What TRAFÖ GmbH does

TRAFÖ GmbH is a privately held German intralogistics solutions provider headquartered in Wustermark (Brandenburg), founded in June 1990 by Dieter Henning and Ulrich Stropp. Operating as the exclusive Linde Material Handling contract partner for Berlin, Brandenburg, and Mecklenburg-Vorpommern, the company sells new and used forklifts and warehouse equipment (Linde, Baoli, Sennebogen), rents forklifts and aerial work platforms, and operates a service network of 60+ technicians across three federal states. The company employs over 160 staff across sales, service, spare parts (100,000+ SKUs), academy training, and back-office functions, with a second branch in Neubrandenburg opened in July 2019.

The technology stack is principally derived from Linde MH: warehouse management (Linde Warehouse Navigator), fleet management (Linde connect), and a suite of safety/assist systems (Safety Guard, Motion Detection, Safety Pilot, Rack Protection Sensor, Dynamic Mast Control). The company complements this with third-party automation (KEMARO K900 autonomous sweeper, S-Matic Cube 4-way shuttle) and bundling services (racks, mezzanines, partition walls, telehandlers). Revenue streams are diverse: one-time equipment sales, used equipment refurbishment, recurring service contracts, rental subscriptions, spare parts (one-time and recurring), academy training (operator licensing, BKrFQG, PSAgA), and professional services (safety audits at 990 EUR, rack inspection per DIN EN 15635, FEM 4.004 inspections, consulting, fleet optimization with connect:charger). The customer base spans enterprises across fire safety, building materials, foodservice, healthcare, and port logistics (logos include Charité Berlin, BEHALA, SwissKrono, Rosenbauer, Coolback).

Go-to-market is direct field sales segmented by product line and region, supported by an inside sales team, e-commerce shops (Logistik XTRA, used equipment portal), and community engagement through the annual TRAFÖ StaplerCup and Linde MH Forklift World Championship participation. The company holds ISO 14001, BGHM 'Sicher mit System', CSR, IHK prequalification, and welding quality certifications, and is a recognized IHK Potsdam training company. Management is led by Managing Directors Jörg Kollmorgen and Ulrike Heinemann (née Stropp), second-generation owners.

Name

TRAFÖ GmbH

Legal name

TRAFÖ GmbH

Website

https://trafoe.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

TRAFÖ GmbH is a privately held German intralogistics provider and exclusive Linde Material Handling dealer serving Berlin, Brandenburg, and Mecklenburg-Vorpommern with new and used forklifts, rental, a 60+ technician service network, spare parts, automation, and a certified training academy.

Ownership category

akta.pro rank

Product category

Material Handling Equipment and Intralogistics Services

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industries

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Mobile Hydraulic, Pneumatic & Liftgate Repair (On-Vehicle Systems) (TLAKAFAK), Cooling, HVAC & Refrigeration Unit (TRU) Preventive Maintenance (TLAKAGAH)

Keywords

• Material handling equipment
• Forklift dealer services
• Warehouse intralogistics
• Forklift rental
• Operator training certification

Headquarters

HQ city

Wustermark

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. New forklift and material handling equipment sales: Sale of new Linde, Baoli, and Sennebogen forklifts, warehouse shelving, partition walls, platform trucks, telehandlers, and work platforms. Revenue is generated through one-time capital purchases, typically managed by the field sales organization.
2. Used forklift sales: Sale of certified pre-owned Linde forklifts and reach trucks. The company refurbishes and resells used equipment sourced from trade-ins, maintaining inventory of certified machines.
3. Rental services: Short-term and long-term rental of forklifts and work platforms. Offers daily, short-term, medium-term, and long-term rental periods at competitive daily rates.
4. Maintenance, repair, and service contracts: Preventive maintenance, corrective repair, FEM 4.004 annual safety inspections, climate service, lubrication service, and full-service contract packages. Over 60 service technicians provide on-site support across the operating territory. Revenue generated through service agreements and per-visit billing.
5. Academy training services: Operator certification courses (forklift, work platforms, telescopic handlers, cranes), annual safety briefings, BKrFQG driver training modules, digital tachograph training, PSAgA training, occupational health management, and automation fundamentals workshops. Both open enrollment and in-house delivery options.
6. Spare parts supply: Supply of original Linde replacement parts sourced from the central warehouse in Wustermark. Over 100,000 spare parts kept in stock covering all models and years. Revenue from per-part sales to service customers and direct purchase.
7. Intralogistics consulting and planning: Logistics consulting, warehouse layout planning, racking systems installation, automated storage solutions, and digitalization advisory. Includes fleet optimization and Linde connect:charger energy management for EV charging infrastructure.
8. Safety and regulatory services: Safety audits (990 EUR engagement), rack inspections per DIN EN 15635, PSAgA equipment testing, and regulatory compliance consulting for occupational safety standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TRAFÖ sells, rents, and services Linde Material Handling forklifts, warehouse equipment, automated storage solutions, and Sennebogen telehandlers to commercial customers in Berlin, Brandenburg, and Mecklenburg-Vorpommern. The company delivers a complete 360-degree intralogistics offering that combines equipment procurement, short- and long-term rental, preventive maintenance and repair, certified operator training, spare parts supply, regulatory inspections (FEM 4.004, DIN EN 15635, PSAgA), safety consulting, warehouse planning, and digital fleet/warehouse management integration.

