Opal Finance
Opal Finance is a privately held Australian mortgage broking firm operating under LMG Broker Services' credit licence, connecting borrowers in Western Australia's southern Perth corridor with over 90 lenders through a small three-broker team led by Finance Director Brendon Marshman.
- Company typePrivate
- Founded2012
- HeadquartersMargaret River, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Opal Finance does
Opal Finance, operating through the legal entity Opal Financial Pty Ltd (ACN 153091911), is a privately held Australian mortgage broking firm headquartered in Southern River, Western Australia. Founded in 2012, the firm is authorised under LMG Broker Services Pty Ltd's Australian Credit Licence (517192), through which it accesses a panel of over 90 lenders. Opal's core offering centres on residential mortgage broking — first home loans, refinancing, investment loans and pre-approval — supplemented by adjacent credit products including personal loans, car loans, asset finance and construction loans. Customer-facing tools such as rate comparison, borrowing calculators and a Financial Difficulty and Hardship Hub sit alongside the core broking workflow.
The firm operates a sales-led, relationship-driven go-to-market targeted at a tightly defined geographic footprint in Western Australia's southern and south-eastern Perth corridor (Southern River, Piara Waters, Harrisdale and surrounding suburbs from South Perth to Rockingham to Karragullen). Customer acquisition runs through local presence, community engagement, word-of-mouth referrals, organic search and content marketing via an educational blog. A small team of three named brokers — Finance Director Brendon Marshman, Lisa Chambers and Melanie Jane Finnie — services clients end-to-end, from goal discovery and lender comparison through lodgement, settlement and ongoing annual loan reviews.
Revenue is generated on a commission basis: lenders pay Opal an upfront and/or trailing commission upon loan settlement, with the service offered at no direct cost to borrowers. No alternative pricing tiers, subscription models or fee-for-service arrangements are publicly disclosed. There are no disclosed funding rounds, institutional investors or M&A activity, and the firm shows no proprietary technology beyond standard broker-platform tooling provided through the LMG network.
Opal Finance firmographics
Firmographics- Name
- Opal Finance
- Legal name
- Opal Financial Pty Ltd
- Website
- https://opalfinance.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opal Finance is a privately held Australian mortgage broking firm operating under LMG Broker Services' credit licence, connecting borrowers in Western Australia's southern Perth corridor with over 90 lenders through a small three-broker team led by Finance Director Brendon Marshman.
- Ownership category
- akta.pro rank
Opal Finance industry classification
Industry- Product category
- Mortgage Broking Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
Keywords
Where Opal Finance is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Opal Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Mortgage Brokerage Commission: Commission-based revenue model where the company receives commissions from lenders when loans are settled. The service is provided at no direct cost to customers as commissions are paid by the lending institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard mortgage broking services provided at no direct cost to customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Opal Finance product offering
Product offeringCore offering
Opal Finance is a Western Australian mortgage broking firm that acts as an intermediary between individual borrowers and over 90 banks and lenders. It arranges home loans (first home, next home, refinancing, investment, pre-approval), personal loans, asset finance, car loans, and construction loans. Services are provided at no direct cost to customers, with revenue earned via lender commissions upon loan settlement.
Product overview
Opal Finance is a mortgage broking firm offering a unified broking platform that connects borrowers with over 90 lenders. The core offering centers on Home Loans (including First Home Loans, Refinancing, Investment Loans, and Pre-approval) complemented by Other Loans products (Personal Loans, Asset Finance, Car Loans, Construction Loans). The firm supplements its lending services with proprietary Calculators & Tools including rate comparison and stamp duty calculators, plus a Financial Difficulty and Hardship Hub. The company operates exclusively in Australia, primarily serving the Western Australian market including Southern River, Piara Waters, Harrisdale and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans Comprehensive mortgage broking service for home loan products including first home buyer mortgages, next home loans, refinancing, investment property loans, and pre-approval. Provides access to over 90 lenders for comparison of rates and features. For individual borrowers in Western Australia.
- First Home Loans Specialized mortgage assistance for first home buyers, including guidance on government First Home Owner Grants and stamp duty concessions. Tailored for first-time property purchasers navigating their initial home purchase.
- Refinancing Home loan refinancing broking service to help borrowers find better rates, access property equity, or consolidate debt. For existing homeowners seeking to optimize their mortgage arrangements.
- Investment Loans Investment property financing solutions including residential investment loans, SMSF property loans, and commercial asset finance. For property investors seeking portfolio expansion, rental yield optimization, or tax strategy implementation.
