Kelowna Chevrolet

What Kelowna Chevrolet does

Kelowna Chevrolet is a privately held, full-service Chevrolet franchised dealership headquartered at 2350 Highway 97 N in Kelowna, British Columbia. It operates a single physical retail location and has been named the #1 Chevrolet dealer in British Columbia and #1 GM dealer for seven consecutive years through 2025. The business spans nine revenue streams: new Chevrolet vehicle sales (cars, SUVs, light- and heavy-duty trucks, and EVs including the Silverado EV, Equinox EV, and Blazer EV), certified pre-owned and used vehicle sales across multiple makes, a certified GM service centre, GM Genuine Parts and ACDelco parts retail, a collision centre, in-house and third-party vehicle financing (including subprime and BNPL partners Driver Capital, Flexiti, and Affirm), custom vehicle builds under the Kelowna Customs sub-brand, GM Envolve Business Elite fleet sales, and direct trade-in purchases.

The dealership distributes through its physical showroom, online inventory search and reservation tools, phone-based sales, remote delivery for out-of-town buyers, an online parts storefront, and a dedicated commercial fleet channel. Its customer base is segmented across individual consumers, commercial/fleet buyers, subprime credit customers, EV buyers, performance/luxury buyers, and custom vehicle enthusiasts. Technology integration is driven by GM's connected vehicle stack, including OnStar, the myChevrolet app, Super Cruise hands-free driver assistance, Google Built-in, and the Ultifi software platform, which the dealership leverages as sales and service differentiators. Kelowna Chevrolet does not develop proprietary AI; it monetizes GM's AI-enabled products and connected services. Pricing is transaction-based across vehicle sales, parts, and service, with 10% below-competitor service price matching, tires sold at cost with a 30-day price match, and 0% APR financing available through Flexiti on qualifying service and tire purchases.

Name

Kelowna Chevrolet

Legal name

Kelowna Chevrolet

Website

https://kelownachev.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Kelowna Chevrolet is a privately held, full-service Chevrolet franchised dealership in Kelowna, British Columbia, named the #1 GM dealer in BC for seven consecutive years, serving individual consumers, commercial fleets, and EV buyers with new and pre-owned vehicle sales, certified GM service, parts, collision repair, custom builds, and subprime and BNPL financing.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (441110), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive retail sales
• Vehicle maintenance services
• Auto financing services
• Collision repair services
• OEM parts retail

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars (Corvette, Malibu, Trax), SUVs (Blazer, Blazer EV, Equinox, Equinox EV, Traverse, Tahoe, Suburban, Trailblazer), and trucks (Silverado 1500, Silverado 2500HD, Silverado 3500HD, Silverado EV, Colorado, Express Van).
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned, used, and 'As Is' vehicles across multiple makes including Chevrolet, Ford, GMC, and Ram.
3. Service and Maintenance: Certified GM service centre providing maintenance, repairs, tire service, brake service, oil changes, and complimentary EV maintenance program. Competitor price match guarantee (10% below).
4. Parts and Accessories: GM Genuine Parts and ACDelco parts department with batteries, filters, wiper blades, brakes, oil, and GM accessories. Tires at cost from national brands.
5. Collision Centre: Body shop services for vehicle collision repair.
6. Vehicle Financing: In-house financing, traditional bank financing, lease-to-own, refinancing options, and subprime auto loans through credit specialists.
7. Custom Builds (Kelowna Customs): Custom vehicle modifications including lift kits, level kits, wheels, tires, and specialized builds for trucks and performance vehicles.
8. Fleet Sales: GM Envolve Business Elite program offering commercial fleet solutions, work-ready vehicles, and Business Choice incentives up to $750.
9. Trade-In Vehicle Purchase: Direct purchase of customer vehicles with free appraisal.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Kelowna Chevrolet is a franchised Chevrolet dealership in Kelowna, British Columbia, selling new Chevrolet vehicles (cars, SUVs, trucks, EVs), certified pre-owned and used vehicles across multiple brands, and operating a certified GM service centre, parts department, collision repair centre, and custom vehicle build shop under the Kelowna Customs sub-brand. It also delivers consumer and commercial financing, including in-house subprime lending, trade-in vehicle purchasing, and GM Envolve Business Elite fleet sales.

