Reed Plumbing and Drainage Solutions

What Reed Plumbing and Drainage Solutions does

Reed Plumbing and Drainage Solutions is a private, family-owned plumbing and drainage services company headquartered in Keilor East, Melbourne, and operating across Victoria and South Australia. Founded in 2017 by Jon Reed and now operating under The Reed Group umbrella alongside Reed Electrical and Reed Waste Management, the company delivers general plumbing, 24/7 emergency response, commercial and industrial plumbing, residential maintenance, and specialized services including trenchless pipe relining (Permaliner system for 50mm–225mm pipes), CCTV drain inspection and reporting, hydro jetting, hydro excavation via a multi-function Combo Truck, leak detection, backflow testing, CO testing, HVAC, evaporative cooling, and gas fireplace installation.

The company serves three primary customer segments: residential homeowners and renters booking via a 24/7 phone line and online booking system; commercial and industrial clients including offices, factories, and retail businesses; and government and institutional accounts such as water authorities, municipal councils (Brimbank Council, City of Casey), ServiceStream, RACV, and St Vincent's Hospital. Its technology base centers on trenchless rehabilitation and diagnostic equipment that enables non-excavation pipe repair with a claimed 50+ year asset life extension. Operations are supported by ISO 9001, ISO 14001, and ISO 45001 certifications, Master Plumbers Australia membership, and VBA compliance.

The business model is hybrid: transactional one-time service revenue for residential and emergency work (quote-based with a 30% deposit and acceptance of Afterpay, Zip, and major cards), recurring maintenance contracts with water authorities, councils, and real estate agencies, and project-based revenue for commercial and industrial work such as large-scale excavations and pipe relining. GTM is direct-to-consumer plus direct enterprise sales, with a marketing mix anchored on Google and Facebook reviews (317+ Google reviews, 5.0 stars), content marketing, community engagement, and PR-driven award positioning. The team has grown from one founder to more than 50 professionals, and in 2024 Hacia Atherton was appointed CEO — the first female CEO of a large Australian plumbing company.

Name

Reed Plumbing and Drainage Solutions

Legal name

Reed Plumbing and Drainage Solutions Pty Ltd

Website

https://reedplumbingsolutions.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Reed Plumbing and Drainage Solutions is a Melbourne-based, family-owned plumbing and drainage services company serving residential, commercial, industrial, and government clients across Victoria and South Australia with 24/7 emergency response, trenchless pipe relining, and specialized drainage technologies, operating under The Reed Group alongside sister electrical and waste-management brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Keilor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Services: One-time service revenue from general plumbing, emergency callouts, repairs, and installations. Fees determined by quotes with 30% deposit required for private customers.
2. Maintenance Contracts: Ongoing maintenance agreements with water authorities, councils, and real-estate agencies. Preventive maintenance services delivered under standing contracts.
3. Project-based Work: Commercial and industrial projects including excavations, large-scale repairs, and specialized services like pipe relining and hydro excavation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reed Plumbing and Drainage Solutions is a family-owned plumbing services company providing general plumbing, 24/7 emergency response, drain unblocking, pipe relining, hot water installation and repair, leak detection, hydro excavation, CCTV drain inspection, HVAC, and fireplace installation services. The company serves residential, commercial, industrial, and government/utility clients across Melbourne, Victoria, and South Australia. It operates as part of The Reed Group parent brand alongside Reed Electrical and Reed Waste Management.

Product overview

Reed Plumbing and Drainage Solutions is a family-run plumbing service company offering a comprehensive portfolio of plumbing, drainage, and related services across Melbourne, Victoria. The company operates under The Reed Group parent brand alongside Reed Electrical and Reed Waste Management. Core services include general plumbing, emergency response (24/7), commercial and residential plumbing, industrial plumbing, and specialized offerings such as pipe relining using trenchless technology, CCTV drain inspection, hydro jetting, hydro excavation, and leak detection. The company also provides hot water services (inspection, installation, repairs), HVAC services, evaporative cooling, backflow testing, and preventive maintenance programs. The service portfolio is delivered by a team of over 50 professionals operating across Victoria and South Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• General Plumbing Core plumbing services for residential and commercial properties covering standard installations, repairs, and maintenance for taps, leaks, drains, and fixtures.
• Emergency Plumbing 24/7 emergency response plumbing services available 365 days a year for urgent situations including burst pipes, major leaks, sewer backups, and flooding for residential, commercial, and government clients.
• Commercial Plumbing Dedicated plumbing services for office buildings, factories, retail businesses, and commercial facilities including large-scale commercial projects, preventive maintenance, and emergency response.
• Residential Plumbing Home plumbing services including bathroom plumbing, gutter cleaning, pressure limiting valve installation, leak repairs, and general residential maintenance for homeowners and tenants.
• Industrial Plumbing Specialised plumbing services for industrial facilities requiring complex pipe system work, specialised equipment maintenance, hydro excavation, and large-scale pipe rehabilitation.
• Pipe Relining Trenchless pipe repair service using the Permaliner system that rehabilitates pipes without excavation, extending drain life by 50+ years and suitable for pipes 50mm to 225mm including internal stacks and downpipes.
• CCTV Drain Inspection and Reporting Camera inspection technology used to locate blockages, damage, and pipe conditions internally, with detailed video reporting pinpointing the exact location of pipe damage and blockages.
• Hydro Jetting High-pressure water jetting service used to clear blocked drains and remove built-up debris, grease, and tree roots without damaging pipe infrastructure.
• Hydro Excavation, Recycler and Jet/Vac Services Non-destructive digging service using high-pressure water to safely break up surfaces combined with vacuum suction for waste removal and high-pressure water jetting for drain cleaning, delivered via a multi-functional combo truck.
• Blocked Drains Clearing and repair service for blocked and clogged drains using techniques including hydro jetting, CCTV inspection, and pipe relining where structural damage is identified.
• Hot Water Services Comprehensive hot water services including system inspection, full installation ($1,900–$3,000 depending on type), and repairs ($100–$300) for all hot water system types.
• Leak Detection Advanced technology leak detection service using specialised equipment including smoke generators to locate hidden water leaks without cutting into pipes or ceilings.
• HVAC Services Installation, service, and repair of heating, ventilation, and air conditioning systems for residential and commercial customers.
• Backflow Testing Testing service to ensure backflow prevention devices are functioning correctly and meeting regulatory requirements for residential, commercial, and government clients.
• Gas Fireplace Installation Installation service for gas fireplaces with full compliance to plumbing codes, gas fitting regulations, and safety standards for residential customers.
• Preventative Maintenance Plumbing Scheduled preventive maintenance program designed to prevent plumbing emergencies and extend system lifespan, delivered under standing contracts with water authorities, councils, and real estate agencies and on an ad-hoc basis for private clients.

