Ski Association of Slovenia

What Ski Association of Slovenia does

The Ski Association of Slovenia (Smučarska zveza Slovenije / SLOSKI) is the national federation governing ten winter sports disciplines in Slovenia — alpine skiing, biathlon, ski jumping, Nordic combined, cross-country skiing, freestyle skiing, snowboarding, telemark, para-skiing, and coach training (ZUTS Slovenia). Founded in 1938 and headquartered in Ljubljana, the association combines 223 affiliated ski clubs with over 2,300 competitive athletes representing Slovenia in international competitions. It is the sole Slovenian skiing organization admitted to the Olympic Committee of Slovenia, and has been unanimously recognized by the International Ski Federation (FIS) since 10 November 1991 and by the International Biathlon Union (IBU).

The federation operates as a non-profit association financed through membership fees, government support (notably from the Ministry of Education), corporate sponsorship, and event-hosting revenue. Its service portfolio includes the SLOSKI Klub membership program (offering Generali insurance packages, INTERSPORT and Extreme Vital discounts, and free access to selected World Cup events), the SLOSKI Shop e-commerce platform, and digital tools such as the Sloski Club MARS web application for club management, a training reservation system for ski resorts, and digital directories of ski clubs and resorts. The flagship grassroots program "Šolar na smuči" (Schoolchildren on Skis) brings up to 10,000 children to snow annually in partnership with the Ministry of Education, Zavod za šport RS Planica, and the Slovenian Police. The federation runs a multi-channel marketing and engagement operation spanning its website, Facebook, Instagram, YouTube, LinkedIn, email newsletters, the SLOSKI Shop, and live World Cup events.

The federation hosts six or more major annual FIS/IBU World Cup events — Planica ski jumping, Pokljuka biathlon, Kranjska Gora men's and women's alpine skiing, Ljubno women's ski jumping, and Rogla snowboarding — with FIS World Cup alpine events in Kranjska Gora secured through 2034 under a media-rights centralization agreement with FIS. Commercial partners span Generali, Audi (title sponsor of the women's World Cup at Kranjska Gora), Telekom Slovenije, NLB, Zavarovalnica Triglav, Elan, Volkswagen, INTERSPORT, and Argeta, among others. Leadership is headed by Director Uroš Zupan (also elected President of the FIS Council for Media Rights in February 2025) and Head of Main Office Mojca Nagode.

Name

Ski Association of Slovenia

Legal name

Ski Association of Slovenia

Website

https://sloski.si

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ski Association of Slovenia (SLOSKI) is a national non-profit federation governing 10 winter sports disciplines, uniting 223 ski clubs and 2,300+ competitive athletes under FIS and Olympic Committee of Slovenia recognition and hosting major annual World Cup events.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Spectator Sports (7112), Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAI

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYTHAAAKAI

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYMPAKADAJ

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

Keywords

• National ski federation
• Winter sports governance
• Ski competition management
• Athlete development programs
• Ski club membership

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels5 records

Marketing channels10 records

Core offering

Ski Association of Slovenia operates as the national federation governing 10 winter sports disciplines across 223 member clubs and 2,300+ competitive athletes. Its core offerings include federation governance and athlete development, membership services (SLOSKI Klub with insurance and partner benefits), digital platforms for club and member operations (Sloski Club MARS web app, digital maps of resorts/clubs), organized hosting of major international competitions (FIS World Cup alpine skiing, biathlon, ski jumping, snowboard), the SLOSKI Shop merchandise storefront, and grassroots youth programs such as Šolar na smuči reaching up to 10,000 children annually.

