Extreme Vital

What Extreme Vital does

Extreme Vital is a Slovenian multi-channel sports retailer operating as P.R., d.o.o. since 2005. The company sells cycling, skiing, snowboarding, and running/outdoor equipment alongside lifestyle apparel and Thule transport solutions through a hybrid distribution model: seven physical retail locations across Slovenia (Škofja Loka headquarters, two Ljubljana stores including a 650m2 Specialized Elite shop, plus Radovljica, Kranjska Gora, Maribor, and the new Nova Gorica store opened June 2026) and a multi-language e-commerce storefront supporting Slovenian, English, Italian, and Croatian. The product portfolio spans premium third-party brands — Specialized, Scott, Giant, Oakley, Thule, Brooks, Hoka, Fischer, Salomon, Atomic, K2, Völkl, POC, Shimano, and others — without proprietary manufactured goods.

The company's core technology is a conventional e-commerce platform integrated with the physical store network; no proprietary AI/ML, software products, or platform IP is disclosed. Service differentiation comes from in-store capabilities: Retül bike fitting, Sidas Runfit foot analysis, equipment rental and free testing, and ski/boot consultation. Marketing and customer engagement run through the company blog, Facebook, Instagram, YouTube, and SEO, supplemented by Trusted Shops certification (4.86/5 rating) and SME Slovenia Excellent recognition.

Revenue mechanics are B2C one-time retail transactions (product sales and equipment rentals), supplemented by fee-bearing professional services (bike fitting, foot analysis, repair). Pricing follows standard unit pricing with outlet, promotional code, and installment-payment (Leanpay) options. Customer segments are organized horizontally by sports use case (cycling, skiing, snowboarding, running/outdoor enthusiasts) plus secondary personas (families, casual lifestyle consumers). No public revenue, headcount, or funding data is disclosed, and the entity operates as an independent private limited company with no parent or known external investors.

Name

Extreme Vital

Legal name

P.R., d.o.o.

Website

https://extremevital.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Slovenian multi-channel sports retailer operating seven physical stores and a multi-language e-commerce platform, selling premium cycling, skiing, snowboarding, and running equipment with professional fitting, rental, and repair services for individual consumers.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMABAA

Full-Line Sporting Goods Superstores

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAJAC

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAD

Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMANAB

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• Sports equipment retail
• Cycling equipment
• Skiing equipment
• Outdoor apparel
• Bike fitting services

Headquarters

HQ city

Radovljica

HQ country

Slovenia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of sports equipment and apparel through physical retail stores and e-commerce platform. Product categories include bicycles, skiing equipment, snowboarding gear, running/outdoor apparel, and lifestyle clothing.
2. Equipment Rental and Testing: Rental and test services for sports equipment including bicycles, skis, snowboards, and accessories. Allows customers to try equipment before purchasing.
3. Professional Services: Bike fitting services (Retül), foot analysis (Sidas Runfit), and bike repair/maintenance services offered at retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Extreme Vital is a Slovenian multi-channel sports equipment retailer selling bicycles, skiing and snowboarding gear, running and outdoor apparel, lifestyle clothing, and Thule car rack systems through seven physical retail locations and a multi-language e-commerce platform. The company complements product sales with value-added services including equipment rental and free testing, Retül bike fitting, Sidas Runfit foot analysis, and repair/maintenance. Its portfolio features premium third-party brands such as Specialized, Scott, Giant, Oakley, Thule, Salomon, Hoka, Fischer, Atomic, and K2.

Product overview

Extreme Vital is a multi-channel sports retail business operating as both an e-commerce platform and physical store network across Slovenia. The offering is organized into six core product categories: Cycling (bikes, components, apparel, accessories), Skiing (skis, boots, bindings, apparel), Snowboarding (boards, bindings, boots, apparel), Running and Outdoor (footwear, apparel, nutrition, gear), Lifestyle (casual wear, accessories), and Thule car rack systems. Services include equipment rental and free testing, professional Retül bike fitting, Sidas Runfit foot analysis, and expert staff consultation. The portfolio features premium brands including Specialized, Scott, Giant, Oakley, Thule, Salomon, Hoka, Fischer, Atomic, K2, Völkl, CEP, Picture, Adidas Terrex, Castelli, POC, Smith, Shimano, Dalbello, Dynafit, Tecnica, and NorthWave.

Differentiator

Problem solved

Functional benefit

Brands

• Specialized Elite Shop: A specialized Elite shop designation for the Ljubljana store, authorized to sell Specialized branded products.

