What Dive Xtras does

Dive Xtras is a privately held US manufacturer of high-performance underwater diver propulsion vehicles (DPVs), founded in 2003 and headquartered in Everett, Washington, where it operates in-house anodizing, hyperbaric test, and water testing facilities. The company designs and builds two active product lines: the premium CudaX series (Tech at $7,499 and Exploration at $7,800), featuring water-cooled direct drive motors with brushless Field Oriented Control electronics, Ludicrous Speed mode, built-in vacuum leak testing, and Bluetooth app connectivity; and the BlackTip series (Travel at $2,088.90 and Tech at $2,308.90), a lighter brushless-motor line targeting advanced recreational divers. Both lines use standardized DeWalt DCB power tool batteries rather than proprietary packs, which simplifies air travel under UN38.3/IATA/TSA rules and lowers cost of ownership. The discontinued Cuda 400, Piranha, and BlackTip Exploration remain supported through spare parts.

Revenue is generated primarily through one-time hardware sales of scooters, spare parts, and accessories (camera mounts, tow harnesses, vacuum bulkheads, power outlet kits), distributed direct-to-consumer via a Shopify storefront with international shipping, supplemented by a dealer network for local sales and support. The addressable customer base spans technical divers seeking depth ratings up to 1,000 feet and multi-hour runtime, advanced recreational divers, frequent travel divers needing TSA-compliant batteries, and a smaller commercial/rental-fleet segment. The company is self-funded, founder-controlled, and has shipped to at least five countries (US, UK, Sweden, Canada, Australia). Notable brand exposure came via the 2022 History Channel documentary on the Space Shuttle Challenger discovery, where a Piranha DPV aided the expedition. In 2024, Dive Xtras issued a safety caution notice restricting certain BlackTip Tech units to 230ft/70m following two reported depth failures that could not be replicated internally.

Name

Dive Xtras

Legal name

Dive Xtras Inc.

Website

https://dive-xtras.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dive Xtras designs and manufactures high-performance underwater diver propulsion vehicles (DPVs) in Everett, WA, serving technical and advanced recreational divers worldwide through direct-to-consumer e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Diver Propulsion Vehicles (Underwater Scooters)

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

Keywords

• Underwater scooters
• Diver propulsion vehicles
• Scuba diving equipment
• Technical diving gear
• Underwater photography mounts

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New DPV Scooter Sales: Primary revenue from manufacturing and selling high-performance diving scooters. Main product lines include CudaX Series (Tech and Exploration) and BlackTip Series (Travel and Tech).
2. Spare Parts & Accessories: Revenue from spare parts for all scooter models including CudaX, BlackTip, Piranha, and Cuda/Sierra. Includes batteries, chargers, electronics, O-rings, and maintenance kits.
3. Accessories: Add-on products including camera mounts (Modular and Professional), tow harnesses, vacuum bulkheads, remote triggers, and power outlet kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dive Xtras designs, manufactures, and sells high-performance diver propulsion vehicles (DPVs) — underwater scooters — for technical and advanced recreational scuba divers. Its active product portfolio includes the CudaX Tech and CudaX Exploration scooters and the BlackTip Tech and BlackTip Travel scooters, all powered by standardized DeWalt power tool batteries and built around proprietary water-cooled direct-drive motor technology. The company also sells a full line of supporting accessories and spare parts, including camera mounts, power outlet kits, tow harnesses, vacuum bulkheads, chargers, electronics, O-rings, and maintenance kits.

Product overview

Dive Xtras is a manufacturer of high-performance diver propulsion vehicles (DPVs/underwater scooters), founded in 2003 and based in Everett, WA. The product portfolio consists of two main active scooter series: the CudaX series (available in Tech and Exploration models) featuring water-cooled direct drive motors with Ludicrous Speed mode, and the BlackTip series (available in Tech and Travel models) offering brushless motor technology with Bluetooth app connectivity. Both series utilize readily available DeWalt power tool batteries as power sources. The company also offers a range of add-on accessories including camera mounts (Modular and Professional), the CudaX Power Outlet for powering dive gear, maintenance kits, tow harnesses, and vacuum bulkheads. Discontinued models include the Cuda 400, Piranha, and BlackTip Exploration. Products are designed, manufactured, and tested in the USA with rigorous quality control including hyperbaric depth testing and underwater tank testing before shipping.