Product overview

Kelowna Chevrolet operates as a full-service Chevrolet dealership offering a comprehensive vehicle sales and service ecosystem. The core offering includes new Chevrolet vehicle sales (trucks, SUVs, cars, electric vehicles), pre-owned vehicles, certified pre-owned programs, and custom vehicle builds through Kelowna Customs. Service capabilities span a certified GM service centre, collision repair, parts department with GM Genuine Parts and ACDelco products, and EV-specific maintenance including a complimentary two-year EV program. Financing is available through in-house options and partnerships with Driver Capital, Flexiti, and Affirm. Fleet services are delivered through GM Envolve Business Elite program. Technology integration includes OnStar connected services, myChevrolet app for diagnostics and remote commands, and Super Cruise hands-free driver assistance on eligible models. The electric vehicle lineup includes Silverado EV, Equinox EV, and Blazer EV with charging infrastructure support.

Differentiator

Problem solved

Functional benefit

Brands

• Kelowna Customs: Custom vehicle builds and modifications including lift kits, wheels, tires, and specialty installations.

Products and services

• New Vehicle Sales Sale of new Chevrolet vehicles across the full lineup including cars (Corvette, Malibu, Trax), SUVs (Blazer, Blazer EV, Equinox, Equinox EV, Traverse, Tahoe, Suburban, Trailblazer), and trucks (Silverado 1500, Silverado 2500HD, Silverado 3500HD, Silverado EV, Colorado, Express Van), targeted at individual consumers and commercial buyers in the Okanagan Valley.
• Pre-Owned and Certified Pre-Owned Vehicle Sales Sale of certified pre-owned Chevrolet vehicles plus used and 'As Is' vehicles across multiple makes including Chevrolet, Ford, GMC, and Ram, with CARFAX Canada vehicle history verification for individual and commercial buyers in the Okanagan Valley.
• Kelowna Customs Custom Vehicle Builds Custom vehicle modification service through the Kelowna Customs sub-brand providing lift kits, level kits, custom wheel and tire packages, suspension upgrades, and specialty builds for trucks and SUVs, targeted at truck and SUV enthusiasts seeking off-road capability or aesthetic upgrades.
• Certified GM Service Centre Certified GM service facility providing scheduled maintenance, mechanical repairs, tire service, brake service, oil changes, vehicle health checks, and a complimentary EV maintenance program for eligible electric vehicles, targeted at Chevrolet owners and other-make customers in the Okanagan Valley.
• Parts and Accessories Department Retail parts operation selling GM Genuine Parts and ACDelco components including batteries, filters, wiper blades, brakes, oil, and GM accessories, with tires sold at cost from national brands and a 30-day price match guarantee, targeted at do-it-yourself customers and service customers in the Okanagan Valley.
• Collision Centre Autobody repair and collision restoration services operated through the affiliated kelownaautobody.com facility, targeted at vehicle owners requiring collision damage repair and restoration in the Okanagan Valley.
• Vehicle Financing Services Vehicle financing services including in-house financing, traditional bank financing, lease-to-own structures, refinancing, subprime auto loans through dedicated Credit Specialists, and partnerships with Driver Capital (no credit check option), Flexiti (rates as low as 0% APR), and Affirm (installment plans), targeted at vehicle buyers across all credit profiles including subprime borrowers and newcomers to Canada.
• Fleet and Commercial Services (GM Envolve Business Elite) Fleet and commercial sales and support delivered through the GM Envolve Business Elite program, providing dedicated fleet representatives, extended service hours, work-ready loaners, special fleet pricing, Business Choice incentives up to $750, commercial upfit incentives up to $700, and extended warranty coverage, targeted at commercial fleet operators and businesses needing multiple vehicles.
• Trade-In Vehicle Purchase Direct purchase of customer trade-in vehicles with a free appraisal, providing immediate valuation and liquidity for vehicle owners trading up or exiting ownership.
• Tire Centre Tire sales, professional installation, rotation, and balancing services with tires offered at cost from national brands and a 30-day price match guarantee, targeted at vehicle owners needing tire replacement or seasonal changeover.
• Complimentary EV Maintenance Program Two-year complimentary maintenance program for eligible 2025/26 model year Chevrolet Ultium electric vehicles including Blazer EV, Equinox EV, and Silverado EV, providing two vehicle health checks with tire rotation or on-rim tire changeover, targeted at EV buyers seeking bundled post-purchase service.
• EV Inquiry and Education Services Specialist consultation service for prospective EV buyers covering range, charging infrastructure, federal and provincial incentives up to $10,400, and model comparison, designed to overcome range anxiety and incentive eligibility concerns during the EV purchase consideration phase.