Product overview

TRAFÖ GmbH is an intralogistics solutions provider and authorized Linde Material Handling dealer operating in Berlin, Brandenburg, and Mecklenburg-Vorpommern. The company offers a comprehensive portfolio centered on Linde forklifts and warehouse equipment (Linde Flurförderzeuge), complemented by the Baoli budget brand and premium used equipment. The product range includes automated solutions (4-Wege-Shuttle S-Matic Cube, Kemaro K900 sweeping machine), warehouse infrastructure (Lagerregale, Trennwände, Lagerbühnen), telehandlers (Sennebogen), work platforms, and accessories via Logistik XTRA. Services encompass consulting, fleet optimization with Linde connect:charger, rental (forklifts and aerial lifts), and the TRAFÖ Akademie training division. A full service and maintenance network with over 60 technicians supports the installed base, alongside specialized services including FEM 4.004 testing, rack inspection/repair (DIN EN 15635), safety consulting, climate and lubrication services, and spare parts supply. Digital offerings include the Linde Warehouse Navigator warehouse management system and various Linde safety technologies (Safety Guard, Motion Detection, Safety Pilot, connect fleet management).

Differentiator

Problem solved

Functional benefit

Products and services

• Linde Flurförderzeuge (Linde Material Handling forklifts) New Linde Material Handling electric and combustion forklifts, reach trucks, and pallet trucks sold through the exclusive regional dealer channel for the Berlin-Brandenburg-Mecklenburg-Vorpommern territory.
• Baoli Flurförderzeuge Cost-effective Baoli-brand forklifts and warehouse trucks sold as a budget alternative to Linde for price-sensitive commercial customers.
• Used Premium Equipment (Gebrauchte Top-Geräte) Certified pre-owned Linde forklifts and reach trucks refurbished and resold with warranties, including trade-ins sourced from the installed customer base.
• Automated Equipment (Automatisierte Geräte) Automated and semi-automated material handling solutions to reduce labor dependency and increase warehouse throughput.
• 4-Wege-Shuttle (S-Matic Cube) Automated 4-way shuttle system for high-density storage and automated retrieval in narrow-aisle pallet warehouses.
• Kemaro K900 automated industrial sweeper Autonomous robotic industrial sweeping machine for automated warehouse and facility floor cleaning.
• Storage Racks (Lagerregale) Warehouse shelving and racking systems including pallet racking, cantilever racking, and gravity roller systems for commercial storage.
• Partition Walls (Trennwände) Industrial partition wall systems for workspace division and safety barriers in warehouses and production facilities.
• Mezzanine Systems (Lagerbühnen) Raised storage platforms and mezzanine systems that maximize usable warehouse space vertically.
• Telehandlers (Sennebogen Teleskoplader) Heavy-duty Sennebogen telehandler trucks (model YH 40-60) for construction, agriculture, and industrial applications.
• Aerial Work Platforms (Arbeitsbühnen) Aerial work platforms and scissor lifts for elevated work tasks in industrial, construction, and maintenance settings.
• Logistik XTRA Accessories Shop Online shop selling forklift attachments, tires, spare parts, and other warehouse logistics accessories under the Logistik XTRA brand.
• Forklift Rental Service Rental of forklifts on daily, short-term, medium-term, and long-term rental periods with a toll-free booking line for fleet flexibility.
• Aerial Lift Rental Service Rental of aerial work platforms and scissor lifts of various types and lifting capacities for elevated work tasks.
• Intralogistics Consulting Strategic intralogistics consulting, warehouse layout planning, logistics process improvement, and digitalization advisory for warehouse and logistics operations.
• Fleet Optimization with connect:charger Fleet management and optimization services including Linde connect:charger energy management for electric forklift charging infrastructure.
• TRAFÖ Akademie Training Services Certified training including forklift operator licensing (Staplerschein), annual safety instruction, BKrFQG driver qualification modules, digital tachograph training, PSAgA fall protection training, and occupational health management workshops.
• Maintenance & Repair Preventive maintenance, corrective repair, and full-service contract packages for forklifts and warehouse equipment delivered by 60+ field service technicians.
• FEM 4.004 Annual Safety Inspection Statutory annual safety inspection of forklifts and material handling equipment according to FEM 4.004 guidelines.
• Spare Parts Service Supply of original Linde replacement parts from the central Wustermark warehouse holding more than 100,000 parts covering all models and build years.
• Rack Inspection (DIN EN 15635) Legally required rack inspection of commercial storage systems per DIN EN 15635, conducted by certified inspectors with an online per-unit price calculator.
• Rack Repair Service Professional rack repair and immediate response service for damaged storage systems to maintain operational safety and compliance.
• Safety Consulting (Sicherheitsberatung) On-site safety analysis engagement at a flat fee of 990 EUR covering risk identification, safety measure evaluation, and implementation recommendations for warehouse safety optimization.
• Climate Service for Forklifts Mobile air conditioning service for forklifts including refrigerant R134a recycling, dryer cartridge replacement, and leak testing.
• Lubrication Service Lubrication service for pedestrian-controlled stackers including degreasing, lubrication of moving parts, and hydraulic oil level checks.
• PSAgA Fall Protection Equipment Inspection Statutory inspection service for personal fall protection equipment in accordance with DGUV 112 198/199 regulations.

