Biggie Express
Biggie Express is Paraguay's leading 24/7 convenience retail chain, operating 300+ stores nationwide with 6,000+ employees and serving general consumers through groceries, household goods, pharmacy products, e-commerce, and mobile-app ordering.
- Company typePrivate
- Founded2013
- HeadquartersDel Carmen, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Biggie Express does
Biggie Express (legal entity BIGGIE S.A.) is Paraguay's leading proximity convenience-retail chain, operating more than 300 stores across Asunción, Gran Asunción, and the country's interior, staffed by 6,000+ employees. Founded in October 2013 by Joaquín González, Rodrigo Mendelzon, and Giuliano Caligaris with the opening of the first location on Av. Federación Rusa, the chain pioneered the 24-hours-a-day, 365-days-a-year operating model in Paraguay and now offers more than 20 product categories ranging from fresh produce, meats, dairy, frozen foods, bakery, and deli to personal care, cleaning, baby products, stationery, pet food, and specialty foods (gluten-free, sugar-free, lactose-free). The assortment includes a growing private-label line (Biggie vacuum-packed meats, Biggie Ice, Biggie Eggs) alongside national and international brands.
The company's technology platform consists of an e-commerce website (biggie.com.py), native iOS and Android shopping applications, an electronic invoicing system compliant with Paraguayan tax regulations (Ley 4368/13, Decreto 1165/14), a Google Maps–powered store locator, and Bancard Token payment integration for online orders. A wholly-owned pharmacy subsidiary, Biggie Farma, extends the brand into pharmaceutical and personal-care retail. Home delivery is offered in selected localities within 1–2 hours of order confirmation for an additional fee.
Biggie generates revenue primarily through in-store retail sales across 300+ 24/7 locations, supplemented by e-commerce/home-delivery transactions and private-label product margins. Products are priced per unit, kilogram, or package in Paraguayan Guaraní (₲). The customer base is mass-market general consumers and families seeking convenient, neighborhood-level access to daily necessities. In June 2024, Brazilian retail group Grupo Azeta acquired a 50% strategic stake in the company, signaling continued growth-capital availability and potential regional integration.
Biggie Express firmographics
Firmographics- Name
- Biggie Express
- Legal name
- BIGGIE S.A.
- Website
- https://biggie.com.py
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biggie Express is Paraguay's leading 24/7 convenience retail chain, operating 300+ stores nationwide with 6,000+ employees and serving general consumers through groceries, household goods, pharmacy products, e-commerce, and mobile-app ordering.
- Ownership category
- akta.pro rank
Biggie Express industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
- akta.pro secondary industry
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where Biggie Express is headquartered
LocationHeadquarters
- HQ city
- Del Carmen
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Biggie Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- In-Store Retail Sales: Physical retail sales at 300+ store locations across Paraguay operating 24 hours, 365 days per year. Revenue generated from product sales across 20+ product categories including groceries, beverages, personal care, cleaning, and more.
- E-commerce Online Sales: Online sales through website and mobile apps with home delivery service. Delivery within 1-2 hours of order confirmation. Additional delivery fee added to order total.
- Private Label Products: Biggie branded products including Biggie vacuum-packed meats, ice, and other private label items sold alongside third-party brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Biggie Express product offering
Product offeringCore offering
Biggie Express operates a chain of 300+ proximity convenience stores across Paraguay, open 24 hours a day, 365 days a year. The stores carry a comprehensive assortment of consumer goods across 20+ categories — fresh produce, meats, dairy, frozen foods, deli, bakery, beverages, snacks, personal care, cleaning, baby products, stationery, and pet supplies — alongside Biggie private-label brands such as vacuum-packed meats and ice. The offer is delivered through physical stores, an e-commerce website, native iOS/Android mobile apps, and a same-day home delivery service in select localities.
Product overview
Biggie Express is a proximity retail chain operating 300+ convenience stores across Paraguay, founded in October 2013. The core offering is a compact, 24/7 retail format that provides a wide assortment of consumer goods — spanning fresh produce, meats, dairy, frozen foods, deli items, bakery, baby products, personal care, cleaning supplies, stationery, snacks, and specialty foods — in accessible neighborhood locations. The product portfolio is organized across 20+ categories (Bebes, Carnicería, Frutería y Verdulería, Lácteos, Congelados, Limpieza, Higiene Personal, Snacks, among others), with private-label brands (Biggie Envasado al Vacío, Biggie Ice, Biggie Eggs) alongside national and international name brands. The offering is delivered through physical stores, a native mobile app (iOS/Android), and an online shopping platform with home delivery. Supporting services include electronic invoicing, a store locator powered by Google Maps, and a branch real estate submission tool.
Differentiator
Problem solved
Functional benefit
Brands
- Biggie Farma: Pharmacy division of Biggie Express offering pharmaceutical and personal care products.
Products and services
- Biggie Express Retail Chain (Convenience Stores) Network of 300+ small-format convenience stores across Asunción, Gran Asunción, and the interior of Paraguay, operating 24 hours a day, 365 days a year. Stores sell a complete assortment of consumer goods across 20+ categories (fresh produce, meats, dairy, frozen foods, deli, bakery, beverages, snacks, personal care, cleaning, baby products, stationery, pet supplies, specialty foods) alongside Biggie private-label brands, targeting individual consumers and families for routine and after-hours shopping.
