Terraprima Group
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Terraprima Group firmographics
Firmographics- Name
- Terraprima Group
- Legal name
- TerraPrimaGroup Ltd.
- Website
- https://terraprimagroup.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Terraprima Group industry classification
Industry- Product category
- Agricultural IoT Monitoring
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA), Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI)
Keywords
Where Terraprima Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Terraprima Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of Ladybird environmental sensors and Gateway devices for internet connectivity. Includes batteries and wall mounting plates.
- Software Subscription: LadybirdSubscription provides dashboard access, data storage, SMS and email alerts, hardware and software maintenance, and technical support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Terraprima Group product offering
Product offeringCore offering
Terraprima Group, through the Ladybird IoT brand, sells an integrated environmental monitoring and forecasting system for growers: in-situ Ladybird sensors, Gateway connectivity hardware, and a subscription dashboard with data, alerts, maintenance and support. The system measures crop microclimate and soil conditions, calculates Growing Degree Hours, predicts pest and disease pressure and harvest dates, and delivers recommendations through the dashboard, SMS and email.
Product overview
Ladybird IoT by Terraprima Group provides an integrated environmental monitoring and forecasting solution for agricultural growers. The portfolio consists of Ladybird hardware sensors (with optional soil sensor add-on), a Gateway device for cloud connectivity, and a subscription service for dashboard access and alerts. The system calculates Growing Degree Hours, predicts disease pressure, and measures soil moisture to help growers optimize irrigation and crop protection. Machine learning algorithms forecast pest and disease pressure and harvest dates based on sensor data.
Differentiator
Problem solved
Functional benefit
Brands
- Ladybird: In-situ sensing and actuation devices including air temperature, relative humidity, light, soil moisture and soil temperature sensors for agricultural monitoring
- Ladybird Subscription
- Gateway
Products and services
- Ladybird
- Gateway
- Ladybird Subscription
Quantifiable outcome
- Optimise water usage and reduce leaching
- +1 more outcomes
Companies that use Terraprima Group
Customer profileSegments3 records
Ideal customer profiles3 records
Terraprima Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Terraprima Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Academic Institutions (Unnamed)minorWorking alongside leading academic institutions for R&D in sensor development, cloud architecture, machine learning, and artificial intelligence for sustainable agriculture.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Terraprima Group competitors and assessment
Company assessmentDirect peers
- Davis Instruments: Davis Instruments manufactures professional weather stations and environmental sensors used by growers and researchers — a comparable hardware-led player in the same category of field-grade environmental monitoring.
- Sensoterra: Sensoterra produces wireless soil moisture probes with a cloud dashboard and subscription model — comparable on soil-moisture-focused IoT hardware sold to growers and agronomists.
- Tule Technologies: Tule provides field sensors and analytics specifically targeted at irrigation and crop water stress for specialty crops including vineyards and tree fruit — directly comparable on segment focus and ML analytics for soft/top fruit growers.
- Semios: Semios delivers in-field sensors, pest/disease forecasting models, and a grower dashboard for orchards, vineyards and tree crops — the closest direct competitor on ML-driven disease pressure prediction for specialty crop segments.
- Arable Labs: Arable builds all-in-one weather and crop sensing stations with ML-driven analytics for irrigation, disease, and harvest decisions — comparable on integrated sensor-plus-software stack for specialty crops.
- Sencrop: Sencrop manufactures connected ag-weather stations and soil moisture sensors with subscription-based dashboards for growers — a direct peer on hardware-plus-subscription environmental monitoring GTM.
- CropX: CropX provides IoT soil sensors and cloud-based analytics for irrigation and crop management across multiple crop types — directly overlapping with Ladybird's sensor-plus-ML disease/irrigation offering for specialty crop growers.
- Pessl Instruments (METOS): METOS by Pessl Instruments offers IoT weather stations, soil moisture sensors, and disease models for agriculture — a long-standing direct competitor in field sensors plus subscription analytics for growers.
Broad incumbents
- John Deere (Operations Center / See & Spray): John Deere's precision agriculture stack integrates machinery telematics, sensors, and software — a broad incumbent in agricultural data and sensing that competes for the same grower wallet share as Ladybird at a different scale.
- Climate FieldView (Bayer): Climate FieldView is a broad incumbent platform combining sensor data, satellite imagery, and agronomic analytics at enterprise scale — overlapping with Ladybird but embedded in a much wider portfolio targeting row crops and large farms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Terraprima Group social profiles
Digital presenceTerraprima Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terraprima Group leadership team
Management profileNumber of profiles
Terraprima Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terraprima Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terraprima Group
What does Terraprima Group do?
Terraprima Group, through the Ladybird IoT brand, sells an integrated environmental monitoring and forecasting system for growers: in-situ Ladybird sensors, Gateway connectivity hardware, and a subscription dashboard with data, alerts, maintenance and support. The system measures crop microclimate and soil conditions, calculates Growing Degree Hours, predicts pest and disease pressure and harvest dates, and delivers recommendations through the dashboard, SMS and email.
Is Terraprima Group a public or private company?
Terraprima Group is a private company. It is classified as unknown and is currently operating.
When was Terraprima Group founded?
Terraprima Group was founded in 2019. It employs 1 to 10 people.
Where is Terraprima Group based?
Terraprima Group is headquartered in London, United Kingdom, in the Europe region.
How does Terraprima Group make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscription.
Who are Terraprima Group's main competitors?
Direct peers on record are Davis Instruments, Sensoterra, Tule Technologies, Semios, Arable Labs, Sencrop, CropX and Pessl Instruments (METOS). Broad incumbents are John Deere (Operations Center / See & Spray) and Climate FieldView (Bayer).
Does Terraprima Group have an API?
No public API is recorded for Terraprima Group.
What industry is Terraprima Group in?
Terraprima Group's product category is Agricultural IoT Monitoring. Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors). Its SIC code is 7373.