Products and services

• Cycling Equipment Full range of cycling products including electric bikes, mountain bikes, road bikes, gravel/adventure bikes, city bikes, kids bikes, balance bikes, and bike components (cranks, handlebars, pedals, brakes, tires, chains, cassettes, saddles). For individual cycling consumers across all disciplines.
• Skiing Equipment Complete skiing product line covering on-piste all-round and all-mountain skis, racing skis, freestyle skis, freeride skis, touring skis, cross-country skis, ski bindings, boots, poles, and ski service/maintenance products. For skiing consumers and enthusiasts.
• Snowboard Equipment Snowboarding gear including freeride/freestyle snowboards, splitboards, snowboard bindings, boots, and snowboarding apparel for all genders and ages. For individual snowboarders.
• Running and Outdoor Gear Running shoes (all-round, trail), outdoor/trekking footwear, running apparel, outdoor clothing, backpacks, poles, watches, heart rate monitors, headlamps, and sports nutrition. For individual runners and outdoor enthusiasts.
• Lifestyle Apparel and Accessories Casual clothing, footwear, sunglasses, accessories (wallets, belts, bags), and everyday wear for men, women, and children. For consumers seeking sport-inspired lifestyle products.
• Thule Car Rack Systems Thule roof racks, bike carriers (rear door, roof, towbar), ski carriers, water sport carriers, baby trailers, and child carriers for vehicle transport solutions. For vehicle owners needing transport solutions.
• Equipment Rental and Testing Service Rental and free testing service for bicycles, electric bikes, ski equipment, snowboards, and other sports gear across multiple store locations. Allows customers to try equipment before purchasing.
• Retül Bike Fitting Service Professional Retül bike fitting service providing personalized bike setup for improved comfort, longer riding duration, and injury prevention. For cycling customers seeking optimized fit.
• Sidas Runfit Foot Analysis Service Professional Sidas Runfit foot analysis service to help customers select appropriate footwear based on foot structure. For running and outdoor customers.
• Professional Ski and Boot Consultation Expert staff consultation for selecting skis and ski boots for optimal skiing experience. For skiing customers seeking equipment guidance.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorPremium bicycle brand partnership. Extreme Vital operates a Specialized Elite shop in Ljubljana (650m2), indicating a flagship retail partnership with authorized dealer status.
• ThulecoreChannel Partner/ Reseller/ DistributorCar rack and outdoor carrier systems. Full product range including roof racks, bike carriers, ski carriers, roof boxes, and child trailers.
• ScottcoreChannel Partner/ Reseller/ DistributorBicycle and outdoor equipment brand. Electric bikes, mountain bikes, and running gear available.
• LeanpayminorGTM or Marketing PartnerInstallment payment service provider. Partnership offering promotional bonuses (20€ for first-time users) and installment payment options for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• INTERSPORT: Global sporting goods retailer with multi-category assortment (cycling, skiing, running, outdoor) and extensive physical + digital footprint across Europe. Directly comparable as a broad multi-sport retailer, though much larger and offering overlapping but less specialized premium-brand focus than Extreme Vital.
• SportScheck: German multi-category sporting goods retailer with strong cycling, running and outdoor assortment and online channel. Comparable broad-line sporting goods model, though larger and less specialized than Extreme Vital in premium cycling and ski technical services.
• Decathlon: Pan-European sporting goods giant operating large-format stores and e-commerce across cycling, skiing, running and outdoor categories. Comparable multi-sport retail model with strong own-brand focus; competes with Extreme Vital for entry-to-mid-tier cycling and ski customers in Slovenia and cross-border.
• XXL Sport (XXL ASA): Scandinavian sporting goods retailer with large-format multi-category stores (cycling, skiing, running, outdoor) and growing e-commerce presence. Comparable as a pan-regional multi-sport physical retailer, though operating in Northern Europe rather than Slovenia.

Direct peers

• Wiggle / Chain Reaction Cycles: Large online cycling and tri-sports retailer offering premium and mid-tier cycling, running and outdoor brands across Europe. Comparable as a premium-brand cycling/outdoor specialist competing with Extreme Vital's e-commerce channel for cross-border Slovenian shoppers.
• Bike24: European online specialist for cycling, running and outdoor equipment carrying premium brands including Specialized, Scott, Shimano and Giro. Most directly comparable as a premium-brand-focused cycling/equipment retailer serving Slovenian and Adriatic customers via cross-border e-commerce.

Regional players

• Sport Conrad: German Alpine sports retailer specializing in ski, snowboard, hiking and mountain sports with premium-brand focus. Comparable winter-sports category specialist with service-led model (fitting, workshop) similar to Extreme Vital, though operating in a different geographic market.
• SkiSport (Austria): Austrian specialist ski and snowboard retailer with strong premium-brand assortment (Atomic, Fischer, Salomon, Völkl) and physical plus online presence. Comparable in ski/winter-sports category depth and premium brand mix, operating in a neighboring Alpine market.

Emerging players

• Bike-Components: German online specialist in premium bike components, parts and accessories with Shimano, SRAM, DT Swiss and other vendor relationships. Comparable as a premium cycling-focused online retailer competing for component and accessory category sales in Slovenia.

Others

• Mercator (Sport category): Largest Slovenian retailer carrying general sporting goods through its hypermarket and dedicated sport sections. Comparable as a Slovenia-based multi-format retailer competing for mainstream cycling/running/ski spend, though not specialist in premium cycling or winter-sports technical categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xplus.google.com/+extremevital
• YouTubeyoutube.com/channel/UCHPfT3IRAvXq67sa-1xzJEg
• Facebookfacebook.com/ExtremeVitalShop
• Instagraminstagram.com/extremevital
• LinkedInlinkedin.com/company/extreme-vital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extreme Vital