designed for horse identification, supporting horse passports, competition entry, breeding documentation, anti-theft identification, and equine temperature-monitoring applications.
• Fusion PIT Tags Patented FDA-approved food-safe bio-polymer PIT tags in 12x2.7mm and 22x4mm sizes, engineered for fisheries and marine research applications with operating-temperature resistance from -50°C to +160°C and pressure resistance up to 900BAR.
• Industrial Microchips Rugged RFID transponders for industrial, asset-tracking, supply chain management, and security identification applications requiring durable, pressure- and chemical-resistant construction.
• RT600 Pro IP67 Stick Reader/Scanner 67cm IP67-rated robust 67cm handheld RFID reader with Dual BT4 chipset for iOS/Android connectivity, reading ISO 11784/5 FDX-B, HDX, FDX-A, and temperature-sensing chips with 100,000 ID memory.
• RT250 ISO Microchip Stick Reader/Scanner Long-reach wand scanner in 65cm and 90cm variants for reading USDA, RFID ear tags, bolus, and injectable microchips, with Bluetooth connectivity and 800 ID memory.
• RT100 V8BTT ISO Microchip Reader/Scanner Bluetooth-enabled pocket scanner supporting FDX-A, FDX-B, EM4102, HDX protocols and temperature-sensing chips, with OLED display, 800 ID memory, and smartphone connectivity.
• RT10M Mini Pocket Microchip Reader/Scanner Compact pocket-sized RFID reader featuring ISO 11784/85 protocol support for pet, equine, marine, and livestock microchips, with USB connectivity and rechargeable battery.
• SmartScan Z1001 MultiChip Reader Handheld Bluetooth multichip scanner capable of reading 9, 10, and 15-digit microchips including encrypted chips from ISO 11784/5, FDX-A, FDX-B, FACAVA, and AVID brands with 2,000 ID memory.
• Pet SCAN Smart Phone App Free mobile application for iOS and Android enabling veterinarians and livestock producers to scan microchips, recover database information, record GPS coordinates, and manage animal ID records via Bluetooth-connected Realtrace scanners.
• ProScan DB App Android mobile application allowing RealTrace RFID reader owners to organize tag scans into unlimited customizable databases with flexible properties, GPS recording, and CSV export capability.
• Realtrace Medical Record (DataChip) WOOSIT Software Desktop software enabling veterinarians and authorized implanters to write owner contact information, email addresses, and vaccination data to DataChips prior to implantation.
• PIT Tag Re-useable Jecta Implanter Ergonomic plastic implanter gun for efficient multiple PIT tag implantation with quick-change cannulas available for 2.1mm and 1.4mm diameter tags, reducing sharps waste.
• Realtrace V8BT Replacement Battery Spare rechargeable 3.7v Lithium Ion battery for V8BTT RT100 Bluetooth Reader.
• Realtrace RT250 Stick Reader Cases Protective carry cases in 60cm and 90cm sizes for RT250 scanners, including plastic extendable case with screw cap and nylon padded carry case options.
• Realtrace V8BT Reader Case Impact-resistant protective case for V8BT RT100 reader with internal dimensions 254x193x91mm, accommodating reader and cables.
• Enterprise XR+ Scanner Scanner designed for reading FDX-A (125kHz) and FDX-B (134.2kHz) transponders with or without temperature sensing capability, compliant with ISO 11784/11785 standards.
• Realtrace V8Mobile Phone Scanner Bluetooth-connected mobile phone scanner allowing microchip reading, storage with associated information and photos via app, operating at distances up to 15 metres.

Quantifiable outcome

• 90% Less Waste compared to traditional microchip implantation systems
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• HID GlobalcoreTechnology or IntegrationStrategic technology partnership with HID Global RFID products. HID is described as Swiss and the No. 1 RFID microchip producer in the world with billions of devices sold. SwissPlus ID works with HID Global RFID products as a core component supplier for their microchip products.
• NIWA (National Institute of Water & Atmospheric Research)flagshipStrategic or Co-development PartnerNIWA conducted a major research project into stock assessment levels of snapper on the west coast of New Zealand's North Island, requiring 22,000 food-safe PIT tags. This project led to the development of SwissPlus ID's patented Fusion PIT tag when glass tags were deemed too risky for potential human consumption. This collaboration resulted in the world's first food-safe bio-polymer injectable RFID device.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKC Reunite (HomeAgain): One of the largest pet microchip and recovery service registries in North America, affiliated with the American Kennel Club. Directly comparable in the US pet microchip market and veterinary channel.
• Datamars: Switzerland-based global leader in RFID-based animal identification, offering microchips, readers, and livestock tags. Directly comparable in product portfolio (companion animal + livestock microchips) and geographic reach, and a clear head-to-head competitor in ISO-standard pet microchips.
• Zee Tags (Destron Fearing / Avid multi-brand): Livestock and companion animal identification specialist offering visual ear tags, RFID tags, and microchips. Comparable in the livestock identification market and equine microchip segments where SwissPlus ID also competes.
• Avid Identification Systems: US-based pioneer of companion animal microchip identification and one of the original pet microchip registries. Directly comparable in ISO pet microchips and the US veterinary distribution channel.
• Trovan: Specialist manufacturer of RFID transponders for animal identification, including companion animals, livestock, and wildlife. Comparable product range across multiple species and applications, including PIT tags for fisheries research.
• Microchip ID Systems: US-based supplier of ISO 11784/85 pet and equine microchips, readers, and implanter products. Comparable as a direct competitor in the companion animal and equine microchip niche with overlapping product specifications.

Emerging players

• Petkey: Pet microchip and recovery service provider offering direct-to-consumer microchip registration. Partially comparable as a competing microchip/registry proposition, though primarily a software/services layer rather than a chip manufacturer.

Broad incumbents

• Smartrac (Avery Dennison Smartrac): Global RFID inlay and tag manufacturer with industrial and animal ID applications. Comparable in the underlying RFID technology and global manufacturing scale, but serves a much broader customer base beyond animal ID.
• HID Global: SwissPlus ID's core technology partner and the world's largest RFID tag producer. While primarily a component supplier, HID also serves animal ID markets and is the most strategically important comparable given the partnership's centrality to SwissPlus ID's supply chain.
• Allflex Livestock Intelligence (MSD Animal Health): Dominant livestock identification and traceability company (now part of Merck Animal Health), offering visual and electronic ear tags, RFID readers, and software. Comparable in livestock (bovine) RFID chip segment and food-chain traceability narrative, but at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/swissplusid
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• Instagraminstagram.com/swissplusid
• Xx.com/swissplusid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwissPlus ID