Differentiator

Problem solved

Functional benefit

Brands

• CudaX Series: Professional diving scooter series featuring water-cooled direct drive motor, available in Tech and Exploration models. Updated design launched in 2022.
• BlackTip Series

Products and services

• CudaX Tech DPV Professional-grade diving DPV with a shorter body tube holding two DeWalt DCB batteries; water-cooled direct-drive motor, 4-bladed propeller, Ludicrous Speed mode, 108 lbs max thrust, 324 ft/min max speed, 550 ft depth rating, and Bluetooth app connectivity. Designed for technical divers and frequent travelers who need maximum performance in a more compact package.
• CudaX Exploration DPV High-performance diving DPV with an extended body tube that holds four DeWalt DCB batteries for double the runtime of the CudaX Tech. Designed for technical and expedition divers running long-duration or multi-day dives where endurance is critical.
• BlackTip Tech DPV

Quantifiable outcome

• CudaX Tech achieves 324ft/min max speed with Ludicrous mode and 25min continuous runtime at 290ft/min
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature13 records

Partnerships

One partnership is on record.

• MyCaseBuilderminorChannel Partner/ Reseller/ Distributor · 31 October 2022Third-party custom case manufacturer producing custom-fit injection-molded carry cases for CudaX Tech and Exploration models. Features heavy-duty plastic, waterproof seals, rolling wheels, and TSA airline compatibility. Made in USA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• STIDD Systems: US-based maker of military and commercial diver propulsion systems. Comparable technology overlap (ruggedized DPVs) but a different primary customer (military/defense vs. consumer technical divers).
• Torqeedo: German manufacturer of electric marine propulsion (boats, kayaks, and underwater). Comparable in electric underwater propulsion engineering and battery systems, though focused on surface and small craft rather than diver scooters.

Broad incumbents

• Seacraft (Scubapro): Scubapro's Seacraft line of DPVs competes directly with Dive Xtras. Scubapro is a global dive equipment incumbent, while Seacraft provides the high-end scooter product, making it both a direct competitor and a broader portfolio rival.
• Oceanic: Established US dive brand offering a broad line of dive equipment. Comparable as a dive-gear incumbent with retail-channel overlap and similar end customers, though not a focused DPV specialist.
• Cressi: Italian dive equipment manufacturer with a broad product portfolio including diving scooters (Lorce). Comparable as a sporting-goods/dive-equipment incumbent with adjacent scooter offerings at lower price tiers than Dive Xtras.
• Aqua Lung: Global dive equipment incumbent offering regulators, BCDs, and dive propulsion vehicles. A broad incumbent in the same water-sports retail and equipment category, with overlapping customer base in the technical diving community.

Direct peers

• Halcyon: US-based dive equipment manufacturer offering DPVs as part of a broader technical-diving system (rebreathers, lights, wings). Competes with Dive Xtras in technical and cave diving markets with similar premium positioning.
• Deep Sea Supply (DPV brand): Taiwanese manufacturer of diving scooters and underwater equipment. Competes in the same technical DPV category, typically at lower price points, representing a direct but value-tier alternative to Dive Xtras.
• Suex: Italian manufacturer of premium DPVs (XK, DPV, Eco, VRT). Directly comparable to Dive Xtras as a high-end, performance-focused DPV maker serving the same technical and advanced recreational diving market.
• Bonex: German manufacturer of technical diving scooters such as the Bonex GS and Aqua. Comparable to Dive Xtras as a specialist DPV maker with similar performance, depth rating, and price-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/divextras
• Xx.com/divextras

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Xtras