Logistik Xtra

What Logistik Xtra does

Logistik XTRA GmbH, founded in 2009 and headquartered in Affing, Germany, operates a B2B e-commerce platform for industrial trucks, shelving systems, and intralogistics accessories, serving exclusively commercial customers (Gewerbetreibende) in Germany and Austria. The catalog comprises over 8,000 SKUs spanning electric and manual pallet trucks (including Baoli, Schefer, Logitrans, and Ulma branded units), counterbalanced forklifts, racking systems, battery and charging infrastructure (Fronius chargers, lithium-ion storage containers, MD LOADmanagement), dock equipment, safety systems (collision warning, cameras, hazardous-materials storage), and Logistics 4.0 offerings such as autonomous systems, tow trains, and warehouse management software. The underlying technology stack is a Magento 2 storefront supplemented by native iOS and Android apps, content marketing, and SEO-driven acquisition.

The business model is direct hardware sales to B2B buyers at listed unit prices (net plus 19% VAT), with free shipping on many items and quote-only pricing on selected lines (e.g., Fronius charging solutions). The company does not develop or own the branded products it sells; it operates as an aggregator-distributor sourcing from approximately 31 manufacturers and 34 top suppliers. Go-to-market is hybrid: online ordering through logistik-xtra.de is paired with a network of nine regional Linde Material Handling dealers who provide local consultation, installation, and service across Germany and Austria. Marketing is anchored on a content library (40+ know-how articles), trade shows (Logimat), a 2025 e-catalog, social channels (LinkedIn, Facebook, YouTube, Instagram), and an email newsletter. Revenue is not publicly disclosed, and the company is a privately held GmbH with no disclosed external funding, operating within a stable, mature niche.

Name

Logistik Xtra

Legal name

Logistik XTRA GmbH

Website

https://logistik-xtra.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Logistik XTRA GmbH is a German B2B e-commerce platform, backed by nine regional Linde Material Handling dealers, that sells 8,000+ intralogistics and material-handling products to commercial customers across Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Affing

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology, Infrastructure

Revenue model

1. Product Sales (Hardware & Accessories): The primary revenue stream is the direct sale of physical intralogistics equipment and accessories including forklifts, pallet trucks, rack systems, safety equipment, and loading dock solutions. Products are sold as one-time purchases with prices listed net plus VAT. Shipping is free for many items, with delivery times varying by product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Logistik Xtra operates a B2B e-commerce platform that sells intralogistics and material handling equipment to commercial customers in Germany and Austria. The product range covers electric and manual pallet trucks, counterbalanced forklifts, rack and shelving systems, loading dock equipment, battery/charging solutions, safety and assistance systems, and Logistics 4.0 offerings such as warehouse software and autonomous systems. Orders are fulfilled through a network of nine regional Linde Material Handling dealer partners that provide local consultation, installation and after-sales service.

Product overview

Logistik XTRA is a B2B e-commerce platform operated by a network of Linde Material Handling dealers across Germany and Austria. The platform offers over 8,000 products for intralogistics and materials handling equipment. The product portfolio centers on electric and manual pallet trucks (Gabelhubwagen) including Baoli branded electric low-lift and high-lift trucks (KBP series, KBS series, EP series) and manual models from Schefer, Logitrans, and Ulma. Core offerings include forklift trucks (Gabelstapler) across electric, diesel, reach truck, and high-bay configurations. Supporting products include battery and charging solutions (Fronius chargers, MD LOADmanagement, lithium-ion storage containers), dock equipment (mobile and stationary dock bridges, ramps, threshold bridges), work platforms and baskets for forklift elevated work, safety systems (collision warning, cameras, assistance systems), hazardous materials storage (collection tanks), and warehouse racking systems. The platform also provides forklift attachments, workshop cranes, and specialized equipment. Logistics 4.0 offerings include warehouse management software, tow train systems, autonomous systems, and partially automated racking. Training services (Akademie) cover forklift licensing, safety training, and recurring DGUV inspections. The offering is built on a Magento 2 e-commerce platform with an app presence on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Baoli EP 15-03 Electric Low-Lift Pallet Truck Compact electric low-lift pallet truck with 1.5 t load capacity and 24V lithium-ion battery, designed as entry-level replacement for manual pallet trucks in warehouses and shipping areas. For B2B commercial customers.
• Baoli KBP Series Electric Pallet Trucks

Quantifiable outcome

• Over 50,000 satisfied customers served
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and flagship.