Quantifiable outcome

• Pipe relining extends drain life 50+ years
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Reece Airport WestminorStrategic or Co-development PartnerLocal supplier partnership where Reece offered materials at reduced prices to support community projects including St John Bosco School bathroom renovation.
• The Reed GroupcoreOthersReed Plumbing is part of The Reed Group umbrella along with Reed Electrical and Reed Waste Management, representing a unified brand illustrating collective strength and integrated approach across multiple trades.
• Empowered Women in Trades (EWIT)coreStrategic or Co-development PartnerAlliance Member of EWIT, supporting initiatives to achieve 30% female representation in trades by 2030. CEO Hacia Atherton is also Founder and Chair of EWIT. Partnership promotes plumbing as viable career pathway for women and gender-diverse individuals.
• Robco Building & MaintenanceminorStrategic or Co-development PartnerCollaborated on community project at St John Bosco School where Robco Project Manager Marcus Curran and Reed Plumbing Director Jon Reed donated time and labor for facility improvements.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jim's Plumbing: National franchise plumbing brand within the Jim's Group, providing residential plumbing, drainage, and hot water services across Australia. Comparable to Reed as a large-scale, brand-driven plumbing service with broad service portfolio and geographic reach.
• Metropolitan Plumbing: Large Australian plumbing and drainage service company offering residential, commercial, and emergency plumbing nationwide. Directly comparable to Reed as a multi-trade, multi-segment plumbing operator with 24/7 service and recurring maintenance offerings.
• Fix It Right Plumbing: Australian plumbing specialist focused on residential and commercial plumbing with strong brand and review-led customer acquisition. Comparable to Reed in its emphasis on customer experience, transparent pricing, and specialty services.
• Aqua Drain Services Sydney: Sydney-based drainage and blocked-drain specialist offering CCTV inspection, hydro jetting, and pipe relining. Comparable to Reed as a drainage-focused competitor with overlapping trenchless technology capabilities in the Australian market.
• Service Today: Australian plumbing, electrical, and HVAC service company with same-day and emergency response across multiple states. Comparable to Reed in offering 24/7 plumbing, HVAC, and cross-trade services to residential and commercial customers.
• Plumbdog Perth: Regional Australian plumbing service offering emergency, residential, and commercial plumbing with a strong digital brand presence. Comparable to Reed in its service mix, marketing approach, and focus on residential and strata work.

Others

• Reece Group: Largest Australian plumbing and bathroom supplies distributor and Reed's supplier partner. Comparable as an adjacent industry participant that defines the supply ecosystem in which Reed operates.
• Master Plumbers Australia: National trade association of which Reed is a member; sets industry standards and accreditation in plumbing. Comparable as the industry body whose certification framework influences Reed's regulatory positioning.
• Yarra Valley Water (utility client): Victorian water utility that issues SC9 Live Sewer Works accreditation to contractors including Reed. Comparable as a customer/regulator relationship rather than a competitor, illustrating the institutional buyer segment Reed serves.

Broad incumbents

• O'Brien Electrical & Plumbing: Large national Australian franchise providing combined plumbing and electrical services to residential and commercial customers. Comparable to Reed as a broader multi-trade incumbent with national scale and brand recognition.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3IQkvSCq4V71Gk-qzjqPmA
• Facebookfacebook.com/reedplumbingmelbourne
• Instagraminstagram.com/reed_plumbing_drainage

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Plumbing and Drainage Solutions