What Lincs Inspire does

Lincs Inspire is a charitable trust founded in 2013 and registered in England (Charity No: 1169071, Company Registration No: 08293679), operating integrated sports, leisure, library, archive, and entertainment services for communities in North East Lincolnshire. The trust runs 6 leisure centres (including Cleethorpes Leisure Centre, Grimsby Leisure Centre, Grimsby Health & Wellbeing Centre, Bradley Football Development Centre, Immingham Swimming Pool, and King George V Stadium), 4 library branches (Grimsby, Cleethorpes, Waltham, Immingham), the North East Lincolnshire Archives, Grimsby Auditorium, and the Whisby Natural World Centre, employing approximately 500 staff. Its customer base spans individual community members, families, active seniors, individuals with disabilities, health-referred patients, corporate clients (ABP, Costain, DFDS, Conoco Phillips 66, Tesco, NHS, and others), schools, and event hirers.

The product portfolio centres on subscription memberships (full site, site-only, family up to four members) and pay-as-you-go sessions for swimming, gyms, fitness classes, junior and family activities, roller/aqua discos, and specialised disability and SEND provision through the Wellness Hub and wRECk Room. Technology infrastructure includes the Gladstone leisure management system for bookings and timetables (with a new library management system scheduled for July 2026), two consumer mobile applications (Lincs Inspire Fitness App with Apple Health and Google Health Connect integration; Lincs Inspire Libraries App), Gladstone online booking, and a Business & Intellectual Property Centre offering access to Mintel, IBIS World, and Experian Market IQ databases.

Revenue derives from monthly recurring memberships, usage-based pay-as-you-go fees, recurring swimming lesson subscriptions, venue hire, children's activity fees, and special event ticket sales, supplemented by local authority service contracts (notably with North East Lincolnshire Council for archives and library delivery) and grant funding from Sport England, Arts Council England, and the National Lottery. Distribution combines physical facility access, self-serve online booking, dedicated corporate sales (10+ employee threshold), health professional referrals, school partnerships, and venue hire, marketed through organic social, email, community events, and PR. As a charitable trust, any surplus is ring-fenced and reinvested into the charitable mission.

Name

Lincs Inspire

Legal name

Lincs Inspire Limited

Website

https://lincsinspire.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lincs Inspire is a UK charitable trust operating leisure centres, libraries, archives, and entertainment venues in North East Lincolnshire. It serves local residents and corporate clients via memberships, pay-as-you-go fees, venue hire, and service contracts with local authorities.

Ownership category

akta.pro rank

Product category

Community Leisure and Public Library Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), All Other Amusement and Recreation Industries (71399), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Library, Reading Motivation & Independent Reading Programs (EDAMAJAO)

Keywords

• Community leisure services
• Public library services
• Wellness programmes
• Leisure centre operations
• Swimming lessons

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly subscription memberships providing access to gyms, pools, classes, and leisure facilities. Includes direct debit payments debited on the 1st of every month. Includes family memberships (up to 4 members) and corporate memberships.
2. Pay-as-you-go Sessions: Individual session fees for activities including swimming, fitness classes, court bookings, and special events like roller disco and aqua disco.
3. Venue Hire: Rental of facilities including Grimsby Auditorium, The Albert Room, Bradley Football Development Centre, Cygnet Suite at Whisby, libraries, and health & wellbeing centre spaces.
4. Swimming Lessons: Learn-to-swim programmes including parent and child lessons (from 3 months), stage lessons for children from age 3, and adult swimming lessons.
5. Children's Activities and Courses: Day passes for holiday clubs, football courses, dance workshops, musical theatre, and other sports development activities for children.
6. Special Events and Entertainment: Theatre shows, concerts, exhibitions, and special events at Grimsby Auditorium and other venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Lincs Inspire is a charitable trust that operates an integrated portfolio of community leisure, public library, and entertainment services across North East Lincolnshire. It runs six leisure centres with gyms, pools, and fitness classes, four public library branches and an archives facility, the Grimsby Auditorium entertainment venue, and the Whisby Natural World Centre attraction. Revenue is generated through membership subscriptions, pay-as-you-go sessions, swimming lessons, venue hire, children's activities, and special events, supplemented by grants and charitable funding.