Product overview

The Ski Association of Slovenia (Ski Association of Slovenia / Smučarska zveza Slovenije) is a national sports association that combines 223 ski clubs with over 2,300 competitors representing Slovenia across all disciplines and categories. The organization operates as a federation of autonomous discipline-specific associations covering Alpine skiing, Biathlon, Snowboarding, Nordic combined, Para skiing, Freestyle skiing, Ski jumping, Cross-country skiing, and Telemark. The product portfolio centers on membership services (SLOSKI Club with insurance through Generali and partner benefits), digital platforms (Sloski Club MARS web application for club management, training reservation system, e-commerce via SLOSKI Shop), community programs (Šolar na smuči bringing children to snow), event hosting of World Cup competitions, and resource materials for clubs. The organization is not a software company but provides operational tools and services for its member clubs and athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• SLOSKI Klub membership program Membership program for the ski association providing insurance packages through Generali, benefits on ski passes, discounts in partner stores (INTERSPORT, Extreme Vital), free viewing of selected FIS World Cup events in Slovenia, and access to the SLOSKI Shop. Aimed at individual supporters of Slovenian winter sports.
• SLOSKI Shop Official online store selling merchandise and products related to Slovenian ski competitions and events.
• Šolar na smuči (Schoolchildren on Skis) Program Nationwide program enabling primary school children to experience alpine skiing and cross-country skiing for free, aiming to bring up to 10,000 children to snow annually through partnerships with SZS, Zavod za šport RS Planica, Police, and the Ministry of Education.
• Ski Competition Management Services (FIS/IBU World Cup Event Hosting) Organization and hosting of World Cup events including alpine skiing (Kranjska Gora), biathlon (Pokljuka), ski jumping (Ljubno, Planica), and snowboarding (Rogla), with joint ticket packages available across multiple events. SAS holds FIS World Cup media rights secured through 2034.
• Safety in Sports (Varen šport) program Program focused on safety guidelines and protocols for winter sports activities, integrated with Police presence on slopes.

Quantifiable outcome

• SAS secured 4 FIS World Cup events (2 men's alpine, 2 women's alpine) in Kranjska Gora through 2034
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Zavod za šport RS PlanicacoreStrategic or Co-development PartnerSZS collaborates with Zavod za šport RS Planica as a key partner in organizing events and the 'Šolar na smuči' program, leveraging Planica's facilities and national sports institute resources.
• Ministrstvo za vzgojo in izobraževanje (Ministry of Education)coreStrategic or Co-development PartnerThe Ministry of Education provides funding for the 'Šolar na smuči' program, enabling free skiing instruction for up to 10,000 children annually.
• Policija (Slovenian Police)coreStrategic or Co-development PartnerPolice participate in the 'Šolar na smuči' program, educating children about safety on slopes and responsible skiing behavior.
• Generali zavarovalnicacoreOthersGenerali provides insurance packages (Personal Accident, Foreign Travel, Liability, Theft) for SLOSKI Club members, accessible through the Moj GENERALI user portal.
• INTERSPORTminorGTM or Marketing PartnerINTERSPORT is a partner of SLOSKI Club membership, offering discounts to members in their retail stores across Slovenia.
• ASK Kranjska GoracoreStrategic or Co-development PartnerSAS and ASK Kranjska Gora signed an agreement on co-organizing the Pokal Vitranc (Vitranc Cup) FIS World Cup alpine skiing event.
• Ski resort Stari vrhminorGTM or Marketing PartnerSki resort Stari vrh offers member benefits to SLOSKI Club members. The resort covers 55 hectares of ski runs at altitudes from 580m to 1217m.
• Extreme VitalminorGTM or Marketing PartnerExtreme Vital is a new benefits partner for SLOSKI Club members, offering discounts on skiing, running, cycling, and outdoor equipment, plus a 20 EUR coupon for new members.
• Elan (ski equipment manufacturer)coreGTM or Marketing PartnerElan, the Slovenian ski manufacturer, returned as a sponsor for the freestyle skiing team, providing equipment support for freestyle skiing athletes.
• IBU (International Biathlon Union)coreOthersIBU is the international governing body for biathlon. SAS collaborates with IBU through the Pokljuka Organizing Committee and IBU Academy courses hosted at Pokljuka. SAS also participates in the SIEPPUR sustainable snow management project under IBU.
• FIS (International Ski Federation)coreOthersFIS is the international governing body for skiing. SAS has been a member since November 1991. SZS secured FIS World Cup events through 2034 under the media rights agreement.
• Laško (Pivovarna Laško)minorGTM or Marketing PartnerLaško is a sponsor visible across SAS platforms, supporting Slovenian winter sports through beverage brand sponsorship.
• Telekom SlovenijeminorGTM or Marketing PartnerTelekom Slovenije sponsors the biathlon discipline, providing telecommunications and digital support.
• NLB (Nova Ljubljanska banka)minorGTM or Marketing PartnerNLB sponsors multiple disciplines including biathlon and cross-country skiing.
• ArgetaminorGTM or Marketing PartnerArgeta sponsors the biathlon discipline and Argeta Junior national cup for young alpine skiers.
• Zavarovalnica TriglavminorGTM or Marketing PartnerZavarovalnica Triglav sponsors cross-country skiing and biathlon, and partners with Pokljuka's 'Children of Triglav' sustainability project.
• RadenskaminorGTM or Marketing PartnerRadenska sponsors cross-country skiing discipline.
• AudicoreGTM or Marketing PartnerAUDI is the title sponsor of the FIS World Cup alpine skiing events for women in Kranjska Gora (AUDI FIS SKI World Cup Women Kranjska Gora).
• VolkswagenminorGTM or Marketing PartnerVolkswagen sponsors Slovenian winter sports, visible across SAS platforms.
• Združenje slovenskih žičničarjev (Association of Slovenian Cable Car Operators)coreStrategic or Co-development PartnerSAS and Združenje slovenskih žičničarjev jointly run the 'Sneg ogreje srce' (Snow Warms the Heart) campaign to promote skiing culture and visit Slovenian ski resorts.
• Zavod za šport RS PlanicacoreStrategic or Co-development PartnerCo-organizer of the 'Šolar na smuči' program and host of Planica as the premier Nordic center in Slovenia.
• Ski resorts network (Kranjska Gora, Rogla, Mariborsko Pohorje, etc.)coreStrategic or Co-development PartnerSAS has agreements with numerous Slovenian ski resorts for training access and competition hosting. A web application was developed to facilitate training reservation management.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Austrian Ski Federation (ÖSV): Austrian national ski federation governing alpine, nordic, biathlon, ski jumping, freestyle, snowboard and other disciplines across 22 regional associations. Direct peer in role and structure, but materially larger by athletes, budget, and World Cup footprint.
• German Ski Association (DSV): German national ski federation governing the same range of disciplines as SZS, with a much larger club base and athlete pool. Functions as both a structural peer (federation model) and a competitor in medal tables and World Cup hosting.
• Italian Winter Sports Federation (FISI): Italian national federation for all winter sports disciplines, structurally analogous to SZS as a member of the IOC/FIS system. Directly competes with SZS for alpine and ski jumping World Cup calendar slots.
• French Ski Federation (FFS): French national ski federation covering alpine, nordic, freestyle, snowboard, and ski jumping under one umbrella. Closely comparable in mandate and product offering (athlete licensing, club federation, World Cup hosting), though materially larger by home-market scale.
• Norwegian Ski Federation (NSF): Norwegian national ski federation governing cross-country, biathlon, alpine, ski jumping, nordic combined, freestyle and snowboard. Closely comparable governance and competition-hosting role to SZS, with a far larger Nordic-event audience and medal haul.