• FSN Fördertechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 8 May 2026FSN Fördertechnik joined as a new partner of Logistik XTRA in May 2026, strengthening the regional dealer network.
• FSN Fördertechnik GmbHcoreChannel Partner/ Reseller/ DistributorFSN Fördertechnik is one of nine regional Linde dealer partners forming the backbone of Logistik XTRA's nationwide sales and service network. FSN provides local consultation, sales, and after-sales support for customers in their region.
• GRUMA Nutzfahrzeuge GmbHcoreChannel Partner/ Reseller/ DistributorGRUMA Nutzfahrzeuge is a regional Linde dealer partner contributing to Logistik XTRA's service network across Germany, providing sales, consultation, and support for intralogistics equipment.
• Günsel Fördertechnik & Fahrzeugbau GmbHcoreChannel Partner/ Reseller/ DistributorGünsel Fördertechnik & Fahrzeugbau is a regional Linde dealer partner within the Logistik XTRA network, offering local expertise in forklift equipment and intralogistics solutions.
• Hofmann Fördertechnik GmbHcoreChannel Partner/ Reseller/ DistributorHofmann Fördertechnik is one of nine regional Linde dealer partners supporting Logistik XTRA's network with local sales, consultation, and service capabilities.
• Jungbluth Fördertechnik GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorJungbluth Fördertechnik is a regional Linde dealer partner integrated into the Logistik XTRA network, providing localized intralogistics expertise and customer support.
• Ernst Müller GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorErnst Müller is a long-established regional Linde dealer partner within the Logistik XTRA network, contributing to sales and service for intralogistics customers.
• MV Fördertechnik GmbHcoreChannel Partner/ Reseller/ DistributorMV Fördertechnik is a regional Linde dealer partner in the Logistik XTRA network, providing local sales and service support for intralogistics equipment.
• Suffel Fördertechnik GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorSuffel Fördertechnik is a regional Linde dealer partner integrated into the Logistik XTRA network, offering localized consultation and support for intralogistics customers.
• TRAFÖ GmbHcoreChannel Partner/ Reseller/ DistributorTRAFÖ is a regional Linde dealer partner within the Logistik XTRA network, providing local sales, consultation, and service for intralogistics equipment.
• Linde Material Handling Austria GmbHcoreChannel Partner/ Reseller/ DistributorLinde Material Handling Austria extends the Logistik XTRA network to Austria, serving as a Linde dealer partner for the Austrian market.
• Baoli (KION Group)flagshipTechnology or IntegrationBaoli, a brand of the KION Group (which also owns Linde and STILL), is featured as a flagship brand on Logistik XTRA. Products include the Baoli EP 15-03 electric low-lift pallet truck, Baoli KBP 14H and KBP 20 electric pallet trucks, and Baoli KBS 12 electric high-lift pallet truck. Baoli stands for tested quality at economic pricing, with every device checked before delivery in Europe and CE-compliant.
• SchefercoreTechnology or IntegrationSchefer is a German manufacturer and principal supplier of manual and electric pallet trucks, forming the backbone of Logistik XTRA's pallet truck assortment. The company also produces special solutions including custom fork lengths, special fork widths, and individual load capacity requirements.
• Bauer SüdlohncoreTechnology or IntegrationBauer Südlohn supplies a wide range of products including collection trays for 200-liter drums, stair lifts, workshop cranes, working platforms, spreaders, and snowplows for forklifts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crown Equipment Corporation: Crown is a US-headquartered but globally operating material handling equipment manufacturer (forklifts, pallet trucks, stackers) that competes with Logistik XTRA's product categories in the European B2B market.
• SSI Schäfer: SSI Schäfer is a global provider of intralogistics solutions including racking systems, automated storage, conveyors, and warehouse software — directly overlapping with Logistik XTRA's Regalsysteme and Logistics 4.0 categories.
• STILL GmbH: STILL is another KION Group brand and direct competitor in forklifts, warehouse trucks, and intralogistics services across DACH, overlapping heavily with Logistik XTRA's product categories and customer base.
• Hyster-Yale Group: Hyster-Yale (Hyster and Yale brands) is a global lift truck OEM with a European dealer footprint selling forklifts and warehouse equipment into the same industrial B2B segment Logistik XTRA serves.
• Kardex Group: Kardex is a European intralogistics specialist focused on automated storage, retrieval systems, and material handling solutions for B2B customers — competing in adjacent product categories Logistik XTRA sells through its autonomous systems and racking offerings.
• Jungheinrich AG: Jungheinrich is a leading Hamburg-headquartered intralogistics OEM and direct competitor in the German market, offering forklifts, pallet trucks, racking, and automated warehouse systems through both direct sales and a dealer/rental network.
• Toyota Material Handling: Toyota Material Handling is one of the world's largest forklift and material handling OEMs, with a strong European dealer network serving the same B2B customer base that Logistik XTRA targets.
• Linde Material Handling: Linde Material Handling is a KION Group brand and the structural OEM/partner behind Logistik XTRA's dealer network. It is the dominant intralogistics OEM in DACH and sells forklifts, pallet trucks, and automation directly — making it both a key supplier and a potential channel-competitor.

Emerging players

• Bolzoni S.p.A. Bolzoni is an Italian manufacturer of forklift attachments and material handling equipment with European distribution, competing in similar product categories (forks, clamps, attachments) that Logistik XTRA distributes to German intralogistics buyers.
• Kaup GmbH: Kaup is a German manufacturer specializing in forklift attachments (sideshifters, clamps, rotators) — overlapping directly with the Anbaugeräte category Logistik XTRA sells to its B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5NKFpfVkkwp4PoAzxqsVyw/featured
• Facebookfacebook.com/logistikxtra
• LinkedInlinkedin.com/company/logistik-xtra-gmbh
• Instagraminstagram.com/logistik_xtra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logistik Xtra