Quantifiable outcome

• 7 consecutive years as #1 GM dealer in British Columbia
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• General Motors (Chevrolet)coreStrategic or Co-development PartnerAuthorized Chevrolet dealer representing General Motors brand. Access to new vehicle inventory, GM certified service, genuine OEM parts, manufacturer incentives, and GM Envolve fleet programs.
• OnStar (General Motors)coreTechnology or IntegrationConnected vehicle services provider offering safety features, Wi-Fi hotspot, in-vehicle apps, and smartphone integration. Plans include OnStar One, OnStar Connect Plus, and OnStar Protect.
• Esso and MobilminorGTM or Marketing PartnerFuel rewards partnership offering $25 Esso and Mobil e-Gift Card with qualifying oil change and vehicle health check services (June 1 - August 31, 2026).
• BridgestoneminorChannel Partner/ Reseller/ DistributorTire manufacturer partner with current promotional offer of $150 instant rebate on set of 4 Bridgestone Blizzak winter tires with eligible GM vehicle purchase (January 3 - December 31, 2026).
• CostcominorGTM or Marketing PartnerManufacturer incentive program offering Costco bonus cash on select Chevrolet vehicles including Blazer, Colorado, Traverse, and Corvette.
• GM EnvolvecoreStrategic or Co-development PartnerGM's business solutions platform providing fleet management, Business Choice incentives up to $750, extended warranty coverage, and dedicated Business Elite support for commercial customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jim Pattison Auto Group: Largest automotive dealer group in Canada, operating dozens of franchised stores across multiple provinces including BC. Same franchise dealership model with overlapping brands (Chevrolet/GMC) and full sales/service/parts operations, but at significantly broader scale and geographic footprint.

Regional players

• Carter Auto Group: BC-based franchised dealer group with multiple BC stores including Chevrolet franchises. Comparable franchised Chevrolet dealer model serving overlapping regional buyer pool with similar sales/service/parts structure.
• OpenRoad Auto Group: BC-headquartered multi-brand franchised dealer group with deep Lower Mainland and Vancouver presence. Closely comparable franchised dealership operating model serving a different but nearby BC region, with similar OEM partnerships and full sales/service/parts offerings.

Direct peers

• Dilawri Group: One of Canada's largest privately held automotive dealer groups with significant BC and Western Canada franchise presence. Operates franchised new vehicle stores with identical OEM franchise structure, F&I services, and certified service operations.
• Woodbine Automotive Group: Canadian multi-brand franchised dealer group with multiple OEM franchises across Ontario and other provinces. Comparable franchised dealership business model with similar F&I, service, and parts revenue mix.
• AutoCanada: Canadian publicly-traded multi-brand dealership group operating franchised new and used vehicle stores across the country. Highly comparable franchised dealer business model, F&I structure, and OEM franchise relationships, though at materially greater scale.
• Granville Chevrolet Cadillac Buick GMC: Vancouver-area franchised Chevrolet dealer offering the same GM brand portfolio, manufacturer incentive access, and certified service operations. Direct same-OEM competitor for BC market share and manufacturer allocation.
• Applewood Chevrolet Cadillac Buick GMC: Lower Mainland BC franchised Chevrolet dealer operating under the same GM franchise umbrella. Direct same-brand competitor with identical manufacturer incentives, certified GM service, parts, and F&I structure competing for the same BC retail pool.

Others

• Costco Auto Program: Manufacturer-backed aggregator program that Kelowna Chevrolet already participates in for Costco member incentives. Indirect channel ecosystem competitor that funnels BC members to specific dealers; comparable in the sense that it shapes how EV and new vehicle buyers shop.

Emerging players

• Driveway (Cox Automotive Canada): Online vehicle marketplace and home-delivery platform from Cox Automotive, partnering with franchised dealers across Canada. Adjacent competitor and potential channel partner that competes for online-first vehicle shoppers in BC and reshapes the traditional dealer funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@kelownachev
• YouTubeyoutube.com/channel/UCT7fj_eyHU1VC1P9287ZdkQ
• Facebookfacebook.com/KelownaChevrolet
• Instagraminstagram.com/kelownachevrolet
• LinkedInlinkedin.com/company/kelowna-chev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelowna Chevrolet