- Pre-approval Loan pre-approval service to help prospective buyers understand their borrowing capacity before commencing property search. For home buyers seeking clarity on budget prior to making offers.
- Personal Loans Personal loan broking service for various financial needs including debt consolidation and other consumer credit requirements. For individual consumers seeking unsecured or secured personal credit.
- Asset Finance Finance broking solutions for business assets and equipment purchases. For individuals or businesses acquiring productive assets requiring financing.
- Car Loans Vehicle financing broking service for new, used, and electric vehicles. For individual consumers purchasing cars who require competitive finance options.
- Construction Loans Specialized loans broking for residential construction and renovation projects, including land purchase and staged payment requirements. For buyers needing finance for building projects.
Quantifiable outcome
- Ongoing loan monitoring and adjustments to save clients money as situations change
Companies that use Opal Finance
Customer profileSegments5 records
Ideal customer profiles4 records
Opal Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Opal Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LMG Broker Services Pty LtdcoreOpal Financial Pty Ltd (ACN 153091911) is authorised under LMG Broker Services Pty Ltd Australian Credit Licence 517192. This licensing arrangement provides the regulatory authorization to operate as a mortgage broker and access to the broader LMG broker network and lender relationships.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Opal Finance competitors and assessment
Company assessmentDirect peers
- Loan Market Group: National Australian mortgage broker aggregator, comparable to Opal in connecting customers to multiple lenders via a broker network, with similar commission economics.
- Aussie Home Loans: One of Australia's largest mortgage broker brands, owned by Lendi Group, with a retail branch network and broker model very similar to Opal's intermediary-plus-local-presence approach.
- Mortgage Choice: Long-established Australian mortgage broker aggregator offering home loan brokerage across Australia, very comparable in business model and commission-based revenue to Opal Finance.
- Yellow Brick Road: Australian mortgage and wealth advisory group operating a broker-led model across home loans, investment loans and commercial finance — a direct competitor to Opal's diversified credit product set.
- Smartline Home Loans: Australian mortgage broker brand (now part of REA Group) with a national broker network and similar commission-based model of intermediating between borrowers and lenders.
Emerging players
- Tic:Toc: Australian online home loan lender offering instant online assessment and approval; a digital-first competitor that competes with brokers like Opal on speed and convenience for straightforward home loan applications.
- Athena Home Loans: Australian digital mortgage lender using technology-driven rate comparison and application flow; an emerging competitor in the same borrower segment Opal targets, focused on self-serve rather than broker-led distribution.
Broad incumbents
- LMG Broker Services: The aggregator under whose Australian Credit Licence Opal operates; LMG is both a partner and a broader incumbent that supplies the lender panel, compliance infrastructure, and brand system that brokers like Opal use.
- Canstar: Australia's largest financial comparison platform providing home loan rate comparison and research; competes for the top-of-funnel borrower research moment that Opal's brokers depend on converting.
- REA Group: Parent of Smartline and major real estate/finance marketplace in Australia; a broad incumbent that combines property listings with mortgage lead generation, increasingly adjacent to traditional mortgage brokers like Opal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Opal Finance social profiles
Digital presenceOpal Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opal Finance leadership team
Management profileNumber of profiles
Profiles3 records
Opal Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opal Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opal Finance
What does Opal Finance do?
Opal Finance is a Western Australian mortgage broking firm that acts as an intermediary between individual borrowers and over 90 banks and lenders. It arranges home loans (first home, next home, refinancing, investment, pre-approval), personal loans, asset finance, car loans, and construction loans. Services are provided at no direct cost to customers, with revenue earned via lender commissions upon loan settlement.
Is Opal Finance a public or private company?
Opal Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opal Finance founded?
Opal Finance was founded in 2012. It employs 11 to 50 people.
Where is Opal Finance based?
Opal Finance is headquartered in Margaret River, Australia, in the Oceania region.
How does Opal Finance make money?
One revenue line is on record: mortgage Brokerage Commission.
Who are Opal Finance's main competitors?
Direct peers on record are Loan Market Group, Aussie Home Loans, Mortgage Choice, Yellow Brick Road and Smartline Home Loans. Emerging players are Tic:Toc and Athena Home Loans. Broad incumbents are LMG Broker Services, Canstar and REA Group.
Does Opal Finance have an API?
No public API is recorded for Opal Finance.
What industry is Opal Finance in?
Opal Finance's product category is Mortgage Broking Services. Its primary akta.pro industry code is FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 52231 and its SIC code is 6162.