Quantifiable outcome

• Safety assessment reduces accident risk by up to 25% and equipment failures by up to 30%, while optimizing workflows to save up to 15% in labor time.
• +2 more outcomes

Named customers6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Linde Material Handling GmbHcoreChannel Partner/ Reseller/ DistributorTRAFÖ is the official contract partner (Vertragspartner) of Linde Material Handling GmbH for the Berlin, Brandenburg, and Mecklenburg-Vorpommern territory. The company sells new Linde forklifts, warehouse equipment, telehandlers, and automated vehicles, and provides the full Linde service, spare parts, and warranty ecosystem. The Linde logo and partnership status are prominently displayed across TRAFÖ's marketing materials. As part of the Linde MH dealer network, TRAFÖ also participates in Linde's national and international events and competitions.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• KION Group AG: Parent company of Linde MH and STILL; Frankfurt-listed OEM that controls the supply, pricing, and territorial rights TRAFÖ depends on. As parent of TRAFÖ's primary supplier, it directly governs the partnership economics of the dealer model.
• Toyota Material Handling Deutschland: German subsidiary of Toyota Industries offering forklifts, warehouse trucks, and material handling solutions with direct dealer network. Competes with TRAFÖ's Linde franchise on Tier-1 customer accounts.
• Jungheinrich AG: Hamburg-based global manufacturer of forklifts, rack systems, and intralogistics; competes directly with Linde MH in Germany and offers its own direct sales/service network overlapping with TRAFÖ's installed base.
• STILL GmbH: KION-owned German forklift brand competing head-to-head with Linde MH in counterbalanced trucks, warehouse equipment, and intralogistics services. Directly competes for the same Berlin/Brandenburg customer accounts via its own regional dealer/service network.
• Crown Equipment GmbH: Global forklift and warehouse equipment manufacturer with German sales/service operations competing for the same enterprise warehousing customers in Berlin-Brandenburg. Differentiates on warehouse-truck specialization.

Direct peers

• Schöler Fördertechnik GmbH: Authorized Linde MH dealer and intralogistics provider for northern/eastern German regions with a comparable service, parts, and new-equipment model. Direct competitor for cross-territory accounts and benchmark for dealer unit economics.
• FRITSCH Fördertechnik GmbH: German full-service Linde MH dealer offering forklift sales, rental, service, and intralogistics solutions. Operates the same 360° dealer model as TRAFÖ in overlapping corporate accounts across multiple German regions.
• HANSELMANN Fördertechnik GmbH: Linde MH authorized dealer with full-service intralogistics portfolio including new/used forklifts, rentals, training academy, and warehouse racking. Closely mirrors TRAFÖ's product breadth and customer profile.

Emerging players

• mateco GmbH: Pan-European multi-brand forklift and aerial work platform rental specialist competing with TRAFÖ's rental stream. Operates a network of depots including in eastern Germany with broader fleet selection than a single-brand dealer.
• BERGHOFF Automation & Logistics: German intralogistics integrator offering automation, robotics, warehouse management software, and AGV solutions. Competes with TRAFÖ's intralogistics/digitalization segment as customers adopt automated material handling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpvzlUUvx8QDWrj2te7OvQA
• Facebookfacebook.com/trafoe.gmbh
• LinkedInlinkedin.com/company/traf%C3%B6-gmbh
• Instagraminstagram.com/trafoe_gmbh/?hl=de
• TikToktiktok.com/@trafoe_gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAFÖ GmbH