Product overview

Lincs Inspire is a charitable trust operating as a multi-service provider offering sports and leisure facilities, library and archive services, and entertainment venues across North East Lincolnshire. The organization provides a unified platform of health, wellbeing, and cultural services through its leisure centres (gyms, pools, sports facilities), library branches (physical and digital collections), entertainment venues (Grimsby Auditorium, Whisby Natural World Centre), and mobile applications. Key offerings include fitness and library apps, the Wellness Hub for specialized health support, Active Forever wellbeing programme, Swim School, and various membership packages. Services are delivered through multiple physical locations and digital platforms, with a focus on community wellbeing and accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness Hub: Specialized gym and wellbeing facility at Grimsby Health & Wellbeing Centre supporting individuals with health conditions and limited mobility
• Active Forever
• Grimsby Auditorium
• The Albert Room
• Whisby Natural World Centre

Products and services

• Lincs Inspire Sports & Leisure

Quantifiable outcome

• Wellness Hub nationally recognised for social value generation
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• North East Lincolnshire CouncilcoreStrategic or Co-development PartnerLocal authority partner. Lincs Inspire provides archives services on behalf of North East Lincolnshire and North Lincolnshire Councils. Strategic relationship for delivering public services to local communities.
• North Kesteven District CouncilcoreStrategic or Co-development PartnerLocal authority partnership for service delivery in the region.
• Community Leisure Trust UKcoreStrategic or Co-development PartnerMembership organisation supporting community leisure trusts across the UK.
• Sport EnglandcoreStrategic or Co-development PartnerNational sports council providing funding and strategic support for sports development initiatives.
• Arts Council EnglandcoreStrategic or Co-development PartnerNational arts funding body supporting cultural programmes including Wellbeing Chapter initiative.
• The Reading AgencysupportingStrategic or Co-development PartnerUK charity delivering reading programmes including Summer Reading Challenge.
• Care Plus GroupcoreStrategic or Co-development PartnerHealthcare provider partnership for disability services and adult learning disability therapy team supporting disability swimming sessions.
• O'Flynn FoundationsupportingStrategic or Co-development PartnerCharitable foundation supporting wellbeing programmes and referrals to Lincs Inspire services.
• ActivFirstsupportingStrategic or Co-development PartnerPhysical activity partnership programme supporting active lifestyle initiatives.
• Quest PrimesupportingStrategic or Co-development PartnerQuality assurance scheme for sport and leisure facilities.
• RLSS (Royal Life Saving Society)supportingStrategic or Co-development PartnerWater safety and lifeguard training partnership.
• OpenActivesupportingTechnology or IntegrationOpen data initiative making physical activity facilities more accessible through standardised data sharing.
• BikeabilitysupportingStrategic or Co-development PartnerNational cycle training programme for children.
• GladstonecoreTechnology or IntegrationLeisure management system provider for bookings, timetables, and membership management. New library system launching July 2026.
• Cleethorpes Fencing AcademysupportingChannel Partner/ Reseller/ DistributorFencing coaching sessions provided at Cleethorpes Leisure Centre by the academy.
• LinkagesupportingStrategic or Co-development PartnerSEND specialist providing the Linkage Sensory Bus - a mobile sensory space for children with special educational needs and disabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Places Leisure: Community-focused leisure trust operating leisure centres, swimming pools, and community programmes on behalf of local authority partners. Closely matches Lincs Inspire's operating model and mission.
• Fusion Lifestyle: Community leisure trust operating leisure centres, libraries, and health programmes for local authorities. Comparable multi-service, council-partnership operating structure.
• GLL (Better): UK's largest charitable social enterprise operating leisure centres, libraries, and cultural venues on behalf of local authorities. Closest comparable in mission, multi-service model, and council-leased operating structure.
• 1Life: Leisure management company operating health, fitness, and sports facilities on behalf of local authorities. Directly comparable council-partnership delivery model.
• Mytime Active: Charitable health and leisure operator providing gyms, swimming, libraries, and preventative health programmes. Closely aligned health-and-wellness mission.
• Life Leisure: Charitable leisure trust operating leisure centres, sports development, and community programmes. Comparable non-profit operating model in a single regional market.
• DC Leisure Management (now part of GLL): Legacy community leisure operator now absorbed into GLL; historically a peer benchmark for council-managed leisure trust contracts in the UK.
• Active Nation: Non-profit operating leisure and fitness venues with a focus on community health and inclusion. Comparable charitable mission and council-contracted delivery model.
• Everyone Active: Operates leisure facilities in partnership with more than 40 local authorities across the UK. Directly comparable membership, pay-as-you-go, and local-authority contract model.

Broad incumbents

• Serco Leisure: Division of Serco Group operating leisure facilities across the UK and internationally. Comparable end offering but broader corporate parent with diversified public services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LincsInspire
• YouTubeyoutube.com/@LincsInspire1
• Facebookfacebook.com/LincsInspire
• LinkedInlinkedin.com/company/lincsinspire
• Instagraminstagram.com/_lincsinspire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincs Inspire