Regional players

• Croatian Ski Association (HSAS): National ski federation of neighboring Croatia, covering alpine, cross-country, ski jumping and biathlon. Comparable as a small-population national federation in the same regional sports ecosystem, though with a more limited event-hosting profile.
• Slovak Ski Association (SZLH): National ski federation of Slovakia governing alpine, cross-country, ski jumping, biathlon, and freestyle. Closely comparable as a Central European small-market federation structurally parallel to SZS.

Direct peers

• Swiss-Ski: Swiss national ski federation covering the same winter sports disciplines as SZS and serving as a direct governance peer. Comparable in hosting major FIS and IBU World Cup events and operating a national club-based athlete development system.
• Czech Ski Association (SLČR): Czech national ski federation with similar small-market dynamics to Slovenia, covering alpine, cross-country, ski jumping, biathlon, snowboard and freestyle. Functions as a near-direct peer in federation structure and event-hosting ambitions.
• Finnish Ski Association (Hiihtoliitto): Finnish national ski federation with strong Nordic and biathlon programs, organizing FIS and IBU World Cup events. Comparable as a mid-sized federation with a similar mix of disciplines and club-network structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sloskiszs
• YouTubeyoutube.com/channel/UCJv5YfR2CAPdRc2XTC9BdUQ
• Facebookfacebook.com/sloski.si
• LinkedInlinkedin.com/company/sloski
• Instagraminstagram.com/slo.ski

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Association of Slovenia