- Biggie Private Label Products Biggie-branded private-label product line sold alongside national and international name brands across all Biggie stores. Includes vacuum-packed meats (Costilla de Primera, Carne Vacío, Costilla Especial, Costilla Ancha, Carne Falda), Biggie Ice (e.g., 3 kg pack), Biggie Eggs, and Biggie hydroponic lettuce, marketed as part of the core assortment offered by every store.
- Home Delivery Service Same-day home delivery service available in select localities in Paraguay, with orders delivered within approximately 1 hour (extendable up to 2 hours depending on location). A separate delivery fee is added to the order total, and recipients must present ID for verification upon delivery. Designed for customers who prefer to receive Biggie's convenience-store assortment at home.
- Biggie Farma (Pharmacy Retail) Pharmacy division of Biggie Express, operating as an adjacent retail format under the Biggie brand, offering pharmaceutical and personal care products. Operates as a wholly owned subsidiary of Biggie S.A. and is reachable from the main Biggie site via the "Ir a farmacia" link.
Quantifiable outcome
- 300+ store locations across Paraguay
- +2 more outcomes
Companies that use Biggie Express
Customer profileSegments1 record
Ideal customer profiles1 record
Biggie Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Biggie Express partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Biggie Express competitors and assessment
Company assessmentDirect peers
- Día Argentina: Spanish-origin proximity/discount retail chain operating in Argentina and Brazil. Comparable hard-discount convenience model focused on everyday groceries at small store formats in Latin American urban markets.
- Oxxo (FEMSA): Latin America's largest convenience-store chain operated by FEMSA, with thousands of 24/7 proximity stores across Mexico, Colombia, Chile, Peru and Brazil. Closest functional analog to Biggie's 24/7 small-format, neighborhood-focused convenience model, though at vastly larger scale.
- Stock: Argentine hard-discount and proximity retail chain offering groceries and household essentials in compact formats. Comparable small-format, high-frequency value proposition serving neighboring consumer markets to Paraguay.
- Casa Rica: Established Paraguayan supermarket chain operating physical grocery stores across the country. Direct in-country competitor to Biggie within the Paraguayan grocery retail market.
- 7-Eleven: Global convenience-store leader operating 24/7 proximity stores with extended hours and standardized assortments. Operates in Mexico via 7-Eleven México and represents a comparable format globally, with potential future relevance for Paraguay entry.
- Superseis: Paraguayan supermarket chain competing directly with Biggie in grocery retail within Paraguay. Closest domestic competitor, sharing the same single-country footprint and overlapping product assortment.
- Tiendas Ara (Jerónimo Martins): Hard-discount proximity chain operated by Portuguese retailer Jerónimo Martins in Colombia and Brazil. Highly comparable to Biggie on small-format, high-frequency grocery retail, though focused on discount positioning.
Broad incumbents
- Cencosud: Latin American multi-format retailer with supermarkets, department stores and home-improvement banners across Chile, Argentina, Brazil, Peru and Colombia. Operates proximity and grocery formats with comparable assortment depth to Biggie at much larger scale.
- Grupo Éxito: Colombian multi-format retail conglomerate with supermarkets, proximity and cash-and-carry banners across LATAM. Broader incumbent operating grocery retail formats comparable to Biggie's assortment, though at substantially larger scale and geographic spread.
- Walmart Paraguay: Walmart's supermarket operations in Paraguay, offering broad grocery and general merchandise. Larger incumbent competitor in the same domestic market, though with full-line supermarket rather than convenience-store positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Biggie Express social profiles
Digital presenceBiggie Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biggie Express leadership team
Management profileNumber of profiles
Profiles3 records
Biggie Express subsidiaries and ownership
Company hierarchySubsidiaries1 record
Biggie Express funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biggie Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biggie Express
What does Biggie Express do?
Biggie Express operates a chain of 300+ proximity convenience stores across Paraguay, open 24 hours a day, 365 days a year. The stores carry a comprehensive assortment of consumer goods across 20+ categories — fresh produce, meats, dairy, frozen foods, deli, bakery, beverages, snacks, personal care, cleaning, baby products, stationery, and pet supplies — alongside Biggie private-label brands such as vacuum-packed meats and ice. The offer is delivered through physical stores, an e-commerce website, native iOS/Android mobile apps, and a same-day home delivery service in select localities.
Is Biggie Express a public or private company?
Biggie Express is a private company. It is classified as corporate owned and is currently operating.
When was Biggie Express founded?
Biggie Express was founded in 2013. It employs 11 to 50 people.
Where is Biggie Express based?
Biggie Express is headquartered in Del Carmen, Mexico, in the Latin America region.
How does Biggie Express make money?
Three revenue lines are on record. In-Store Retail Sales are the primary driver. The others are E-commerce Online Sales and private Label Products.
Who are Biggie Express's main competitors?
Direct peers on record are Día Argentina, Oxxo (FEMSA), Stock, Casa Rica, 7-Eleven, Superseis and Tiendas Ara (Jerónimo Martins). Broad incumbents are Cencosud, Grupo Éxito and Walmart Paraguay.
Does Biggie Express have an API?
No public API is recorded for Biggie Express.
What industry is Biggie Express in?
Biggie Express's product category is Convenience Store Retail. Its primary akta.pro industry code is CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus), with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 445131 and its SIC code is 5412.